Pet Food in the U.S., 11th Edition

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Published Sep 17, 2014 | 246 Pages | Pub ID: LA5192757

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Pet Food in the U.S., 11th Edition

For more than two decades Packaged Facts has tracked the pet industry. Our industry-leading market research reports are the resource top companies in the pet market use to get an independent view on the market health and trends affecting their present and future business.

Our signature report is Pet Food in the U.S., and in our 11th edition, we again guide companies as they consider strategic options in the pet food market. This 11th edition features a reforumalated approach to market sizing, to better represent all of the ways pet food is sold. We’ve added a host of new data from Packaged Facts proprietary Pet Owner Surveys, included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data, and analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.

It’s a challenging time for the pet food industry. Sales are soft and growth flat. But the business itself is abuzz with activity. Consider Mars Petcare’s acquisition of Proctor & Gamble’s pet operations. Central Pet & Garden was a approached with an unsolicited acquisition offer and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. And in 2015 natural pet products market Blue Buffalo held a successful IPO. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo.

Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. Separate chapters address Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles). The report also provides a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.

The report provides market size estimates for the overall retail universe and projections through 2018 and tabulates mass-market sales to the marketer/brand share level. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. Consumer profiling is based on exclusive data from Packaged Facts own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.
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