Personal Care

The personal care market spans categories such as hair care and shaving, skin care and cosmetics, oral care, pain and cold remedies, and nutritional supplements. Toothpaste and toothbrushes, shampoo, deodorants/ antiperspirants, and soap and body wash rank among the top categories, used by 9 out of 10 U.S. adults. Key among personal care concerns for Americans is how to deal with physical pain and illness. The personal care market is driven by consumers' relationships to their healthcare practitioners, and as different methods and remedies a huge gamut, the market seeks to navigate consumers' personal care management strategies. The reports in this segment analyze personal care products ranging from traditional to alternative in nature, analyzing trends determining the personal care market's approach to consumers' wide range of treatment methods. 

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Published: Feb 17, 2017 | Price: $1,600.00
Special offer: now 20% off original full report priceSleep Management in the U.S.: Consumer StrategiesTroubled sleep is normal. Proprietary survey analysis conducted for Packaged Facts’ Sleep Management in the U.S.: Consumer Strategies reveals that 82% of adults have trouble sleeping at least once...
Published: Jan 30, 2017 | Price: $1,600.00
Special offer: now 20% off original full report pricePain Management in the U.S.: Consumer Strategies focuses on how adults approach and treat their physical pain, emphasizing consumer survey analysis, including trends over time. The report studies two distinct groups: pain sufferers and adults who...
Published: Jun 27, 2012 | Price: $2,400.00
The mass nail care market has grown by leaps and bounds since 2009, dwarfing the relatively sleepy growth rates in other cosmetics categories. The explosive growth in mass-market sales of nail care products continued into 2012, as nail care sales grew 26% for the 52 weeks ending April 15, 2012....
Published: Jun 8, 2012 | Price: $3,195.00
With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Apr 1, 2012 | Price: $2,640.00
Antioxidants are found in a diversity of consumer packaged goods—from fruit juices to deodorant—but reflect a metatrend whereby the link between dietary supplements and actual diets is becoming ever stronger.   American consumers not only approach foods and beverages from a nutritional...
Published: Dec 1, 2011 | Price: $3,000.00
In 2011, the business world takes for granted that sales of natural health & beauty care (HBC) brands will keep on thriving; this is no longer news. Packaged Facts forecasts that the U.S. consumer market for natural and organic skincare, haircare, and makeup–which during 2005-2010 boomed 61% to...
Published: Oct 1, 2011 | Price: $2,800.00
Latino consumers have an outsized impact on the market for HBC products in the United States. Over the past decade, spending by Latino consumers on personal care products grew more than 40%, nearly three times faster than it increased among non-Latino consumers. By 2015 Latinos will make up 20%...
Published: Sep 1, 2011 | Price: $2,800.00
Omega-3 fatty acids are some of the most important nutrients to human health. The number of consumers globally who are aware of omega-3 fatty acids and their role in health is high, and the number of people who are specifically consuming omega-3 for health has increased dramatically over the past...
Published: Apr 1, 2011 | Price: $3,080.00
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better,...
Published: Jan 1, 2011 | Price: $3,200.00
The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a...
Published: Jul 1, 2010 | Price: $2,640.00
Babycare supplies marketers must come up with new products and strategies on a regular basis -- to raise brands above the commodity herd. The fact that the pool of babies tends to hover near 4.0 million, year in, year out, further pressures competition. Yet this market is worth the scramble for...
Published: Mar 1, 2010 | Price: $3,195.00
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent...
Published: Nov 1, 2009 | Price: $3,080.00
Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued at $19.7 billion worldwide in 2009, male-specific...
Published: Oct 1, 2009 | Price: $3,080.00
Despite the economic downturn of 2008-2009, ethical grocery products are continuing to make headway in the market, especially when contrasted with the relatively flat market for conventional groceries. Indeed, by many accounts, consumer demand is steadily increasing for products that fulfill...
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