Millennials

As a generational cohort numbering 75 million in the U.S., Millennials equal the Baby Boomer generation in population size.  From a marketing perspective, Millennials (also termed Gen Y) are typically characterized or stereotyped as being tech-savvy and social media-immersed multitaskers. But beyond being merely stereotypes, Millennials are complex and will lead the retail revolution. There is no doubt that Millennials will be at the core of the next generation of technology-enabled shoppers, yet are already gaining prominence as parents influencing the market for kids products, are at the center of the foodie and other important culinary trends, and have staked a claim as arguably the most influential demographic in the U.S. pet market. Discover the essentials on Millennials—including market share, segmentation, size, and growth—in this collection of research reports.

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Published: Mar 30, 2016 | Price: $3,300.00
Millennial Menus: Culinary Trend Tracking SeriesDemanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly...
Published: Feb 29, 2016 | Price: $2,500.00
Millennials as Pet Market ConsumersThe Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age...
Published: Nov 11, 2015 | Price: $3,500.00
Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents...
Published: Jul 18, 2012 | Price: $2,640.00
In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats, a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered flavors, and keeping an eye on nutrition and the health of the planet. These attributes haven’t...
Published: Apr 23, 2012 | Price: $3,080.00
On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group and also known as Gen-Y).  Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home and married and unmarried couples...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Mar 1, 2011 | Price: $3,995.00
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators to build customer relationships and sales opportunities, according to Packaged Facts’ Social Media and Technology in the...
Published: Oct 1, 2010 | Price: $3,080.00
The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the...
Published: Sep 24, 2009 | Price: $2,640.00
The beverage market has always been large and competitive. But a scene that 15 years ago was dominated by soda, juice, milk, coffee and tea is now splintering into numerous smaller niches, and as a result, consumers are able to find beverages to meet their specific needs. This is evidenced by...
Published: Mar 1, 2009 | Price: $3,030.00
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers....
Published: Dec 24, 2008 | Price: $2,640.00
Hear that rumble? It’s the sound of a generation finding its voice. Generation Y — those born between 1980 and 2000, also known as Millennials — is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40 million consumers between...
Published: Dec 1, 2008 | Price: $3,080.00
The most ethnically diverse and technologically savvy generation in U.S. history, the adults of Generation Y, born from 1979 to 1990, number about 40 million. Also known as Echo Boomers, Millennials and a host of other catchy titles, Gen Y adults tend to be self-confident, team-spirited,...
Published: Dec 1, 2008 | Price: $7,995.00
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles...
Published: Dec 1, 2007 | Price: $4,000.00
It’s a diverse market with hot spots and dead spots, but with a positive forecast: Valued at $7 billion at retail in 2007, the haircare, skincare and color cosmetics products bought by and for teens and tweens are expected to yield $8.5 billion by 2012. Drivers include kids’ love of...
Published: Aug 1, 2005 | Price: $2,625.00
The U.S. Youth Market, 2nd Edition, new Packaged Facts report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the Simmons Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key...
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