Durable Dog and Cat Pet Care Products in the U.S., 4th Edition
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Published May 31, 2022 |
353 Pages |
Pub ID: LA17201896
The impact of the coronavirus pandemic continues to play out across nearly every facet of American life, even as living and working conditions resume some sense of normalcy. In the previous edition of this report from Q3 2020, Packaged Facts had forecasted a 10% growth rate for the durables market for that full year, but the reality defied all expectations. After years of low- to mid-single-digit growth, the durable pet products market grew by 18% in 2020 as pet owners rushed to purchase products such as gates and crates to keep pets contained while they worked from home, collars and leashes for the walks they now had the time to take, and toys to help keep pets entertained and interactive. An even bigger success story, 2021 saw sales surge 20% to nearly $8 billion, four percentage points higher than growth in the overall non-food pet supplies sector.
Packaged Facts’ proprietary Survey of Pet Owners data from April 2022 show that 30% of durable pet product purchasers increased their spending in 2021 compared with 2020, with 71% of dog and cat owners replacing or upgrading durable pet items partly due to the pandemic. Spending on durable pet products is, however, expected to be only slightly higher than the pre-pandemic normal in the coming years, with annual sales gains through 2026 combining into a compound annual growth rate of less than 5%. The main cause of this moderation is the explosion of growth in 2020 and 2021 resulting from the extraordinarily high purchase rates of durable pet products that – unlike pet food and cat litter – do not need to be replaced very often. One development that could drive growth higher would be a pandemic resurgence resulting in a reinstatement of stay-at-home orders, in which case pet owners’ reinvigorated desire to “treat” themselves and their pets could overcome the lack of necessity.
Focusing on product innovation and consumer preferences, Durable Dog and Cat Pet Care Products in the U.S., 4th Edition, breaks out this market into seven categories:
Packaged Facts’ proprietary Survey of Pet Owners data from April 2022 show that 30% of durable pet product purchasers increased their spending in 2021 compared with 2020, with 71% of dog and cat owners replacing or upgrading durable pet items partly due to the pandemic. Spending on durable pet products is, however, expected to be only slightly higher than the pre-pandemic normal in the coming years, with annual sales gains through 2026 combining into a compound annual growth rate of less than 5%. The main cause of this moderation is the explosion of growth in 2020 and 2021 resulting from the extraordinarily high purchase rates of durable pet products that – unlike pet food and cat litter – do not need to be replaced very often. One development that could drive growth higher would be a pandemic resurgence resulting in a reinstatement of stay-at-home orders, in which case pet owners’ reinvigorated desire to “treat” themselves and their pets could overcome the lack of necessity.
Focusing on product innovation and consumer preferences, Durable Dog and Cat Pet Care Products in the U.S., 4th Edition, breaks out this market into seven categories:
- Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, ”smart” toys, cat scratchers, and cat furniture/“kitty condos”
- Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
- Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, covered/cave beds, rugs, mats, blankets, and pillows
- Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
- Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
- Apparel/fashion accessories: outdoor clothing, decorative clothing and accessories, costumes
- Litter boxes and accessories: basic litter boxes/pans, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes, litter scoops, litter mats, waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)
- Executive Summary
- Market Overview
- Scope and Methodology
- Market Size and Composition
- Market Drivers
- Competitive Trends
- Looking Ahead
- Toys
- Market Overview
- Marketing and New Product Trends
- Collars, Leashes, and Harnesses
- Market Overview
- Marketing and New Product Trends
- Beds
- Market Overview
- Marketing and New Product Trends
- Crates, Carriers, and Housing
- Market Overview
- Marketing and New Product Trends
- Bowls, Feeders, and Waterers
- Market Overview
- Marketing and New Product Trends
- Apparel and Fashion Accessories
- Market Overview
- Marketing and New Product Trends
- Litter Boxes and Accessories
- Market Overview
- Marketing and New Product Trends
- Opportunities
- Opportunity 1—Pets Central to Home Life
- Opportunity 2—Venturing into the Great Outdoors
- Opportunity 3—Online Influence
- Table Uses of Internet in Past 12 Months, Durable Pet Products, 2022 (percent of pet product purchasers)
- Opportunity 4—Total Wellness
- Opportunity 5—Older Pets and Owners
- Opportunity 6—Subscription-Based Programs
- Opportunity 7—Private Label
- Opportunity 8—Pet Tech
- Opportunity 9—Cats: An Underserved Minority
- Opportunity 10—Budget-Minded Households
- Opportunity 11—Minimizing Pet Relinquishment
- Market Overview
- Market Overview
- Chapter Highlights
- Scope and Methodology
- Market Definition: Seven Product Categories
- Report Methodology
- Market Size and Composition
- Pandemic-Driven “At-Home” Trend Spurs Double-Digit Growth
- Table U.S. Retail Sales of Durable Pet Care Products, 2016-2021 (million dollars)
- Largest Durables Category Is Toys at $2.6 Billion
- Table Retail Sales of Durable Pet Care Products by Category, 2016, 2020, and 2021 (million dollars and percent)
- Dogs Account for Lion’s Share of Durables Sales
- Table U.S. Retail Sales and Market Share of Durable Pet Care Products by Category, Dog vs. Cat, 2021 (million dollars and percent)
- Table Annual Household Spending on Durable Pet Care Products, Dog-Owning vs. Cat-Owning, 2021 (dollars)
- Market Share by Retail Channel
- Pandemic-Driven “At-Home” Trend Spurs Double-Digit Growth
- Market Drivers
- Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
- Table Purchase Rates of Durable Pet Care Products by Category, 2022 (percent of dog- and cat-only owners)
- COVID Economy Impact on Pet Owner Spending Mindset
- Table $70K+ Household Share of Pet Market Expenditures: By Classification, 2012-2020 (percent)
- Pets Central to Home Life
- Intensified Focus on Health and Wellness
- Table Level of Agreement with Statement: “My pets are important to my physical/mental health,” January 2022 (percent of dog, cat, and other pet owners)
- Table Overview of Senior Pet (Age 7+) Population: Dogs vs. Cats, 2017-2021 (percent of households and number of households in millions)
- Inflation and Supply Chain Issues
- Product Quality Tops List of Pet-Owner Priorities
- The Pet Population: The “Pandemic Pet” Riddle
- Table Overview of U.S. Pet Population, 2017-2021 (percent of households and number of households in thousands)
- Table Distribution of Dog-Owning Households by Size of Dogs, 2012-2021 (percent of dog owners)
- Technology Extends Omnimarket Reach
- Cats Gain Market Representation
- Pet Durables Nearly One-Third of Non-Food Pet Supplies Market
- Competitive Trends
- Wide Range of Companies Compete in Durables Market
- Pandemic Accelerates Deal-Making
- Human Cross-Overs, Pet Retailers on Board
- Subscription Programs Introduce New Durables Products
- Amazon’s Hold on the Durables Market
- Sales, Consumer Influence Continue to Shift Online
- Table Uses of Internet in Past 12 Months, Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
- Looking Ahead
- Moderating Growth in U.S. Retail Sales
- Table Projected Retail Sales of Durable Pet Care Products, 2021-2026 (million dollars)
- Table Projected Retail Sales of Durable Pet Care Products by Category, 2021 vs. 2026 (million dollars and percent)
- Moderating Growth in U.S. Retail Sales
- Toys
- Chapter Highlights
- Market Overview
- Robust Ongoing Growth
- Table Retail Sales of Dog and Cat Toys, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Toy Marketers
- Focus on Sustainability
- Robust Ongoing Growth
- Marketing and New Product Trends
- Toys Category Receives Boost from Pandemic-Related “Play-at-Home” Time
- Table Types of Dog Toys Purchased, 2018 vs. 2020 (percent of dog and cat owners and number of toys purchased, past 12 months)
- Table Types of Cat Toys Purchased, 2020 (percent of dog and cat owners and number of toys purchased, past 12 months)
- Chew Toys
- Tug Toys
- Fetch Toys
- Plush Toys
- Puzzle/Stimulation Toys
- Cat Toys, Scratchers, and Furniture
- Toys Category Receives Boost from Pandemic-Related “Play-at-Home” Time
- Collars, Leashes, and Harnesses
- Chapter Highlights
- Market Overview
- Moderating U.S. Retail Sales
- Table Retail Sales of Collars, Leashes, and Harnesses, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- Moderating U.S. Retail Sales
- Marketing and New Product Trends
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Table Ownership of Collars by Type, 2018 vs. 2020 (percent of dog and cat owners)
- Table Ownership of Leashes by Type, 2018 vs. 2020 (percent of dog and cat owners)
- Focus on Safety
- Outdoor Gear
- No-Pull/Training Products
- Stylish/Decorative
- Eco-Friendly
- Cat Collars, Leashes, and Harnesses
- Pet Tracking, Monitoring, and More
- Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
- Beds
- Chapter Highlights
- Market Overview
- A “Return to Normal” Forecast for U.S. Retail Sales
- Table Retail Sales of Pet Beds, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- A “Return to Normal” Forecast for U.S. Retail Sales
- Marketing and New Product Trends
- Function and Fashion
- Covered/Cup Beds
- Designer/Décor Beds
- Mats, Pillows, Blankets, and Rugs
- Functional Beds
- Cat Beds
- Carriers, Crates, and Housing
- Chapter Highlights
- Market Overview
- Moderating U.S. Retail Sales
- Table Retail Sales of Carriers, Crates, and Housing, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- Moderating U.S. Retail Sales
- Marketing and New Product Trends
- Pet Comfort, Portability Among the Top Appeals
- Carriers
- Cat Containment
- Pet Doors and Gates
- Strollers
- Crates and Kennels
- Travel Products Offer Security on the Go
- Bowls, Feeders, and Waterers
- Chapter Highlights
- Market Overview
- Moderating U.S. Retail Sales
- Table Retail Sales of Bowls, Feeders, and Waterers, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- Moderating U.S. Retail Sales
- Marketing and New Product Trends
- Pet Owners Choose Stylish and Solution-Based Feeders
- Table Ownership of Bowls/Feeders/Waterers by Type, 2018 vs. 2020 (percent of dog and cat owners)
- Designer Bowls
- Functional Feeders/Waterers
- Automated and Smart Feeders and Waterers
- Travel Feeders/Waterers
- Pet Owners Choose Stylish and Solution-Based Feeders
- Apparel and Fashion Accessories
- Chapter Highlights
- Market Overview
- Retail Sales Will Continue to Edge Upward
- Table Retail Sales of Apparel and Fashion Accessories, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- Retail Sales Will Continue to Edge Upward
- Marketing and New Product Trends
- Merging Function and Fashion
- Functional Apparel
- Fashion-Focused Apparel
- Litter Boxes and Accessories
- Chapter Highlights
- Market Overview
- Moderating Retail Sales
- Table Retail Sales of Litter Boxes and Accessories, 2016-2021 and 2026P (millions dollars and percent)
- Purchase Frequency
- Marketer Overview
- Litter Box and Litter Box Accessories Marketers
- Moderating Retail Sales
- Marketing and New Product Trends
- Performance and Convenience Are the Watchwords
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