MarketLooks: The U.S. Market for Potato Chips
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Title: The U.S. Market for Salted Snacks
Published: May 2002
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Abstract from full report:
This Packaged Facts report on the market for Salted Snacks provides a comprehensive and in-depth analysis of all the products and services that shape the Salted Snack market. The report analyzes seven major salted snack markets - potato chips, tortilla/corn chips, popcorn, pretzels, snack nuts, extruded salted snacks, and other salted snacks. Each product category is described in extensive detail, with current product information for each category, including descriptions of new products and new ones still in development. Up-to-the minute information on retail distribution channels, consumer and demographic information, and advertising and promotional trends provide the strategic information needed to keep pace with this changing market. Data is given for the U.S. market, with a base year of 2001 and forecasts through 2006. Historical data are provided for years 1997 through 2001. Major competitors in the market are discussed in detail, including competitor market shares, brands, and financial information.
- Market Size and Growth
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- The Consumer
- PepsiCo, Inc /Frito-Lay
- Utz Quality Foods
- Wise Foods