Refrigerated Coffee Creamers: U.S. Market Trends

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Published May 26, 2016 | 80 Pages | Pub ID: LA5916015

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Refrigerated Coffee Creamers: U.S. Market Trends

After several years of little growth, the refrigerated coffee creamers market is on an upswing, thanks in no small part to newer-generation products that meet the “clean label” criteria for ingredients: fewer, simpler, and pronounceable. Some of these products also offer other features and claims associated with clean labels, such as organic, allergen-free, non-GMO, and vegan. Recent year-to-year sales increases for existing products are testament to the vitality of this burgeoning niche, and marketers’ confidence in its continued growth is evidenced by their investment in new products.

This development isn’t merely on-trend; clean labels deliver precisely what today’s consumers seek in coffee creamers. According to Packaged Facts’ proprietary consumer survey conducted for this report, consumers look for products that are “real” and “natural” when choosing among creamer options. Similarly, coffee drinkers who don’t use commercial packaged creamers say such products are not natural and contain unhealthy ingredients.

Another key finding of this report is that Millennials are both avid consumers and judicious shoppers when it comes to coffee creamers. They are significantly more likely than average to use commercial packaged creamers, non-dairy cream substitutes, dairy beverages, and/or plant-based dairy alternatives in their coffee. Younger adults also take more factors into consideration when selecting creamer products, and those who don’t buy creamers cite more reasons than the average non-user for their resistance.

One challenge to market growth for refrigerated coffee creamers is competition for share of mug. The Packaged Facts survey shows more consumers use dairy beverages, including milk, cream, and half & half, in their coffee than use packaged creamers. In addition, a significant percentage of coffee drinkers add plant-based dairy alternative beverages such as soymilk and almond milk instead.

Packaged Facts’ report Refrigerated Coffee Creamers: U.S. Market Trends focuses on the dynamic market for refrigerated coffee creamers, particularly with respect to the impact of current product, marketing, and consumer trends. Also discussed in the context of this market are sales and usage trends in the shelf-stable coffee creamer segment. For further perspective, Packaged Facts examines dairy beverage trends. The report offers growth projections for refrigerated coffee creamers and features the results of an exclusive Packaged Facts national online consumer survey of coffee drinkers’ tendencies, preferences, and purchase influences when it comes to creamer products. Included are more than one dozen detailed demographic profiles of coffee and creamer consumers.

Scope and Methodology

Market trends and market size estimates within Refrigerated Coffee Creamers: U.S. Market Trends are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • U.S. government reports from the Bureau of Economic Analysis and the Census Bureau;
  • Published company reports and news releases.
This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in April 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Fall 2011-2015 Simmons NCS Adult Studies.
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