Pet Population and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 2nd Edition

May 19, 2017
174 Pages - Pub ID: LA5866893
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Pet Population and Ownership Trends in the U.S.: Dogs, Cats, and Other Pets, 2nd Edition

The idea of pet ownership remains firmly imbedded in the American psyche. No matter where American pet owners live and whatever their age or ethnicity, they stand united in believing that their pets make a positive contribution to their lives. For example, more than 90% of dog owners across a wide range of demographic segments agree that their dog has a positive impact on their mental or physical health. The profound connection between pet owners and their pets leads three in four pet dog or cat owners to admit that they enjoy buying pet products that pamper their pets.

Yet, besides shedding light on the common ground inhabited by pet owners, this new Packaged Facts report uncovers stark differences among pet owners that can pose significant challenges for retailers and marketers. The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.

For example, compared to rural pet owners, the report finds that urban pet owners are much more likely to agree that they have pets with special nutrition needs or to be concerned about their pets having food allergies or intolerances. Urban pet owners also are much more likely than their rural counterparts to agree that natural/organic brand pet products are often better than standard national brand products or to concur with the statement that fear of pet food contamination/product safety is a key consideration in the dog foods they buy.

The report also identifies a number of demographic trends that likely will hearten marketers and retailers in the pet industry. For one thing, Millennials clearly have bought into the idea of pet ownership. Those in the 18- to 34-year-old age group already have the highest likelihood of owning a pet, while 43% of those in this key demographic cohort who do not have a pet now say they want one in the future.

Aging Boomers offer another, perhaps unexpected, bright spot for the American pet industry. A decade ago, just 34% of adults in the 70-and-over age group owned pets. In 2015 and 2016, when the leading edge of the Boomer generation began to turn 70, this percentage jumped to around 40%. If this incipient trend continues, the overall rate of pet ownership likely will increase in coming years.

Furthermore, pet ownership has become a marker of acculturation within the rapidly expanding Latino population. As second- and third-generation Hispanics continue to make up an ever growing share of the Hispanic population in the United States, the number of Hispanic pet owners likely will continue to grow exponentially.

Scope and Methodology

This report analyzes trends in the size and characteristics of the pet population and estimates the size of the population of dogs and cats. It includes an analysis of trends in pet ownership and a demographic profile of the population of pet owners as well as highlights of the consumer behavior and attitudes of pet owners.

Consumer data in this report come from two primary sources. The first source consists of Packaged Facts National Pet Owner Surveys conducted in February, April and July 2016 and February 2017. These surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household and household income.

Another source of consumer data in this report is the Simmons National Consumer Study (NCS) for Summer 2016, which was fielded between October 2015 and November 2016. For trend analysis the report uses as a baseline the Fall 2006 Simmons NCS. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

The report is organized in terms of the categorization of pet population data collected by Simmons NCS. In addition to capturing information on the ownership of dogs and cats, Simmons NCS asks respondents to identify the number of pets they own in the following categories: fish, birds, reptiles, rabbits, hamsters and “other” pets. Small animals such as gerbils, ferrets and guinea pigs likely account for the preponderance of pets included in the “other” Simmons NCS category, although “other” pets could also include animals as diverse as horses and poultry.

The report also includes data from the 2017-2018 American Pet Products Association (APPA) National Pet Owners Survey, which was fielded in 2016. The report also cites data from a September 2016 survey conducted by the Human Animal Bond Research Institute (HABRI) and Cohen Research Group.
CHAPTER 1 EXECUTIVE SUMMARY
INTRODUCTION
Scope and Methodology
TOPLINE TRENDS AND OPPORTUNITIES
55% of American Households Have Pets
Dogs Rule
Growth in Pet Ownership Outpaced Total Household Growth Over Past Decade
Profile of Pet Owners Shifted Over Past 10 Years
Dog Owners Drive Growth in Pet Ownership and Pet Population
Multi-Pet Households Key Growth Factor
Merchandising Key Factor in Success of New Products
Urban-Rural Divide Provides Challenges for Pet Product Marketers
Aging Boomers More Likely Than Previous Generation to Own Pets
DOG POPULATION AND OWNERSHIP TRENDS
Dog Ownership Up 29% in Past Decade
Multiple-Dog Households Grow at Faster Rate
Growth in Number of Dog Owners Far Exceeds Population Growth
Millennials and Boomers Drive Growth in Dog Ownership
Multicultural Segments Boost Dog Ownership
High-Income Segments Propel Increase in Dog Ownership
Number of Unmarried or Childless Dog Owners Jumps
Boomers Are More Attached to Large Dogs
Large Dogs Foster Feeling of Extra Security, Small Dogs Seen as Offering Other Benefits
Millennials or City Dwellers Most Likely to Have Dogs with Stress Issues
Aging Boomers Maintain Interest in Owning Dogs
Non-Hispanic Whites Overrepresented in Population of Dog Owners
Half of Dog Owners Live in 25 Largest Metro Markets
Owners of Multiple Dogs More Likely to Splurge on Their Pets
CAT POPULATION AND OWNERSHIP TRENDS
59 Million Americans Own Cats
Most Cats Live with Others of Their Kind
Little Growth in Cat Population Ownership Over Past Decade
Increase in Multi-Cat Households Helps Stem Decline in Cat Population
Cat Owners Get Additional Cats for Their Cats and Themselves
Women Responsible for Most of the Growth in Cat Owner Population
Cat Ownership Among Seniors Up 43% in Last Decade
Cat Ownership Way Up Among Hispanics
Affluent Consumers Help Stem Decline in Cat Ownership
24% of Owners Have Overweight Cats
Cats Most Likely to Be Fed in Kitchen
Urban Cat Owners Like to Pamper Their Cats, Rural Cat Owners Not So Much
Owners of Multiple Cats More Likely to Turn to Discount Stores for Pet Products
Cat Owners Look for Cat Foods with the Right Protein and a Taste Their Cats Like
Owners of One Cat More Prone to Use of Pet Services
PET POPULATION AND OWNERSHIP TRENDS: OTHER PETS
Birds, Fish and Other Non-Canine or Non-Feline Pets Live in 15 Million Households
23% of Pet Owners Have a Non-Canine or Non-Feline Pet
Population of Other Pets Reaches 86 Million
Some Categories of Other Pets Have Declined in Popularity
Boomers Less Interested in Pets Other Than Cats or Dogs
Latinos Most Likely to Own Pet Birds
Regional Differences in Other Pet Ownership Patterns
High Income Closely Associated with Ownership of Other Pets
Children Major Factor in Ownership of Other Pets
CHAPTER 2 INSIGHTS AND OPPORTUNITIES
THE PET POPULATION AND PET OWNERSHIP TODAY
55% of American Households Have Pets
Table 2-1 Number of Households with Pets by Type of Pet, 2016 (in thousands)
Table 2-2 Number of Adults with Pets by Type of Pet, 2016 (in thousands)
Dogs Rule
Table 2-3 Pet Population by Type of Pet, 2016 (in thousands)
Dog Owners Least Likely to Have Other Pets
Figure 2-1 Why Dog Owners Do Not Want a Cat and Cat Owners Do Not Want a Dog, 2017
Table 2-4 Cross-Ownership of Pets by Type of Pet Owned, 2016
Demographic Profile of Pet Owners Varies Widely Across Different Types of Pets
Table 2-5 Demographic Profile of Pet Owners by Type of Pet Owned, 2016
Growth in Pet Ownership Outpaced Total Household Growth Over Past Decade
Figure 2-2 Percent Increase in Total Number of Households and Number of Households with Pets, 2006-2016
Figure 2-3 Increase in Number of Households With and Without Pets, 2006-2016 (in thousands)
Profile of Pet Owners Shifted Over Past 10 Years
Figure 2-4 Changes in Demographic Profile of Pet Owners, 2006-2016 (% of each demographic segment)
Growth in Pet Ownership Slowed in Past Five Years
Figure 2-5 Number and Percent of Households Owning Pets, 2006-2016 (in millions of households and % of all households)
Figure 2-6 Percent Growth in Number of Households Owning Pets, 2006-2011 vs. 2011-2016
Ownership Trends Vary by Type of Pet
Figure 2-7 Percent of Households Owning Pets by Type of Pet, 2006-2016
Figure 2-8 Average Annual Percentage of Households Owning Pets by Type of Pet, 2007-2011 vs. 2012-2016
Figure 2-9 Average Number of Households Owning Pets by Type of Pet, 2007-2011 vs. 2012-2016 (in millions)
Dog Owners Drive Growth in Pet Ownership and Pet Population
Table 2-6 Change in Number of Households and Adults with Pets and Number of Pets by Type of Pet, 2006-2016 (in thousands)
Figure 2-10 Increase in Number of Adults Owning Pets by Type of Pet, 2007-2011 vs. 2012-2016 (in thousands)
Multi-Pet Households Key Growth Factor
Table 2-7 Number of Households by Number and Type of Pets, 2006-2016 (in thousands)
CONSUMER HIGHLIGHTS
Urban Pet Owners Spend More Even As They Feel More Stressed by Economy
Figure 2-11 Percent Agreeing “I Am Spending Less on Pet Products These Days Because of the Economy” by Demographic Characteristic of Pet Owner, 2017
Figure 2-12 Percent of Pet Owners Spending $50 or More on Pet Products in Last 30 Days by Demographic Characteristic of Pet Owner, 2017
Older or Rural Pet Owners Least Likely to Buy Pet Products Online
Figure 2-13 Percent of Pet Owners Who Buy Pet Products Online by Demographic Characteristic of Pet Owner, 2017
Figure 2-14 Percent of Pet Owners Agreeing “I Am Buying More Pet Products Online Than I Used To” by Demographic Characteristic of Pet Owner, 2017
Owners of Multiple Dogs or Cats More Likely to Choose Online Pet Product Vendors
Figure 2-15 Percent of Dog or Cat Owners Buying Pet Products Online by Number of Dogs or Cats Owned, 2017
Walmart Top Choice for Pet Owners Buying Pet Foods and Other Pet Supplies
Table 2-8 Top 10 Bricks-and-Mortar Channels Used by Pet Owners to Purchase Pet Products in Last Three Months by Product Type, 2017
Calming Products Gain in Popularity
Figure 2-16 Percent of Dog or Cat Owners Agreeing “I Have a Dog (or Cat) That Sometimes Has Anxiety/Stress Issues,” 2017
Figure 2-17 Percent of Dog or Cat Owners Using Calming Products, 2016
In-Store Merchandising Can Help New Products Succeed
Figure 2-18 How a Pet Owner Becomes Aware of New Pet Products, 2016
Figure 2-19 How a Pet Owner Becomes Aware of New Pet Products on the Internet, 2016
Younger Pet Owners Look to Internet and Social Media for Information about Pet Foods
Figure 2-20 Percent of Pet Owners Agreeing “I Research the Pet Foods I Buy on the Internet and Social Media” by Demographic Characteristic of Pet Owner, 2017
Urban-Rural Divide Provides Challenges for Pet Product Marketers
Table 2-9 Key Psychographic Indicators by Place of Residence of Pet Owners, 2016-2017
FACTORS AFFECTING GROWTH IN PET OWNERSHIP
Pet Ownership Retains Hold on American Psyche
Figure 2-21 Percent Agreeing “My Dog Has a Positive Impact on My Mental/Physical Health,” 2017
Figure 2-22 Percent Agreeing “I Enjoy Buying Pet Products That Pamper My Dog/Cat,” 2017
Figure 2-23 Percent Agreeing “I Don’t Have a Pet Now But I Hope to Have One in the Future,” 2006-2016
Aging Boomers More Likely Than Previous Generation to Own Pets
Figure 2-24 Percent Owning Pets by Age Group, 2016
Figure 2-25 Adults 70 Years Old as Percent of Adult Population, 2006-2016
Figure 2-26 Percent of Adults 70 Years Old or Over Owning Pets, 2006-2016
Millennials Buying In to Pet Ownership
Figure 2-27 Percent Agreeing “Having a Pet Is a Good Way to Get Ready to Have a Family,” 2006-2016
Hispanics Will Help Drive Growth
Table 2-10 Number of Hispanic and Non-Hispanic Adults Owning Pets, 2007 vs. 2016 (in thousands)
Figure 2-28 Hispanic and Non-Hispanic Households as Percent of Growth in Number of Households with Pets, 2006-2016
CHAPTER 3 DOG POPULATION AND OWNERSHIP TRENDS
DOG OWNERSHIP TRENDS
Dog Ownership Up 29% in Past Decade
Figure 3-1 Size of Dog Population, 2006 vs. 2016 (in thousands)
Table 3-1 Number of Households with Dogs by Number of Dogs in Household, 2016 (in thousands)
105 Million Americans Own Dogs
Table 3-2 Number and Percent of Dog Owners by Number of Dogs in Household, 2016 (in thousands)
Most Dogs Have Canine Companions of Their Own
Table 3-3 Number and Percent of Dogs by Number of Dogs in Household, 2016 (in thousands)
Figure 3-2 Dog Population by Number of Dogs in Household, 2016
Multiple-Dog Households Grow at Faster Rate
Figure 3-3 Percent Growth in Number of Households with One Dog vs. Those with Two or More Dogs, 2006-2016
Table 3-4 Growth in Number of Households with Dogs by Number of Dogs in Household, 2006-2016 (in thousands)
Table 3-5 Number and Percent of Households with Dogs and Dog Population by Number of Dogs in Household, 2016 (in thousands)
Figure 3-4 Percent Increase in Number of Households with Dogs and Number of Dogs, 2006-2016
Additional Cost Seen as Barrier to Owning More Than One Dog
Figure 3-5 Perceived Barriers to Owning More Than One Dog by Demographic Characteristic of Owners of Only One Dog, 2017
Growth in Number of Dog Owners Far Exceeds Population Growth
Table 3-6 Growth in Number of Households with Dogs vs. Households Without Dogs, 2006-2016 (in thousands)
Table 3-7 Growth in Number of Dog Owners, 2006-2016 (in thousands)
Millennials and Boomers Drive Growth in Dog Ownership
Table 3-8 Growth in Population of Dog Owners by Age Group, 2006-2016 (in thousands)
Multicultural Segments Boost Dog Ownership
Table 3-9 Growth in Population of Dog Owners by Race and Hispanic Origin, 2006-2016 (in thousands)
Smaller Cities and Rural Areas Post Major Gains in Number of Dog Owners
Table 3-10 Growth in Population of Dog Owners by Place of Residence, 2006-2016 (in thousands)
High-Income Segments Propel Increase in Dog Ownership
Table 3-11 Growth in Population of Dog Owners by Household Income, 2006-2016 (in thousands)
Number of Unmarried or Childless Dog Owners Jumps
Table 3-12 Growth in Population of Dog Owners by Marital Status and Household Structure, 2006-2016 (in thousands)
KEY CHARACTERISTICS OF THE DOG POPULATION
Nearly Half of Dogs Are Under Four Years Old
Figure 3-6 Age of Dogs Owned, 2016-2017
Figure 3-7 Age of Dogs Owned by Age of Owner, 2016-2017
Smaller Dogs Favored by Most Pet Owners but Boomers Remain Attached to Large Dogs
Figure 3-8 Size of Dogs Owned, 2016-17
Figure 3-9 Size of Dogs Owned by Age of Owner, 2016-2017
Figure 3-10 Size of Dogs Owned by Urban, Suburban and Rural Dog Owners, 2016-2017
Table 3-13 Size of Dogs Owned by Presence of Children in Household, 2016-2017
Small Dogs More Likely to Be Overweight
Figure 3-11 Percent of Dog Owners With Dogs They Consider to Be Overweight by Size and Number of Dogs Owned, 2017
Large Dogs Foster Feeling of Extra Security
Figure 3-12 Perceived Security Benefits of Owning Dogs by Size of Dog Owned, 2017
Small Dogs Seen as Offering Other Benefits
Figure 3-13 Perceived Benefits of Owning Small Dogs by Size of Dog Owned, 2016-2017
Millennials or City Dwellers Most Likely to Have Dogs with Stress Issues
Table 3-14 Percent of Dog Owners Reporting Owning Dogs with Behavioral Problems or Anxiety/Stress Issues by Demographic Characteristic of Dog Owner, 2017
DEMOGRAPHIC PROFILE OF DOG OWNERS
Wide Demographic Gap Between Those Owning and Not Owning Dogs
Table 3-15 Key Demographic Differences between Dog Owners and Non-Dog Owners, 2016
Dog Ownership Highly Correlated with Age
Figure 3-14 Percent Owning Dogs by Age Group, 2016
Table 3-16 Ownership of Dogs by Age Group, 2016
Non-Hispanic Whites Overrepresented in Population of Dog Owners
Table 3-17 Ownership of Dogs by Race and Hispanic Origin, 2016
Figure 3-15 Percent Owning Dogs by Race and Hispanic Origin, 2016
Dog Ownership Less Prevalent in Largest Metro Areas
Table 3-18 Ownership of Dogs by Region and Place of Residence, 2016
Dog Ownership Tied to Affluence
Table 3-19 Ownership of Dogs by Household Income, 2016
Figure 3-16 Dog Owners vs. All Adults by Household Income, 2016
Most Dog Owners Live in Households Without Children
Table 3-20 Ownership of Dogs by Presence and Age of Children, 2016
Apartments Unfriendly to Dog Owners
Table 3-21 Ownership of Dogs by Kind of Residence, 2016
Owners of Multiple Dogs Differ
Table 3-22 Demographic Profile of Dog Owners by Number of Dogs Owned, 2016
CONSUMER HIGHLIGHTS
Owners of Multiple Dogs More Likely to Splurge on Their Pets
Figure 3-17 Percent of Dog Owners “Spending More Than I Used To on Pet Products” by Number of Dogs Owned, 2016
Figure 3-18 Percent of Dog Owners Spending $75 or More on Pet Products in Last 30 Days by Number of Dogs Owned, 2017
Figure 3-19 Percent of Dog Owners Agreeing “The Pet Foods I Buy Generally Are Somewhat/Significantly Higher-Priced Than Average” by Number and Size of Dogs Owned, 2017
Figure 3-20 Attitudes of Dog Owners Toward “Splurging” on Pet Products by Number of Dogs Owned, 2016
Table 3-23 Pet Products Bought in Last 12 Months by Dog Owners by Number of Dogs Owned, 2016
Grooming Tops List of Services Sought by Dog Owners
Table 3-24 Use of Pet Services in Last 12 Months by Dog Owners by Number of Dogs Owned, 2017
High-Quality Protein Top Factor in Choice of Dog Food
Table 3-25 Product Attributes Most Important to Dog Owners When Buying Pet Foods, 2017
CHAPTER 4 CAT POPULATION AND OWNERSHIP TRENDS
CAT POPULATION AND OWNERSHIP TRENDS
59 Million Americans Own Cats
Figure 4-1 Size of Cat Population, 2006 vs. 2016 (in thousands)
Table 4-1 Number and Percent of Households with Cats by Number of Cats in Household, 2016 (in thousands)
Table 4-2 Number and Percent of Cat Owners by Number of Cats in Household, 2016 (in thousands)
Figure 4-2 Percent of Cat Owners by Number of Cats in Household, 2016
Most Cats Live with Others of Their Kind
Table 4-3 Number and Percent of Cats by Number of Cats in Household, 2016 (in thousands)
Figure 4-3 Cat Population by Number of Cats in Household, 2016 (in thousands)
Little Growth in Cat Population Ownership Over Past Decade
Table 4-4 Growth in Number of Households with Cats vs. Households without Cats, 2006-2016 (in thousands)
Figure 4-4 Percent Growth in Households Owning Cats vs. All Households and Households Without Cats, 2006-2016
Table 4-5 Growth in Number of Cat Owners, 2006-2016 (in thousands)
Figure 4-5 Cat Owners and Non-Cat Owners as Percent of Adult Population Growth, 2006-2016
Increase in Multi-Cat Households Helps Stem Decline in Cat Population
Table 4-6 Growth in Number of Households with Cats by Number of Cats in Household, 2006-2016 (in thousands)
Table 4-7 Cat Population by Number of Cats in Household, 2006-2016 (in thousands)
Cat Owners Get Additional Cats for Their Cats and Themselves
Figure 4-6 Reasons For Having More Than One Cat, 2017
Lack of Time, Energy or Funds Keep Many Cat Owners From Owning More Cats
Table 4-8 Barriers to Owning More Than One Cat by Demographic Characteristic of Owners, 2017
GROWTH DRIVERS
Women Responsible for Most of the Growth in Cat Owner Population
Table 4-9 Growth in Population of Cat Owners by Age and Gender, 2006-2016 (in thousands)
Figure 4-7 Men and Women as Percent of Total Growth in Number of Cat Owners, 2006-2016
Cat Ownership Among Seniors Up 43% in Last Decade
Table 4-10 Growth in Population of Cat Owners by Age Group, 2006-2016 (in thousands)
Cat Ownership Way Up Among Hispanics
Table 4-11 Growth in Population of Cat Owners by Race and Hispanic Origin, 2006-2016 (in thousands)
Rural Residents Boost Cat Ownership
Table 4-12 Growth in Population of Cat Owners by Region and Place of Residence, 2006-2016 (in thousands)
Affluent, Educated Consumers Help Stem Decline in Cat Ownership
Table 4-13 Growth in Population of Cat Owners by Educational Attainment, 2006-2016 (in thousands)
Table 4-14 Growth in Population of Cat Owners by Household Income, 2006-2016 (in thousands)
KEY CHARACTERISTICS OF THE CAT POPULATION
Cat Population Split Between Those Under and Over Four Years of Age
Figure 4-8 Age of Cats Owned, 2016-2017
Table 4-15 Age of Cats Owned by Number of Cats Owned, 2017
Younger Owners Have Younger Cats
Figure 4-9 Age of Cats Owned by Age of Owner, 2016-2017
24% of Owners Have Overweight Cats
Figure 4-10 Percent of Cat Owners with Overweight Cat by Demographic Characteristic of Owner, 2016
Cats Most Likely to Be Fed in Kitchen
Table 4-16 Where Cat Owners Feed Their Cats, 2017
Dental Hygiene or Breath Odor of Cats a Common Complaint
Figure 4-11 Percent of Cat Owners Agreeing “I Am Concerned About the Dental Hygiene/Breath Odor of My Cat(s),” 2017
Behavioral or Anxiety/Stress Issues Concern Majority of Cat Owners
Table 4-17 Percent of Cat Owners Reporting Owning Cats with Behavioral Problems or Anxiety/Stress Issues by Demographic Characteristic of Cat Owner, 2017
DEMOGRAPHIC PROFILE OF CAT OWNERS
Many Differences Between Cat Owners and Others
Table 4-18 Key Demographic Differences between Cat Owners and Non-Cat Owners, 2016
Cat Ownership More Prevalent Among Women
Table 4-19 Ownership of Cats by Age Group and Gender, 2016
Cat Owners Remain Disproportionately Non-Hispanic White
Table 4-20 Ownership of Cats by Race and Hispanic Origin, 2016
Figure 4-12 Percent of Adults Owning Cats by Race and Hispanic Origin, 2016
Cat Ownership Flourishes Outside Major Metro Areas
Table 4-21 Ownership of Cats by Place of Residence, 2016
Figure 4-13 Percent of Adults Owning Cats by Place of Residence, 2016
Table 4-22 Ownership of Cats by Region, 2016
Affluent Adults Most Likely to Own Cats
Table 4-23 Ownership of Cats by Household Income, 2016
Figure 4-14 Percent of Adults Owning Cats by Household Income, 2016
Cats More Common in Households with Teens
Table 4-24 Ownership of Cats by Presence and Number of Children, 2016
Table 4-25 Ownership of Cats by Age of Children in Household, 2016
Figure 4-15 Percent of Adults Owning Cats by Age of Children in Household, 2016
Apartment Dwellers Spurn Cats
Figure 4-16 Percent of Adults Owning Cats by Type of Residence, 2016
Profile of Owners of Multiple Cats Differs
Table 4-26 Demographic Profile of Cat Owners by Number of Cats Owned, 2016
CONSUMER HIGHLIGHTS
Owners of Multiple Cats Feel Financial Strain
Figure 4-17 Percent of Cat Owners “Spending More Than I Used To on Pet Products” by Number of Cats Owned, 2016
Figure 4-18 Percent of Cat Owners Spending $75 or More on Pet Products in Last 30 Days by Number of Cats Owned, 2017
Figure 4-19 Percent of Cat Owners Agreeing “The Pet Foods I Buy Generally Are Somewhat/Significantly Higher-Priced Than Average” by Number of Cats Owned, 2017
Urban Cat Owners Like to Pamper Their Cats, Rural Cat Owners Not So Much
Figure 4-20 Percent of Cat Owners Agreeing “I Enjoy Buying Pet Products That Pamper My Cat,” 2017
Owners of Multiple Cats More Likely to Turn to Discount Stores for Pet Products
Table 4-27 Where Cat Owners Purchase Pet Products by Number of Cats Owned, 2016
Table 4-28 Pet Products Bought in Last 12 Months by Cat Owners by Number of Cats Owned, 2016
Cat Owners Look for Cat Foods with the Right Protein and a Taste Their Cats Like
Figure 4-21 Product Attributes Most Important to Cat Owners When Buying Pet Foods, 2017
Owners of One Cat More Prone to Use of Pet Services
Table 4-29 Use of Pet Services in Last 12 Months by Cat Owners by Number of Cats Owned, 2017
CHAPTER 5 PET POPULATION AND OWNERSHIP TRENDS: OTHER PETS
POPULATION AND OWNERSHIP TRENDS
Introduction
Birds, Fish and Other Non-Canine or Non-Feline Pets Live in 15 Million Households
Table 5-1 Number and Percent of Households with Other Pets by Category, 2016 (in thousands)
23% of Pet Owners Have a Non-Canine or Non-Feline Pet
Table 5-2 Number and Percent of Adults with Other Pets by Category, 2016 (in thousands)
Population of Other Pets Reaches 86 Million
Table 5-3 Number and Percent of Other Pets by Category, 2016 (in thousands)
Some Categories of Other Pets Have Declined in Popularity
Table 5-4 Number of Households with Other Pets by Type of Pet, 2006-2016 (in thousands)
Population of Other Pets Shrinks
Table 5-5 Change in Other Pet Population by Type of Pet, 2006-2016 (in thousands)
Table 5-6 Change in Number of Households with Other Pets by Number and Type of Pets, 2006-2016 (in thousands)
DEMOGRAPHIC PROFILE OF OWNERS OF OTHER PETS
Boomers Less Interested in Pets Other Than Cats or Dogs
Table 5-7 Ownership of Fish, Birds, Reptiles and Rabbits or Hamsters by Age, 2016
Latinos Most Likely to Own Pet Birds
Table 5-8 Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Race and Hispanic Origin, 2016 (in thousands)
Figure 5-1 Percent of Adults Owning Pet Birds by Race and Hispanic Origin, 2016
Regional Differences in Other Pet Ownership Patterns
Table 5-9 Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Region and Place of Residence, 2016 (in thousands)
High Income Closely Associated with Ownership of Other Pets
Table 5-10 Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Household Income, 2016 (in thousands)
Children Major Factor in Ownership of Other Pets
Figure 5-2 Percent Owning Birds, Fish, Reptiles and Rabbits or Hamsters by Presence of Children in Household, 2016
Apartment Dwellers Less Likely to Have Other Pets
Table 5-11 Ownership of Birds, Fish, Reptiles and Rabbits or Hamsters by Type of Residence, 2016 (in thousands)
73% of Fish Owners Are Below the Age of 50
Table 5-12 Ownership of Pet Fish by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
Figure 5-3 Percent of Adults Owning Pet Fish by Age, Gender and Race and Hispanic Origin, 2016
No Urban-Rural Split Among Owners of Pet Fish
Table 5-13 Ownership of Pet Fish by Region and Place of Residence, 2016 (in thousands)
Figure 5-4 Percent of Adults Owning Pet Fish by Region and Place of Residence, 2016
Fish More Likely to Swim in Affluent Households
Table 5-14 Ownership of Pet Fish by Household Income, 2016 (in thousands)
Figure 5-5 Percent of Adults Owning Pet Fish by Household Income, 2016
Pet Fish More Likely To Be Found in Larger Households
Table 5-15 Ownership of Pet Fish by Marital Status, Household Structure and Type of Residence, 2016 (in thousands)
Figure 5-6 Percent of Adults Owning Pet Fish by Presence and Age of Children, 2016
DEMOGRAPHIC PROFILE OF OWNERS OF PET BIRDS
Hispanics Key Segment of Population of Bird Owners
Table 5-16 Ownership of Pet Birds by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
Figure 5-7 Percent of Adults Owning Pet Birds by Age, Gender and Race and Hispanic Origin, 2016
Significant Regional Differences in Bird Ownership
Table 5-17 Ownership of Pet Birds by Region and Place of Residence, 2016 (in thousands)
Figure 5-8 Percent of Adults Owning Pet Birds by Region and Place of Residence, 2016
Bird Owners More Likely to Live in Middle-Income Households
Figure 5-9 Percent of Adults Owning Pet Birds by Household Income, 2016
Table 5-18 Ownership of Pet Birds by Household Income, 2016 (in thousands)
Households with Teens Most Likely to Have Birds as Pets
Table 5-19 Ownership of Pet Birds by Marital Status, Household Structure and Type of Residence, 2016 (in thousands)
Figure 5-10 Percent of Adults Owning Pet Birds by Presence and Age of Children, 2016
DEMOGRAPHIC PROFILE OF OWNERS OF PET REPTILES
47% of Pet Reptile Owners Are Millennials
Table 5-20 Ownership of Pet Reptiles by Age, Gender and Race and Hispanic Origin, 2016 (in thousands)
Residents of Pacific Region Lead in Ownership of Pet Reptiles
Table 5-21 Ownership of Pet Reptiles by Region and Place of Residence, 2016 (in thousands)
Affluent Adults More Likely to Keep Reptiles as Pets
Figure 5-11 Ownership of Pet Reptiles by Household Income, 2016
Adults with Children in Household More Likely to Own Pet Reptiles
Figure 5-12
Ownership of Pet Reptiles by Presence of Children, 2016

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