Multicultural Market Reports

The dramatic rise in the size of the multicultural population has been part of an accelerating change in the composition of the American population as a whole.  Between 1990 and 2014 the U.S. population added 60 million Hispanics, African Americans, Asian Americans, and other members of multicultural population groups. By 2044, according to Census Bureau projections, over half the population will belong to a minority group—any group other than non-Hispanic White.  By 2060, moreover, nearly a fifth of the population is projected to be foreign-born. The reports in this collection analyzes the trends influencing the rise of multicultural consumers beyond population growth, including examinations of rising buying power and household income, education and employment levels, product preferences, household structure, and much more.




Published: Nov 11, 2015








Published: Feb 1, 2008



Published: Jun 1, 2007



Published: Sep 1, 2006


Published: Oct 1, 2005


Published: Jul 1, 2004

Published: Jul 1, 2004


Published: Jun 1, 2004





Published: Oct 1, 2003








Published: Jan 1, 2002


Published: Sep 1, 2001

Published: Sep 1, 2001





Published: Jul 1, 2000