Pet Population and Ownership Trends in the U.S.

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Published Nov 26, 2014 | 168 Pages | Pub ID: LA5316506

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Pet Population and Ownership Trends in the U.S. 



Facing growing pet populations and an aging human population, the pet industry may do well by looking to U.S. Hispanic consumers as the source of growth opportunities and diversification regarding pet ownership trends in the coming years.

Pet populations analyses, pet demographics, and other expertly detailed insights can be found in Packaged Facts' report, Pet Population and Ownership Trends in the U.S. Recognized as the leader in pet market research publishing, Packaged Facts offers authoritative data, analysis, and perspective on how U.S. pet populations are diversifying and growing, and where the pet industry is headed in the future.

Pet Population and Ownership Trends in the U.S. offers comprehensive analysis of Hispanic pet owners - a crucial pet market segment - to the future health of the pet industry and the growing pet populations in the United States. Hispanic consumers are disproportionately important to the pet industry, particularly as bird owners. Hispanic pet owners have also made significant contributions to maintaining ownership rates among dog and cat owners.

These emerging pet ownership trends are especially important, because in the last five years the growth of pet ownership has plateaued; there are more than 200 million pets of all species that reside in about 65 million households in the U.S., with the dog population in the U.S. remaining the most commonly owned pet population (in 45 million households), followed by cats (30 million households) and other pets.

But maintaining robust pet populations requires a robust and healthy human population, and here’s the trouble spot. In between 2015 and 2020, as the baby boomer sector keeps shifting into their late 60s and further, the number of Americans inside the 65+ age sector is projected to grow about four times faster than the growth in the overall adult population. This quick growth in the aging of the U.S population has signaled an alarm in the pet industry due to pet ownership trends generally falling off with pet owners' increasing age. There are 53% of 65 to 69 year old individuals that are pet owners, yet only 34% of Americans falling inside the 70+ age group actually own a pet. One of the most important questions within the pet industry is if baby boomers will continue in the paths created by other older generations or if, as usual, they will develop their own rules and continue to own pets well into their older years in life.

Another important question that Pet Population and Ownership trends in the U.S. considers: Why are Hispanic consumers key drivers in buttressing pet ownership rates, and consequently pet populations in the U.S., in the future? Packaged Facts expects that as U.S.-born generations of Latinos grow in numbers, the dog population in the U.S. will increase dramatically along with the Latino demographic. As Hispanic consumers become more acculturated, their pet ownership trends have been found to be more likely to own dogs. The most acculturated Hispanics (those who have relatively low attachment to their original culture and who are English-dominant or bi-lingual) are even more likely than U.S. adults on average to be dog owners (43% vs. 41%), and are becoming the most prominent drivers of the dog population in the U.S. 

Pet Population and Ownership Trends in the U.S. takes an in-depth look at these emerging pet ownership trends and other trends affecting the future of the pet industry. Included within the report are detailed estimates of the size of pet populations in the U.S. today, as well as projected growth totals in the dog and cat populations. Also contained within the report are demographic and attitudinal profiles of owners of dogs, cats and other pets, such as fish, birds and reptiles.

Scope and Methodology


Pet Population and Ownership Trends analyzes trends in the growth of the pet population and highlights the demographic and psychographic characteristics of pet owners. The report is based on two primary data sources. The first source of data is compiled from Packaged Facts National Online Consumer Surveys conducted in January/February, April/May and July/August 2014. These surveys reflect a panel of 2,000 U.S. adults (age 18+) balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household and household income.

The other source of primary data is Simmons National Consumer Study (NCS) for Spring 2014 from Experian Marketing Services. This survey was fielded from April 2013 through June 2014. (The report uses the Spring 2004 NCS in the case of 10-year-trend tables and figures and Spring 2009 for 5-year-trend tables and figures.) Experian Marketing Services regularly conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population. The report is also based on a review of industry sources.

The report is organized in terms of the categorization of pet population data collected by Simmons NCS. In addition to capturing information on dog and cat ownership, Simmons NCS asks respondents to identify the number of pets they own in the following categories: fish, birds, reptiles, rabbits, hamsters and other pets. Small animals such as gerbils, ferrets and guinea pigs are the primary pets accounted for in the other category. Other pets also include animals ranging from horses to poultry.

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        •   Number of Households and Adults with Pets and Pet Population by Type of Pet, 2014 (in thousands)
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      • $93.00 Included
        •   Number of Households with Pets by Type of Pet, 2014 (in thousands)

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        •   Number of Pet Owners by Category of Pet, 2014 (in thousands)

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        •   Pet Population by Category, 2014 (in thousands)

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        •   Cross-Ownership of Pets by Type of Pet Owned, 2014

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        •   Percent of Households Owning Pets by Type of Pet, 2004-2014 (in thousands)
        •   Number of Households Owning Pets by Type of Pet, 2004-2014 (in millions)

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        •   Number of Households with Pets by Type of Pet, 2009-2014 (in thousands)
        •   Pet Population by Type of Pet, 2009-2014 (in thousands)

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        •   Number of Households with Pets by Number and Type of Pets, 2009-2014 (in thousands)

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        •   Demographic Profile of Pet Owners by Type of Pet Owned, 2014

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        •   Percent of Dog and Cat Owners Who Consider Their Cats or Dogs to Be Important to Their Mental Health, 2014

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        •   Trends in Spending by Dog and Cat Owners on Pet Food and Supplies, 2014

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        •   Where Pet Owners Buy Pet Supplies by Type of Pet Owned

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        •   Projected Growth of the Adult Population by Age Group, 2015-2020 (in thousands)
        •   Pet Ownership by Selected Age Group, 2014

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        •   Projected Population Growth 2015-2020, Hispanics vs. Non-Hispanics (in thousands)
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        •   Number of Households with Dogs by Number of Dogs in Household, 2014 (in thousands)
        •   Size of Dog Population by Number of Dogs in Household, 2014 (in thousands)

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        •   Dog Population by Number of Dogs in Household, 2004-2014 (in thousands)

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        •   Dog Population by Number of Dogs in Household, 2014 (in thousands)

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        •   Growth in Number of Households with Dogs vs. Households without Dogs, 2004-2014 (in thousands)

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        •   Growth in Number of Dog Owners, 2004-2014 (in thousands)
        •   Number of Dog Owners by Number of Dogs in Household, 2014 (in thousands)
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        •   Growth in Number of Households with Dogs by Number of Dogs in Household, 2004 vs. 2014 (in thousands)

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        •   Growth in the Population of Dog Owners by Age Group, 2004-2014 (in thousands)

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        •   Growth in the Population of Dog Owners by Race and Hispanic Origin, 2004-2014 (in thousands)

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        •   Growth in the Population of Dog Owners by Region and Place of Residence, 2004-2014 (in thousands)

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        •   Growth in the Population of Dog Owners by Educational Attainment and Household Income, 2004-2014 (in thousands)

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        •   Growth in the Population of Dog Owners by Marital Status and Household Structure, 2004-2014 (in thousands)

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        •   Age of Dogs Owned, 2014

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        •   Size of Dogs Owned, 2014

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        •   Size of Dog Owned by Age of Owner, 2014
        •   Size of Dog Owned by Gender of Owner, 2014

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        •   Size of Dog Owned by Place of Residence, 2014

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        •   Size of Dog Owned by Presence of Children in Household, 2014
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        •   Percent Keeping Dogs Inside or Outside, 2014

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        •   Key Demographic Differences between Dog Owners and Non-Dog Owners, 2014

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        •   Ownership of Dogs by Age Group, 2014

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        •   Ownership of Dogs by Race and Hispanic Origin, 2014

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        •   Ownership of Dogs by Region and Place of Residence, 2014

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        •   Ownership of Dogs by Household Income, 2014

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        •   Ownership of Dogs by Marital Status and Household Structure, 2014

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        •   Ownership of Dogs by Kind of Residence, 2014

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        •   Demographic Profile of Dog Owners by Number of Dogs Owned, 2014

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        •   Number of Latino Households with Dogs by Number of Dogs in Household, 2014 (in thousands)
        •   Size of Dog Population Owned by Latinos by Number of Dogs in Household, 2014 (in thousands

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        •   Size of Dogs Owned by Hispanics, 2014

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        •   Hispanic Ownership of Dogs by Degree of Identification with Original Culture and Language Use, 2014

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        •   Hispanic Ownership of Dogs by National Heritage, 2014
        •   Hispanic Ownership of Dogs by Selected Geographic Area, 2014

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        •   Demographic Profile, Hispanic vs. All Dog Owners, 2014

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        •   Spending Patterns of Dog Owners by Household Income, 2014

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        •   Use of Mobile Technology for Shopping by Dog Owners, 2014

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        •   Use of Social Media by Dog Owners, 2014
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        •   Number of Households with Cats by Number of Cats in Household, 2014 (in thousands)
        •   Number of Cat Owners by Number of Cats in Household, 2014 (in thousands)
        •   Size of Cat Population by Number of Cats in Household, 2014 (in thousands)

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        •   Households with Cats by Number of Cats in Household, 2004-2014 (in thousands)
        •   Percent of Households with Cats by Number of Cats in Household, 2004 vs. 2014 (in thousands)
        •   Growth in Number of Households with Cats vs. Households without Cats, 2004-2014 (in thousands)

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        •   Cat Population by Number of Cats in Household, 2004-2014 (in thousands)

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        •   Growth in Number of Cat Owners, 2004-2014 (in thousands)
        •   Percent of Adults Owning Cats by Number of Cats in Household, 2004 vs. 2014 (in thousands)
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        •   Growth in the Population of Cat Owners by Age and Gender, 2004-2014 (in thousands)

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        •   Growth in Cat Ownership by Race and Hispanic Origin, 2004-2014 (in thousands)

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        •   Growth in Cat Ownership by Region, 2004-2014 (in thousands)
        •   Growth in Cat Ownership by Place of Residence, 2004-2014 (in thousands)

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        •   Growth in the Population of Cat Owners by Educational Attainment, 2004-2014 (in thousands)
        •   Growth in the Population of Cat Owners by Household Income, 2004-2014 (in thousands)

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        •   Growth in the Population of Cat Owners by Marital Status and Household Structure, 2004-2014 (in thousands)

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        •   Age of Cats Owned, 2014

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        •   Breed of Cats Owned, 2014

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        •   Where Owners Acquired Cats and Dogs, 2014

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        •   Where/How Acquired Most Recently Acquired Cat, 2014

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        •   Percent of Cat Owners Keeping Cats Inside or Outside by Place of Residence, 2014
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        •   Ownership of Cats by Age Group, 2014

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        •   Ownership of Cats by Race and Hispanic Origin, 2014

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        •   Ownership of Cats by Region and Place of Residence, 2014

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        •   Ownership of Cats by Education and Household Income, 2014

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        •   Ownership of Cats by Marital Status and Household Structure, 2014

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        •   Ownership of Cats by Kind of Residence, 2014

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        •   Demographic Profile of Cat Owners by Number of Cats Owned, 2014

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        •   Number of Latino Households with Cats by Number of Cats in Household, 2014 (in thousands)
        •   Number of Latino Cat Owners by Number of Cats in Household, 2014 (in thousands)

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        •   Size of Cat Population Owned by Latinos by Number of Cats in Household, 2014 (in thousands)

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        •   Hispanic Ownership of Cats by Degree of Identification with Original Culture and Language Use, 2014
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        •   Hispanic Ownership of Cats by Selected Geographic Area, 2014

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        •   Demographic Profile, Hispanic vs. All Cat Owners, 2014

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        •   Attitudes of Cat Owners toward Their Cats, 2014
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        •   Percent of Cat Owners Concerned about Affordability of Veterinary Care, 2014
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        •   Spending Patterns of Cat Owners by Demographic Category, 2014

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        •   Amount Spent on Cat Products Online in Last 30 Days by Those Personally Buying Cat Products, 2014

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        •   Use of Social Media by Cat Owners, 2014

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        •   Use of Mobile Technology for Shopping by Cat Owners, 2014

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        •   Number of Households with Other Pets by Category, 2014 (in thousands)

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        •   Population of Other Pets by Category, 2014 (in thousands)

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        •   Number of Households with Other Pets by Type of Pet, 2009-2014 (in thousands)
        •   Other Pet Population by Type of Pet, 2009-2014 (in thousands)
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        •   Number of Households with Other Pets by Number and Type of Pets, 2009-2014 (in thousands)

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        •   Number of Adults with Other Pets by Category, 2014 (in thousands)

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        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Age, 2014
        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Gender, 2014

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        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Race and Hispanic Origin, 2014

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        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Region and Place of Residence, 2014

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        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Educational Attainment and Household Income, 2014

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        •   Owners of Birds, Fish, Reptiles and Rabbits or Hamsters by Marital Status and Household Structure, 2014

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        •   Ownership of Pet Fish by Age, Gender and Race and Hispanic Origin, 2014

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        •   Ownership of Pet Fish by Region and Place of Residence, 2014

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        •   Ownership of Pet Fish by Household Income, 2014

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        •   Ownership of Fish by Marital Status and Household Structure, 2014

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        •   Where Owners of Pet Fish Buy Pet Supplies, 2014

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        •   Ownership of Birds by Age Group, 2014

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        •   Ownership of Birds by Race and Hispanic Origin, 2014

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        •   Ownership of Birds by Region and Place of Residence, 2014

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        •   Ownership of Birds by Household Income, 2014

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        •   Ownership of Birds by Household Structure, 2014

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        •   Where Owners of Pet Birds Buy Pet Supplies, 2014

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      • $114.00 Included
        •   Ownership of Pet Reptiles by Age, Gender and Race and Hispanic Origin, 2014

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        •   Ownership of Pet Reptiles by Region and Place of Residence, 2014

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        •   Ownership of Pet Reptiles by Household Income, 2014

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        •   Ownership of Pet Reptiles by Marital Status and Household Structure, 2014

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        •   Where Owners of Pet Reptiles Buy Pet Supplies, 2014

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        •   Ownership of Rabbits or Hamsters by Age, Gender and Race and Hispanic Origin, 2014

      • $119.00 Included
        •   Ownership of Rabbits or Hamsters by Region and Place of Residence, 2014

      • $93.00 Included
        •   Ownership of Rabbits or Hamsters by Household Income, 2014

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        •   Ownership of Rabbits or Hamsters by Presence of Children, 2014

      • $93.00 Included
        •   Where Owners of Rabbits or Hamsters Buy Pet Supplies

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