Pet Services in the U.S.
Harder hit by the pandemic than any other pet industry sector due to sheltering, the travel bust, and the temporary suspension of many hands-on services, the non-medical pet services sector—defined by this report as grooming, boarding/day care, pet sitting/walking, training outside of the veterinary sector, along with pet insurance—is on the rebound, with sales expected to approach $16 billion by 2025.
Driving the recovery are tailwinds including pet owners’ increasingly direct involvement with the health of their pets; the intensive brick-and-mortar retailer focus on pet services as a bulwark against additional e-commerce losses; the “pandemic pet” boom in ownership and spending; urbanization; the graying populations of pets and their owners; and the skew to higher-income household in pet ownership and spending. Technological innovation and venture capital will also continue to propel the business forward, spurring further market disruption, including virtual and home-based services designed to capitalize on the new normal of more home-anchored lifestyles.
Pet Services in the U.S. examines these and other opportunities for market development, breaking out historical and projected sales of non-medical pet services by type and providing a detailed look at consumer demographics.
Scope and Methodology
This report focuses on the non-medical pet services sector in the U.S., including grooming, boarding (including day care outside of the home), training, and pet sitting/walking, with emerging service areas also taken into consideration. Report coverage also includes pet insurance. Medical and non-medical services provided through the veterinary sector are outside the scope of this report, but discussed in the context of the competitive landscape.
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted from November/December 2020 through August-September 2021. This report also provides proprietary new pet ownership data for 2020, factoring in the recent surge in pet adoption as well as full-year 2020 product sales trends.
Our primary research also includes interviews with pet market experts; participation in pet industry events including Global Pet Expo (American Pet Products Association) and SuperZoo (World Pet Association); on-site examination of service provider venues; and internet canvassing.
Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.
Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; surveys of independent and chain retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources. The consumer discussion draws on trended MRI-Simmons National Consumer Studies data though the Spring 2021 release, with field dates through May 2021.
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