Consumer Behavior

The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade.  One model of success for marketers can be found in the packaged food products industry. There‚Äôs a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers.  At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.

Published: May 1, 2020

Published: Jul 30, 2019

Published: May 29, 2019

Published: May 28, 2019

Published: Jan 25, 2018

Published: Nov 11, 2015

Published: Aug 31, 2015

Published: Jan 13, 2015

Published: Jun 30, 2014

Published: Sep 11, 2013

Published: Nov 1, 2011

Published: Oct 1, 2010