The U.S. Market for Salted Snacks

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Published Aug 1, 2000 | 263 Pages | Pub ID: LA537

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America's incurable penchant for salty, crunchy, nervous food has pushed the U.S. market for salted snacks to a record $15 billion at the millennium's end. Helped by hard sales and consumer data from Simmons and Information Resources Inc., this new Packaged Facts study provides a coherent view of the market as well as its individual segments: potato chips, tortilla chips, corn chips, pretzels, popcorn, snack nuts and extruded snacks. It explains not only what the industry does, but also how it works: how shelf life shapes the entire industry; how hundreds of smaller companies manage to thrive in a market dominated by Frito-Lay. This study profiles the giant companies and regional players.
  1. Executive Summary
    Scope And Methodology
      Products Covered
      Report Methodology
    The Products
      Seven Product Categories
      Excluded From Report
      Anything Sweet Is Excluded
      No Meats Or Meat By-Products
      Anything Requiring Too Much Preparation Time
      Focus On Retail
      Federal Regulations
    The Market
      Market Size And Growth
    • Table 1-1: U.S. Retail Dollar Sales Of Salted Snacks, By Category, 1995-2004 (Dollars): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels, Extruded Snacks, Other Salted Snacks
      Factors Affecting Market Growth
      Snacks Meet The Increasing Demand For Quick, Easy Food
      Consumer Backlash Against Low-Fat Snacks
      Improvements In Packaging Increasing Snack Quality
      New Health Studies Boost Nut Sales
      Consumers' Concerns About Dietary Fat And Salt
      The Threat Of Private Label
      The Success Of Innovation
      Market Composition By Product
    • Figure 1-1: Share Of U.S. Salted Snack Sales By Product Category, 1999 (Percent): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels, Extruded Snacks, Other
      Market Composition By Region
    The Marketers
      Hundreds Of Marketers
      Frito-Lay Dominates The Market
      No Other Marketer Has A Comparable Place
      Procter & Gamble Is A Distant Second-Place Marketer
      General Mills—Pop-Secret, Chex Party Mix, And Bugles
      Nabisco's Planters Subsidiary Dominates Nuts
      Conagra Leads In Popcorn
      Small Marketers That Loom Large In Pretzels, Extruded, And Popcorn Categories
      Competitive Overview
      Industry Structure Determined By Shelf Life Of Product
      Frito-Lay Only National Marketer Of Traditional Chips
      Regional Brands Bank On Regional Loyalties
      All Marketers Strive To Keep The Category Hot
      New Product Trends
      New Flavor Trends
      Gourmet Snack Trends
      Natural And Organic Product Introductions
      Low-Fat—With And Without Olestra
      Kits Turn Salty Snack Into Mini Meal
      Product Introductions Based On Packaging
    Distribution And Retail
      Salted Snacks Distributed By A Variety Of Methods
      Supermarkets Leading Outlet
    • Figure 1-2: Share Of U.S. Salted Snacks Sales By Retail Outlet, 1999 (Percent): Supermarkets, Convenience Stores, Mass Merchandisers, Groceries, Warehouse Clubs, Vending, Drugstores, Other
    The Consumer
      Notes On Simmons Market Research Bureau Data
      Consistent Factors In Salty Snack Use
      Nearly Everyone Uses Potato Chips
      Tortilla And Corn Chips And Snacks Widely Used, But Less So Than Potato Chips
      Use Of Nuts Related To Age
      Popcorn Second Most Widely Used Salty Snack
      Pretzels Less Widely Used

  2. The Products
    Snacks
      What's A Meal And What's A Snack?
      We Know It When We Eat It
      Snack Foods And Snack Occasions
      Definitions Must Be Arbitrary
      Many Types Of Snack Foods
    Salted Snacks
      Scope Of Report
      Excluded From Report
      Anything Sweet Is Excluded
      No Meats Or Meat By-Products
      Anything Requiring Too Much Preparation Time
      Focus On Retail
    Potato Chips
      Old American Favorite
      New Varieties Have Kept Category Fresh
      Healthier Potato Chips
    Tortilla And Corn Chips
      Different Products, But Both Made Of Corn
      Tortilla Chips Introduced Into American Diet As Part Of Tex-Mex Trend
      Dramatic Growth In 1990s
      Marketed In Many Varieties
    Popcorn
      Microwaveable And Prepopped
      Seen As Healthy Alternative To Chips
      Growth Fueled By Microwave
      Cheddar Cheese Most Important Flavor
    Pretzels
      A Kind Of Bread
      Healthiest Of The Salted Snacks
      No Longer Limited To Northeast
    Snack Nuts
      Single Varieties And Mixes
      Peanuts And Almonds Flavored
      Nuts Can Be Healthy
    Extruded Snacks
      An Amorphous Category
      Healthier Varieties Are Possible
    Other Salted Snacks
      Chips From Dehydrated Potatoes
      Miscellaneous Snacks
    Packaging
      Most Salted Snacks Bagged
      Unusually Wide Range Of Package Sizes
      Other Packagings
      Freshness Dating
    Government Regulation
      Federal Regulations
      Nutrition Labeling And Education Act
      Approval Of Olestra
      FDA To Require Listing Of Trans Fatty Acids On Snack Food Labels

  3. The Market
    Figure 3-1: U.S. Retail Sales Of Salted Snacks, 1995-1999 (Dollars)
    Market Size And Growth
      Salted Snacks Retail Sales Surpassed $15.6 Billion
    • Table 3-1: U.S. Retail Sales Of Salted Snacks, 1995-1999 (Dollars And Pounds)
      Potato Chip Sales Top $5 Billion
    • Table 3-2: U.S. Retail Sales Of Potato Chips, 1995-1999 (Dollars And Pounds)
      Tortilla And Corn Chips Sales Approach $4.1 Billion
    • Table 3-3: U.S. Retail Sales Of Tortilla And Corn Chips, 1995-1999 (Dollars And Pounds)
      Snack Nuts Sales Accelerate To $1.6 Billion
    • Table 3-4: U.S. Retail Sales Of Snack Nuts, 1995-1999 (Dollars And Pounds)
      Popcorn Sales Fall, Then Recover, To $1.3 Billion
    • Table 3-5: U.S. Retail Sales Of Popcorn, 1995-1999 (Dollars And Pounds)
      Pretzel Sales Shrink To $1.1 Billion
    • Table 3-6: U.S. Retail Sales Of Pretzels, 1995-1999 (Dollars And Pounds)
      Extruded Snacks Sales Climb To $939 Million
    • Table 3-7: U.S. Retail Sales Of Extruded Snacks, 1995-1999 (Dollars And Pounds)
      Other Snacks Approach $1.4 Billion
    • Table 3-8: U.S. Retail Sales Of Other Salted Snacks, 1995-1999 (Dollars And Pounds)
    Market Composition
      Chips Account For Three-Fifths Of Dollar Sales
    • Table 3-9: Share Of U.S. Salted Snacks Sales By Product Category, 1999 (Dollars And Percent): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels, Extruded Snacks, Other
    • Figure 3-2: Share Of U.S. Salted Snack Sales By Product Category, 1999 (Percent): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels, Extruded Snacks, Other
      Potato Chips Accounted For 35% Of Growth In Market
    • Table 3-10: Share Of Overall Growth Of U.S. Market For Salted Snacks By Product Category, 1995, 1998, And 1999 (Dollars): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels, Extruded Snacks, Other
      Supermarkets Represent 45% Of Sales
    • Figure 3-3: Share Of U.S. Salted Snacks Sales By Retail Outlet, 1999 (Percent): Supermarkets, Convenience Stores, Mass Merchandisers, Groceries, Warehouse Clubs, Vending, Drugstores, Other
      Regional Differences
    • Table 3-11: Regional Variations In Use Of Salted Snacks By Category, 1999 (Percent): Potato Chips, Tortilla/Corn Chips, Snack Nuts, Popcorn, Pretzels
      Sales By Season
    Factors Affecting Market Growth
      Snacks Meet The Increasing Demand For Quick, Easy Food
      Salty Snacks And The Home Entertainment Center
      Consumer Backlash Against Low-Fat Snacks
      Improvements In Packaging Increasing Snack Quality
      New Health Studies Boost Nut Sales
      The Aging Of America
      Consumers' Concerns About Dietary Fat And Salt
      Fat
      Salt
      Olestra Versus Indigestion
      Meal Replacements And Other New Convenience Foods Compete With Salted Snacks
      The Threat Of Private Label
      The Success Of Innovation
    Projected Retail Sales
      Retail Sales Will Approach $20 Billion In 2004
    • Table 3-12: Projected U.S. Retail Sales Of Overall Salted Snacks Market, 1999-2004 (Dollars)
      Potato Chip Sales To Climb 23%
    • Table 3-13: Projected U.S. Retail Sales Of Potato Chips, 1999-2004 (Dollars)
      Tortilla And Corn Chips To Add $1.4 Billion In Sales
    • Table 3-14: Projected U.S. Retail Sales Of Tortilla And Corn Chips, 1999-2004 (Dollars)
      Snack Nuts Will Be Fastest Growing Category
    • Table 3-15: Projected U.S. Retail Sales Of Snack Nuts, 1999-2004 (Dollars)
      Popcorn Sales Will Grow Slowly
    • Table 3-16: Projected U.S. Retail Sales Of Popcorn, 1999-2004 (Dollars)
      Pretzel Sales To Stabilize
    • Table 3-17: Projected U.S. Retail Sales Of Pretzels, 1999-2004 (Dollars)
      Extruded Snacks Sales To Continue Moderate Growth
    • Table 3-18: Projected U.S. Retail Sales Of Extruded Snacks, 1999-2004 (Dollars)
      Other Salted Snacks Will Grow At Around The Pace Of The Market
    • Table 3-19: Projected U.S. Retail Sales Of Other Salted Snacks, 1999-2004 (Dollars)

  4. The Marketers
    The Marketers
      Hundreds Of Marketers
      Majority Of Companies Very Small
      Frito-Lay Dominates The Market
      No Other Marketer Has A Comparable Place
      The Distortion Of Frito-Lay's Presence
      Most Players Compete In More Than One Category
      Procter & Gamble Is A Distant Second-Place Marketer
      General Mills—Pop-Secret, Chex Party Mix, And Bugles
      Nabisco's Planters Subsidiary Dominates Nuts
      Conagra And General Mills Lead In Popcorn
      Small Marketers That Loom Large In Pretzels, Extruded, And Popcorn Categories
      Minor Marketers In Potato Chips, Tortilla/Corn Chips, And Other
    • Table 4-1: Selected Salted Snack Marketers And Their Brands, 2000 (Listing): Marketers; Brands
    Marketer And Brand Shares
      Note On Share Data
      Frito-Lay Stands Alone With Almost Half Of Salted Snack Sales
      Six Companies On Second Tier
      Nine Companies With Over 1% Of Potato Chip Sales
    • Figure 4-1: Marketer Shares Of Overall Salted Snacks Market, 1999 (Percent): Frito-Lay, Private Label, Procter & Gamble, Conagra, General Mills, Synder's Of Hanover, Wise Foods, Nabisco
    • Table 4-2: Marketer And Brand Shares Of Potato Chip Sales, 1999 (Percent); 14 Marketers, 19 Brands
      Frito-Lay Accounts For 82% Of Tortilla Chip Sales
    • Table 4-3: Marketer And Brand Shares Of Tortilla Chip Sales, 1999 (Percent); 7 Marketers, 12 Brands
      Planters Accounts For Almost Half Of Snack Nut Sales
    • Table 4-4: Marketer And Brand Shares Of Snack Nut Sales, 1999 (Percent); 11 Marketers, 11 Brands
      Conagra Leads But Does Not Monopolize Popcorn
    • Table 4-5: Marketer And Brand Shares Of Microwave And Ready-To-Eat Popcorn Sales, 1999 (Percent); 10 Marketers, 15 Brands
      Frito-Lay And Snyder's Share Top Tier Of Pretzels
    • Table 4-6: Marketer And Brand Shares Of Pretzel Sales, 1999 (Percent); 22 Marketers, 25 Brands
      The Top Five Marketers, Plus Private Label, Represent 88% Of Extruded Snack Sales
    • Table 4-7: Marketer And Brand Shares Of Extruded Snacks, 1999 (Percent); 14 Marketers, 15 Brands
      Procter & Gamble Leads Frito-Lay In Other Snacks
    • Table 4-8: Marketer And Brand Shares Of Other Salted Snacks, 1999 (Percent); 12 Marketers, 18 Brands
    Competitive Overview
      Industry Structure Determined By Shelf Life Of Product
      Frito-Lay Only National Marketer Of Traditional Chips
      Frito-Lay's Success
      Borden's Failure
      Regional Brands Bank On Regional Loyalties
      All Marketers Strive To Keep The Category Hot
      Consumers' Health Concerns
      Pricing
      Production Costs
      Shelf Space
      Limited Shelf Space Leads To Winnowing Of Brands
      But Consumers Demand Variety
      Focus On In-Store Promotions
      Advantage Goes To National Brands
      Shelf Space Fees
      The Solution Is Effective Marketing
    Company Profile: Pepsico, Inc./Frito-Lay Co.
      Sales Slip To $20 Billion
      Markets Soft Drinks, Salty Snacks, And Fruit Juice
      Pepsi-Cola Co.
      Frito-Lay Co.
      Tropicana Products
      Strategic Redirection
      Spins Off Restaurant Business
      Acquires Tropicana
      Spins Off Bottling Operations
      Frito-Lay Accounts For Over Two-Thirds Of Pepsico Sales
      Investigated For Anti-Competitive Practices
      "The Power Of One"
      Pepsico Puts Pressure On Retailers
      Cracker Jack Acquisition
      Expanding Overseas
      Increasing Efficiency In Production And Distribution
      National Advertising And Promotion
      Sports-Related Promotional Activities
      "Star Wars" Campaign
      Power Of One Promotion
      Introduction Of Wow! Products
      Baked Lay's Also Plummets
      Instead, Growth Comes From Core Product Line
    Company Profile: Conagra, Inc.
      Sales Approach $25 Billion
      Operates Across The Food Chain
      Operation Overdrive
      Building A Portfolio Of Salty Snacks
      Orville Redenbacher's Line Flat In 1999
      Act II Continues Expansion Into Supermarkets
      Act II Positioned As Value Line
      Act II Exploits Tie Between Microwave Popcorn And TV
    Company Profile: General Mills, Inc.
      Sales Approach $7 Billion, Mainly In United States
      Markets Cereals, Mixes, Snacks, And Yogurt
      International Joint Ventures
      Salty Snacks Are Popcorn, Snack Mixes, And Corn Snacks
      Pop-Secret Number Two In Category
      Chex Mix Relaunched
    Company Profile: Herr Foods, Inc.
      Markets Broad Line, Mainly In Middle Atlantic Region
      Founder Is Company Spokesman
      Active In Copromotions
      Recent New Product Initiatives
    Company Profile: Nabisco, Inc.
      Nabisco Sold To Philip Morris, Parent Of Kraft Foods
      Nabisco Sales Total $8.3 Billion
      Core Business Is Cookies And Crackers
      . . . But Markets Wide Range Of Other Products
      Had Been Part Of Rjr Nabisco
      Streamlining Nabisco: Restructuring And Divesting
      1996 Restructuring
      1998 Restructuring
      Acquisitions And Divestitures
      The Total Brand Value Initiative
      Rebuilding The Direct Sales Force
      Increasing Advertising And Promotion
      Recovering Market Share
      Planters Brand Leads Snack Nut Market
      Strong Sales Growth In Planters Line
      Cheez Mania
    Competitive Profile: Philip Morris Companies, Inc.
      Worldwide Operating Revenues Of $78.6 Billion
      The Company That Marlboro Built
      Four Business Segments
      Purchase Of Nabisco, Inc.
    Company Profile: The Procter & Gamble Company
      Sales Reach $40 Billion, Mainly In North America And Europe
      Markets A Wide Range Of Consumer Packaged Goods
      Identity Based On Brand Power Rather Than Product Category
      Still Trying To Rekindle The Magic
      Cuts Jobs And Closes Plants
      The 2005 Initiative
      Improving Results Hampered By Weakness In Europe
      Leading Marketer Of Potato Crisps
      Plans To Relaunch Eagle Line
    Company Profile: Snyder's Of Hanover, Inc.
      Primarily A Pretzel Marketer
      Expanding Capability
    Company Profile: Utz Quality Foods, Inc.
      Potato Chip Company
      Business Centered Around Hanover
      Strong Sales Growth In 1999 And First Quarter 2000
    Competitive Profile: Wise Foods, Inc.
      A Regional Player Owned By A Acquisition Giant
      Sixth Place Salty Snack Marketer
    New Product Trends
      New Flavor Trends
    • Table 4-9: Selected New Product Introductions, New Flavors, 1998-2000 (Listing): 40 Marketers, 56 Brands
      Gourmet Snack Trends
    • Table 4-10: Selected New Product Introductions, Gourmet, 1998-2000 (Listing): 16 Marketers, 23 Brands
      Natural And Organic Product Introductions
    • Table 4-11: Selected New Product Introductions, Natural And Organic, 1998-2000 (Listing): 20 Marketers, 22 Brands
      Low Fat—With And Without Olestra
    • Table 4-12: Selected New Product Introductions, Low Fat And Fat Free, 1998-2000 (Listing): 11 Marketers, 14 Brands
      Kits Turn Salty Snack Into Mini Meal
    • Table 4-13: Selected New Product Introductions, Snack Kits, 1998-2000 (Listing): 5 Marketers, 6 Brands
      Product Introductions Based On Packaging
    • Table 4-14: Selected New Product Introductions, Packaging, 1998-2000 (Listing): 5 Marketers, 6 Brands
    Advertising Expenditures
      Salty Snack Advertising At $220 Million In 1999
      Top Ten Advertisers Accounted For 98% Of Spending
      Frito-Lay Spends $92 Million
      Procter & Gamble Was Second-Place Spender
      Nabisco Supported Planters And Air Crisps With Nearly $28 Million
      General Mills Divided $13 Million Between Chex Mix And Bugles
      Campbell Soup Spent $11 Million On Pepperidge Farm Goldfish
      Five Other Companies Spent More Than $1 Million
    Advertising Positioning
      Frito-Lay Ads Fit Party Mood
      For Kids, The Silliness Without The Sex
      For Mothers, A Message Of Convenience
      Whimsical, But Less Wild Approach Taken By Other Marketers
      "Only Orville" Tagline Replaces Orville Redenbacher
      Nabisco Takes Aim At Frito-Lay And Wise
      Planters Conveys The Cheese Message With Mice
      Sports Affects Media Choice But Seldom Appears In Commercials
    Consumer Promotions
      National Marketers Use Sophisticated Consumer Promotions
      Print Ads Link To Coupons, Contests, In-Store Displays
      Video And Product Tie-Ins
      Promotions Are Often Tied To Sports

  5. Distribution And Retail
    Distribution
      Distribution Determined By Perishability Of Product
      Salted Snacks Distributed By A Variety Of Methods
      Warehouse Delivery
      Direct Store Delivery
      Company-Owned Routes
      Single Truck Distributors
      Master Distributors
      Direct Store Delivery Prevails
    Retailing
      A Wide Range Of Retail Outlets
      Supermarkets Leading Outlet
      Salted Snacks Important To Supermarkets
    • Figure 5-1: Share Of U.S. Salted Snack Sales By Retail Outlet, 1999 (Percent): Supermarkets, Convenience Stores, Mass Merchandisers, Grocery Stores, Warehouse Clubs, Vending, Drugstores
      Supermarkets Market Salted Snacks More Aggressively
      Chips Merchandised With Beverages
      Recent Consolidation Among Food Retailers Is Changing The Food Industry
      Margins In Supermarkets Average About 30%
    • Table 5-1: Supermarket Dollar Margins For Selected Salted Snack Categories, 1998 (Percent): Snack Nuts, Popped Popcorn, Pretzels, Potato Chips, Corn/Tortilla Chips
      Convenience Stores And Mass Merchandisers Vie For Second Place
      Convenience Stores Carry Many Grocery Items
      Mass Merchandisers Increasingly Like Supermarkets
      Wal-Mart Leads Trend
      Sales By Snack Category And Retail Outlet
    • Table 5-2: Share Of U.S. Salted Snack Sales, By Outlet Type, By Category, 1998 (Percent): Supermarkets, Convenience Stores, Mass Merchandisers, Grocery Stores, Vending, Warehouse Clubs, Drugstores; Potato Chips, Tortilla/Corn Chips, Nuts, Popcorn, Pretzels, Extruded Snacks

  6. The Consumer
    Consumers' Dietary Concerns
      Fat A Leading Dietary Issue
      Dietary Fat Associated With Cardiovascular Disease
      But The Culprit Is Saturated Fat
      Fat Associated With Some Kinds Of Cancer
      Some Fats Are Beneficial
      Dietary Fat And The Obesity Epidemic
      But The Real Problem May Be Sugar
      Fatty Foods Synonymous With Indulgence
      Consumers Budget Fat Intake
      Concern Over Salt Fading
      FMI Survey Tracks Consumers' Changing Dietary Concerns
    • Table 6-1: Nature Of Consumers' Concern About Nutritional Content, January: 1996-2000
    Demographics Of Salty Snack Consumers
      Notes On Simmons Market Research Bureau Data
      Simmons Data Presented In This Report
      Consistent Factors In Salty Snack Use
      Nearly Everyone Uses Potato Chips
    • Table 6-2: Household Use Of Potato Chips, By Degree Of Use In Last 30 Days, 1999 (Number And Percent): Light, Medium, Heavy
      But Those Buying For Families Dominate
    • Table 6-3: Demographic Segmentation Of The Decision Makers In Households Using Potato Chips, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Married Shoppers A Majority Of All Heavy Users Of Potato Chips
    • Table 6-4: Demographic Segmentation Of The Decision Makers In Households Exhibiting Heavy Use Of Potato Chips, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Favorite Potato Chip Flavor Is Plain
    • Table 6-5: Household Use Of Potato Chips, By Flavor Used Most Often, 1999 (Number And Percent): Plain, Barbecue, Sour Cream And Onion, Cheese, No Salt, Cajun
      Frito-Lay Dominates Potato Chip Brand Preferences
    • Table 6-6: Household Use Of Potato Chips, By Brand Used Most Often, 1999 (Number And Percent): Lay's, Ruffles, Pringles, Wise, Jay's, Keebler, Herr's
      Tortilla And Corn Chips And Snacks Widely Used, But Less So Than Potato Chips
    • Table 6-7: Household Use Of Tortilla And Corn Chips And Snacks, By Degree Of Use In Last 30 Days, 1999 (Number And Percent): Light, Medium, Heavy
      Tortilla And Corn Snack Use Skews To Younger Shoppers
    • Table 6-8: Demographic Segmentation Of The Decision Makers In Households Using Tortilla And Corn Chips And Snacks, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      But Heavy Users Of Tortilla And Corn Chips And Snacks More Like Heavy Users Of Potato Chips
    • Table 6-9: Demographic Segmentation Of Decision Makers In Households Exhibiting Heavy Use Of Tortilla And Corn Chips And Snacks (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Favorite Brands Are Again Those Of Frito-Lay
    • Table 6-10: Household Use Of Tortilla And Corn Chips And Snacks, By Brand Used Most Often, 1999 (Number And Percent): Doritos, Tostitos, Fritos, Planters, Wise, Charles, Laura Scudder
      Light Use Prevails In Nut Category
    • Table 6-11: Household Use Of Nuts, By Degree Of Use In Last 30 Days, 1999 (Number And Percent): Light, Medium, Heavy
      Use Of Nuts Related To Age
    • Table 6-12: Demographic Segmentation Of The Decision Makers In Households Using Nuts For Snacking And Cooking (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Strong Skews Among Those Using Nuts Often
    • Table 6-13: Demographic Segmentation Of Decision Makers In Households Exhibiting Heavy Use Of Nuts For Snacking And Cooking (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Peanuts Are Favorite Type Of Nut
    • Table 6-14: Types Of Nuts Used Most Often, 1999 (Percent And Index): 16 Types
      Planters Is Leading Brand
    • Table 6-15: Household Use Of Nuts, By Brand Most Often Used, 1999 (Number And Percent): Planters, Blue Diamond, Diamond, Fisher, Mauna Loa, Azar, Other
      Popcorn Second Most Widely Used Salty Snack
    • Table 6-16: Household Use Of Popcorn, By Degree Of Use, 1999 (Number And Percent): Light, Medium, Heavy
      Demographics Play Relatively Small Role In Popcorn Use
    • Table 6-17: Demographic Segmentation Of The Decision Makers In Households Using Popcorn, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Heavy Users More Upscale
    • Table 6-18: Demographic Segmentation Of Decision Makers In Households Exhibiting Heavy Use Of Popcorn, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Orville Redenbacher's Leading Popcorn Brand
    • Table 6-19: Household Use Of Popcorn, By Brand Most Often Used, 1999 (Number And Percent): Orville Redenbacher's, Betty Crocker Pop Secret, Jolly Time, Jiffy Pop, Crunch'n Munch, Cracker Jack, Pops-Rite, Newman's Own, Pillsbury, Wise, Pop Deluxe, Smart Food, Cape Code, Planters Tv Time, Other Brands
      Pretzels Less Widely Used
    • Table 6-20: Household Use Of Pretzels, By Degree Of Use, 1999 (Number And Percent): Light, Medium, Heavy
      Both Life Cycle And Income Correlate With Pretzel Use
    • Table 6-21: Demographic Segmentation Of The Decision Makers In Households Using Pretzels, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
    • Table 6-22: Demographic Segmentation Of Decision Makers In Households Exhibiting Heavy Use Of Pretzels, 1999 (Percent And Index): Age, Marital Status, Children, Household Income, Education
      Salted Pretzels Widely Preferred
    • Table 6-23: Household Use Of Pretzels, By Flavor, 1999 (Number And Percent): Salted, Unsalted
      Frito-Lay's Rold Gold Dominates Category
    • Table 6-24: Household Use Of Pretzels, By Brand Most Often Used, 1999 (Number And Percent): Salted, Unsalted

    Appendix I: Advertisements. This appendix appears in bound editions only

    Appendix II: Addresses Of Selected Marketers