House & Home Market Reports

Nearly three-fourths (73%) of Americans live in single-family homes, nearly a fourth live in multi-family housing such as apartments, condominiums, or cooperatives, and the remainder live in alternative housing such as a mobile homes. The needs of these households are evolving as Seniors and Boomers settle into retirement, Gen Xers adjust as their children mature into adulthood, and Millennials choose to either hang onto the fading glimmer of their youth or jump boldly into the responsibilities of marriage, home ownership, and parenthood. The reports in this collection provide guidance in understanding the micro and macro trends impacting the market for everything from home cleaning products to lawn & garden supplies to home furnishings and more.

Published: Jun 19, 2020

Published: Aug 4, 2016

Published: May 29, 2014

Published: Aug 31, 2012

Published: Sep 1, 2011

Published: Aug 1, 2010