U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition
U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition focuses on consumer pet product purchasing trends over time to assess purchase channel (online, in-store, and multi-channel) shifts and preferences by major retailer and retailer channel. As part of this focus, this report analyzes retailer loyalty over time and share of spend by purchase channel.
Analysis addresses the role Amazon plays in shaping these trends, cross-usage of Amazon by customers of other major pet product retailers, and Amazon’s influence on online, in-store and multi-channel purchasing preferences. This report also analyses Amazon Subscribe & Save, Amazon Fresh, Prime Now, and other features and services as they relate to the company’s approach to the pet category.