Prepaid and Gift Cards in the U.S., 5th Edition

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Published Sep 19, 2016 | 174 Pages | Pub ID: LA5916750

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Prepaid and Gift Cards in the U.S., 5th Edition

Prepaid cards continue to expand their occasions for use, further penetrating existing market segments while pursuing new ones. While consumer general-purpose prepaid cards and open-loop gift cards continue to gather steam, they are just two of several card segments exhibiting positive growth momentum. While regulatory smoke may cloud the view, Packaged Facts expects prepaid market growth to handily outpace that registered by credit card and debit cards. The retail space, dominated by smaller bank issuers, provides room for pricing latitude; while payroll and government-administered cards allow national banks to flex their scale muscle. In aggregate, prepaid cards are helping cash-using consumer holdouts to transact electronically, even while demographics have broadened to include a higher proportion of banked users.

Market Trends and Opportunities

Prepaid and Gift Cards in the U.S. provides industry participants with a wealth of insights to help them navigate this quickly changing and growing market: The report:
  • Provides a market size and forecast for the prepaid card market, including trended purchase volume for general use (open-loop) and private label (closed-loop) prepaid cards, by type; a market size for government-administered prepaid cards, by type; and for gift cards, by occasion and retailer card type and by consumer vs. employee dollar value.
  • Identifies and interprets key prepaid usage metrics, including cardholder usage costs, monthly spend, monthly purchase, ATM withdrawal, and reload transactions, and length of card ownership. It also assesses the degree that direct deposit and HH income influences these above metrics.
  • Gauges (reloadable and non-reloadable) prepaid card and gift card usage trends during 2011-2016, breaking prepaid card usage down by card network; banked status; remittance, debit card and credit card use; cash and money order bill payment usage; bill payment preferences; credit score; and mobile payment method.
  • Assesses general-purpose reloadable prepaid card usage rationales across five categories: online and in-store purchases; P2P, bill payment and check writing; discounts and rewards; financial management features; and finding, deposit and transfer methods.
  • Studies reasons for choosing general-purpose reloadable prepaid cards, including usage cost; overdraft fee avoidance and debt management; credit and bank account substitution; breadth of acceptance; and reloading method.
  • Ranks general-purpose reloadable prepaid cards used and used most by card brand, segmented by direct deposit use; and prepaid cards by network brand, segmented by banked status and credit score.
  • Explores prepaid card marketer and issuer strategies, including American Express, Blackhawk Network, Bofl Holding, The Bancorp Bank, Green Dot, MetBank and NetSpend. Analysis includes competitive positioning, new product introductions, company innovations, and trended performance analysis. Heavy emphasis is placed on add-value proprietary estimates for gross dollar volume and other metrics otherwise not published by included industry participants.
  • Explores a variety of prepaid card industry challenges and solutions, including regulatory issues, pricing and profit factors, broadening the target audience, bank account competition, and fraud.
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