Pet Oral Care Products and Services in the U.S., 2nd Edition

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Published Oct 29, 2015 | 107 Pages | Pub ID: LA5610928

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Pet Oral Care Products and Services in the U.S.

Between the appeal of functional products such as treats with dental benefits and the mainstreaming of specialty pet products in mass-market channels, the time is ripe for pet oral care products. Pet oral care products are not a new development, but the continuing humanization and premiumization of the pet market, in addition to the growing focus on ingredients and safety, have greatly increased the appeal of products designed to address issues of pet dental hygiene and oral health. There’s clearly a market for such products, with companion animals living longer than ever and 70%-80% of dogs and cats showing signs of oral disease by age 3, according to the American Veterinary Dental Society. Additionally, veterinary specialists are increasingly impressing upon pet owners the importance of oral care as part of a pet’s wellness regimen, leading to an increased interest in both oral care products and services.

Pet Oral Care Products and Services in the U.S. analyzes the market for dental hygiene and oral health products and services for dogs and cats. The report covers products specifically marketed along oral care lines, with a focus on both edible oral care products, such as dental treats and chews, and inedible products, such as toothbrushes, teeth-cleaning sprays and dental gels. The report also features a discussion of pet oral care services, focusing on dental services provided by veterinary offices and other pet professionals.

It charts historical sales and projections for both products and services; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales and distribution by product type. Consumer profiles of pet owners who purchase pet oral care products and use pet oral care services are based on Packaged Facts’ own proprietary Pet Owner Survey questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.
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