MarketLooks:The U. S. Market for Outdoor Furniture

 
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Published Feb 1, 2004 | 26 Pages | Pub ID: ML952806

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Outdoor and Casual Furniture, Grills and Accessories
Published: November 2003


Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

The following is the abstract from the full report:
Growing numbers of Americans are choosing to spend their leisure and vacation time in their own homes—but they still want to relax and entertain outdoors. This updated and expanded Packaged Facts report examines not only the market for outdoor and casual furniture, but also the wide variety of appliances and accessories that are an essential part of the well-appointed “outdoor room.”

With 2003 retail sales at over $5 billion, this report analyzes sales and growth potential for lawn and porch furniture made of metal, plastic, rattan/wicker, and wood, including seating products (chairs, love seats, settees, benches, stools, and ottomans), tables, cushions, and umbrellas. It also analyzes the booming market for barbecue grills (gas, charcoal, electric, and hybrid) and a number of other popular outdoor accessories, from coolers to firepits.

The report examines in detail the trends affecting market size and growth and offers sales projections through 2008. New product trends are covered in each category, and major competitors are profiled—including Barlow Tyrie, Inc., Syroco, Inc., and The Coleman Company, as well as specialty manufacturers such as Trivest, Inc., Weber-Stephen Products, and O.W. Lee Co., Inc. The report also explores consumer usage rates, brand preferences, and demographics, based on Simmons Market Research Bureau data

  1. The Overview
  2. Market Size and Growth
  3. Market Composition
  4. Factors to Market Growth
  5. Projected Market Growth
  6. The Competitive Situation
  7. Marketing Dynamics
  8. Retail Dynamics
  9. The Consumer

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