Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends

Published: May 26, 2016 - 174 Pages

Table of Contents

  • Executive Summary
    • The Market
      • Market Definition
      • Report Methodology
      • Slow But Steady Gains in Total Retail Sales
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
      • Cat Litter Comprises 82% of Market
      • Market Share by Retail Channel
    • Cat Litter and Accessories
      • Introduction
      • Category Sales and Growth
      • Nestlé Purina Leads the Field by Wide Margin
      • Litter Users Expect Odor Control, Easy Clean-Up and More
      • Three-Quarters of Cat Owners Purchase Litter
      • 44% of Litter Users Have Two or More Litter Boxes
    • Dog Waste Management Products
      • Introduction
      • Category Sales and Growth
      • Bramton Leads in Puppy/Training Pads
      • Bramton Takes Top Spot in Dog Waste Bags
      • Puppy/Training Pads for More Than Just Training
      • Demand for Waste Bags Gaining Momentum
      • Waste Bags the Most Popular Waste Management Product
    • Pet Clean-Up and Odor-Control Products
      • Introduction
      • Category Sales and Growth
      • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
      • Pet Owners Rely on Clean-Up and Odor-Control Products
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
      • Cat Owners Seek Out Fur Removers, Sprays
  • The Market
    • Key Points
    • Introduction
      • Market Definition
      • Report Methodology
    • Market Size and Composition
      • Slow But Steady Gains in Total Retail Sales
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
      • Cat Litter Is Top Segment
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
      • Market Share by Retail Channel
      • IRI-Tracked Sales Reach $2 Billion
        • Table IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)
    • Pet Clean-Up and Odor-Control Market Drivers
      • Overall Pet Market Expanding
      • Natural and Eco-Friendly
      • Pet Ownership and Population Trends
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
        • Table Size of Pet Dogs, 2012-2016 (percent of dog owners)
        • Table Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
      • Channel Expansion and Exclusivity
      • Legislating Pet Waste
  • Cat Litter and Accessories
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Cat Litter and Accessories by Category: 2010, 2015 and 2020 (in millions of dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • Nestlé Purina Leads the Field by Wide Margin
        • Table Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales, 2015 (millions of dollars)
        • Table Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
        • Table Leading Mass-Market Litter Accessory Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • The Challenges of Marketing Litter
      • Litter and Litter Accessories Retail Trends
    • Cat Litter Marketing & New Product Trends
      • Litter Users Expect Odor Control, Easy Clean-Up and More
      • Lightweight Litter
      • Odor Control
      • Natural Litter
      • Health Monitoring and Special Needs Litter
      • Litter Additives
      • Some Pet Owners Not Happy About Discontinuation of Cat Litter Products
    • Litter Boxes and Accessories Marketing & New Product Trends
      • Convenience and Automation
      • Litter Box Innovation
      • Hidden Litter Boxes
      • Disposable Litter Boxes
      • Litter Disposal Systems
      • Other Litter Accessories
    • Consumer Trends
      • Three-Quarters of Cat Owners Purchase Litter
      • Walmart Skews High for Litter Purchases
        • Table Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)
      • Tidy Cats Most Frequently Used Brand
        • Table Key Demographic Indicators for Purchasing Tidy Cats Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Fresh Step Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Cat's Pride Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing Store Brand Litter, 2015 (percent, index and number of cat-owning households)
        • Table Key Demographic Indicators for Purchasing "Green" Litter Brands, 2015 (percent, index and number of cat-owning households)
      • Cat Owners Prefer Higher Priced Litter to Bargain Products
      • Clumping Litter Bests Non-Clumping, Eco-Conscious Options
      • Odor Control, Multi-Cat Usage Most Sought-After Features
      • Half of Litter Purchasers Choose Mid-Sized Litter Bags
        • Table Size of Litter Usually Purchased: 2010, 2012 and 2014
      • 44% of Litter Users Have Two or More Litter Boxes
      • Most Cat Owners Own Regular Litter Boxes
        • Table Ownership of Litter Boxes by Type: 2010, 2012 and 2014
      • Price and Efficacy Key to Automatic Litter Box Usage
        • Table Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)
  • Dog Waste Management Products
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Dog Waste Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
    • Marketer and Brand Shares
      • Methodology
      • Bramton Leads in Puppy/Training Pads
        • Table Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Bramton Takes Top Spot in Dog Waste Bags
        • Table Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Marketer Profile: The Bramton Company/Bags on Board
      • Retailing Dog Waste Management Products
    • Training Pads Marketing & New Products Trends
      • Puppy/Training Pads for More Than Just Training
      • New Training Pads Are Sturdier, More Eco-Friendly
      • Pad Disposal Systems
      • Artificial Turf-Based Pad Systems
      • Real Grass Pad Systems
      • Pet Diapers
    • Waste Bags/Accessories Marketing & New Products Trends
      • Demand for Waste Bags Gaining Momentum
      • Dog Waste Bags Focus on Convenience, "Green" Technology
      • Waste Bag Accessories Deliver Form and Fashion
      • Other Dog Waste Management Options
    • Consumer Trends
      • Waste Bags the Most Popular Waste Management Product
      • Waste Management Products Appeal to Urban Dwellers, Puppy Owners
        • Table Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)
  • Pet Clean-Up and Odor-Control Products
    • Key Points
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)
    • Competitive Overview
      • Marketer and Brand Shares
      • Bramton Leads in Mass-Market Pet-Specific Clean-Up Sales
        • Table Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
      • Pet Clean-Up and Odor-Control Crossover
      • Marketer Profile: Skout's Honor
      • Retailing Clean-Up and Odor-Control Products
    • Clean-Up and Odor-Control Marketing & New Product Trends
      • Pet Owners Rely on Clean-Up and Odor-Control Products
      • Clean-Up Sprays/Liquids
      • Odor-Control Products
      • Pet-Specific Vacuums
      • Pet-Specific Air Purifiers
    • Consumer Trends
      • Dog Owners More Likely to Purchase General-Use Cleaning Products
        • Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
      • Walmart Most Popular Retail Venue for Pet Clean-Up Purchases
      • Cat Owners Seek Out Fur Removers, Sprays
        • Table Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of cat owners)
      • Half of Cat Owners Purchase Clean-Up Products at Walmart
      • Ethnicity, Pet Ownership Impact Odor-Control Efforts
        • Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Race/Ethnicity, 2015 (percent and index)
        • Table Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Pets Owned, 2015 (percent and index)
        • Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
        • Table Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)

Abstract

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Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends

Bluetooth-enabled litter boxes. Flushable, biodegradable waste bags. “Training pads” consisting of real grass. Clean-up sprays deploying bacteria. A decade ago, these trends in cat litter, clean-up and odor-control products were just hitting the radar or had yet to be realized. Today, products boasting these features and many more are widely available from hundreds of marketers through myriad retail channels including pet specialty, mass market, and Internet. At the same time, the pet litter, clean-up, and odor-control market is being impacted by many of the same trends steering the overall pet market—natural, premium, convenience, safety, efficacy, overall value, etc.—from environmentally friendly cat litter and training pads to cleaners that won’t harm pets, people, or the environment. Factoring in growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike, Packaged Facts forecasts the $3.5 billion pet litter, clean-up, and odor-control market to reach nearly $4 billion by 2020.

Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates. The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts’ proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.

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