The personal care market spans categories such as hair care and shaving, skin care and cosmetics, oral care, pain and cold remedies, and nutritional supplements. Toothpaste and toothbrushes, shampoo, deodorants/ antiperspirants, and soap and body wash rank among the top categories, used by 9 out of 10 U.S. adults. Key among personal care concerns for Americans is how to deal with physical pain and illness. The personal care market is driven by consumers' relationships to their healthcare practitioners, and as different methods and remedies a huge gamut, the market seeks to navigate consumers' personal care management strategies. The reports in this segment analyze personal care products ranging from traditional to alternative in nature, analyzing trends determining the personal care market's approach to consumers' wide range of treatment methods.