Pet Food in the U.S., 11th Edition

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Published Sep 17, 2014 | 246 Pages | Pub ID: LA5192757

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Pet Food in the U.S., 11th Edition

For more than two decades Packaged Facts has tracked the pet industry. Our industry-leading market research reports are the resource top companies in the pet market use to get an independent view on the market health and trends affecting their present and future business.

Our signature report is Pet Food in the U.S., and in our 11th edition, we again guide companies as they consider strategic options in the pet food market. This 11th edition features a reforumalated approach to market sizing, to better represent all of the ways pet food is sold. We’ve added a host of new data from Packaged Facts proprietary Pet Owner Surveys, included IRI MULO (multi-outlet) sales data with expanded coverage, as well as specialty channel data, and analyzed the trends that are shaping the market - whether new products, M&A, retail, demographic/psychographic, or consumer shopping and purchasing.

It’s a challenging time for the pet food industry. Sales are soft and growth flat. But the business itself is abuzz with activity. Consider Mars Petcare’s acquisition of Proctor & Gamble’s pet operations. Central Pet & Garden was a approached with an unsolicited acquisition offer and several Made in the USA treat brands have been acquired on the heels of concerns about China-made products. And in 2015 natural pet products market Blue Buffalo held a successful IPO. Despite increased competition in natural pet products, investors are eagerly awaiting an IPO from Blue Buffalo.

Pet Food in the U.S., 11th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on market drivers and high-growth segments. Separate chapters address Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles). The report also provides a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the widening impact of natural products on the industry; specialty diet products; and much more.

The report provides market size estimates for the overall retail universe and projections through 2018 and tabulates mass-market sales to the marketer/brand share level. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. Consumer profiling is based on exclusive data from Packaged Facts own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.

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        •   U.S. Retail Sales of Pet Food: 2009-2013 (in millions of dollars)
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        •   Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2013 (percent)

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        •   Projected U.S. Retail Sales of Pet Food: 2013-2018 (in millions of dollars)

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        •   Top Five U.S. Marketers of Dog/Cat Food: 2014 (percent)
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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2013 (percent of and number of U.S. households in millions)

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        •   Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. households with pets)

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        •   U.S. Retail Sales of Pet Food: 2009-2013 (in millions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)

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        •   Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2013 (in billions of dollars)
        •   Pet Food Sales in Pet Specialty Stores, 2011-2013 (in millions and percent change over previous year)
        •   Retail Dollar Sales of Dog Food in Pet Specialty Stores, 2013 (in billions of dollars)
        •   Retail Dollar Sales of Cat Food in Pet Specialty Stores, 2013 (in billions of dollars)
        •   Retail Dollar Sales of Dog and Cat Pet Food in Pet Specialty Stores by Type, 2013 (in billions of dollars and percent)

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        •   Retail Dollar Sales of Pet Food in the Natural Supermarket Channel by Segment, 2012 vs. 2013 (in millions of dollars)
        •   Share of Retail Dollar Sales of Pet Food in the Natural Supermarket Channel by Segment, 2012 vs. 2013 (percent)
        •   Retail Dollar Sales of Pet Food in the Specialty/Gourmet Supermarket Channel by Segment, 2012 vs. 2013 (in millions of dollars)
        •   Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2012 vs. 2013 (percent)

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        •   Share of U.S. Retail Sales of Pet Food by Price Category: Premium (Mass Premium and Superpremium), Regular, Value, Treats: Dog Food, Cat Food, Total, 2014 (percent)

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        •   Share of IRI-Tracked Retail Dollar Sales of Pet Food by Category: July 2013 vs. July 2014 (percent)

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        •   Share of IRI-Tracked Sales of Dog and Cat Food by Form: July 2013 vs. July 2014 (percent)

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        •   Share of IRI-Tracked Sales of Pet Food by Form: July 2013 vs. July 2014 (percent)

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        •   U.S. Retail Sales of Natural Pet Food: 2010, 2014 and 2019 (in millions of dollars)

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        •   Share of Independent Pet Store Supply Retail Dollar Sales by Animal Type: 2013 vs. 2011 (percent)

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        •   Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2013 (percent)

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        •   Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2010-2013 (U.S. pet-owning households)
        •   Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2010-2013 (U.S. pet-owning households)

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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2014 (percent)
        •   IRI-Tracked Sales of Pet Products, Total and by Food and Nonfood Category, July 2014 (in millions of dollars, units and pounds)
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        •   Age of Dogs and Cats, 2014 (percent of pet owners)

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        •   Percentage and Number of Overweight and Obese Dogs and Cats, 2013
        •   Level Of Agreement With Statement: "I Buy Pet Food/Nutrition Products Related To Weight/Obesity For My Dog(s) Or Cat(s)," 2014 (percent)

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        •   Level Of Agreement With Statement: "Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy," 2014 (percent)
        •   Level Of Agreement With Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2014 (percent)

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        •   Projected U.S. Retail Sales of Pet Food: 2013-2018 (in millions of dollars)

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        •   Pet Food Purchasing by Price Level, 2014 (percent)
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        •   Top Five U.S. Marketers of Dog/Cat Food: 2014 (percent)

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        •   Top Marketers of Pet Food at Food, Drug and Mass Merchandisers, 2014
        •   Leading Pet Food Companies and Their Top Product Categories, 2014
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        •   IRI-Tracked Sales of Private Label Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        •   Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food Category and Segment, 2013 vs. 2014 (percent)

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        •   Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014 (percent)
        •   Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014 (percent)
        •   Pet owners who have contributed time or money to pet welfare or rescue causes," 2014 (percent)
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        •   Level Of Agreement With Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014 (percent)
        •   The U.S. Pet Food Market: Selected Leading Marketers and Brands, 2014

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        •   PetSmart and Petco Sales and Number of Stores: 2001-2013 (cumulative, in units and millions of dollars)
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        •   Selected Media and Marketing Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2013 (percent and index)
        •   Selected Media and Marketing Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2013 (percent and index)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2009-2013 (percent of and number of U.S. households in millions)

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        •   Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2008-2013 (percent of U.S. households)
        •   Household Populations for Selected Dog- or Cat-Owning Classifications: 2008-2013 (thousands of U.S. households)
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        •   Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (percent of U.S. households)
        •   Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (number of U.S. households in thousands)
        •   Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2013 (U.S. households)
        •   Indexes for Dog or Cat Ownership: By Age Cohort, 2009 vs. 2013 (U.S. households)
        •   Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2009 vs. 2013 (U.S. households)
        •   Number of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in thousands)
        •   Share of Total U.S. Population Growth for Selected Age Brackets: 2015-2060 (in percent)

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        •   Change in Pet Market Consumer Base: Household Income $60K or More vs. Household Income Under $60K, 2007 vs. 2012 (U.S. dog- or cat-owning households, in millions)
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        •   Multiple Pet Ownership in the United States by Animal Type, 2009 vs. 2013 (percent of pet-owning households)
        •   Ownership of Multiple Pets of a Single Type, 2009 vs. 2013 (percent of U.S. households who own a given type of pet)
        •   Pet Ownership in the United States: 2009, 2011 and 2013 (percent and number of U.S. Households)

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        •   Demographics of Dog and Cat Owners, 2013 (Index)
        •   Demographics of Other Pet Owners, 2013 (Index)

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        •   Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. households with pets)
        •   Dog Owning Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. dog-owning households)
        •   Cat Owning Household Purchasing of Pet Products by Retail Channel or Pet Superstore Chain: Total Purchasers and Sole Purchasers, 2011-2013 (percent of U.S. cat-owning households)

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        •   Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2014 (percent of U.S. households with pets)
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        •   U.S. Retail Sales of Dog Food: 2009-2018 (in millions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        •   Share of IRI-Tracked Sales of Dog Food by Segment: July 2014 (percent)

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        •   Compound Annual Growth Rates by Dog Food Segment, 2009-2013 (percent)

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        •   Marketers and Brands of Dry Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Dog Biscuits/Treats/Beverages by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Wet Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Frozen/Refrigerated Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Semimoist Dog Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Dog Food Marketer/Brand Leaders by Percentage of Stores Citing Brand as No.1 Seller: 2007-2012 (percent)

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        •   Dog Food Purchasing Patterns by Type, 2009 vs. 2013 (percent of U.S. dog-owning households)

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        •   Dog Food and Treat Brand Consumption Trends, 2009-2013 (percent and number of households (in 000)

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        •   U.S. Retail Sales of Cat Food: 2009-2018 (in millions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2014 (in millions of dollars, units and pounds)
        •   Share of IRI-Tracked Sales of Cat Food by Segment: July 2014 (percent)

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        •   2009-2013 Compound Annual Growth Rates by Cat Food Segment and Overall (percent)

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        •   Marketers and Brands of Wet Cat Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Dry Cat Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Marketers and Brands of Cat Snacks/Beverages by IRI-Tracked Sales and Market Share, 2013 vs. 2014
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        •   Cat Food Marketer/Brand Leaders in the Pet Specialty Channel by Percentage of Stores Citing Brand as No.1 Seller: 2007-2012

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        •   Dog Food Purchasing Patterns by Type, 2009 vs. 2013 (percent of U.S. dog-owning households)

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        •   Cat Food and Treat Brand Consumption Trends, 2009-2013 (percent and number of households (in 000)

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        •   U.S. Retail Sales of Other Pet Food: 2009-2018 (in millions of dollars)

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        •   IRI-Tracked Sales of Other Pet Food, 2014 (in millions of dollars, units and pounds)
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        •   Share of Independent Pet Store Sales of Fish Products by Category: 2013 vs. 2011 (percent)

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        •   Share of Independent Pet Store Sales of Bird Products by Category: 2013 vs. 2011 (percent)

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        •   Share of Independent Pet Store Sales of Herptile Products by Category: 2013 vs. 2011 (percent)

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        •   Share of Independent Pet Store Sales of Small Mammal Products by Category: 2013 vs. 2011 (percent)
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        •   Marketers and Brands of Non-Dog/Cat Pet Food by IRI-Tracked Sales and Market Share, 2013 vs. 2014

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        •   Other Pet Food Brand Leaders in Pet Specialty Stores: 2009-2012 (percent)

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