Packaged Breads: U.S. Market Trends

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Published Nov 21, 2013 | 97 Pages | Pub ID: LA5079918
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Packaged Breads: U.S. Market Trends

Packaged bread endures as a staple of the U.S. diet, as virtually all American consumers eat some form of bread and the market enjoys a high household penetration. However, consumers are eating bread less frequently and are consuming it in less quantity. Health and diet concerns, changing eating patterns and ethnic influences on food are making bread less important to consumers. Nevertheless, retail sales of packaged breads totaled $12.5 billion in 2012.

This latest Packaged Facts report, Packaged Breads: U.S. Market Trends, will help food manufacturers and markets gain insights into how to thrive in this mature and often challenged food industry segment.


Packaged Breads: U.S. Market Trends presents a detailed analysis of the U.S. consumer market for packaged breads sold in retail outlets, excluding independent and in-store bakeries. It outlines key issues and trends affecting the overall market and analyzes all product categories including shelf-stable, refrigerated, and frozen breads, rolls, buns, hamburger and hot dog buns. The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2008–2012 and projections for 2012–2017. All retail channels that sell consumer packaged breads are covered and considered in arriving at overall market size estimates, market trends and competitive analysis. Packaged products sold in the in-store bakery section and covered by IRI sales tracking are included.


The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on reported revenues of product manufacturers and retailers, and figures from other market research sources. Our analysis of consumer trends primarily relies on cross-tabulations of data compiled by Experian Marketing Services, New York, NY. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. population. The 2004 through 2013 surveys cited in this report are based on samples of approximately 25,000 U.S. adults. Our consumer analysis also draws on a national online consumer usage survey conducted in June 2013 by Packaged Facts. Our survey data represent a national online consumer panel of 2,000 U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.
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