MarketLooks: The U.S. Pet Food Market
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Title: The U.S. Pet Food Market
Published: July 2002
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The following is the abstract from the full report:
Currently valued at over $10 billion, the U.S. market for pet food continues to grow, fueled by sales of value-added products for a dog and cat population that has increased to record highs. Yet pet food growth may have reached a plateau, now limited by recessionary economic trends. In consequence, the fundamental framework of the market is being transformed as consolidation occurs among major marketers, retailers, and even the trade press.
- The Products
- Market Size and Growth
- Factors in Future
- Market Projections
- The Marketers
- The Competitive Situation
- New Market Trends
- The Consumer
- Competitive Profile: Nestle Purina
- Competitive Profile: Proctor & Gamble/Iams
- Competitive Profile: Mars/Kal Kan
- Competitive Profile: H.J. Heinz
- Competitive Profile: Colgate-Palmolive/Hill's Pet Nutrition