Private Label

Private label brands were a silver lining for millions of Americans during the recession as they sought lower prices and greater value. Despite economic improvement, consumers’ newfound appreciation for private label products has remained steadfast as they discovered that many private label brands offered a surprisingly high quality of product and packaging to the point where they rivaled national brands. The reports in this collection focus on how private label brands continue to compete with more recognizable products, and discusses marketing strategies, industry trends and segmentation, and growth opportunities. Beyond human products such functional foods and natural & organic offerings, the collection includes reports on private label pet food.

Published: Sep 17, 2014