The U.S. Market for Private Label Foods and Beverages: The Store Brand Has Arrived

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Published Jun 1, 2005 | 376 Pages | Pub ID: LA1068909

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Private-label (or store-brand) foods and beverages continue to evolve to meet the demands of a more diverse, budget-conscious, and market-savvy American consumer culture, now accounting for one of every five items sold in U.S. mass-market outlets and charting healthy annual gains. This all-new Packaged Foods report examines the driving trends in the market, dividing it into approximately 20 broad classifications (e.g., breakfast/lunch/dinner, sweets, ethnic foods, snacks, meat/poultry/seafood, grain-based foods, bottled water, juice, etc.), covering every important area of the supermarket using custom-tabulated Information Resources, Inc. (IRI) data, and giving detailed consideration to the most dynamic individual categories and segments. Product trends are also quantified through Productscan new product reports as well as data from the Private Label Manufacturers Association and the U.S. Department of Agriculture.

This report also provides historical sales figures and projections through 2009; examines how private-label products have risen to meet market-altering trends (e.g., low-carb); and pinpoints current and coming trends—including natural/organic foods, whole-grain foods, and products targeting Hispanic and other ethnic populations—that offer new growth opportunities. Trends unique to the private-label market are also detailed, including the growth of “premium” or tiered private-label products, changes in retailer-owned supply chains, the growing market share of supercenters’ store brands, and the evolving roles of private-label food brokers and procurement agents. Other market drivers are also surveyed, such as the changing balance of quality and price considerations among consumers, the possible future effects of cost increases (caused by, among other factors, the growing price of oil), and the effect of overall economic recovery (or lack thereof) on the market. The report also tracks private label’s penetration into new categories and profiles leading retailers including Albertson’s, Costco, Kroger, Publix, Target, Trader Joe’s, and Walgreens, as well as key private-label manufacturers such as ConAgra Foods, Cott Corp., Malt-O-Meals, Palmetto Canning Co., and Ralcorp Holdings.

Report Methodology
The information in The U.S. Market for Private Label Food and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Private Label Food and Beverages makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Private Label Food and Beverages offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Competitors
  • Competitive Profiles (of the mainstream competitors, specialists and up-and-coming niche players, and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in - or against -- the private label food and beverage industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for store brand products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for store brand foods and beverages based on Simmons data.

This report will help:

  • Marketing Managersidentify market opportunities and develop targeted promotion plans for private label foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for store-brand products.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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