Table of Contents
- Market Size and Growth
- Market Definition
- Current Population Trends
- Economic Profile
- Social Indicators
- Overview of Consumer Behavior
- Consumer Profile: Latinas
- Consumer Profile: African American Women
- Consumer Profile: Asian American Women
- Trends and Opportunities
- Allstate Insurance Company
- The Coca-Cola Company
- The Procter & Gamble Company
Title: The U.S. Multicultural Women Market
Published: July 2004
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The following is the abstract from the full report:
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social values. The report presents a comprehensive overview of the attitudes and behavior of multicultural women consumers as a whole and then provides separate chapters analyzing the Hispanic, African American, and Asian American segments of the market. An overview of marketing and advertising trends in the multicultural women’s market and an assessment of media usage by multicultural women are provided. The final section includes a projection of the buying power of multicultural women through 2008 and an analysis of key trends and opportunities driving the multicultural women’s market.
In the mid-21st century, the demographic landscape of America will permanently change as non-Hispanic Whites cease to be the country’s dominant group and today’s “minority” groups become the majority. Ongoing changes in the women’s market show how the fundamentals of this demographic revolution are already in place. Between 1995 and 2003 the population of multicultural women grew five times faster than the number of non-Hispanic White women. By 2008 an estimated 36 million multicultural women will wield buying power of $1 trillion and will have a profound impact on the market for goods and services designed for women and their families.
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