Reptile Products: U.S. Pet Market Trends and Opportunities

 
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Published Dec 1, 2017 | 48 Pages | Pub ID: LA15544012

Reptile Products: U.S. Pet Market Trends and Opportunities

In Reptile Products: U.S. Pet Market Trends and Opportunities, Packaged Facts provides current analysis of the sale of products and foods designed for pet reptiles (including turtles, snakes, geckos) through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, tanks, tank accessories, and more. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Reptile Products: U.S. Pet Market Trends and Opportunities was obtained from primary syndicated retail sales-tracking data, consumer survey data compiled by Packaged Facts’ own National Pet Owners Survey, and from Simmons’ Profile Report. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.

CHAPTER 1: EXECUTIVE SUMMARY
THE MARKET
Table 1-1 U.S. Retail Sales of Reptile Products: 2015 vs. 2016 vs. 2021 (million $)
Food and Treats Are the Largest Reptile Products Segment
Table 1-2 Reptile Product Sales by Segment, 2015–2016 (million $ & percent)
Pet Specialty Channel Captures 90% of Reptile Product Sales
Figure 1-1 Channel Breakdown of Reptile Product Sales in the U.S., 2016 (percent)
THE MARKETERS
Market Leaders in the Pet Specialty Channel
Top Marketers in Mass Markets
NEW PRODUCT TRENDS
Two Cross-Over Trends
Tanks and Tank Care
Tank Heating and Lighting
Tank Decor
THE CONSUMER
Fluctuating but Declining Ownership Rates
Table 1-3 Reptile Ownership Trends, 2013–2017 (000 households & percent)
THE CONSUMER
Opportunity: Households with Children
Opportunity: Households with Younger Girls and Older Boys
CHAPTER 2: REPTILE PRODUCTS
CHAPTER HIGHLIGHTS
THE MARKET
Table 2-1 U.S. Retail Sales of Reptile Products: 2015 vs. 2016 vs. 2021 (million $)
Food and Treats Are the Largest Reptile Products Segment
Table 2-2 Reptile Product Sales by Segment, 2015–2016 (million $ & percent)
Pet Specialty Channel Captures 90% of Reptile Product Sales
Figure 2-1 Channel Breakdown of Reptile Product Sales in the U.S., 2016 (percent)
Figure 2-2 Channel Breakdown of Where Reptile Owners Have Made Purchases in Last 12 Months,2016/2017 (percent)
THE MARKETERS
Market Leaders in the Pet Specialty Channel
Top Marketers in Mass Markets
THE PRODUCTS
Food 17
Illustration 2-1 Tetrafauna PRO ReptoMin Lifestages Nutrition Adult Turtle Formula from Spectrum
Brands
Illustration 2-2 Exo Terra Crested Gecko Food from Rolf C. Hagen
Tanks and Tank Care
Illustration 2-3 Zoo Med’s Skyscraper Terrarium
Illustration 2-4 Big Apple Stackable Reptile Cages from Big Apple Pet Supply
Illustration 2-5 Zilla Aquatic Reptile Internal Filter from Central Garden & Pet
Tank Heating and Lighting
Illustration 2-6 Zilla Aquatic Reptile Heater from Central Garden & Pet
Illustration 2-7 Zoo Med’s TurtleTherm automatic Preset Aquatic Turtle Heater
Illustration 2-8 Exo Terra Heat Mat from Rolf C. Hagen
Illustration 2-9 PowerSun H.I.D Metal Halide Lamp and Fixture from Zoo Med
Tank Decor
Illustration 2-10 Zilla Turtle Trunk Freestanding Floating Basking Platform from Central Garden & Pet
Illustration 2-11 Jungle Bob’s Reptile Grotto
Illustration 2-12 Zoo Med’s Repti Chips
Illustration 2-13 Exo Terra Cholla Cactus Skeleton from Rolf C. Hagen
THE CONSUMER
Long-Term Reptile Ownership Trends
Table 2-3 Reptile Ownership Trends, 2013–2017 (000 households & percent)
Opportunity: Households with Children
Table 2-4 Key Demographics of Reptile Ownership, 2017 (000 households, percent, & index)
Opportunity: Households with Younger Girls and Older Boys
Figure 2-3 Relative Propensity for Ownership of Reptiles Based on Children in Household, 2017(index)
Figure 2-4 Relative Propensity for Ownership of Reptiles Based on Sex and Age of Children in Household, 2017 (index)
Almost Half of All Reptile Owners Keep More than One Reptile
Table 2-5 Ownership of Multiple Reptiles, 2017 (000 households & percent)
Most Reptile Owners Also Own Other Animals
Figure 2-5 Households that Own Other Animals in Addition to Reptiles, 2017 (percent)
Reptile Ownership Most Likely in the West
Figure 2-6 Households with Reptiles as Pets, 2017 (000 households & index)

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