Pet Services in the U.S.

 
   Single User - $3,250
   Site License (one location, 10 users) - $4,875
   Corporate License - $6,500


Loading...
Published Oct 11, 2021 | 191 Pages | Pub ID: LA16110878
Pet Services in the U.S.

Download Sample

Covid-19 setbacks notwithstanding, a growing range of non-medical pet services are gaining in dollar importance within the overall pet industry. Correspondingly, non-veterinary pet care professionals—especially groomers and trainers—increasingly serve as pet industry influencers.

Harder hit by the pandemic than any other pet industry sector due to sheltering, the travel bust, and the temporary suspension of many hands-on services, the non-medical pet services sector—defined by this report as grooming, boarding/day care, pet sitting/walking, training outside of the veterinary sector, along with pet insurance—is on the rebound, with sales expected to approach $16 billion by 2025.

Driving the recovery are tailwinds including pet owners’ increasingly direct involvement with the health of their pets; the intensive brick-and-mortar retailer focus on pet services as a bulwark against additional e-commerce losses; the “pandemic pet” boom in ownership and spending; urbanization; the graying populations of pets and their owners; and the skew to higher-income household in pet ownership and spending. Technological innovation and venture capital will also continue to propel the business forward, spurring further market disruption, including virtual and home-based services designed to capitalize on the new normal of more home-anchored lifestyles.

Pet Services in the U.S. examines these and other opportunities for market development, breaking out historical and projected sales of non-medical pet services by type and providing a detailed look at consumer demographics.

Scope and Methodology

This report focuses on the non-medical pet services sector in the U.S., including grooming, boarding (including day care outside of the home), training, and pet sitting/walking, with emerging service areas also taken into consideration. Report coverage also includes pet insurance. Medical and non-medical services provided through the veterinary sector are outside the scope of this report, but discussed in the context of the competitive landscape.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted from November/December 2020 through August-September 2021. This report also provides proprietary new pet ownership data for 2020, factoring in the recent surge in pet adoption as well as full-year 2020 product sales trends.

Our primary research also includes interviews with pet market experts; participation in pet industry events including Global Pet Expo (American Pet Products Association) and SuperZoo (World Pet Association); on-site examination of service provider venues; and internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; surveys of independent and chain retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources. The consumer discussion draws on trended MRI-Simmons National Consumer Studies data though the Spring 2021 release, with field dates through May 2021.

CHAPTER 1: EXECUTIVE SUMMARY
SCOPE OF REPORT
MARKET OVERVIEW
Looking Back
Pandemic Takes a Toll
Proactive Market Response and Good Tailwinds
Figure 1-1 Household Spending Level Changes on Non-Medical Pet Services in 2020 (percent of current pet owners who’ve had dogs or cats for 2+ years)
The Pet Population Boom
Looking Ahead
Market Poised for a Rebound
Pet Acquisition Trends Remain Positive in H1 2021
Pandemic Intensifies Focus on Health and Wellness
Upscale, Urban Demographics
Millennial/Gen Z Appeal
Surge in Senior Pets
Market to Reach $15.8 Billion in 2025
Post-Pandemic Pet Relinquishment Is Cause for Concern
Industry Trends
Competitive Structure
Non-Medical Pet Services Through the Veterinary Channel
Pet Specialty Retailers Increasingly Reliant on Services
Petco All In On Services
Services Also Integral to PetSmart’s Strategy
Walmart Launches Walmart Pet Care
Franchise Operations
Best Friends Pet Care
Independents Also Big On Pet Services
Overview of Consumer Usage Rates
Pet Service Professionals Increasingly Influential
Grooming, Insurance Are the Growth Categories
GROOMING
Category Overview
On the Rebound from Pandemic Downturn
Competitive Overview
Services an Integral Part of PetSmart’s Strategy
Petco Bolsters Services Menu with Veterinary, Loyalty Programs
Mobile Grooming on the Ups
Wag N’ Wash Making Enviable Inroads
Consumer Focus
Growth Rates for Pet Grooming Customer Base
Size of Pet Grooming Customer Base
Usage Rates for Pet Grooming
Shares of Pet Grooming Customer Base by Dog/Cat Ownership
Growth Demographics for Dog Grooming Services
BOARDING & DAY CARE
Category Overview
Pandemic Stricken Boarding on the Rebound
Competitive Overview
PetSmart PetsHotels Number 200+
Camp Bow Wow
Dogtopia
Best Friends Pet Care
Consumer Focus
Growth Rates for Pet Boarding Customer Base
Size of Pet Boarding Customer Base
Usage Rates for Pet Boarding
Shares of Pet Boarding Customer Base by Dog/Cat Ownership
Growth Demographics for Dog Boarding Services
Top Demographics for Dog Day Care
TRAINING
Category Overview
A Billion-Dollar-Plus Business
Pandemic Measures Yield Enduring Trends
Competitive Overview
Petco and PetSmart and Homing in on Virtual Training
Bark Busters Home Dog Training
Sit Means Sit
Consumer Focus
Growth Rates for Pet Training Customer Base
Size of Pet Training Customer Base
Usage Rates for Pet Training
Top Demographics for Dog Training Services
OTHER SERVICES
Category Overview
Homebound Pet Owners Mitigate Need for Home-Based Services
Competitive Overview
Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
Wag! “Techs Up” Amidst the Pandemic
Barkly Pets Looking to Run With the Big Dogs
Fetch! Pet Care
DoodyCalls
Pet Butler
Emerging Pet Services
PET INSURANCE
Category Overview
Market Advancing, Pandemic Notwithstanding
Nearly Two Dozen Market Players
Human Insurance Company Cross-Over Branding
Major Retailers Including Petco and Walmart Tapping In
Tapping Employee Benefits Programs
Consumer Focus
Growth Rates for Pet Insurance Customer Base
Size of Pet Insurance Customer Base
Usage Rates for Pet Insurance
Shares of Pet Insurance Customer Base by Dog/Cat Ownership
Top Demographics for Pet Insurance
OPPORTUNITIES
New Pet Owners
Health & Wellness
Veterinary Synergy
Technology
Illustration 1-1 Evolution Dog Wash
Membership Programs
Illustration 1-2 Petco’s Vital Care Membership Program
Payment Options
Safety
“Omniservice”
Illustration 1-3 Expressway Self-Serve Pet Wash in Paducah, KY
Pet Service Professionals Increasingly Influential
Figure 1-2 Most Important Sources of Pet Care Information: By Generational Cohort, 2021
Figure 1-3 Influencers on Pet Adoption, 2021
CHAPTER 2: MARKET OVERVIEW
CHAPTER HIGHLIGHTS
LOOKING BACK
Pandemic Takes a Toll
Table 2-1 Sales of Non-Medical Pet Services by Type, 2017-2020
Figure 2-1 Share of U.S. Pet Services Sales by Type, 2019 vs. 2020 (percent)
Table 2-2 Use of Non-Medical Pet Care Services by Type, 2019 vs. 2020 (percent of dog and cat owners)
Proactive Market Response and Good Tailwinds
Figure 2-2 Household Spending Level Changes on Non-Medical Pet Services in 2020 (percent of current pet owners who’ve had dogs or cats for 2+ years)
Figure 2-3 Spending Index on Non-Medical Pet Care Services, February 2020 vs. February 2021 (dog- vs. cat- pet care service users)
The Pet Population Boom
Figure 2-4 Pet Population by Type: Share of Pet Owners in 2019 vs. Share of Those Adding Pets in 2020 (percent)
LOOKING AHEAD
Market Poised for a Rebound
Pet Acquisition Trends Remain Positive in H1 2021
Table 2-3 Increases or Decreases in Household Levels of Pet Ownership: Full-year 2020 vs. January-June 2021 (percent of pet owners)
Pandemic Intensifies Focus on Health and Wellness
Surge in Senior Pets
Figure 2-5 Percentage of Dog-Owning Households Owning Puppies Under Age 1 or Senior Dogs Age 7+, 2003/04 – 2020/21 (percent)
Market to Reach $15.8 Billion in 2025
Table 2-4 Projected Sales of Non-Medical Pet Services by Type: 2021-2025
Figure 2-6 Share of U.S. Pet Care Services Sales by Type, 2025 (percent and dollars in billions)
Post-Pandemic Pet Relinquishment Is Cause for Concern
INDUSTRY TRENDS
Competitive Structure
Table 2-5 Number of U.S. Pet Care Establishments by Business Structure and Number of Employees, 2014 vs. 2019
Non-Medical Pet Services Through the Veterinary Channel
Table 2-6 Veterinary Sector Sales: Services by Type vs. Products, 2019-2021P
Pet Specialty Retailers Increasingly Reliant on Services
Petco All In On Services
PetCoach Brick-and-Mortar Rollout Stalls
Illustration 2-1 PetCoach Store in San Marcos, California
Services Also Integral to PetSmart’s Strategy
Walmart Launches Walmart Pet Care
Illustration 2-2 Walmart’s “Pet Services” Web Page
Franchise Operations
Figure 2-7 Dogtopia Market Growth Projection (units)
Best Friends Pet Care
Independents Also Big On Pet Services
Illustration 2-3 Wag N’ Wash Franchise Web Page
Online Bookings
Illustration 2-4 PetSmart “It’s That Easy” Online Booking Grooming Services TV Commercial
OVERVIEW OF CONSUMER USAGE RATES
Figure 2-8 Most Important Sources of Pet Care Information: By Generational Cohort, 2021
Grooming, Insurance Are the Growth Categories
Figure 2-8a Usage Rates for Pet Services by Type: Dog but not Cat Owning Households, 2012/13 vs. 2020/21 (percent)
Figure 2-8b Usage Rates for Pet Services by Type: Dog and Cat Owning Households, 2012/13 vs. 2020/21 (percent)
Figure 2-8c Usage Rates for Pet Services by Type: Cat but not Dog Owning Households, 2012/13 vs. 2020/21 (percent)
Table 2-7 Topline Usage Rates for Pet Services: By Type of Service and Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
CHAPTER 3: GROOMING
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
On the Rebound from Pandemic Downturn
Figure 3-1 Grooming Category Sales: 2019-2021P, 2025P
Figure 3-2 Grooming Category Share of Non-Medical Pet Services Sector: 2019 vs. 2025P (percent)
Groomers Roll With the Pandemic Punches
Competitive Overview
Services an Integral Part of PetSmart’s Strategy
Illustration 3-1 PetSmart’s In-Store Grooming Services
Groomery by PetSmart
Illustration 3-2 Groomery by PetSmart Shop in Scottsdale, AZ
Focus on App-Based Bookings
Illustration 3-3 PetSmart “It’s That Easy” Online Booking Grooming Services
Petco Bolsters Services Menu with Veterinary, Loyalty Programs
Vital Care Program
Illustration 3-4 Petco’s Vital Care Membership Program
Unleashed?
Illustration 3-5 Unleashed Website Redirect to Petco.com
Mobile Grooming on the Ups
Illustration 3-6 Petco’s Mobile Grooming in Texas Test Markets
Wag N’ Wash Making Enviable Inroads
Illustration 3-7 Wag N’ Wash Self Wash and Retail Store
CONSUMER FOCUS
Growth Rates for Pet Grooming Customer Base
Figure 3-3 Customer Base of Pet Grooming and Selected Other Pet Services, 2012/13 – 2020/21 (total percent growth over 8-year period)
Figure 3-4 Compound Annual Growth Rate of Customer Base for Pet Insurance, Pet Grooming, and Veterinarian Services, 2012/13 – 2020/21 (percent)
Size of Pet Grooming Customer Base
Table 3-1 Customer Base for Pet Grooming Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Grooming
Table 3-2 Topline Usage Rates for Pet Grooming Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Grooming Customer Base by Dog/Cat Ownership
Figure 3-5 Share of Pet Grooming Customer Base by Types of Pets Owned, 2012/13 – 2020/21 (percent)
Growth Demographics for Dog Grooming Services
Table 3-3 Dog Grooming Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Detailed Demographics for Dog Grooming
Table 3-4a Usage Rates for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table 3-4b Customer Base for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table 3-4c Usage Indexes for Dog Grooming Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
CHAPTER 4: BOARDING & DAY CARE
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Pandemic Stricken Boarding on the Rebound
Figure 4-1 Boarding Category Sales: 2019-2021P, 2025P
Figure 4-2 Boarding Category Share of Non-Medical Pet Services Sector: 2019 vs. 2025P (percent)
Pandemic Safety Measures Likely to Remain in Place
Competitive Overview
PetSmart PetsHotels Number 200+
Illustration 4-1 PetSmart PetsHotel
Camp Bow Wow
Illustration 4-2 Camp Bow Wow
Dogtopia
Illustration 4-3 Dogtopia
Best Friends Pet Care
Illustration 4-4 Best Friends Pet Hotel – Walt Disney World
CONSUMER FOCUS
Growth Rates for Pet Boarding Customer Base
Figure 4-3 Customer Base of Pet Boarding, 2012/13 – 2020/21 (annual percent change)
Size of Pet Boarding Customer Base
Table 4-1 Customer Base for Pet Boarding Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Boarding
Table 4-2 Topline Usage Rates for Pet Boarding Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Boarding Customer Base by Dog/Cat Ownership
Figure 4-4 Share of Pet Boarding Customer Base by Types of Pets Owned, 2012/13 – 2020/21 (percent)
Growth Demographics for Dog Boarding Services
Table 4-3 Dog Boarding Services: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Top Demographics for Dog Day Care
Figure 4-5 Top Indexing Demographics for Use of Dog Day Care, 2020/21 (index with base = 100)
Detailed Demographics for Dog Boarding
Table 4-4a Usage Rates for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table 4-4b Customer Base for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table 4-4c Usage Indexes for Dog Boarding Services by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)
CHAPTER 5: TRAINING
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
A Billion-Dollar-Plus Business
Figure 5-1 Training Category Sales: 2019-2021P, 2025P (dollars in billions)
Figure 5-2 Training Category Share of Non-Medical Pet Services Sector: 2019 vs. 2025P
Pandemic Measures Yield Enduring Trends
Competitive Overview
Petco and PetSmart and Homing in on Virtual Training
Illustration 5-1 PetSmart’s Virtual Dog Training
Illustration 5-2 Petco’s In-Store and Online Training Options
Illustration 5-3 GoodPup’s Video Cat Dog Training
Illustration 5-4 Sam Ivy’s Virtual In-Home Dog Training
Bark Busters Home Dog Training
Illustration 5-5 Bark Busters Private In-Home Dog Training
Sit Means Sit
Illustration 5-6 Sit Means Sit Dog Training
CONSUMER FOCUS
Growth Rates for Pet Training Customer Base
Figure 5-3 Customer Base for Pet Training, 2012/13 – 2020/21 (annual percent change)
Size of Pet Training Customer Base
Table 5-1 Customer Base for Pet Training Services: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Training
Table 5-2 Topline Usage Rates for Pet Training Services: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Top Demographics for Dog Training Services
Figure 5-4 Top Indexing Demographics for Use of Dog Training, 2020/21 (index with base = 100)
CHAPTER 6: OTHER SERVICES
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Homebound Pet Owners Mitigate Need for Home-Based Services
Figure 6-1 Pet Sitting/Walking Category Sales: 2019-2021P, 2025P
Figure 6-2 Other Category Sales: 2019-2021P, 2025P
Figure 6-3 Pet Sitting/Walking and “Other Services” Category Share of Non-Medical Pet Services Sector: 2019 vs. 2025P (percent)
Table 6-1 Use of Other Pet Service by Type: Walking, Day Care, Residential Pet Waste Clean-Up, 2019 vs. 2020 (percent of dog and cat owners)
Pandemic Resilience and Response
Competitive Overview
Rover Teams Up with Walmart, Merges with True Wind Capital SPAC
Figure 6-4 Rover Business Metrics – February 2021 Investor Call Presentation
Wag! “Techs Up” Amidst the Pandemic
The SoftBank Setback
Barkly Pets Looking to Run With the Big Dogs
Fetch! Pet Care
Illustration 6-1 Fetch! Pet Care
DoodyCalls
Illustration 6-2 Doody Calls
Pet Butler
Illustration 6-3 Pet Butler
Emerging Pet Services
End of Life and Bereavement Services
Illustration 6-4 BluePearl Pet Hospice Services
Sniffspot Pioneers Outdoor Space Rentals
Illustration 6-5 Outdoor Play Space Listings on Sniffspot.com
DogSpot Is Rolling Out Public “Dog Parking” Doghouses
Illustration 6-6 DogSpot Doghouses Outside Jefferson Valley Mall in Westchester County, New York
CHAPTER 7: PET INSURANCE
CHAPTER HIGHLIGHTS
CATEGORY OVERVIEW
Market Advancing, Pandemic Notwithstanding
Figure 7-1 Sales of Pet Insurance: 2019-2021P, 2025P
Figure 7-2 Pet Insurance Share of Non-Medical Pet Services by Type: 2019 vs. 2025P (percent)
The Pandemic Lift
Table 7-1 Percent of Dog and Cat Owners Who Have Medical Coverage/Plan for Their Pets, 2020 vs. 2021 (percent of dog and cat owners)
Nearly Two Dozen Market Players
Human Insurance Company Cross-Over Branding
Illustration 7-1 Nationwide Pet Insurance
Illustration 7-2 Liberty Mutual Pet Insurance
Illustration 7-3 Geico Pet Insurance
Illustration 7-4 Allstate Pet Insurance
MetLife Jumps In
Illustration 7-5 MetLife Pet Insurance
Major Retailers Including Petco and Walmart Tapping In
Illustration 7-6 Costco Pet Insurance
Walmart Pet Insurance
Illustration 7-7 Walmart Pet Insurance
Tapping Employee Benefits Programs
Figure 7-3 Fast-Growth Types of Emerging Insurance Plans
CONSUMER FOCUS
Growth Rates for Pet Insurance Customer Base
Figure 7-4 Customer Base of Pet Insurance and Selected Other Pet Services, 2012/13 – 2020/21 (total percent growth over 8-year period)
Figure 7-5 Compound Annual Growth Rate of Customer Base for Pet Insurance, Pet Insurance, and Veterinarian Services, 2012/13 – 2020/21 (percent)
Size of Pet Insurance Customer Base
Table 7-2 Customer Base for Pet Insurance: By Types of Pets Owned 2012/13 – 2020/21 (in thousands of pet-owning households)
Usage Rates for Pet Insurance
Table 7-3 Topline Usage Rates for Pet Insurance: By Types of Pets Owned, 2012/13 – 2020/21 (percent of pet-owning households)
Shares of Pet Insurance Customer Base by Dog/Cat Ownership
Figure 7-6 Share of Pet Insurance Customer Base by Types of Pets Owned, 2012/13 – 2020/21 (percent)
Top Demographics for Pet Insurance
Figure 7-7 Top Indexing Demographics for Having Dog Insurance, 2020/21 (index with base = 100)
Figure 7-8 Top Indexing Demographics for Having Cat Insurance, 2020/21 (index with base = 100)
Growth Demographics for Dog Insurance
Table 7-4 Dog Insurance: Key Client Growth Demographics, 2012/13, 2016/17, and 2020/21 (in thousands and percent)
Detailed Demographics for Dog Insurance
Table 7-5a Usage Rates for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (percent of dog-owning households)
Table 7-5b Customer Base for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (in thousands of households)
Table 7-5c Usage Indexes for Dog Insurance by Demographic, 2012/13 – 2020/21 (odd-numbered years) (index with base = 100)

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.