The U.S. Market for Infant,Toddler, and Preschool Home Furnishings and Toys, Volume II in the series: The U.S. Market for Infant, Toddler, and Preschool Products

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Published Mar 1, 2003 | 90 Pages | Pub ID: LA749141

Special Offer. Now 25% off the original price of $2500.
In a data-intensive yet compact new format, this Packaged Facts report analyzes the $9.7 billion market for infant, toddler, and preschool (ITP) home furnishings and toys. Providing comprehensive sales, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the ITP home furnishings and toys market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, and providing detailed individual profiles of leading mass marketers. Next is an analysis of the retail mileu, including Internet marketing. The final chapter tabulates and analyzes demographics for purchasers of infant, toddler, and preschool home furnishings and toys. Use this compact but comprehensive report to keep up with industry developments relating to mergers and acquisitions; target marketing; brand maintenance; licensed products; and the fast-shifting e-commerce marketplace.

This report is the second of a three-part series on the infant, toddler, and preschool market, which also covers Clothing (Volume I) and Babycare Supplies (Volume III). An Executive Overview of all three volumes is provided to purchasers of the series, providing a cross-comparison of opportunities and competition in these inter-related sectors of the infant, toddler, and preschool market.

Volumes in the series are as follows:

The U.S. Market for Infant, Toddler, and Preschool Clothing, Volume I in the series: The U.S. Market for Infant, Toddler and Preschool Products
The U.S. Market for Infant,Toddler, and Preschool Home Furnishings and Toys: Volume II in the series: The U.S. Market for Infant, Toddler, and Preschool Products
The U.S. Market for Infant, Toddler and Preschool Products, Volume III: Baby Care Supplies
The U.S. Market for Infant, Toddler and Preschool Products, Volumes I-III

Chapter 1: Executive Summary

    Scope and Methodology
    • Scope of Report and Methodology

    The Market

    • Overall Retail Sales Climb to $8.6 Billion
    • Table 1-1: U.S. Retail Sales of ITP Home Furnishings and Toys, 1998-2007 (in billions of dollars)
    • Sales by Category
    • Retail Channels
    • New Products Will Drive Market Growth

    The Marketers

    • Major Marketers and Brands
    • The Competitive Situation
    • Marketers Spend Over $100 Million on Advertising in 2001

    The Consumer

    • Overview of Consumer Purchasing

Chapter 2: The Market

    Market Size and Growth
    • Market Definition
      • Home Furnishings
      • Toys

    • Methodology for Packaged Facts’ Estimates
    • Retail Sales Top $8.6 Billion in 2002
    • Home Furnishings Category at $5.83 Billion in 2002
    • ITP Toy Sales Reach $2.8 Billion in 2002
    • Figure 2-1: Estimated U.S. Retail Sales of ITP Home Furnishings and Toys, 1998-2002 (in billions of dollars)
    • Table 2-1: Estimated U.S. Retail Sales of ITP Home Furnishings and Toys, 1998-2002 (in billions of dollars)
    • Table 2-2: Estimated U.S. Retail Sales of ITP Home Furnishings, 1998-2002 (in billions of dollars)
    • Table 2-3: Estimated U.S. Retail Sales of ITP Toys, 1998-2002 (in billions of dollars)

    Market Composition

    • Home Furnishings Account for 67% of Retail Dollars
    • Market Composition by Retail Channel
    • Mass Merchandisers Lead Home Furnishings Sales…
    • …And Control Nearly Half of Toy Sales
    • Figure 2-2: Estimated Share of ITP Home Furnishings and Toys Dollar Sales by Category, 2002 (percent)
    • Figure 2-3: Estimated Share of ITP Home Furnishings Dollar Sales by Retail Outlet, 2002 (percent)
    • Figure 2-4: Estimated Share of ITP Toys Dollar Sales by Retail Outlet, 2002 (percent)

    Market Forecasts

    • Demographic Trends
      • The Rising Birth Rate
      • More Older Mothers
      • Higher Disposable Income Means More Spending on Furnishings and Toys
      • Grandparents a Prime Market
      • Ethnic Populations Growing

    • Market Dynamics
      • Poor Economy Hampers Sales in 2002
      • Convenience Yields Duplicate Sales
      • New Safety Legislation Boosts Home Furnishings Sales
      • New Product Classifications A Plus
      • Child Safety Products Booming
      • The Portable Baby
      • High-Ticket Toys Drive Dollar Growth
      • Educational Toys

    • Sales to Top $11.0 Billion by 2007
    • Table 2-4: U.S. Population of Children Age 5 and Under, 1998-2010 (in thousands)
    • Table 2-5: Projected U.S. Retail Sales of ITP Home Furnishings and Toys, 2002-2007 (in billions of dollars)
    • Table 2-6: Projected U.S. Retail Sales of ITP Home Furnishings, 2002-2007 (in billions of dollars)
    • Table 2-7: Projected U.S. Retail Sales of ITP Toys, 2002-2007 (in billions of dollars)

Chapter 3: The Competitive Situation

    Marketers and Brands
    • About 500 Competitors
    • Home Furnishings Leaders
    • Other Hard Goods Leaders
    • Soft Goods and Nursery Accessories Leaders
    • Child Safety Products
    • Second-Tier Home Furnishings Marketers
    • Three Dominant Toy Marketers
    • Licensing Companies
    • Table 3-1: Selected U.S. Marketers of ITP Home Furnishings and Toys

    Marketing Trends

    • Licensing Continues to Be Big Business
    • Licensing Trends
      • ”Evergreens”
      • Current TV Characters
      • Extending and Borrowing Brand Equity

    • Home Furnishings Trends
      • Products Evolving
      • Car Seats
      • Strollers
      • High Chairs
      • Cribs
      • Child Safety Products
      • Adding Bells and Whistles

    • Toy Trends
      • Smarter “Smart Toys”
      • Aromatherapy Toys
      • Bilingual Toys

    • Marketers Spend Over $100 Million on National Advertising
    • Mattel’s Fisher-Price the Leading Advertiser, at $71 Million
    • Advertising Positioning
    • Consumer Promotions

    Retail and Internet Trends

    • Focus on Mass Merchandisers
      • Key Advantages: Value Pricing + One-Stop Shopping
      • Mass Merchandisers Upgrading Kids’ Home Furnishings

    • Focus on Specialty Chains
      • Three Types of Specialty Chains
      • Key Advantages: Depth of Selection + Location, Location, Location
      • Furniture Specialty Chains Growing Rapidly
      • Newest Strategy: Strategic Stores-within-Store Alliances
      • High Drop-Out Rate for Educational Toy Stores

    • Focus on Independent Specialty Stores
      • Key Advantages: Unique Items + Superior Customer Service

    • Focus on the Web: E-Commerce
      • An Increasingly Viable Option
      • Key Advantages: Availability + Ease of Shopping + Price
      • EBay Siphoning Sales from Traditional Toy Retailers

Chapter 4: Competitive Profiles

    Competitive Profile: Crown Crafts, Inc.
    • Corporate Background
    • Product Areas
    • Competitive Advantage: Valuable Licenses

    Competitive Profile: Dorel Industries, Inc.

    • Corporate Background
    • Product Areas
    • Competitive Advantages: Well-Known Brands and Distribution

    Competitive Profile: Hasbro, Inc.

    • Corporate Background
    • Hasbro Retrenching
    • Hasbro Letting the Ball Drop in ITP

    Competitive Profile: LeapFrog Enterprises, Inc.

    • Corporate Background
    • Product Areas
    • Competitive Advantages: A Winning System

    Competitive Profile: LEGO Co.

    • Corporate Background
    • LEGO Under Fire
    • LEGO Preschool
    • Competitive Advantages: Iconic Status and Large-Scale Promos

    Competitive Profile: Mattel, Inc.

    • Corporate Background
    • Fisher-Price: The World’s Largest ITP Toys Marketer
    • The Most Extensive Product Line
    • Recent Product Introductions
    • Competitive Advantages: Number One and Not Resting on Laurels

    Competitive Profile: Newell Rubbermaid, Inc.

    • Corporate Background
    • Product Areas
    • Competitive Advantage: Aggressively Turning the Business Around

Chapter 5: The Consumer

    Demographics
    • Note on Simmons Survey Data and Figures
    • Overview of Purchasing
    • Purchasing Patterns
      • A Family Profile
      • Asians - no Hispanics - Are Prime Consumers of Infant Toys
      • Regional Skew to the Northeast
      • Higher Education = Higher Sales
      • Middle- to High-Income Skew

    • Table 5-1: Adult Purchasers of ITP Toys, 2002 (% of U.S. households)
    • Table 5-2: Demographic Characteristics Favoring Purchase of Infant Toys vs. Preschool Toys, 2002 (U.S. adults)
    • Table 5-3: Purchasing Indices for ITP Toys: By Presence of Children by Age, 2002 (U.S. adults)
    • Table 5-4: Purchasing Indices for ITP Toys: By Age Bracket of Purchaser, 2002 (U.S. adults)
    • Table 5-5: Purchasing Indices for ITP Toys: By Household Size, 2002 (U.S. adults)
    • Table 5-6: Purchasing Indices for ITP Toys: By Ethnic Group, 2002 (U.S. adults)
    • Table 5-7: Purchasing Indices for ITP Toys: By Region, 2002 (U.S. adults)
    • Table 5-8: Purchasing Indices for ITP Toys: By Educational Attainment, 2002 (U.S. adults)
    • Table 5-9a: Purchasing Indices for ITP Toys: By Household Income Bracket, 2002 (U.S. adults)
    • Table 5-9b: Purchasing Indices for ITP Toys: By Household Income Bracket, 2002 (U.S. adults)
    • Overview of Purchasing: Home Furnishings
      • A Family Profile
      • Blacks Are Largest Group
      • Regions: Midwest for Infants, West for Children
      • Higher Education = Higher Sales, But Not Always
      • Middle- to High-Income Skew

    • Table 5-10: Adult Purchasers of ITP Furniture, 2002 (% of U.S. households)
    • Table 5-11: Demographic Characteristics Favoring Purchase of Infant Furniture vs. Children’s Furniture, 2002 (U.S. adults)
    • Table 5-12: Purchasing Indices for ITP Furniture: By Presence of Children by Age, 2002 (U.S. adults)
    • Table 5-13: Purchasing Indices for ITP Furniture: By Age Bracket of Purchaser, 2002 (U.S. adults)
    • Table 5-14: Purchasing Indices for ITP Furniture: By Household Size, 2002 (U.S. adults)
    • Table 5-15: Purchasing Indices for ITP Furniture: By Ethnic Group, 2002 (U.S. adults)
    • Table 5-16: Purchasing Indices for ITP Furniture: By Region, 2002 (U.S. adults)
    • Table 5-17: Purchasing Indices for ITP Furniture: By Educational Attainment, 2002 (U.S. adults)
    • Table 5-18a: Purchasing Indices for ITP Furniture: By Household Income Bracket, 2002 (U.S. adults)
    • Table 5-9b: Purchasing Indices for ITP Toys: By Household Income Bracket, 2002 (U.S. adults)

Chapter 6: Looking Ahead

    Trends and Opportunities
    • Value-Added, Convenient Products
    • Interactive and Educational Toys
    • Aromatherapy Products
    • Targeting Ethnic Markets

Appendix: Addresses of Selected Marketers