Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

 
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Published Nov 20, 2017 | 49 Pages | Pub ID: LA15417198

Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities

Packaged Facts projects retail sales of nutritional shakes and bars to rise 8.3% annually through 2021. The market for nutritional shakes and bars has experienced vigorous growth in recent years as consumers have sought novel flavors and ingredients such as “superfoods” amid trends toward healthy living and eating. Additionally, nutritional shakes and bars are increasingly marketed as organic and non-GMO, with new options available to consumers who look to environmental sustainability and nutritional content when purchasing foods. Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities identifies these and other trends influencing the nutritional shakes and bars market, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market – and the factors shaping their evolution – are also discussed.

Report Scope & Methodology

Nutritional Shakes and Bars: U.S. Retail Market Trends and Opportunities examines the current and forecasted market for nutritional shakes and bars. The discussion includes key trends driving consumer purchases of nutritional shakes and bars, including demand for natural and organic products. This report covers sales of nutritional shakes and bars purchased from retail outlets such as supermarkets and other grocery stores, convenience stores, general merchandisers (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. 

Sources of market and consumer data consulted for this report include:

syndicated retail sales tracking through selected U.S. retail outlets
government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
nutritional shakes and bars producers and representative trade associations
industry sources including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications

Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income. 

Another source of primary consumer data in this report are Simmons Reports from Simmons Research, LLC. On an ongoing basis, Simmons conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.

CHAPTER 1: EXECUTIVE SUMMARY
Introduction
Figure 1-1 Key Trends & Projected Growth in the U.S. Nutritional Shakes and Bars Market
SCOPE OF THIS REPORT
METHODOLOGY
CHAPTER 2: THE MARKET
MARKET SIZE & SEGMENTATION
Scope & Methodology
Product Definitions
Market Size & Historical Trends
Table 2-1 Nutritional Shakes and Bars Retail Sales, 2011-2016 (US$ mil)
Figure 2-1 U.S. Population by Select Cohorts, 2011 vs. 2016 (million persons)
Illustration 2-1 NuGo Organic Dark Chocolate Pomegranate Protein Bar
Table 2-2 Consumer Purchases: “In What Form Do You Buy Nutritional Shakes?,” 2017 (percent of nutritional shake users)
Table 2-3 Consumer Purchases: “Do You Primarily Buy Nutritional Bars in a Multipack/Cartons or in Single Bars?,” 2017 (percent of nutritional bar users)
Illustration 2-2 Caveman Nutritional Bars Are “Paleo Inspired”
Illustration 2-3 Sunwarrior Illumin8 Raw Superfood Plant-Based Organic Shake Mix
Market Segmentation
Figure 2-2 U.S. Retail Sales of Nutritional Shakes and Bars, 2012–2016 (percent year-on-year change in US$)
PROJECTED MARKET GROWTH
Market Projections
Table 2-4 Projected U.S. Retail Sales of Nutritional Shakes and Bars, 2016-2021 (US$ mil)
Factors Influencing Market Growth
CHAPTER 3: MARKETING & RETAILING
THE MARKETERS
The Range of Marketers
Leading Marketers
MARKETING & NEW PRODUCTS
Illustration 3-1 Orgain Kids Protein Organic Nutritional Shake
Marketing Trends
Table 3-1 Consumer Preferences: “When I Shop for Nutritional Shakes or Bars, I Look for …,” 2017 (percent of nutritional shake and bar users)
Table 3-2 Consumer Preferences: “When I Shop for Nutritional Shakes or Bars, I Avoid …,” 2017 (percent of nutritional shake and bar users)
Illustration 3-2 18Shake Online Promotion of Natural Ingredients
Table 3-3 Primary Use of Nutritional Shakes and Bars, 2017 (percent of nutritional shake and bar users)
Illustration 3-3 Sara Hall Endorsement of Muscle Milk
Illustration 3-4 Shakeology Nutritional Shake Powder
Illustration 3-5 SlimFast Marketed for Both Men and Women
Illustration 3-6 The Man Shake Specially Designed for Men’s Weight Loss
Illustration 3-7 Soylent Marketing: Let Soylent Save the Day
Illustration 3-8 Lärabar Fair Trade Certified
Illustration 3-9 The Ripper! Ultimate Fat Burner
Illustration 3-10 Unicorn Crunch Bar Includes Unicorn Horns for Selfies
New Product Trends
Illustration 3-11 Kirkland Signature Private Label Nutritional Shake
Illustration 3-12 Pure Organic Fiber and Protein Bar
Illustration 3-13 Amazing Grass Protein Superfood Shake Powder
Illustration 3-14 Kuli Kuli Moringa Superfood Bar
Illustration 3-15 iFit Nourish Personalized Nutritional Shakes
Illustration 3-16 Element Bars Online Customization Options for Nutritional Bars
Illustration 3-17 RXBAR Whole Food Protein Bar Varieties
Illustration 3-18 Quest Beyond Cereal Protein Bar
Retailing Trends
Table 3-4 Retail Sales of Nutritional Shakes & Bars: Current and Projected Online Share, 2016 - 2021 (percent)
Illustration 3-19 Where to Buy Soylent Nutritional Products
Illustration 3-20 Elevation by Millville, Private Label Energy Bars Available at ALDI
Table 3-5 Selected Shopping Rates by Store over the Last Four Weeks, 2015 - 2017 (percent of U.S. adults)
Table 3-6 Consumer Shopping: “In the Last Three Months, Where Have You Bought Nutritional Shakes or Bars?,” 2017 (percent of nutritional shake and bar users, respectively)
CHAPTER 4: THE CONSUMER
CONSUMER TRENDS
Product Usage Rates
Table 4-1 Usage Rates of Nutritional Shakes & Bars: “Do You Buy Nutritional Shakes or Bars?,” 2017 (percent of population)
Consumer Demographics
Table 4-2 Usage Rates of Nutritional Shakes & Bars by Age Cohort: “Do You Buy Nutritional Shakes or Bars?,” 2017 (percent of group)
Table 4-3 Usage Rates of Nutritional Shakes & Bars by Race/Ethnicity and Gender: “Do You Buy Nutritional Shakes or Bars?,” 2017 (percent of group)
Table 4-4 Motivations for Nutritional Shake Use by Gender: “Why Do You Buy Nutritional Shakes?,” 2017 (percent of nutritional shake users)
Table 4-5 Motivations for Nutritional Bar Use by Gender: “Why Do You Buy Nutritional Bars?,” 2017 (percent of nutritional bar users)
Consumer Psychographics
Table 4-6 Dieting for Health or Weight, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)
Table 4-7 Selected Reasons for Watching Diet by Age Cohort and Gender, 2017 (percent of group & index)
Table 4-8 Selected Attitudes on Health and Nutrition: By Younger/Older Adults and Race/Ethnicity, 2017 (percent of group & index)
Table 4-9 Lifestyle Statements on Food and Eating, Millennials 18-34 vs. Seniors 65+, 2017 (percent of group & index)

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