Pet Product Packaging Innovation

 
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Published Jun 18, 2018 | 103 Pages | Pub ID: LA15709283

Pet Product Packaging Innovation

The market for pet product packaging continues to see mid-single digit growth, spurred by sales of pet products themselves and the growing premiumization of those same products. Convenience and sustainability feature prominently as trends in the packaging of pet products across all product categories, but are two factors difficult to reconcile within the same packaging. Consumers want more convenience features, as Packaged Facts Survey of Pet Owners clearly shows, but sustainability issues such as recyclability and packaging reduction are also top of mind. Packaging attractiveness is also extremely important to a small but crucial subset of pet owners, so design refreshes remain an important part of pet product lifecycles, particularly in hypercompetitive categories such as dog treats. Clean labeling trends picked up from human foods are also a key focus for graphics innovations on package.

What You’ll get in This Report

Pet Product Packaging Innovation provides an in depth analysis of packaging materials and styles used for pet products across the U.S. market, focusing on dog and cat food packaging as the largest influences on the market. No other market research report provides both the comprehensive analysis and extensive data Pet Product Packaging Innovation offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Pet Product Packaging Innovation was obtained from primary research including national online consumer polls of U.S. pet owners conducted on an ongoing basis by Packaged Facts, interviews with pet market experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes consumer survey data compiled by Simmons Research LLC, information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet market research database and report collection. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in May 2018 expressly for this report, which provides current data on consumers’ purchasing habits, preferences, and perspectives.
  • Executive Summary
    • Scope & Methodology
    • The U.S. Pet Product Packaging Market
    • Dry Pet Food Packaging Products and Market
    • Wet and Frozen Pet Food Packaging Products and Market
    • Treat Packaging Products and Market
    • Other Pet Product Packaging
    • Pet Ownership Demographics
    • Pet Food Packaging Trends
    • Dry Pet Food
    • Wet Pet Food
    • Pet Treat Packaging
    • Pet Product Packaging Sustainability Trends
    • Packaging Graphics and Design Trends
    • Labeling Trends
    • Innovative and Future Packaging
    • Refreshes of Packaging and Design
    • Sales Growth Opportunities
      • Pet Product Sales and Premiumization
      • Hispanic Pet Owners Care about Premium Packaging
      • Making Pet Food Cans BPA-Free
      • Single-Serve Food Packaging for Wet Food
      • Recycling Gaining Prominence for Pet Food Packaging
      • Cat Litter Packaging Innovation
  • Introduction
    • Key Points
      • Scope of Report
      • Report Methodology
    • The U.S. Pet Product Market
      • Ownership Trends
        • Table The U.S. Retail Pet Product Market, 2013–2017 (in billion $)
      • Sales Growth Opportunity: Pet Product Sales and Premiumization
      • Pet Ownership Demographics
        • Table Household Pet Ownership Rates by Age Group, 2011–2018 (in percent)
    • The U.S. Pet Product Packaging Market
      • Premiumization and Growth
        • Table Estimated Size of Pet Product Packaging Market: Overall and by Category,, 2017 (manufacturers shipments in thousands of dollars)
      • Sales Growth Opportunity: Hispanic Pet Owners Care about Premium Packaging
      • Consolidation of Flexible Pet Product Packaging Companies Continues
      • Dry Pet Food Packaging Products and Market
        • Table Advantages and Disadvantages of Dry Pet Food Packaging by Type
      • Wet and Frozen Pet Food Packaging Products and Market
        • Table Advantages and Disadvantages of Wet Pet Food Packaging by Type
      • Treat Packaging Products and Market
      • Other Pet Product Packaging
  • Pet Product Packaging Trends
    • Key Points
      • Dry Pet Food Packaging Material Trends
      • Paper Provides Sustainability and Advanced Features
      • Trends in Flexible Plastic Bags
      • Woven Bags
      • Wet Pet Food Packaging Trends
      • Sales Growth Opportunity: Making Pet Food Cans BPA-Free
      • Cardboard Cartons Build on Higher Sustainability Awareness
      • Other Packaging Materials
      • Packaging to Ensure Food Safety Extremely Important for Raw Pet Foods
      • Trends in Pet Treat Packaging
      • Pouch Innovations for Treat Packaging
      • Trends in Pet Food Packaging Convenience Features
      • Sales Growth Opportunity: Single-Serve Food Packaging for Wet Food
      • Zipper-Style Closures See Expanding Interest
      • Pet Product Packaging Sustainability Trends
      • Sales Growth Opportunity: Recycling Gaining Prominence for Pet Food Packaging
      • Reducing Packaging
      • Bio-Based and Biodegradable Packaging
      • Packaging Graphics and Design Trends
      • Labeling Trends
      • Free-From Labeling Continues to Grow
      • Rack Merchandising
      • Innovative and Future Packaging
      • Packaging & Design Refreshes
      • Package Refreshes
        • Table Select Package Redesigns by Pet Product Marketers, 2017–2018
      • Pet Food Design Redesigns
      • New Company Logos Spur Design Refreshes
      • Trends in Non-Food Product Packaging
      • Sales Growth Opportunity: Cat Litter Packaging Innovation

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