House & Home Market Reports

Nearly three-fourths (73%) of Americans live in single-family homes, nearly a fourth live in multi-family housing such as apartments, condominiums, or cooperatives, and the remainder live in alternative housing such as a mobile homes. The needs of these households are evolving as Seniors and Boomers settle into retirement, Gen Xers adjust as their children mature into adulthood, and Millennials choose to either hang onto the fading glimmer of their youth or jump boldly into the responsibilities of marriage, home ownership, and parenthood. The reports in this collection provide guidance in understanding the micro and macro trends impacting the market for everything from home cleaning products to lawn & garden supplies to home furnishings and more.





Published: Aug 4, 2016







Published: May 29, 2014




Published: Aug 31, 2012



Published: Sep 1, 2011


Published: Aug 1, 2010


















Published: Nov 1, 2007



Published: May 1, 2007


















Published: Apr 1, 2005



















Published: Jun 1, 2002











Published: Nov 1, 2001


Published: Jun 1, 2001




Published: Mar 1, 2001



Published: Nov 1, 2000

Published: Jul 1, 2000

Published: Jul 1, 2000






Published: Jan 1, 2000

Published: Jan 1, 2000