Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition

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Published Nov 6, 2015 | 132 Pages | Pub ID: LA5730794
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Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition

Packaged Facts forecasts the market for single-cup coffee to reach $4.37 billion in 2015, up 18.4% from 2014. For 2015, we expect the broader single-cup beverage market, including coffee, tea and other beverages, to generate sales of roughly $4.6 billion. As detailed in Single-Cup Brewed Beverages, we see a market undergoing major transition related to the migration of licensed branded single cup coffee onto the Keurig 2.0 platform, a broader influx of brands into the single-cup space, an increasing gap in pricing between branded and private label portion packs and Keurig’s push into the private label space, and the emergence of new brewers—coffee and otherwise—keen to compete against the Keurig platform.

Consumers will benefit from exploding single-cup coffee variety, ranging from super-premium to value-oriented; a wider array of less expensive portion packs from which to choose, and the ability to purchase single-cup brews priced under $100. We believe tea and cold beverage innovations will add at least incremental sales to single-cup beverages. Down the road, we envision cold beverage platforms broadening the market for single-cups beverages to teenagers and children, providing a plethora of new potential drinking occasions.

Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition analyzes industry and consumer trends shaping the U.S. market for single-cup beverages. In particular, the report:
  • Trends retail single-cup coffee sales estimates through 2018, sizes single-cup tea sales for 2015, provides private label versus branded sales comparisons, trends single-cup system and office brewer placements, and estimates unlicensed K-Cup marketer share.
  • Analyzes leading single-cup coffee marketers and brands, as well as top-growing and up-and-coming single-cup coffee brands. We include detailed analyses for Keurig Green Mountain (including non-coffee), Starbucks, J.M. Smucker and Kraft Foods.
  • Analyzes the cost per pound of single-cup format versus other packaged coffee formats, the impact of private label growth and pricing on the single-cup space, related margin and pricing analysis.
  • Presents custom market growth hypotheticals that frame growth potential related to 1) increases in brewer placements among a wider swath of household income brackets; 2) forecasting usage uptake among underrepresented racial/ethnic groups by population (including brand and product opportunity analysis); and 3) coffee category sales growth related to single-cup usage migration.
  • Presents opportunity analysis related to widening the scope of beverage types offered in single-cup formats; and emerging brewer types.
  • Trends coffee and tea flavors ripe for single-cup introductions; and identifies single-cup private label innovation.
  • Identifies single-cup packaging and branding introductions that target sustainability, brand partnerships, and maximizing flavor; and beverage trends beyond coffee.
To gauge demographic trends and opportunities, the report:
  • Analyzes single-cup coffee and single-cup brewer usage trends within the context of other coffee types and brewing methods; and assesses various methods used to make both coffee and tea at home.
  • Assesses cross-usage of coffee types (instant, RTD, single-cup, ground, whole bean, espresso/cappuccino, and instant flavored mix) among households by income bracket and among Hispanic/Latino households.
  • Trends growth/decline in household exclusive use of drop and single-cup brewers over time, by demographic.
  • Explores consumer interest in cold K-Cup/pod beverages and analyses challenges to market growth related to consumer perceptions about K-cup/pod cost, recycling, and quality.
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