U.S. Pet Market Focus: Walmart as Competitor

• Executive Summary
  • Introduction
    • Scope of Report
    • Methodology
    • Walmart Leads in Pet Product Sales
    • Sam's Club Pet Product Sales
    • Walmart Share of Pet Product Shoppers
      • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
    • Walmart and Pet Medications
    • Customer Base and Pet Ownership Patterns
    • Customers are Buying More Pet Products at Walmart
    • The Pet Parenting Factor
    • Why Consumers Choose Walmart for Pet Care Shopping
      • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
    • Role of Private Label
    • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
    • Omnichannel Is Crucial
    • Pet Product Purchasing In-Store, Online, and Both
      • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Selected Brick-and-Mortar and Internet Retailers, 2018 (percent)
    • Online Purchasing Analysis
    • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
    • Services Key to Competing with Internet
• Walmart as Pet Market Competitor
  • Walmart Overview
    • Pet Industry Context
    • Pet Product Sales by Channel
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification, 2017 (percent)
    • Walmart Leads in Pet Product Sales
    • Sam's Club Pet Product Sales
    • Walmart Share of Pet Product Shoppers
      • Table Top Channel Choices for Pet Product Shopping in Last Three Months: Pet Food vs. Non-Food Pet Supplies, 2016-2018 (percent)
    • Walmart and Pet Medications
      • Table Top Brick-and-Mortar Channel Choices for Purchasing Pet Medications in Last Three Months, 2016 vs. 2017 (percent of pet product buyers)
• The Walmart Pet Products Shopper
  • Shopper Overview
    • Customer Base and Pet Ownership Patterns
      • Table Pet-Owning Customer Base for Walmart and Sam's Club, 2018 (in thousands of households)
      • Table Pet-Owning Customer Base for Other Leading Retailers: PetSmart, Petco, Target, Costco, and Kroger, 2018 (in thousands of households)
      • Table Pet-Ownership Patterns Among Pet Product Customers: Walmart, Pet Superstores, Supermarkets, 2018 (percent and index)
    • Customers Are Buying More Pet Products at Walmart
      • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago: By Gender and Age Bracket, 2018 (percent and index)
      • Table Percent Buying More, Less, or Same Amount of Pet Products from Walmart Compared to a Few Years Ago, by HH Income and Geographic Density, 2018
    • The Pet Parenting Factor
  • Overview: Why Consumers Choose Walmart for Pet Care Shopping
    • Analysis of Key Factors
      • Table Factors Most Important to Choosing Pet Products Provider, 2018 (percent)
    • Price Factors
      • Table Price Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Convenience Factors
      • Table Convenience Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Brand and Selection Factors
      • Table Brand/Selection Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • Role of Private Label
    • The Story of Ol' Roy
      • Table Ol' Roy Dog Food Purchasers, 2009-2018 (percent of dog owners)
      • Table Ol' Roy Dog Food Purchasers: By Demographic, 2018(percent and index)
      • Table Cross-Brand Purchasing Patterns Among Ol' Roy Dog Food Customers: By Demographic, 2018 (percent)
    • Staff and In-Store Service Factors
      • Table Staff and Customer Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
• Retail, Internet, and Omnichannel
  • Retail Store Competition
    • Channels Trends
      • Table Pet Product Purchasing Patterns by Channel, 2011-2018 (percent)
    • Channel Loyalty Is Slipping
      • Table Sole Channel Pet Product Purchasers: Usage by Channel and Average Number of Channels Used, 2011-2018 (percent and number
    • Cross-Retailer Shopping Patterns for Walmart Pet Product Shoppers
  • Omnichannel Competition
    • Omnichannel Is Crucial
    • Amazon and Chewy as Internet Kingpins
    • In-Store and Online Patterns for Pet Product Purchasing
      • Table Pet Product Purchases: In-Store, In-Store Only, Online, and Online Only, 2018 (percent)
    • In-Store Purchasing Analysis
      • Table In-Store, In-Store-Only, and Online Pet Product Purchasers Who Purchase In-Store: By In-Store Retailer Purchased From and Purchased From Most, 2018 (percent)
    • Pet Product Purchasing In-Store, Online, and Both
      • Table In-Store/Online, In-Store, In-Store Only & Online Pet Product Purchases: Brick-and-Mortar and Internet Retailers, 2018 (percent)
    • Online Purchasing Analysis
      • Table Online Pet Product Purchasers, by Online Retailer Purchased From and Purchased From Most, 2018 (percent)
    • Online Ordering Factors
      • Table Online Ordering Factors Most Important to Choosing Pet Products Provider: by Retailer Used Most, 2018 (percent and index)
    • Walmart Omnichannel Pattern Suggests Online Pet Products Traction
      • Table Walmart Consumables Purchasers: In-Store vs. Online, by Retail Category, 2018 (percent)
    • Role of Subscriptions/Auto-Ship
      • Table Pet Products Subscription Service Usage, by Demographic, 2018 (index)
      • Table Pet Products Subscription Service Usage, by Retailer Where Shop for Pet Products, 2018 (index)
    • Click-and-Collect
      • Table Pet Products Click-and-Collect Usage, by Demographic, 2018 (index)
      • Table Pet Products Click-and-Collect Usage, by Retailer Used for Pet Products, 2018 (index)
• Growth of Retailer Pet Services
  • Services as Omnichannel Advantage
    • Services Key to Competing with Internet
      • Table Customers Who Consider In-Store Pet Service Factors Most Important to Choosing Pet Products Provider, by Retailer Used Most, 2018 (percent and index)
    • In-Store Pharmacies and Pet Medications
      • Table Pet Owner Walmart Pharmacy Use: Share Who Fill Prescription for Self and for Pet, 2018 (percent)
    • Walmart and the Fairness to Pet Owners Act
    • Veterinary Services

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