U.S. Pet Market Outlook, 2016-2017

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Published Apr 29, 2016 | 178 Pages | Pub ID: LA5787124

U.S. Pet Market Outlook, 2016-2017



The pet industry picked up the pace in 2015, improving over a slower growth rate in 2014. Looking ahead, the future of the pet industry will be even brighter based on projections in U.S. Pet Market Outlook 2016-2017. Packaged Facts estimates that 2016 will maintain the pet industry market size. Because so many pet owners are able to enjoy the warmer-than-usual weather the country has been experiencing, pet owners will likely not feel inhibited from taking their pets outside, and perhaps making a stop for food and supplies along the way. The pet industry has additionally found new vitalization through the source of private equity, which has shown considerable interest in pet retail thriygh a host of investments in the major players: PetSmart, Petco and Pet Supermarket. The veterinary channel is also seeing changes, including acquisitions from Mars PetCare and VCA. Pet industry services, both veterinary and non-medical, have been moving across channels, as more retailers offer grooming, boarding, training and veterinary clinics.Ultimately, Packaged Facts expects the pet industry to have sales increasing noticeably through 2020.

Scope and Methodology



Packaged Facts' report, U.S. Pet Market Outlook 2016-2017, projects U.S. pet market retail sales and trends during the 2016-2017 forecast period that augr well for pet industry growth, overall and for the four following pet market segments veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Packaged Facts' report examines in expert detail the most important developments shaping the pet market size and the pet industry's overall growth, as well as their implications, including external and internal market drivers, industry trends (mergers and acquisitions, marketing, new product development, etc.), retail channel trends, and trends in pet ownership.

Report Methodology



The information contained in U.S. Pet Market Outlook 2016-2017 was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. With a sample size of approximately 2,000, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Our primary research also includes interviews with pet market experts; participation in and attendance at pet industry events including the American Pet Products Association’s Global Pet Expos (2004-2016) and Petfood Industry/Watt Publishing’s Petfood Forums (2004-2016); on-site examination of retail and service provider venues; and Internet canvassing including blogs. Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.

Our estimates of pet market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; sales data from IRI for multi-outlet (MULO), which represents sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam’s Club and BJ’s warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries; SPINSscan Natural data from SPINS, Inc., which tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel; GfK Point-of-Sale Tracking for pet food in the pet specialty, veterinary and farm/feed channels; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other pet market research sources.

Our analysis of pet ownership trends primarily relies on cross-tabulations of data compiled by Simmons, New York, NY. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.


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        •   U.S. Pet Market Retail Sales by Category, 2011-2015 (in billions of dollars)
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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2016 (percent)
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        •   Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2016 (percent)
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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)

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        •   Dog or Cat Ownership Rates by Age Bracket, 2009-2015 (percent of U.S. households)
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        •   U.S. Pet Market Retail Sales by Category, 2011-2015 (in billions of dollars)
        •   U.S. Pet Market Retail Sales Annual Change by Category, 2011-2015 (percent change over previous year)
        •   Projected Total U.S. Retail Sales of Pet Products and Services, 2015-2020 (in billions of dollars)
        •   Projected U.S. Pet Market Retail Sales by Category, 2016-2020 (in billions of dollars)
        •   U.S. Pet Market Compound Annual Growth Rates by Category: 2010-2015 vs. 2015-2020 (percent)

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        •   Category Share of U.S. Pet Market Retail Sales: 2010, 2015, 2020 (percent)
        •   Category Share of U.S. Pet Market Retail Sales by Animal Type: Dog, Cat, Other, 2015 (percent)

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        •   Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2015 (percent)

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        •   IRI-Tracked Sales of Pet Products: Total and by Food and Nonfood Category and Segment, December 2015 (in millions of dollars, units and pounds)

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        •   Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2015 (in billions of dollars)

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        •   Retail Dollar Sales of Pet Food and Pet Care in the Natural Supermarket and Specialty/Gourmet Channels, 2014 vs. 2015 (in millions of dollars)

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        •   Pet Owners: Overview by Change in Financial Situation Compared with 12 Months Ago, 2012-2015 (percent and index for U.S. pet-owning households)
        •   Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2012-2015 (percent and index for U.S. pet-owning households)

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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2016 (percent)
        •   Level of Agreement with Statement: "Many pet products are becoming too expensive," 2011-2016 (percent)
        •   Amount Spent on Pet Products in Last 30 Days, February 2016 (percent by spending bracket)
        •   Pet Food Purchasing by Price Level, 2014-2016 (percent of dog owners vs. cat owners)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)
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        •   Size of Pet Dogs, 2012-2016 (percent of dog owners)
        •   Size of Most Recently Acquired Pet Dog, 2014-2016 (percent of dog owners)
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        •   Age of Dogs and Cats, 2016 (percent of pet owners)

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        •   Agreement with Statement: "I have an overweight dog/cat," 2015 vs. 2016 (percent)

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        •   Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2014 (percent)
        •   $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2009-2014 (percent)

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        •   Pet Food Purchasing by Price Level, 2014-2016 (percent of dog owners vs. cat owners)
        •   Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2016 (percent)
        •   Agreement with Statement: "I enjoy purchasing pet products that pamper my dog or cat," 2016 (percent)
        •   Level of Agreement with Pampering Statements, 2016 (percent)
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        •   Technologies Used in the Last Seven Days, Pet Owners Vs. Non-Pet Owners

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        •   Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2016 (percent)
        •   Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2016 (percent)
        •   Agreement with Statement: "I have contributed time or money to pet welfare or rescue causes," 2015 vs. 2016 (percent of dog owners vs. cat owners)

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        •   Blue Buffalo's Net Sales and Growth, 2010-2015 (in millions of dollars and percent change)

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        •   Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Veterinary Services in Last 12 Months, 2016

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        •   Percentage of Dog and Cat Owners Who Have Visited Vet in Last 12 Months, 2016
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        •   Percentage of Dog or Cat Owners Who Have Visited a Mobile Veterinary Clinic in Last 12 Months, 2016
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        •   PetSmart and Petco Sales of Pet Services, 2001-2015 (separately and combined, in millions of dollars)
        •   Percentage of Dog or Cat Owners Who Have Taken Pets to a Pet Superstore for Non-Medical Pet Services in Last 12 Months, 2016 (percent)

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        •   Top Pet Service Types: Last 12 Months vs. Last 30 Days, 2016 (percent of dog owners vs. cat owners)
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        •   Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014-2016 (percent)

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        •   Level of Agreement with Statement: "Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy," 2014-2016 (percent of dog owners vs. cat owners)
        •   Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2014-2016 (percent of dog owners vs. cat owners)
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        •   Dog and Cat Owners Currently Using Pet Food, By Free-Of Claim, 2015 (percent)
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        •   Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2016 (percent of dog owners vs. cat owners)
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        •   Agreement with Statement: "Over the recent Christmas/ Winter Holiday season, my dog(s)/cat(s) got special gifts or treats," 2015 vs. 2016 (percent of dog owners vs. cat owners)
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        •   Travel Activities of Dog and Cat Owners in Last 12 Months, 2016 (percent of dog owners vs. cat owners)
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      •   Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2016 (percent)

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      •   Level of Agreement with Statement: "I am willing to pay more for pet food products that are healthier for my pets," 2015 percent)
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      •   Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2015 (percent and number)
      •   Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2009-2015 (percent)
      •   Channel-Loyal Customer Base for Pet Products by Leading Retail Channel or Pet Superstore Chain, 2009-2015 (number in thousands)

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      •   Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Dog or Cat Owners, 2015 (number and percent)

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      •   Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains, 2011-2015 (percent)
      •   Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains, 2011-2015 (U.S. dog or cat owners in thousands)

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      •   Channel Choices for Pet Product Shopping, Last Three Months: Pet Food, Pet Medications, Other Pet Supplies, 2015 vs. 2016 (percent of pet product buyers)

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      •   IRI-Tracked Sales of Private Label Pet Products: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
      •   Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food Category and Segment, 2014 vs. 2015 (percent)

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        •   IRI-Tracked Sales of Branded Pet Products: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)

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        •   Walmart.com's Top-Selling Pet SKUs
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        •   PetSmart and Petco Sales and Number of Stores, 2001-2015 (aggregated, in units and millions of dollars)
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      •   Level of Agreement with Statement: "I am buying pet products online more than I used to," 2011-2016 (percent)
      •   Time Frame for Most Recent Online Purchase of Pet Products, 2012-2016 (percent of pet owners)

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      •   Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2010-2015 (percent of U.S. households)
      •   Household Populations for Selected Dog- or Cat-Owning Classifications, 2010- 2015 (thousands of U.S. households)
      •   Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)

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      •   Dog or Cat Ownership Rates by Age Bracket, 2009-2015 (percent of U.S. households)

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        •   Multiple Pet Ownership by Animal Type, 2010 vs. 2015 (percent of pet-owning households)
        •   Ownership of Multiple Pets of a Single Type, 2011 vs. 2015 (percent of U.S. households who own a given type of pet)

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      •   Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (percent of U.S. households)
      •   Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (number of U.S. households in thousands)
      •   Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (U.S. households)
      •   Indexes for Dog or Cat Ownership: By Age Cohort, 2011 vs. 2015 (U.S. households)
      •   Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
      •   Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)

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      •   Dog/Cat Ownership Rates by Household Composition, 2009-2015 (percent)
      •   Share of Total Dog/Cat Owners by Household Composition, 2009-2015 (percent)

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        •   Dog Ownership Rates by Household Composition, 2009-2015 (percent)
        •   Share of Total Dog Owners by Household Composition, 2009-2015 (percent)
        •   Cat Ownership Rates by Household Composition, 2009-2015 (percent)
        •   Share of Total Cat Owners by Household Composition, 2009-2015 (percent)

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      •   Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2011 vs. 2015 (number and percent of U.S. dog- or cat-owning households)
      •   Dog and Cat Ownership Trends by Race/Ethnicity, 2009-2015 (percent and number of U.S. dog- or cat-owning households)
      •   Dog vs. Cat Ownership Trends by Race/Ethnicity, 2011 vs. 2015 (percent and number of U.S. dog- or cat-owning households)
      •   Demographic Snapshot of the U.S. Population, 2014
      •   Projected Population Growth of Hispanics, 2015-2060 (in thousands)

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        •   Selected Health & Medical Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2015 (percent and index)
        •   Selected Health & Medical Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2015 (percent and index)

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      •   Selected Sustainability Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2015 (percent and index)
      •   Selected Sustainability Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2015 (percent and index)

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        •   Selected Media and Marketing Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2015 (percent and index)
        •   Selected Media and Marketing Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2015 (percent and index)

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