Market Looks:Religious Products Market in the U.S.
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Title: The Future of Food Retailing in the U.S.
Published: May 2006
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The following is the abstract from the full report:
The $7.5 billion U.S. religious publishing market has experienced remarkable growth in recent years, as faith and spirituality have gained increasing importance in American life. Driving this growth are evangelical Christians, who have successfully established a powerful political presence and alternative media platform to compete with secular society, and who are now entering the mainstream of popular culture. Yet attributing growth solely to evangelicals would be a mistake. For buyers of Catholic, Jewish, Islamic, Hindu, Buddhist, and new age religious publications are also fueling the market. The Religious Products Market in the U.S.: Books, Music, Video and Accessories, a new study by Packaged Facts, explains why religion has become such a major sell and profiles companies that are profiting—Zondervan, Thomas Nelson, Tyndale House, Time Warner, and many others. It presents religious publishing market metrics in numerous tables and charts, analyzes factors in future growth, details marketing and product trends, discusses the retail situation, and thoroughly dissects consumer dynamics as related to the religious publishing and products markets, including books, music, video, software, jewelry and other gifts and accessories.
- The Products
- The Products
- The Market
- Market Projections
- The Marketers
- The Competitive Situation
- New Product Trends: Books
- Retail Trends
- The Consumer
- Competitive Profile: Thomas Nelson
- Competitive Profile: HarperCollins/Zondervan
- Competitive Profile: Tyndale House Publishing
- Competitive Profile: EMI CMG