U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper
U.S. Pet Market Focus: The Amazon Pet Food & Supplies Shopper
For participants in the widening range of industries being sharply impacted by the growth of Amazon, understanding Amazon’s value proposition and its evolving relationship with consumers across categories and channels is essential to market success. U.S. Pet Market Focus: The Amazon Pet Food & Supplies Shopper provides groundbreaking insight on the role Amazon plays in shaping growth in the pet food and non-food supplies market. This report focuses on pet products purchasing trends over time to assess shifts (online, in-store and multi-channel) by major retailer and channel. As part of this focus, this report analyses retailer loyalty over time and, for active Internet users, share of spend by purchase channel.
Gauging the Amazon Threat
Amazon's Approach to Pet Products
U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper analyzes the role Amazon plays in shaping these trends in pet food and supplies. The report includes cross-usage among major pet product retailers over time, and analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company’s evolving approach to the pet products category.
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