Salty Snacks in the U.S., 4th Edition

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Published Feb 26, 2016 | 134 Pages | Pub ID: LA5756506

Salty Snacks in the U.S., 4th Edition

While potato chips continue to be the big revenue driver for salty snacks, strong growth in the ready-to-eat popcorn/caramel corn category and with alternative fruit and vegetable (i.e., non-potato) chips led the salty snack segment in terms of sales growth in 2015. Both of these categories fit nicely with the fast-growing trend of “better-for-you snacking” while also providing the sense of indulgent satisfaction most snackers still crave. The $22.5 billion salty snack market in 2015 also saw an incredible proliferation of flavors appearing on snacks hitting the shelves, from unique tastes such as Tom Yum soup on pretzels, to more traditional but almost new again sweet and salty combinations on traditionally savory snacks such as potato chips and tortilla chips. These trends will continue to be crucial for marketers to embrace over the next five years, with the increasing number of snacking instances helping to push the salty snack market to $27.0 billion by 2020.

What You'll Get in Salty Snacks in the U.S.

This fourth edition of Salty Snacks in the U.S. provides an in-depth analysis of salted snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends that are driving sales. No other market research report provides both the comprehensive analysis and extensive data Salty Snacks in the U.S., 4th Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Salty Snacks in the U.S., 4th Edition was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, SPINS SPINSscan point-of-sale data from natural channel grocers, and consumer survey data compiled by Experian Simmons. Other primary research includes interviews with salty snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.

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      •   U.S. Retail Sales of Salty Snacks, 2010-2020 (million $)
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      •   Top 5 Marketers by IRI MULO-Tracked Mass Market Sales of Salty Snacks, 2015 (thousand $)
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      •   Trends in Salty Snack Consumption in Households (HH), 2005–2015 (000 of households and percent)
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      •   IRI/SPINS/Simmons NCS Salty Snack Categories, 2015 (ranking)

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        •   Eating Habits of Snackers, 2005 & 2015 (thousand people and percent)
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      •   U.S. Retail Sales Forecast for Salty Snacks, 2015–2020 (million $)

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      •   U.S. Retail Sales of Salty Snacks, 2010-2015 (million $)

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        •   U.S. Retail Sales of Salty Snacks by Category, 2015 (million $)

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        •   IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $ and thousand lbs)

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        •   SPINS Natural Channel Sales of Salty Snacks (thousand $ and thousand lbs)

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        •   New Brands by Salty Snack Category, 2015 (number of marketers and percent)

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        •   New Marketers by Salty Snack Category, 2015 (number of marketers and percent)

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        •   IRI MULO-Tracked Mass Market Sales of Alternative Chips (thousand $)

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        •   Number of Bags of Salty Snacks Consumed in Last 30 Days, 2005 & 2015 (thousand households and bags)

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        •   IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)

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        •   IRI MULO-Tracked Mass Market Sales of Potato Chips (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Tortilla/Tostada Chips (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Other Salted Snacks (No Nuts) (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Pretzels (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Cheese Snacks (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Ready-to-Eat Popcorn/Caramel Corn (thousand $)
        •   IRI MULO-Tracked Mass Market Sales of Corn Snacks (No Tortilla Chips) (thousand $)

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        •   Potato Chip & Corn/Tortilla Chip/Cheese Snack Brand Popularity, 2015 (percent)
        •   Pretzel & Popcorn Brand Popularity, 2015 (percent)
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        •   Popchips Key Positive and Negative Demographic Indicators, 2015 (index)
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        •   New Salty Snacks with IRI-Tracked Dollar Sales of at Least $1 Million (thousand $)
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      •   Store Preferences by Store Type and Type of Salty Snack, 2015 (percent and index)
      •   Store Preferences by Store Type and Type of High-Volume Salty Snack, 2015 (index)
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      •   Grocery Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)

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      •   Convenience Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
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      •   Households Consuming Snacks by Type of Snack, 2015 (number and percent)

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      •   Trends in Salty Snack Consumption in Households (HH), 2005–2015 (000 of households and percent)

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        •   High-Volume Salty Snack Consumption Trends in Households (HH), 2005–2015 (000 of households and percent)

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      •   Demographics of Salty Snack Use in Households, 2015 (index)
      •   Breakdown of Demographics for Different Salty Snacks, 2015 (percent)

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        •   Salty Snack Use by Number of People in Household, 2015 (index and percent)
        •   Snack and High-Volume Snack Consumption by Number of People in Household, 2015 (index)

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        •   Salty Snack Consumption Combinations in Households, 2015 (index)

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        •   Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)

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        •   Snack Consumption by Age of People in Household, 2015 (index and 000 households)

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