Pet Supplies in the U.S., 7th Edition

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Published Aug 1, 2007 | 382 Pages | Pub ID: LA1391945

The ever increasing mindset of “pets as family” is transforming the already dynamic market for non-food pet supplies into an even hotter one, with premium and value-added products often at the fore and higher-income demographics taking an ever larger bite out of the pet market pie. At the same time, the range of retailers carrying pet products continues to expand, making a wider range of products available to a wider range of consumers, while innovative upstart marketers continue to flood the field and big-name players get even bigger through line additions and acquisitions. Bringing to bear more than 25 years of experience in profiling this market and drawing on Packaged Facts’ broad cross-category expertise, Pet Supplies in the U.S. pinpoints strategic directions for current and prospective marketers, with a particular focus on tapping into and further developing specific consumer segments via extensive demographic profiling.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at the 2007 Global Pet Expo and Petfood Forum trade events; interviews with pet product manufacturers and expert members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports and other financial releases from public companies; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

Mass-market sales estimates are based mainly on Information Resources, Inc.’s (IRI) InfoScan Review, with data on new product introductions coming from Datamonitor’s Productscan Online service. Analysis of consumer attitudes and demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2006 full-year (January 2006-October 2006) adult consumer survey, which is based on 24,467 respondents age 18 or over. Another important data source is the American Pet Products Manufacturers Association (APPMA) 2007-2008 National Pet Owners Survey.

What You’ll Get in this Report
Covering products for all type of companion animals—especially “new-generation” value-added entries—this fully updated report examines non-food pet supplies including chews, litter, toys, carriers, collars/leashes, grooming products, supplements and just about every other kind of pet product imaginable, honing in on hot product trends such as healthy/natural products, premium/luxury products, travel products, and convenience products such as automatic litter boxes and disposable wipes. The report also surveys market-transforming competitive trends such as cross-over human marketers, the heavy focus on brand building, channel-specific marketing, retailing in non-traditional outlets, and licensing.

A valuable new feature of this edition is in-depth profiles of owners of birds, fish, reptiles, and small animals—in addition to owners of dogs and cats—covering attitudes as well as product usage rates and demographics, and honing in on pet-owning segments including Baby Boomers, affluents, women, singles, couples, households with children, minorities, and multiple pet owners. Pet owners are also profiled by shopping channel (pet stores, discount stores, supermarkets, and online); product type (cat litter, flea/tick controls, heartworm medications, and supplements); and marketing region (Northeast, East Central, West Central, Southeast, Southwest, and Pacific).

Chapter 1: Executive Summary
  • Scope and Methodology
    • Market Definition
    • Exclusions
    • Four IRI-Tracked Product Categories
    • Report Methodology
    • Figure 1-1: U.S. Retail Sales of Pet Supplies, 2002-2011 (in millions of dollars)

  • The Market
    • Retail Sales Near $10 Billion in 2006
    • IRI-Tracked Sales Rebound in 2006
    • Share of Mass-Market Sales by Product Type
    • Share of Pet Store Sales by Animal Type
    • Mass Merchandisers Take the Helm
    • Market Drivers

  • Competitive Overview
    • A Cast of Thousands
    • Mergers & Acquisitions Continue Apace
    • Nestlé Purina Leads in IRI-Tracked Sales
    • Figure 1-2: Top Marketers of Pet Supplies by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • The Private-Label Factor

  • Marketing and Retail Trends
    • Cross-Category Expansion
    • National Consumer Advertising Expenditures
    • New Product Surge Continues
    • Retail Trends

  • The Consumer
    • Over Half of Households Own Pets
    • Figure 1-3: Pet Ownership Rates by Type: 2006 (U.S. households)

  • Looking Ahead
    • Trends and Opportunities

Chapter 2: The Market

  • Introduction
    • Market Definition
    • Exclusions
    • Four IRI-Tracked Product Categories
    • Trade Associations and Shows
    • Regulatory Agencies and Trends
    • Pet Animal Welfare Statute Update

  • Market Size and Growth
    • Retail Sales Near $10 Billion in 2006
    • Table 2-1: U.S. Retail Sales of Pet Supplies, 2002-2006 (in millions of dollars) IRI-Tracked Sales Rebound in 2006
    • Table 2-2: IRI-Tracked Sales of Pet Supplies, 2002-2006 (in millions of dollars)
    • Table 2-3: Dollar Change in IRI-Tracked Sales of Pet Supplies by Category, 2002-2006 (in millions of dollars) IRI-Tracked Sales of Cat Litter Recover
    • Table 2-4: IRI-Tracked Sales of Cat Litter, 2002-2006 (in millions of dollars) Other Dog/Cat Supply Sales Surge
    • Table 2-5: IRI-Tracked Sales of Other Dog/Cat Supplies, 2002-2006 (in millions of dollars) Dog Chews Slow Down
    • Table 2-6: IRI-Tracked Sales of Dog Chews, 2002-2006 (in millions of dollars) Non-Dog/Cat Supplies Continue to Decline
    • Table 2-7: IRI-Tracked Sales of Non-Dog/Cat Supplies, 2002-2006 (in millions of dollars)

  • Market Composition
    • Share of IRI-Tracked Sales by Product Type
    • Table 2-8: Share of IRI-Tracked Sales of Pet Supplies by Product Category: 2002 vs. 2006 (percent)
    • Independent Pet Stores: Share of Sales by Animal Type
    • Table 2-9: Share of Independent Pet Store Pet Supply Sales by Animal Type: 2005 vs. 2006 (percent)
    • Dog Products: Share of Sales by Category
    • Table 2-10: Share of Independent Pet Store Sales of Dog Products by Category: 2005 vs. 2006 (percent)
    • Cat Products: Share of Sales by Product Category
    • Table 2-11: Share of Independent Pet Store Sales of Cat Products by Category: 2005 vs. 2006 (percent)
    • Fish Products: Share of Sales by Product Category
    • Table 2-12: Share of Independent Pet Store Sales of Fish Products by Category: 2005 vs. 2006 (percent)
    • Bird Products: Share of Sales by Product Category
    • Table 2-13: Share of Independent Pet Store Sales of Bird Products by Category: 2005 vs. 2006 (percent)
    • Small Mammal Products: Share of Sales by Product Category
    • Herptile Products: Share of Sales by Product Category
    • Non-Food Supply Share of Natural Pet Product Sales
    • Figure 2-1: Share of U.S. Retail Sales of Natural Pet Products by Category: 2000, 2005, and 2010 (percent)
    • Sales by Retail Channel: Mass Merchandisers Take the Helm
    • Table 2-14: Share of Pet Supply Sales by Retailer Type: 2002, 2004, and 2006 (percent)
    • Household Purchasing Patterns
    • Figure 2-2: Pet Product Purchasing Rates: By Type of Pet and Retail Channel, 2006 (U.S. pet-owning households)
    • Quarterly Sales Trends Indicate Growing Seasonality
    • Figure 2-3: Share of IRI-Tracked Sales of Other Dog/Cat Supplies by Quarter: 2006 (percent)
    • Figure 2-4: Share of IRI-Tracked Sales of Dog Chews by Quarter: 2006 (percent)
    • Figure 2-5: Share of IRI-Tracked Sales of Cat Litter by Quarter: 2006 (percent)
    • Figure 2-6: Share of IRI-Tracked Sales of Non-Dog/Cat Supplies by Quarter: 2006 (percent)

  • Factors to Market Growth
    • Scaling Up the Market
    • Figure 2-7: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1995, 2000, and 2005 (percent)
    • New Products Surging, Especially Value-Added
    • Table 2-15: Number of New Pet Supplies Lines and SKUs: 2002-2006 (number and percent)
    • The Marketing Thrust
    • Pet Humanization and Pampering
    • Table 2-16: Human/Pet Relationship and Well-Being, 2006 (percent)
    • Impact of Pet Food Recall
    • Ongoing Retail Expansion
    • Pet Population Trends
    • Table 2-17: Trended Pet Ownership as a Percent of U.S. Household Population: 1998-2006 (percent)
    • Table 2-18: Number of U.S Households That Own a Pet: 1998-2006 (in millions)
    • The Aging Pet Population
    • The Boomer Factor
    • Table 2-19: Pet Ownership Indices: By Adult Age Bracket, 2006 (U.S. households)
    • Figure 2-8: Share of U.S. Population Growth for Selected Age Brackets, 2005-2015 (percent)

  • Projected Market Growth
    • Sales to Near $15 Billion by 2011
    • Table 2-20: Projected U.S. Retail Sales of Pet Supplies, 2006-2011 (in millions of dollars)

Chapter 3: Competitive Overview

  • The Marketers
    • A Cast of Thousands
    • Multi-Category Market Leaders
    • Central Garden & Pet
    • Hartz Mountain Corp.
    • Rolf C. Hagen
    • Spectrum Brands
    • Second-Tier Multi-Category Marketers
    • Natural Product Specialists
    • Category Leaders
    • Cat Litter
    • Flea/Tick-Control Products
    • HBC (Grooming, Supplements, Oral Care)
    • Clean-Up/Odor-Control Products
    • Rawhides/Dog Chews
    • Toys
    • Training/Containment Products
    • Shelter, Crates, Carriers, Furniture
    • Non-Dog/Cat Supplies
    • Mergers & Acquisitions Continue Apace
    • Central Garden & Pet Buys Farnam
    • Bamboo Buys Fat Cat
    • Doskocil Buys Aspen, Stylette
    • Other Marketer Acquisitions
    • Retailers Petco and PetSmart Also Shake it Up
    • The Private-Label Factor
    • Table 3-1: IRI-Tracked Sales of Private-Label Pet Supplies by Category: 2002 vs. 2006 (in millions of dollars)
    • Impact of Retailer Consolidation
    • Table 3-2: U.S. Market for Pet Supplies: Selected Marketers and Leading Brands, 2007

  • Marketer and Brand Shares
    • Methodology
    • Nestlé Purina Leads in IRI-Tracked Sales
    • Figure 3-1: Top Marketers of Pet Supplies by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • Cat Litter: Leading Marketers Maintain Share
    • The Natural Niche
    • Figure 3-2: Top Natural Cat Litter Brands by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • Other Dog/Cat Supplies: Category Leader Hartz Suffers Major Loss
    • Figure 3-3: Top Marketers of Other Dog/Cat Supplies by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • Dog Chews: No. 1 Hartz Posts Big Losses
    • Figure 3-4: Top Marketers of Dog Chews by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • Non-Dog/Cat Supplies: Central Garden & Pet Coming on Strong
    • Figure 3-5: Top Marketers of Non-Dog/Cat Supplies by Share of IRI-Tracked Sales: 2002 vs. 2006 (percent)
    • Brand Rankings in the Pet Specialty Channel
    • Table 3-3: Marketer Sales and Shares of U.S. Mass-Market Sales of Pet Supplies by Category: 2002 vs. 2006 (in millions of dollars)
    • Table 3-4: Marketer and Brand Shares of IRI-Tracked Sales of Cat Litter: 2005 vs. 2006 (percent)
    • Table 3-5: Cat Litter Marketers by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-6: Cat Litter Brands by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-7: Marketer and Brand Shares of IRI-Tracked Sales of Other Dog/Cat Supplies: 2005 vs. 2006 (percent)
    • Table 3-8: Marketers of Other Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-9: Top Brands of Other Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-10: Marketer and Brand Shares of IRI-Tracked Sales of Dog Chews: 2005 vs. 2006 (percent)
    • Table 3-11: Marketers of Dog Chews by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-12: Brands of Dog Chews by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-13: Marketer and Brand Shares of IRI-Tracked Sales of Non-Dog/Cat Supplies: 2005 vs. 2006 (percent)
    • Table 3-14: Marketers of Non-Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-15: Brands of Non-Dog/Cat Supplies by Dollar Change in IRI-Tracked Sales: 2002 vs. 2006 (in millions of dollars)
    • Table 3-16: Specialty Pet Retailer Brand Leaders in Key Pet Supply Categories, 2004 vs. 2006

Chapter 4: Marketing and Retail Trends

  • Marketing Trends
    • Cross-Category Expansion
    • Mass to Specialty Cross-Over, and Vice Versa
    • Channel Exclusivity
    • Human Product Mega-Marketers
    • Licensing: Humanization and Kids Are Key Market Drivers
    • Figure 4-1: Share of U.S. Pet-Owning Households with Child Under 18 in Household: By Type of Pet, 2006 (percent)
    • Professional Endorsement and “Pro-Branding”

  • Advertising Trends
    • Methodology
    • National Consumer Advertising Expenditures
    • Figure 4-2: Share of Pet Market Consumer Advertising Expenditures by Company Type: 2005 vs. 2006 (percent)
    • Pet Retailers Spend Nearly $200 Million
    • Figure 4-3: Share of Pet Retailer Consumer Advertising Expenditures by Retailer: 2005 vs. 2006 (percent)
    • Retail Product Marketers Spend $59 Million
    • Figure 4-4: Share of Pet Retail Product Consumer Advertising Expenditures by Marketer: 2005 vs. 2006 (percent)
    • Veterinary Product Marketers Also Spend $59 Million
    • Pet Specialty Brands Rely Mainly on Promotions, Trade Advertising
    • Celebrity PR: Global Pet Products Goes to the Emmys
    • Professional PR: Kong Strikes a Chord Among Police Trainers
    • Advertising Media
    • Advertising Positioning
    • Consumer Promotions
    • Trade Advertising and Promotions
    • Professional Tie-Ins

  • New Product Trends
    • New Product Surge Continues
    • Table 4-1: Number of New Pet Supply Product Lines and SKUs, 1996-2006
    • Table 4-2: Pet Supply Product Selling Points by Package Tags, 2002-2006
    • Common Denominators in New Product Development
    • Product Humanization and Pet Pampering
    • Functional/Value-Added
    • Natural
    • Oral Care
    • Convenience Products
    • Travel Pets
    • Gifting
    • Table 4-3: Pets and Gifts/Birthdays/Holidays: 2007 (percent, dollar, and number)
    • Luxury and Premium Products
    • Trends In Key Categories
    • Cat Litter
    • Flea/Tick Products
    • Chews and Toys
    • Spa/Grooming Products
    • Supplements
    • Clean-Up/Odor-Control Products
    • Training Products, Carriers, and Shelter
    • Non-Dog/Cat Supplies

  • Retail Trends
    • Overview
    • The PetSmart/Petco Dynamic Duo
    • Table 4-4: Revenues of PetSmart and Petco, 1998-2006 (in millions of dollars)
    • Company Profile: PetSmart
    • Company Profile: Petco
    • Other Top-Ranked Pet Specialty Chains
    • Independents: Disappointed But Optimistic
    • The Mass-Market Contingent
    • Wal-Mart Makes Pet Department a Priority
    • Target
    • Supermarkets Working to Protect Sales
    • Natural Food Stores
    • Leading E-tailers of Pet Supplies
    • PetMed Express
    • Drs. Foster & Smith
    • Table 4-5: Selected E-tailers of Pet Supplies, 2006

Chapter 5: The Consumer

  • Pet Ownership Overview
    • The Simmons Survey System
    • Over Half of Households Own Pets
    • Figure 5-1: Pet Ownership Rates by Type: 2006 (U.S. households)
    • Jury’s Out on Aging Boomers
    • Female Skew for Smaller Pets
    • Whites Are the Prime Pet Keepers
    • Pet Owners Are Disproportionately Upscale
    • Number of Pets Correlates to Household Size
    • Dog Owners Skew to Southwest
    • Boomers More Likely to Own Cats
    • Patterns for Other Pets
    • Table 5-1: Total Number of Pet Owning-Households by Type and Number of Pets: 2006 (U.S. households)
    • Table 5-2: Percent of Total Pet Owning-Households by Type and Number of Pets: 2006 (U.S. households)
    • Table 5-3: Demographics for Pet Ownership, 2006 (U.S. households)
    • Table 5-4: Ownership Indices by Type of Pet: By Adult Age Bracket, 2006 (U.S. households)
    • Table 5-5: Ownership Indices by Type of Pet: By Gender, 2006 (U.S. households)
    • Table 5-6: Ownership Indices by Type of Pet: By Race/Ethnicity, 2006 (U.S. households)
    • Table 5-7: Ownership Indices by Type of Pet: By Household Income Bracket, 2006 (U.S. households)
    • Table 5-8: Ownership Indices by Type of Pet: By Household Size, 2006 (U.S. households)
    • Table 5-9: Demographics for Keeping Pet Dogs, 2006 (U.S. households)
    • Table 5-10: Demographics for Keeping Pet Cats, 2006 (U.S. households)
    • Table 5-11: Demographics for Keeping Pet Fish, 2006 (U.S. households)
    • Table 5-12: Demographics for Keeping Pet Birds, 2006 (U.S. households)
    • Table 5-13: Demographics for Keeping Pet Reptiles, 2006 (U.S. households)
    • Table 5-14: Demographics for Keeping Pet Rabbits or Hamsters, 2006 (U.S. households)
    • Table 5-15: Demographics for Keeping Other Pets, 2006 (U.S. households)

  • Overview of Pet Product Purchasers by Outlet Type
    • 45% Are Supermarket Shoppers
    • Figure 5-2: Pet Food and Supply Purchasing Rates: By Type of Pet and Retail Channel, 2006 (U.S. pet-owning households)
    • Variations by Age Bracket
    • Asians Are Disproportionately Likely to Shop Pet Stores
    • Wealthy Skew for Online, Pet Store Shoppers
    • Table 5-16: Pet Food and Supply Purchasing Rates: By Type of Pet and Retail Channel, 2006 (U.S. households and pet-owning households)
    • Table 5-17: Pet Food and Supply Purchasing Indices by Retail Channel: By Adult Age Bracket, 2006 (U.S. pet-owning households)
    • Table 5-18: Pet Food and Supply Purchasing Indices by Retail Channel: By Gender, 2006 (U.S. pet-owning households)
    • Table 5-19: Pet Food and Supply Purchasing Indices by Retail Channel: By Race/Ethnicity, 2006 (U.S. pet-owning households)
    • Table 5-20: Pet Food and Supply Purchasing Indices by Retail Channel: By Household Income Bracket, 2006 (U.S. pet-owning households)
    • Table 5-21: Pet Food and Supply Purchasing Indices by Retail Channel: By Household Size, 2006 (U.S. pet-owning households)
    • Table 5-22: Demographics for Purchasing of Pet Food and Supplies at Supermarkets, 2006 (U.S. pet-owning households)
    • Table 5-23: Demographics for Purchasing of Pet Food and Supplies at Pet Stores, 2006 (U.S. pet-owning households)
    • Table 5-24: Demographics for Purchasing of Pet Food and Supplies at Discount Stores, 2006 (U.S. pet-owning households)
    • Table 5-25: Demographics for Purchasing of Pet Food and Online, 2006 (U.S. pet-owning households)

  • Overview of Pet Supply Purchasers by Product Type
    • 72% Purchase Pet Flea/Tick Care Products
    • Figure 5-3: Overview of Household Purchasing Rates for Pet Supplies by Type, 2006 (U.S. households)
    • Table 5-26: Total Number of Households Purchasing Pet Supplies by Type, 2006 (U.S. households)
    • Table 5-27: Household Usage Rates for Pet Supplies by Type of Pet Owned, 2006 (U.S. households)

  • Consumer Focus: Flea- and Tick-Care Products
    • Southeast, Southwest Are Prime Regions
    • Less Affluent Choose Treatment Over Prevention
    • Older Demographic Favors Sergeants
    • Minorities, Larger Households as Top Consumers
    • Table 5-28: Purchasing Indices for Flea/Tick Care Products: By Adult Age Bracket, 2006 (U.S. dog- or cat-owning households)
    • Table 5-29: Purchasing Indices for Flea/Tick Care Products: By Gender, 2006 (U.S. dog- or cat-owning households)
    • Table 5-30: Purchasing Indices for Flea/Tick Care Products: By Race/Ethnicity, 2006 (U.S. dog- or cat-owning households)
    • Table 5-31: Purchasing Indices for Flea/Tick Care Products: By Household Income Bracket, 2006 (U.S. dog- or cat-owning households)
    • Table 5-32: Purchasing Indices for Flea/Tick Care Products: By Household Size, 2006 (U.S. dog- or cat-owning households)
    • Table 5-33: Demographics for Purchasing Flea/Tick Care Products, 2006 (U.S. dog or cat-owning households)
    • Table 5-34: Demographics for Purchasing Flea/Tick Care Products for Preventative Use, 2006 (U.S. dog or cat-owning households)
    • Table 5-35: Demographics for Purchasing Flea/Tick Care Products for Treatment Use, 2006 (U.S. dog or cat-owning households)

  • Consumer Focus: Heartworm Control Products
    • Distinct Draws by Income and Type of Pet
    • Larger, Hispanic Households Are Key Buyers of Cat Treatments
    • Table 5-36: Purchasing Indices for Heartworm Control Products: By Adult Age Bracket, 2006 (U.S. dog- or cat-owning households)
    • Table 5-37: Purchasing Indices for Heartworm Control Products: By Gender, 2006 (U.S. dog- or cat-owning households)
    • Table 5-38: Purchasing Indices for Heartworm Control Products: By Race/Ethnicity, 2006 (U.S. dog- or cat-owning households)
    • Table 5-39: Purchasing Indices for Heartworm Control Products: By Household Income Bracket, 2006 (U.S. dog- or cat-owning households)
    • Table 5-40: Purchasing Indices for Heartworm Control Products: By Household Size, 2006 (U.S. dog- or cat-owning households)
    • Table 5-41: Demographics for Purchasing of Heartworm Control Products for Dogs, 2006 (U.S. dog-owning households)
    • Table 5-42: Demographics for Purchasing of Heartworm Control Products for Cats, 2006 (U.S. cat-owning households)

  • Consumer Focus: Cat Litter
    • Indicators for Above-Average Use
    • Younger Pet Owners Purchase Crystals
    • Fresh Step, Scoop Away Attract Affluent Households
    • Table 5-43: Purchasing Indices for Cat Box Filler/Litter: By Adult Age Bracket, 2006 (U.S. cat-owning households)
    • Table 5-44: Purchasing Indices for Cat Box Filler/Litter: By Gender, 2006 (U.S. cat-owning households)
    • Table 5-45: Purchasing Indices for Cat Box Filler/Litter: By Race/Ethnicity, 2006 (U.S. cat-owning households)
    • Table 5-46: Purchasing Indices for Cat Box Filler/Litter: By Household Income Bracket, 2006 (U.S. cat-owning households)
    • Table 5-47: Purchasing Indices for Cat Box Filler/Litter: By Household Size, 2006 (U.S. cat-owning households)
    • Table 5-48: Demographics for Purchasing Cat Box Filler/Litter, 2006 (U.S. cat-owning households)
    • Table 5-49: Demographics for Purchasing Scoopable Cat Box Filler/Litter, 2006 (U.S. cat-owning households)
    • Table 5-50: Demographics for Purchasing Regular (Not Scoopable) Cat Box Filler/Litter, 2006 (U.S. cat-owning households)
    • Table 5-51: Demographics for Changing Cat Box Filler/Litter Two or More Times Weekly, 2006 (U.S. cat-owning households)

  • Consumer Focus: Pet Food Supplements
    • Hispanics Post Index of 166
    • Table 5-52: Demographics for Purchasing Pet Food Supplements/Vitamins, 2006 (U.S. pet-owning households)

  • Retail Channel Trends by Type of Pet Supply
    • Supermarkets Disproportionately Attract Cat Litter Customers
    • Scoopable Litter Purchasers Are Prone to Pet Stores
    • Clay Litter Users More Likely to Shop at Discount Stores
    • Supplement Users Over-Index as Online Shoppers
    • Table 5-53: Pet Supply Purchasing Rates by Retail Channel: By Pet Supply Type, 2006 (U.S. pet-owning households)
    • Table 5-54: Total Number of Pet Supply Purchasing Households by Retail Channel: By Pet Supply Type, 2006 (U.S. pet-owning households in thousands)
    • Table 5-55: Pet Supply Purchasing Indices by Retail Channel: By Pet Supply Type, 2006 (U.S. pet-owning households)

Chapter 6: Looking Ahead

  • Trends and Opportunities
    • All Things Premium
    • Focus on Convenience and Travel Products
    • Riding the Natural Wave
    • Senior Pets to Become a Key Market Focus
    • Riding the Health Product Wave
    • Pet Accessories, Fashions Emerging as “Separate Market”
    • Brand Building: Essential
    • Premiumized Private Labels
    • Tapping into Non-Traditional Retail Channels
    • Internet Out Front
    • Ongoing Market Consolidation
    • Demographic Targeting
    • Figure 6-1: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)

Appendix: Addresses of Selected Marketers