The U.S. Lawn and Garden Market
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The $27 billion lawn and garden market has fallen off slightly from its above-inflation growth pace of the late 1990s. Yet this slowdown looks to be only temporary as American homeowners, now at a record number, settle into their newly acquired properties and baby boomers enter the peak years for gardening popularity. Covering the three primary L&G categories—outdoor equipment, supplies and professional lawn care services—this 2001 update of Packaged Facts' best-selling study of the U.S. lawn and garden market comprehensively analyzes the factors that promise to drive this market—including extremely favorable demographics, continued homeowner affluence and a new focus on push-marketing by the consolidating major players. Featuring numerous sales tables and definitive marketer lists, and containing profiles of industry leaders such as Deere, Toro, MTD, Echo, Ames, Fiskars, Scotts, Pursell-Bayer, and TruGreen-ChemLawn, this study thoroughly examines competitive and new product trends, evolving regulatory issues, the shifting retail environment, the emergence of e-commerce, advertising/promotion expenditures and positioning, and consumer attitudes and purchasing patterns. It is a must-read for anyone interested in the coming boom of the lawn and garden market.
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