Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition

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Published Apr 1, 2011 | 234 Pages | Pub ID: LA2848320
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In 2011, a full two years after the Great Recession of 2008-2009, U.S. consumers are once again buying their beloved premium and luxury goods, and that includes some ITP clothing and footwear, too.  Actually, the upscale influence jazzes up this market across all price-tiers, with famed fashion designers involved in selling little kids’ goods through mass retail, or online.  Use of organic fabrics is another driver that is justifying higher price-points...

ITP clothing/footwear is an evergreen market, because the pool of newborns is constantly renewed; yet the same market is mature, for the number of live births has been pinned to the 4.0 million newborns mark, annually, for decades now:  Thank some companies’ innovative marketing and design, which have driven retail value to almost $18.4 billion - a figure that could exceed $23.0 billion, as of 2015.

This latest edition of’s popular Packaged Facts report describes birth, societal, and licensing trends that drive sales in the mega-market for ITP clothing/footwear.  Analysis portrays not only the personality of the ITP clothing/footwear business itself, but also the competitive personalities of players Brown Shoe, Carter’s, Disney, Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others.  In addition, ample Experian Simmons demographic data are examined in depth.

Report Methodology
Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition  is based on information gathered from primary, secondary, and syndicated sources.  Primary research involves on-site study of how these kids’ shirts, dresses, coats, and shoes, etc., are sold through retail stores; Packaged Facts also consults with industry executives.  Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites.  Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the ITP clothing/footwear marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Packaged Facts also presents and analyzes data from quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the leading compilers of demographic data in the United States.

The Bottom Line:  What Your Company Really Gets...
With Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition, you and your marketing team will gain a comprehensive overview of the ins and outs of this highly competitive  branch of “the rag trade.”  Just as importantly, the report anchors ITP clothing/footwear activity in the broader consumer marketplace and societal contexts, as well as in the rapidly transforming retail scene.  Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...
If your company is already an established player in ITP clothing/footwear, this report is bound to freshen and strengthen your marketing plan.  If your company is newly targeting parents of small children, then this report is a great intro to the ITP products sphere, and thus it is a launching pad for your successful venture.

The whole team -- brand managers, research and development pros, ad agencies and media departments, database managers and librarians, venture capitalists, new business specialists, marketing consultants -- all are unified by the cutting-edge analysis in Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition

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