Kids Food and Beverage Market in the U.S., 6th Edition

Chapter 1: Executive Summary

Introduction

Scope of Report

Report Methodology

What Makes a Food a Kids’ Food?

Retail Channels Covered

Why Target Kids?

The Regulatory Environment

The Market

A Conservative Assessment: 2010 Sales Hit $10 Billion

Table 1-1: Total U.S. Sales of Kids’ Foods and Beverages, 2005-2015 (in millions of dollars)

Kids’ Market Broken Down Into 7 Categories, Plus “Other”

Figure 1-1: U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2010

Traditional vs. Better-for-You Shares

The Marketers

General Mills Is a Market Powerhouse

Campbell Soup Shakes the Salt

ConAgra Encourages Kids to Play with Their Food

Nestlé Focuses on Nutrition

Sara Lee Gets to the Meat of the Matter

Fresh & Easy Is a Committed “Green” Grocer

Stonyfield Farm’s “Yo” Brands for Youngsters

Nature’s Path Grows a Business From the (Organic) Ground Up

Annie’s Helps You “Eat Responsibly, Act Responsibly”

Ian's Natural Foods Blazes Trail in Allergy-sensitive

Marketing Overview

Food Advertising to Kids in the 21st Century

Many Options on How to Reach Kids

Marketing to Kids

Kids Advertising

Reaching Kids via Online Games, Texting, and More

The Marketplace

The New Food Shopper

Where Consumers Buy Kids’ Foods and Beverages

Figure 1-2: U.S. Retail Sales of Kids’ Foods and Beverages, by Outlet, 2010

Safeway Leads in the Private Label Kids’ Food Sector

The Consumer

Kids’ Population Totals 43.4 Million

A Bunch of Little Foodies

Younger Kids’ Population to Experience Below-Average Growth

Table 1-2: Select Age Group Projections, 2010 vs. 2015

Number of Hispanics Under Age 14 to increase 14% by 2015

Table 1-3: Change in Population of Kids Under the Age of 14, by Race and Hispanic Origin, 2010 vs. 2015 (in thousands)

The Prevalence of Obesity Among Today’s Kids

Figure 1-3: Prevalence of Overweight Children, Ages 6 to 11, by gender, 1963-2004

Parents Will Choose Natural for Their Kids

Organic Reigns with Parents, Too

What Parents Will Buy For Their Kids

Table 1-4: Percent of Adults Who Purchased Select Kids’ Foods, Fall 2010

The Impact of the Recession on Kids’ Food Purchases

Table 1-5: How the Recession Has Impacted Purchases, Fall 2010

New Products and Trends

Unique Nutritional Needs Drive Innovation

Kids’ Foods and Beverages Are Booming

Table 1-6: Total Number of Product Lines and SKUs Introduced to the U.S. Marketplace Targeted to Kids, 2005-2010

Single-Serving Is the Leading Claim

Ingredients to Note

Chapter 2: The Products

Key Points

Products Analyzed

Scope of Report

What Makes a Food a Kids’ Food?

Making the Cut

Candy Is a Treat, Not a Food for This Report

Foodservice Not a Focus

Retail Channels Covered

When Kids Started Getting Their Own Foods and Beverages

Products for Kids

Why Target Kids?

Kids Population Totals 43 Million

Table 2-1: Size of Kids Population as Percent of Total U.S. Population, 2008

Table 2-2: Size of Kids Population by Single Year of Age, 2- to 12-year-olds, 2008

Kids Population to Remain Steady

Table 2-3: Selected Age Groups as Percent of Total Population, 2010 vs. 2015

Government Influence on Kids’ Products

Around One-Third of These Kids Are Overweight or Obese

White House Task Force on Childhood Obesity

The Task Force Report

Exploring the Five Areas of the Task Force Report

Getting Children a Healthy Start on Life

Empowering Parents and Caregivers

Providing Healthy Food in Schools

Improving Access to Healthy, Affordable Food

Getting Children More Physically Active

Next Steps for Federal Agencies

The Healthy, Hunger-Free Kids Act of 2010

Federal Regulations

The Regulatory Environment

Labeling Nomenclature

Provide the Facts: Nutritional Information Musts

Products Exempt from Nutrition Labeling

Nutrition Regulations in Foodservice

FDA Calls On Food Industry to Correct Labeling Violations

Table 2-4: Kids’ Products Receiving FDA Labeling Violation Letters

Kellogg to Pay Millions in Kids’ Attention Class Action Settlement

Health, Nutrient Content, and Structure/Function Claims

Significant Scientific Agreement Health Claims

Qualified Health Claims

Nutrient Content Claims

Structure/Function Claims

Labeling Allergens

Marketing Label Claims

Fat Content

Locally Produced

Organic

No Added Hormones

Omega-3 Fatty Acids

Healthy

Natural

Chapter 3: The Market

Key Points

Market Size: Yesterday, Today and Tomorrow

A Conservative Assessment: 2010 Sales Hit $10 Billion

Table 3-1: Total U.S. Sales of Kids’ Foods and Beverages, 2005-2015 (in millions of dollars)

Figure 3-1: Total U.S. Sales of Kids’ Foods and Beverages, 2005-2015 (in millions of dollars)

Market Composition

Kids’ Market Broken Down Into 7 Categories, Plus “Other”

Table 3-2: U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2010

Figure 3-2: U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2010

Traditional vs. Better-for-You Shares

Figure 3-3: U.S. Kids’ Foods and Beverages, Percent Share by Better-for-You Description, 2010

The Beverage Business

Table 3-3: U.S. Kids’ Foods and Beverages: Beverages, by Dollar Sales and Percent Share, 2010

Figure 3-4: U.S. Kids’ Foods and Beverages: Beverages, by Percent Share of Dollar Sales, 2010

Table 3-4: U.S. Kids’ Foods and Beverages: Beverages, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-5: U.S. Kids’ Foods and Beverages: Beverages, by Dollar Sales, 2005-2015 (in millions of dollars)

It’s a Cold Cereal World for Kids

Table 3-5: U.S. Kids’ Foods and Beverages: Cereal, by Dollar Sales and Percent Share, 2010

Figure 3-6: U.S. Kids’ Foods and Beverages: Cereal, by Percent Share of Dollar Sales, 2010

Table 3-6: U.S. Kids’ Foods and Beverages: Cereal, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-7: U.S. Kids’ Foods and Beverages: Cereal, by Dollar Sales, 2005-2015 (in millions of dollars)

Dairy Is a Natural for Kids

Table 3-7: U.S. Kids’ Foods and Beverages: Dairy Products, by Dollar Sales and Percent Share, 2010

Figure 3-8: U.S. Kids’ Foods and Beverages: Dairy Products, by Percent Share of Dollar Sales, 2010

Table 3-8: U.S. Kids’ Foods and Beverages: Dairy Products, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-9: U.S. Kids’ Foods and Beverages: Dairy Products, by Dollar Sales, 2005-2015 (in millions of dollars)

Frozen Foods Are All About Convenience

Table 3-9: U.S. Kids’ Foods and Beverages: Frozen Foods, by Dollar Sales and Percent Share, 2010

Figure 3-10: U.S. Kids’ Foods and Beverages: Frozen Foods, by Percent Share of Dollar Sales, 2010

Table 3-10: U.S. Kids’ Foods and Beverages: Frozen Foods, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-11: U.S. Kids’ Foods and Beverages: Frozen Foods, by Dollar Sales, 2005-2015 (in millions of dollars)

Shelf-Stable Meals Are All About Shapes

Table 3-11: U.S. Kids’ Foods and Beverages: Meals, Shelf-Stable, by Dollar Sales and Percent Share, 2010

Figure 3-12: U.S. Kids’ Foods and Beverages: Meals, Shelf-Stable, by Percent Share of Dollar Sales, 2010

Table 3-12: U.S. Kids’ Foods and Beverages: Meals, Shelf-Stable, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-13: U.S. Kids’ Foods and Beverages: Meals, Shelf-Stable, by Dollar Sales, 2005-2015 (in millions of dollars)

Opportunities with Fruits and Veggies

Table 3-13: U.S. Kids’ Foods and Beverages: Produce, by Dollar Sales and Percent Share, 2010

Figure 3-14: U.S. Kids’ Foods and Beverages: Produce, by Percent Share of Dollar Sales, 2010

Table 3-14: U.S. Kids’ Foods and Beverages: Produce, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-15: U.S. Kids’ Foods and Beverages: Produce, by Dollar Sales, 2005-2015 (in millions of dollars)

Snack Attack: Bars for Kids Are Driving Growth

Table 3-15: U.S. Kids’ Foods and Beverages: Snacks, Salty and Sweet, by Dollar Sales and Percent Share, 2010

Figure 3-16: U.S. Kids’ Foods and Beverages: Snacks, Salty and Sweet, by Percent Share of Dollar Sales, 2010

Table 3-16: U.S. Kids’ Foods and Beverages: Snacks, Salty and Sweet, by Dollar Sales, 2005-2015 (in millions of dollars)

Figure 3-17: U.S. Kids’ Foods and Beverages: Snacks, Salty and Sweet, by Dollar Sales, 2005-2015 (in millions of dollars)

The Other Category

Share of Market Changes Slightly in 2015

Table 3-17: U.S. Kids’ Foods and Beverages, Dollar Sales and Percent Share by Category, 2010 vs. 2015

Chapter 4: The Marketers

Key Points

Selection Criteria

General Mills Claims Leadership in Healthier Kids’ Cereals

A Powerhouse in Kids’ Cereal, Yogurt, and Fruit Snacks

Figure 4-1: Fruit Roll-Ups Simply Fruit Wildberry

Campbell Soup Shakes the Salt

A Distinguished Tradition of Promoting Kids’ Health and Well-being

Soup Sales Are Lukewarm…

Table 4-1: Campbell Soup Company, Net Sales By Reportable Segment, 2010 vs. 2009 (in millions of dollars)

Table 4-2: Select Campbell Products by SymphonyIRI-Tracked Sales, Soup and Canned Pasta (52 Weeks Ending Oct 3, 2010 vs. Year-Ago Sales)

… But Pepperidge Farm Performs Swimmingly

Table 4-3: Select Pepperidge Farm Goldfish Products by SymphonyIRI-Tracked Sales (52 Weeks Ending Oct 3, 2010 vs. Year-Ago Sales)

Condensed Soups: “Great taste, new look, easier to find.”

Figure 4-2: Pepperidge Farm Goldfish Colors Neon Crackers

ConAgra Encourages Kids to Play with Their Food

Kid Cuisine Offends the Prevention Institute

Figure 4-3: KC's Flip n' Dip Pancakes

Figure 4-4: Chef Boyardee Whole Grain ABC & 123 With Meatballs

Kazoozles Aside, Nestlé Focuses on Nutrition

A Truly Novel Novelty

Sara Lee Gets to the Meat of the Matter

Table 4-4: Top Marketers and Brands of Kids’ Bread by SymphonyIRI-Tracked Sales 52 Weeks Ending Oct 3, 2010 vs. Year-Ago Sales

“The Power of Protein at the Breakfast Table”

Jimmy D’s Protein-tastic Breakfast vs. Crabby, Slo-mo, Dimwit

Figure 4-5: Jimmy D's Breakfasts

Fresh & Easy Is a Committed “Green” Grocer

Figure 4-6: Fresh & Easy Goodness for Kids

Stonyfield Farm’s “Yo” Brands for Youngsters

Stonyfield Innovates With “Made from Plants” Yogurt Cup

Figure 4-7: Stonyfield Farms’ “Made from Plants” Yogurt Cups

Nature’s Path Grows a Business From the (Organic) Ground Up

Annie’s Helps You Eat Responsibly, Act Responsibly

Quality Is Guaranteed by Bernie, Rabbit of Approval

Monitored Sales Are Small, but Strong

Table 4-5: Select Annie’s Homegrown Products by SymphonyIRITracked Sales, by Category and Product (52 Weeks Ending Oct 3, 2010 vs. Year-Ago Sales)

Annie’s Welcomes the Year of the Rabbit

Figure 4-8: Annie’s Organic Honey Wheat Pretzel Bunnies and Gluten Free SnickerDoodle Bunny Cookies

Ian's Natural Foods Blazes Trail in Allergy-sensitive

Expansion: An Acquisition…

… and a Merger

An Emerging Retail Presence

Table 4-6: Select Ian’s Natural Foods Products by SymphonyIRI-Tracked Sales, by Category: 52 Weeks Ending Oct 3, 2010 vs. Year-Ago Sales

An Uncommon Onion Ring and Other Innovations

Figure 4-9: Ian’s Gluten-Free Crispy Golden Battered Onion Rings

Chapter 5: Marketing Overview

Key Points

Marketing Kids’ Foods

Food Advertising to Kids in the 21st Century

Many Options on How to Reach Kids

Background on Marketing to Kids

Voluntary Presents the Problem

Groups Take Action

Kids Advertising Initiative Launched

Study Shows Characters Influence Kids, So Do Limit Their Use

Sample Ads

Table 5-1: Advertising Initiative Participants Advertising to Kids and the Foods Approved for Advertising, 2010

Figure 5-1: Lunchables Ad

Figure 5-2: Kid Cuisine Ad

Figure 5-3: Campbell’s Healthy Kids Soup Ad

Figure 5-4: PediaSure Ad

Figure 5-5: Stonyfield YoBaby Ad

Marketing Action Plans

Action Occurs in 2010, Hopefully Policy Implemented in 2011

Proposing Strict Nutrition Standards on Foods Marketed to Children

CSPI Threatens to Sue McDonald’s

Research Says Toys Are Not the Driver to Eat at McDonald’s

Kids’ Meals in San Fran Stay Happy

CSPI’s Next Steps

Details on the Interagency Document

Standard I: Foods Exempt from Standards II and III

Standard II: Meaningful Contribution to a Healthful Diet

Standard III: Nutrients to Limit

Why the Delay on the Guidelines?

FTC Might Not Be Able to Enforce but It Can Get Tough

FTC Gets Nestlé to Drop Deceptive Claims

Kellogg to Pay Millions in Kids’ Attention Class Action Settlement

FTC Subpoenas 44 Companies

Table 5-2: Marketers Receiving FTC Subpoenas, 2010

Don’t Expect FTC to Quiet Down

Efforts Are Slowly Paying Off

Reaching Kids via Online Games, Texting, and More

Chapter 6: The Marketplace

Key Points

The Retail Marketplace

Retail Distribution Methods

Direct Delivery Advantages

The Cost of Face-To-Face Business

Advantages of Warehouse Delivery

Smaller Marketers Work through Brokers

Where Consumers Shop

The New Food Shopper

Methodology

Shopping Options Are Plentiful

So Where Are Consumers Shopping?

Different Types of Retail Outlets

Club Stores:

Convenience Stores (C-stores):

Discount Stores:

Dollar Stores:

Drug Stores:

Ethnic Food Stores:

Natural/Organic/Specialty Foods Stores:

Limited Assortment Discount Store:

Supercenter:

Other:

Supermarket:

Supermarket Is the Most Frequented Channel

Table 6-1: Primary Store Channel Shopped, percent share, 2005-2010

Figure 6-1: Primary Store Channel Shopped, 2006-2010

Strategies for Saving on Food Purchases

Eating at Home

Shop at Secondary Stores

Switching Primary Stores

Money-Saving Tactics

Figure 6-2: Money-Saving Measures When Planning the Grocery Trip, 2006-2010

Figure 6-3: Economizing Behaviors Inside the Store, 2009-2010

Retailers Experience Tough Times

Differentiating to Attract Shoppers

Competing on Health and Wellness and Sustainability

Who Are the Leading Retailers?

Table 6-2: Top-20 U.S. Food and Beverage Retailers, by Dollar Sales and Store Count, 2009 (ranked by estimated annual ACV for supermarkets sales)

Where Consumers Buy Kids’ Foods and Beverages

Figure 6-4: U.S. Retail Sales of Kids’ Foods and Beverages, by Outlet, 2010

Analysis of Kids’ Foods in the Windy City

Table 6-3: Retail Price of Select Kids’ Beverages, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-4: Retail Price of Select Kids’ Cereals, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-5: Retail Price of Select Kids’ Dairy Products, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-6: Retail Price of Select Kids’ Boxed or Canned, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-7: Retail Price of Select Kids’ Frozen Foods, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-8: Retail Price of Select Kids’ Produce—Fresh and Shelf-Stable, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-9: Retail Price of Select Kids’ Snacks—Savory a nd Sweet, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Table 6-10: Retail Price of Select Kids’ Miscellaneous Foods, by Marketer/Brand, Description/Product Size, and Price/Retail Outlet, 2010

Warehouse Clubs

Multi-Packs and Family-Size Products

Table 6-11: U.S. Kids’ Foods: Suggested Club-Store Prices of Selected Products, 2010

Private Label Offers Price Breaks

Safeway Leads in Private Label

Table 6-12: U.S. Kids’ Foods: Comparative Retail Price of 100% Juice in 6.75-ounce Shelf-Stable Boxes, Private Label vs. Branded, 2010

Table 6-13: U.S. Kids’ Foods: Comparative Retail Price of Less-Sugar Juice in 6.75-ounce Shelf-Stable Pouches, Private Label vs. Branded, 2010

Table 6-14: U.S. Kids’ Foods: Comparative Retail Price of Yogurt in 2.25-ounce Tubes, Private Label vs. Branded, 2010

Table 6-15: U.S. Kids’ Foods: Comparative Retail Price of Macaroni & Cheese Shapes in 5.5-ounce Box, Private Label vs. Branded, 2010

Private Label Players

Whole Foods Kills 365 Kids

Fresh & Easy Is All About Private Label

Retailers’ Efforts in Marketing to Kids

Kids Have the Power to Increase Retailers’ Profits

Kids’ Food Marketers Are Attracted to Kid-Friendly Stores

Babyzone.com’s Retailer Report Card

Albertsons

Andronico’s

Giant Eagle

Harris Teeter

Hy-Vee

Publix

Raley’s

Wegman’s

Weis Markets

Whole Foods Market

Foodservice Overview

First Lady Asks Restaurants to Help Kids Eat Better

School Foodservice Cleans Up Its Act

Better Beef, and More

Schwan’s Reduces Sodium in Pizza

Tyson’s All-in-One Asian Chicken

Vending Machine Program Offers Better-for-You Choices

Incentive to Install Machines

Chapter 7: The Consumer

Key Points

Demographic Details

Kids’ Population Totals 43.4 Million

Table 7-1: Size of Kids Population by Single Year of Age, 2- to 12-year-olds, 2008

Table 7-2: Kids as Percent of Total U.S. Population, 2008

A Bunch of Little Foodies

Palates Mature

Boys Predominate in Kids’ Population

Table 7-3: Percent of Males and Females by Selected Age Groups, 2009

Younger Kids’ Population to Experience Below-Average Growth

Table 7-4: Select Age Group Projections, 2010 vs. 2015

Table 7-5: Selected Age Group Projections as Percent of Total Population, 2010 vs. 2015

Non-Hispanic White Kids Are More than Half of Kids’ Population

Table 7-6: Population of 2- to 12-Year-Olds by Race and Hispanic Origin, 2008 (in thousands)

Table 7-7: Change in Population of Kids Under the Age of 14, by Race and Hispanic Origin, 2010 vs. 2015 (in thousands)

The Obesity Epidemic

The Prevalence of Obesity Among Today’s Kids

Figure 7-1: Prevalence of Overweight Children, Ages 6 to 11, by gender, 1963-2004

Something Had to Be Done

Sources of Empty Calories

Behaviors Differences in Homes With and Without Overweight Kids

Healthy-Weight Homes Shop Certain Channels Less Frequently

What’s in the Fridge and on the Table

Understanding Parents’ Knowledge of Nutrition

Parents Rank Other Behaviors Above Attention to Calories

Top Messages that Parents Say Would Change Their Behavior

Use Characters on Nutrient-Rich Foods…Not Junk

What Kids Want

What Motivates Kids When It Comes to Food

Kids Want Fun Ingredients Added to Their Foods

How Appearance Appeals to Kids

Gender Preferences with Graphics

And When It Comes to Breakfast Cereal…

According to Their Parents

Kids Are Eating More Fruits and Veggies

Foodservice Produce Trends

Parents Will Choose Natural for Their Kids

Organic Reigns with Parents, Too

Key Findings

A Natural Choice: 100% Fruit Juice

Not Natural, But OK for Some Parents: No-Calorie Sweeteners

What Parents Will Buy For Their Kids

Table 7-8: Percent of Adults Who Purchased Select Kids’ Foods, Fall 2010

The Impact of the Recession on Kids’ Food Purchases

Table 7-9: How the Recession Has Impacted Purchases, Fall 2010

Where Parents Will Shop For Kids’ Foods

Table 7-10: Percent of Adults Who Shop Select Retail Channels for Kids’ Foods, Fall 2010

Parents’ Opinions of Kids’ Foods

Table 7-11: Parents’ Opinions of Kids’ Foods, Fall 2010

Simmons Consumer Survey

What the Numbers Say

Shopping Attitudes

Table 7-12: Attitudes on Shopping with Kids, by percent, 2006-2010

Are Kids’ Foods Really Kids’ Foods?

Frozen Foods

Table 7-13: Percent of U.S. Households Using Select Frozen Foods, 2010

Grain-Based Products

Table 7-14: Percent of U.S. Households Using Select Grain-Based Products, 2010

Yogurt

Table 7-15: Percent of U.S. Households Using Yogurt Products, 2010

Chapter 8: New Products and Trends

Key Points

Kids: A Product Development Opportunity

Unique Nutritional Needs Drive Innovation

Kids’ Foods and Beverages Are Booming

Table 8-1: Total Number of Product Lines and SKUs Introduced to the U.S. Marketplace Targeted to Kids, 2005-2010

Products Sport Many Tags and Claims

Single-Serving Is the Leading Claim

A Note on Natural and Organic

Table 8-2: Total Number of Product Lines Introduced to the U.S. Marketplace Targeted to Kids, by Tag or Claim on Packages, 2005-2010

Table 8-3: Top-10 Tags or Claims on U.S. Foods and Beverages Targeted to Kids, 2005-2010

Ingredients to Note

The Rice Krispies Fiasco

In-Demand Nutrients for Growing Children

Fortification and Formulation Challenges

Formulating Healthier Kids’ Beverages

Opportunities to Improve Hydration

Milk as a Beverage Base

Dairy Ingredients Have Many Applications

School Milk Reformulating

Watch out Apple, Kids Get the Beet

Moms Say Make Produce More Appealing

New Product Introductions

From Breakfast to Late-Night Snack

Powerhouse Players

Perdue Rolls Out Whole Grain Chicken Nuggets

Lunchables Get a Makeover

Figure 8-1: Lunchables—Chicken Strips

Kraft Is Committed to Improvement

Campbell Soup Reduces Sodium

General Mills Give 25% of Its Products a Nutrition Makeover

Some Large Marketers Recognize Opportunity in Kids-Only Market

Jimmy Dean Cooks Up Kids’ Breakfast Line

Disney and Beech-Nut Roll Out Winnie the Pooh Foods

Figure 8-2: Beech-Nut Disney

Greek Yogurt Maker Goes After Kids’ Market

Figure 8-3: Chobani Champions

Complete Yogurt Meals

Figure 8-4: YoBaby 3 in 1 Meals

Outrageous Pudding Formulated for Kids

Figure 8-5: Cowrageous Pudding

Kids’ Belly’s Best Friend

Figure 8-6: GoodBelly Kids

Hain Celestial Is an Innovation Leader with Kids’ Foods

Smaller Players’ Innovations Typically Target Kids Only

First Functional Kids’ Bottled Water Now Available in Schools

Power Milks Formulated for Kids’ Needs

Figure 8-7: Mega Moo Milk

Snack Solutions

Crazy Condiment

Meals for the Family, Munchies for the Kids

Veggies Patties for Little Pitters

Peace of Mind with Peas of Mind

Figure 8-8: Peas of Mind

Private Label Thrives

Fresh & Easy Gets Good for Kids

Figure 8-9: fresh&easy Goodness

Trends in School Foodservice Programs

The Food Channel Makes Observations, Too

Other Noteworthy Roll Outs

Table 8-4: New Kids’ Foods in the U.S. Marketplace, 2009-2010

Figure 8-10: Wicked Sour

Figure 8-11: Gia Russa Kids

Figure 8-12: GoodHeart Steamable Kid’s Meals

Figure 8-13: Bake with Me!

Figure 8-14: DeBoles Kids Only Pasta

Figure 8-15: Jolie Ravioli

Figure 8-16: Kids Organic Frozen Meals

Figure 8-17: Eating Right Kids Cereal

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