Millennials

As a generational cohort numbering 75 million in the U.S., Millennials equal the Baby Boomer generation in population size.  From a marketing perspective, Millennials (also termed Gen Y) are typically characterized or stereotyped as being tech-savvy and social media-immersed multitaskers. But beyond being merely stereotypes, Millennials are complex and will lead the retail revolution. There is no doubt that Millennials will be at the core of the next generation of technology-enabled shoppers, yet are already gaining prominence as parents influencing the market for kids products, are at the center of the foodie and other important culinary trends, and have staked a claim as arguably the most influential demographic in the U.S. pet market. Discover the essentials on Millennials—including market share, segmentation, size, and growth—in this collection of research reports.

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Published: Dec 31, 2019 | Price: $3,595.00
Pet Litter, Clean-up, and Odor-Control Products: U.S. Market Trends, 2nd Edition Special offer: now 10% off original full report price This report analyzes the U.S. market for pet clean-up and odor-control products sold across the full retail spectrum, including mass-market outlets (supercenters,...
Published: Dec 31, 2019 | Price: $895.00
Special offer: now 10% off original full report price This Eating Trends report provides a topline data overview of U.S. adult (age 18+) patterns for grocery shopping, with a focus on Gen Z (age 18-24) and Millennials/Gen Y (age 25-39).  For context and comparison, in addition, parallel data are...
Published: Aug 22, 2018 | Price: $3,600.00
Special offer: now 20% off original full report price U.S. Pet Market Outlook, 2018-2019 The U.S. pet industry continued along a healthy growth trajectory in 2017, with overall sales of pet products and services rising 5%. Burgeoning online sales and strong numbers in veterinary services and pet...
Published: Jul 5, 2018 | Price: $2,395.00
Looking Ahead to Gen Z: Demographic Patterns and Spending Trends Special offer: now 20% off original full report price There are 52 million Americans in the 13- to 24-year-old age group that comprises the Gen Z demographic.  They account for 16% of the U.S. population.   The 21 million teens in...
Published: Feb 16, 2018 | Price: $2,000.00
Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets Special offer: now 20% off original full report price This Packaged Facts report explores what makes Gen Z and Millennial pet owners unique and highlights how pet product and service marketers can best appeal to these 57 million...
Published: Jul 1, 2016 | Price: $75.00
The theory that Millennials are abandoning banks is overblown, hinging on how banking relationships are defined. Younger adults of the Millennial generation, those currently age 18-34, do continue to trend away from traditional checking and savings accounts. As of 2015, 55% of 18- to 34-year-olds...
Published: Mar 30, 2016 | Price: $2,640.00
Special offer: now 20% off original full report price Millennial Menus: Culinary Trend Tracking Series Demanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons...
Published: Feb 29, 2016 | Price: $2,000.00
Special offer: now 20% off original full report price Millennials as Pet Market Consumers The millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, millennials were responsible for 43% of the growth in the number of pet owners in the United States....
Published: Nov 11, 2015 | Price: $2,800.00
Special offer: now 20% off original full report price Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the...
Published: Jul 18, 2012 | Price: $2,640.00
In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats , a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered flavors, and keeping an eye on nutrition and the health of the planet. These attributes haven’t...
Published: Apr 23, 2012 | Price: $3,080.00
On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group and also known as Gen-Y).  Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home and married and unmarried couples...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Mar 1, 2011 | Price: $3,995.00
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators to build customer relationships and sales opportunities, according to Packaged Facts’ Social Media and Technology in the...
Published: Oct 1, 2010 | Price: $3,080.00
The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the...
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