Non-GMO Foods: U.S. Market Perspective

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Published Sep 11, 2013 | 168 Pages | Pub ID: LA5070492

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Non-GMO Foods: U.S. Market Perspective

One of the biggest consumer concerns in the food industry today is whether or not foods made using ingredients from genetically modified organisms (GMOs) are safe for human consumption. Related to this controversy is the issue of whether GMO crops are safe for the environment. In addition, advocacy groups are concerned that a few international conglomerates, through their ownership of GMO technology, can gain or consolidate excessive dominance of the global food supply.

There is widespread agreement within the scientific community that GMOs pose no threat to the environment or human health. Nevertheless, there is a broad base of concern among advocacy groups about GMOs, a concern driven in part by fear of unknown ramifications. 
  
Packaged Facts’ report Non-GMO Foods: U.S. Market Perspective looks at the positive and negative data about GMOs; the body of opinion on the topic; the regulatory environment for GMOs; the stakeholders in the controversy; market size and projections for non-GMO products; and marketing and new product trends. The report also delves into the current initiatives at the federal and state level to create mandatory GMO labeling of food and beverages that contain ingredients from genetically modified sources.


Scope and Methodology

Packaged Facts’ report Non-GMO Foods: U.S. Market Perspective covers the market for non-GMO products sold through all types of retail outlets.  Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total non-GMO market size.

Data sources used and/or consulted for market, sales, and consumer estimates include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • The Experian Marketing Services (Experian Information Solutions, Inc.), Winter 2013 NCS Adult Study 12-month
  • Major food and beverage retailer annual reports for individual retailer sales
Non-GMO Foods: U.S. Market Perspective also draws on a proprietary Packaged Facts National Consumer Survey, conducted in June 2013 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.
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