U.S. Pet Market Focus: Walmart as Competitor

 
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Published Jul 31, 2018 | 58 Pages | Pub ID: LA15718687

U.S. Pet Market Focus: Walmart as Competitor

With its investment in click-and-collect, Walmart is helping to move the retail industry further toward its onmi-channel destiny. The aggressive push has already helped invigorate company sales, putting brick-and-mortar and internet competitors on notice. If it works for groceries, it can work for pet food and supplies. Already, more pet owners purchase from Walmart than any other retailer. The company maintains a sizable in-store lead, and it is the third-most used online pet products and supplies retailer. Further expansion into veterinary services is likely, giving it additional in-store service ammunition that builds on its one-stop shopping proposition. As it builds its online and omni-channel expertise and, if it devotes more attention to private label pet products, Walmart will be an even fiercer competitor than it is today. And yet Walmart also has pet product and supplies competitive weaknesses, where competitors have relative strengths.

U.S. Pet Market Focus: Walmart as Competitor gives industry participants needed insight into the national largest retailer’s pet product and supplies strengths and weaknesses, framing them within the context of key pet product and supplies competitors. The report is part of a four-part series on Walmart Inc., inclusive of Walmart U.S. and Sam’s Club.

This report assesses Walmart pet products and services initiatives and trends within the context of the broader pet products and services market. It focuses on omni-channel (online, in-store, and aggregated) consumer pet products/supplies purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. In each case, emphasis is place on Walmart, with comparative metrics provided for other major retailers.

The report also identifies the factors pet products/supplies purchasers deem important to choosing one pet products/supplies provider over another, with comparative analysis of Walmart users vs. those who use other major retailers. Scope of analysis includes factors related to price, convenience, brands and selection, online/omni-channel ordering, and staff/in-store services.
  • Executive Summary
    • Introduction
      • Scope of Report
      • Methodology
      • Walmart Leads in Pet Product Sales
      • Sam's Club Pet Product Sales
      • Walmart Share of Pet Product Shoppers
        • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
      • Walmart and Pet Medications
      • Customer Base and Pet Ownership Patterns
      • Customers are Buying More Pet Products at Walmart
      • The Pet Parenting Factor
      • Why Consumers Choose Walmart for Pet Care Shopping
        • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
      • Role of Private Label
      • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
      • Omnichannel Is Crucial
      • Pet Product Purchasing In-Store, Online, and Both
        • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-and-Mortar and Internet Retailers, 2018 (percent)
      • Online Purchasing Analysis
      • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
      • Services Key to Competing with Internet
  • Walmart as Pet Market Competitor
    • Walmart Overview
      • Pet Industry Context
      • Pet Product Sales by Channel
        • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2017 (percent)
      • Walmart Leads in Pet Product Sales
      • Sam's Club Pet Product Sales
      • Walmart Share of Pet Product Shoppers
        • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
      • Walmart and Pet Medications
        • Table Top Brick-and-Mortar Channel Choices for Purchasing Pet Medications in Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
  • The Walmart Pet Products Shopper
    • Shopper Overview
      • Customer Base and Pet Ownership Patterns
        • Table Pet-Owning Customer Base for Walmart and Sam's Club, 2018 (in thousands of households)
        • Table Pet-Owning Customer Base for Other Leading Retailers: PetSmart, Petco, Target, Costco, and Kroger, 2018 (in thousands of households)
        • Table Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (percent and index)
      • Customers Are Buying More Pet Products at Walmart
        • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago: By Gender and Age Bracket, 2018 (percent and index)
        • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago, by HH Income and Geographic Density, 2018
      • The Pet Parenting Factor
    • Overview: Why Consumers Choose Walmart for Pet Care Shopping
      • Analysis of Key Factors
        • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
      • Price Factors
        • Table Price Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Convenience Factors
        • Table Convenience Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Brand and Selection Factors
        • Table Brand/Selection Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • Role of Private Label
      • The Story of Ol' Roy
        • Table Ol' Roy Dog Food Purchasers, 2009-2018 (percent of dog owners)
        • Table Ol' Roy Dog Food Purchasers: By Demographic, 2018(percent and index)
        • Table Cross-Brand Purchasing Patterns Among Ol' Roy Dog Food Customers: By Demographic, 2018 (percent)
      • Staff and In-Store Service Factors
        • Table Staff and Customer Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
  • Retail, Internet, and Omnichannel
    • Retail Store Competition
      • Channels Trends
        • Table Pet Product Purchasing Patterns by Channel, 2011-2018 (percent)
      • Channel Loyalty Is Slipping
        • Table Sole Channel Pet Product Purchasers: Usage by Channel and Average Number of Channels Used, 2011-2018 (percent and number
      • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
    • Omnichannel Competition
      • Omnichannel Is Crucial
      • Amazon and Chewy as Internet Kingpins
      • In-Store and Online Patterns for Pet Product Purchasing
        • Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2018 (percent)
      • In-Store Purchasing Analysis
        • Table In-Store, In-Store-Only, and Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From and Purchased From Most, 2018 (percent)
      • Pet Product Purchasing In-Store, Online, and Both
        • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-and-Mortar and Internet Retailers, 2018 (percent)
      • Online Purchasing Analysis
        • Table Online Pet Product Purchasers, by Online Retailer Purchased From and Purchased From Most, 2018 (percent)
      • Online Ordering Factors
        • Table Online Ordering Factors Most Important to Choosing Pet Products Provider: by Retailer Used Most, 2018 (percent and index)
      • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
        • Table Walmart Consumables Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
      • Role of Subscriptions/Auto-Ship
        • Table Pet Products Subscription Service Usage, by Demographic, 2018 (index)
        • Table Pet Products Subscription Service Usage, by Retailer Where Shop for Pet Products, 2018 (index)
      • Click-and-Collect
        • Table Pet Products Click-and-Collect Usage, by Demographic, 2018 (index)
        • Table Pet Products Click-and-Collect Usage, by Retailer Used for Pet Products, 2018 (index)
  • Growth of Retailer Pet Services
    • Services as Omnichannel Advantage
      • Services Key to Competing with Internet
        • Table Customers Who Consider In-Store Pet Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
      • In-Store Pharmacies and Pet Medications
        • Table Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription for Self and for Pet, 2018 (percent)
      • Walmart and the Fairness to Pet Owners Act
      • Veterinary Services

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