The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties

 
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Published Aug 1, 2002 | 330 Pages | Pub ID: LA734843

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The $20 billion U.S. frozen dessert business, which includes retail and foodservice markets, is the largest in the world, rendering it extremely aggressive as marketers battle for share of stomach. It is a dynamic industry with a history as rich as the United States.

Marketers know they must be very innovative in order to stay competitive. This new report from Packaged Facts provides historical data as well as market growth projections to 2006 for the ice cream, related frozen desserts (frozen yogurt, sherbet, sorbet, etc.), and frozen novelties market, including projections by novelty form (cone, cup, stick, etc.).

Learn how to effectively compete in this highly competitive market, which includes international, national, and many regional players. Learn what it takes to be a winning marketer.

This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. It covers impulse items, licensed ingredients, indulgent formulas, and clever positionings.

You will find profiles of the top retail and foodservice players in the ice cream, related frozen desserts, and frozen novelties businesses. Comprehensive demographic data and brand share information is also included.

I. Executive Summary

    Scope and Methodology
    • Market Parameters
    • Report Methodology

    The Products

    • Five Product Classifications of Frozen Desserts
    • Most Important Classification: Product Category, of Which There Are Three
    • Sales Venues: Retail and Foodservice
    • Ice Cream and Related Desserts for Retail Are Available in an Array of Package Types and Sizes
    • Frozen Novelties Come in Multi-Packs and as Individual Units
    • Foodservice Sizes
    • Foodservice Venues and Offerings
    • Historical Overview
    • Dairy Industry is Highly Regulated

    Size and Growth of the Market

    • 2001 Sales at $20.0 Billion
    • Sales Approach $22.5 Billion by 2006
    • Table 1-1: U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1997-2006 (dollars)
    • Market Share by Product Category
    • Table 1-2: U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2001 (dollars)
    • Projected Category Growth Strongest for Frozen Novelties
    • Table 1-3: Projected U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2001-2006 (dollars)
    • Factors Affecting Market Growth

    The Marketers

    • Leading Marketers
    • Manufacture or Co-Pack?
    • Foodservice Marketers
    • Consolidation and Acquisition Frenzy
    • Market Driven by Segmented Innovative Flavor Combinations
    • Return to Indulgence
    • The No-Sugar-Added Trend
    • Frozen Dessert Advertising Is Very Seasonal

    Distribution and Retail

    • Channels of Distribution
    • Distribution Methods
    • Dreyer’s Has Exemplary DSD System
    • Foodservice Is Largest Distribution Channel
    • Supermarkets Claim Largest Retail Share
    • Table 1-4: Share of U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Outlet, 2001 (percent: Supermarkets, C-stores, Mass Merchandisers, Drug Stores)
    • Overall, Supermarkets Are Losing Share to Other Retail Outlets
    • Alternative Distribution Channels
    • Impulse Venues Are a Big Opportunity
    • Foodservice Distribution Other Than Vending
    • Private Label Pricing

    The Consumer

    • Consumers Look for Comfort in the Freezer
    • Use of Frozen Desserts
    • Table 1-5: Percent of Consumers Who Use Ice Cream, Related Frozen Desserts, and Frozen Novelties: by Product Type and Brand, April 2000-March 2001 (U.S. Adults) (percent): 7 Products/Brands

II. The Products

    Scope of the Report
    • Consumer Products Segment
    • Evolution of Category
    • Innovation in Manufacturing
    • Quality Dynamics Start Early
    • Novelties Enter the Scene
    • Soft-Serve Enters the Picture
    • The Real Scoop Shop Debuts
    • Frozen Yogurt Boom
    • Healthful Ice Cream
    • Indulgence Returns

    Product Breakouts

    • Five Product Classifications
    • First Classification: Three Primary Categories
    • Table 2-1:Product Definitions by Primary Category: Ice Cream, Related Frozen Desserts, and Frozen Novelties
      • Ice Cream
      • Frozen Custard
      • Gelato

    • Related Frozen Desserts
      • Frozen Yogurt
      • Sherbet
      • Sorbet
      • Water Ice

    • Frozen Novelties
    • Second Classification: Formulation Quality
      • Economy
      • Regular
      • Premium
      • Superpremium

    • Third Classification: Packaged vs. Frozen Novelty vs. Foodservice
    • Packaged Sizes and Shapes
    • The Emerging Square Round (Squround)
    • Easy-Scooping Reusable Containers
    • Resealable Cartons and Sturdier Boxes Debut in 2002
    • Multi-Packs and Single-Serve Novelties
    • Many Novelties From Which to Choose
      • Bars (Stick and Stickless)
      • Cones
      • Cups
      • Sandwiches
      • Push Tubes
      • Shelf-Stable Water Ices
      • Bite-Size Pieces
      • Yogurt Squeeze Tubes
      • Cakes, Pies, and Rolls

    • Foodservice Sizes and Offerings
    • Fourth Classification: Hard-Frozen vs. Soft-Serve
    • Table 2-2: Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2000 (gallons, percent):Hard-Frozen, Soft-Serve
    • Fifth Classification: Ingredient Descriptors
      • Fat Content

    • Table 2-3: Legal Descriptors for the Fat and Caloric Content of Ice Cream : Reduced-Fat, Low-Fat, Light or Lite, Fat-Free
      • Sweetener
      • Natural Ingredients
      • Organic Frozen Desserts

    Non-Traditional Frozen Desserts

    • Non-Dairy Frozen Desserts
    • The Popularity of Soy
    • Frozen Libations

    Foodservice Descriptors

    • Variety of Venues
    • Scoops, Twists, and Other Creations
    • Sundaes and Banana Splits
    • Soda and Floats
    • Shakes and Malts
    • Other Blended Treats
    • Smoothies

    Frozen Dessert Manufacturing

    • Production Process
    • To Overrun or Not
    • Quality Control
    • Frozen Dessert Manufacturing Plants
    • Table 2-4: Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2000
    • Co-Packing is Big Business

    Government Regulations

    • Federal Regulations
    • Understanding Federal Milk Marketing Orders
    • If Those are Orders, Then What Is a Compact?
    • Farm Bill 2002 Enacted for Six Years
    • Labeling Overview
    • Standards of Identity
    • Labeling Nomenclature
    • Nutritional Information Requirements
    • Exemptions
    • Nutrition Regulations In Foodservice
    • A Variety of Possible Claims
    • Product Recalls
    • Easing of Listeria Regulations

III. The Market

    Market Size and Growth
    • 2001 Sales for Total Market at $20.0 Billion
    • Table 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts,
    • Figure 3-1: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1997-2001 (percent)
    • Ice Cream Leads the Market, Followed by Frozen Novelties
    • Table 3-2: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 1997-2001 (dollars)
    • Related Frozen Desserts Are Small Fraction of the Overall Market
    • More Than Half of Sales Come From Foodservice
    • Table 3-3: Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 1997-2001 (dollars)
    • Overall Retail Growth by Category Is Positive
    • Table 3-4: U.S. Retail Sales of Packaged Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1997-2001 (dollars)
    • Foodservice Sales Down Across All Categories
    • Table 3-5:U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 1997-2001 (dollars)
    • With Soft-Serve Part of Product Mix, Ice Cream Sales Are Highest in Foodservice
    • Table 3-6: Total U.S. Sales of Ice Cream by Market, 1997-2001 (dollars)
    • Frozen Yogurt Fares Better in Foodservice
    • Table 3-7: Total U.S. Sales of Frozen Yogurt by Market, 1997-2001 (dollars)
    • Sherbet/Sorbet/Water Ice More Popular Away From Home
    • Table 3-8: Total U.S. Sales of Sherbet/Sorbet/Water Ice by Market, 1997-2001 (dollars)
    • Frozen Novelty Business Split Between Retail and Foodservice
    • Table 3-9: Total U.S. Sales of Frozen Novelties by Market, 1997-2001 (dollars)

    Market Composition

    • Ice Cream Accounts for More Than Half of the Market
    • Figure 3-2: Total U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • Full-Fat Ice Cream Dominates Retail Ice Cream Business
    • Figure 3-3: U.S. Retail Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • Table 3-10: U.S. Retail Sales of Packaged Ice Cream by Fat Content, 1997-2001 (dollars)
    • Figure 3-4: U.S. Retail Sales of Packaged Ice Cream by Fat Content: Share of Dollar Sales, 2001 (percent): Full-Fat, Light/Reduced-Fat/Low-Fat, Nonfat
    • Cones and Sandwiches Catching Up With Bars
    • Table 3-11: U.S. Retail Sales of Frozen Novelties by Major Form, 1997-2001 (dollars)
    • Figure 3-5: U.S. Retail Sales of Frozen Novelties by Major Form: Share of Dollar Sales, 2001 (percent): Ice Cream Bars, Cones, Cups, Sandwiches, Push Tubes, Cakes, Pies, and Rolls, Other
    • Private Label Is Almost One-Fourth of Retail Market
    • Figure 3-6: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2001 (percent)
    • Private Label Shows Healthy Growth
    • Table 3-12: U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Branded vs. Private Label, 1997-2001 (dollars)
    • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice Sales
    • Figure 3-7: U.S. Retail Sales of Packaged Ice Cream, Branded vs. Private Label: Share of Dollar Sales, 2001 (percent)
    • Figure 3-8: U.S. Retail Sales of Packaged Frozen Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2001 (percent)
    • Figure 3-9: U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice, Branded vs. Private Label: Share of Dollar Sales, 2001 (percent)
    • Figure 3-10: U.S. Retail Sales of Frozen Novelties, Branded vs. Private Label: Share of Dollar Sales, 2001 (percent)
    • Ice Cream Dominates Foodservice Frozen Desserts Business
    • Figure 3-11: U.S. Foodservice Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice,
    • Foodservice Ice Cream Split Between Hard-Frozen and Soft-Serve
    • Figure 3-12: U.S. Foodservice Sales of Ice Cream, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2001 (percent)
    • Foodservice Frozen Yogurt a Soft-Serve Market
    • Figure 3-13: U.S. Foodservice Sales of Frozen Yogurt, Hard-Frozen vs. Soft-Serve: Share of Dollar Sales, 2001 (percent)
    • Traditional Supermarkets Are the Primary Retail Sales Venue
    • Figure 3-14: Total U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Retailer Type, 2001 (percent): Supermarkets, C-stores, Mass Merchandisers, Drug Stores
    • Supermarkets and Mass Merchandisers Sell Mostly Ice Cream and Multi-Pack Frozen Novelties
    • Figure 3-15: U.S. Supermarket Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • Figure 3-16: U.S. Mass Merchandiser Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • The Impulse/Convenience Market Is All About Small Sizes
    • Figure 3-17: U.S. Drug Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • Figure 3-18: U.S. C-Store Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Share of Dollar Sales by Category, 2001 (percent): Ice Cream, Frozen Yogurt, Sherbet/Sorbet/Water Ice, Frozen Novelties
    • Still a Great Way to Cool Off
    • Figure 3-19: Share of U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Season, 2001 (percent)
    • Regional Preferences by Product Type
    • National Brands Still Strongest in Originating Regions
    • Foodservice Brands Show Regional Shop Strength
    • Table 3-13:Regional Distribution Indices for Consumption of Ice Cream, Related Frozen Desserts, and Frozen Novelties: By Product Type, October 2000-September 2001(U.S. Adults): Midwest, Northeast, South, West

    Factors to Market Growth

    • Innovative Flavors for Endless Opportunity
    • Innovative Inclusions Drive Market Growth
    • Inclusions Most Often Used in Ice Cream
    • Going After Either Kids or Adults
    • Ice Cream Is Meant to Be an Indulgence Food
    • Licensing and Marketing Programs Lend Branding Assistance to Regional Marketers
    • Co-Branding Opportunities
    • Economic Influence on Frozen Dessert Sales
    • Private Label Strengthens
    • Economic Impact On Away-From-Home Eating
    • The Price of Milkfat Continues to Impact Ice Cream Sales
    • The Weather
    • Globalization of Economy
    • Globalization of Culture
    • Improved Impulse Market Distribution Grows Novelty Business
    • Convenience Drives Innovation
    • Nutritional Niche

    Projected Market Growth

    • Sales to Approach $22.5 Billion by 2006
    • Table 3-14: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties, 2001-2006 (dollars)
    • Healthy Increases for Ice Cream and Frozen Novelties
    • Table 3-15: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 2001-2006 (dollars)
    • Retail Sales Continue to Grow While Foodservice Sales Make a Comeback

  • Table 3-16: Projected Total U.S. Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Market, 2001-2006 (dollars)
  • Growth Consistent For All Retail Frozen Novelties
  • Table 3-17: Projected U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties by Category, 2001-2006 (dollars)
  • Nonfat Retail Ice Cream Stabilizes as Niche Market
  • Table 3-18: Projected U.S. Retail Sales of Packaged Ice Cream by Fat Content, 2001-2006 (dollars)
  • Foodservice Shows Greatest Increases Early On
  • Table 3-19: Projected U.S. Foodservice Sales of Ice Cream, Related Frozen Desserts, and Frozen Novelties by Category, 2001-2006 (dollars)

IV. The Marketers

    Marketer Diversity
    • All Types of Marketers
    • International Conglomerates Compete for Number-One Position in U.S. Frozen Dessert Market
    • National Brands
    • Smaller Marketers
    • Regional Players Keep Growing
    • Local Marketers Maintain a Fair Market Share
    • Ice Cream Delivered to Your Door
    • On Being a Co-Packer, Manufacturer, Marketer, and Restaurateur
    • Manufacture or Co-Pack?
    • Licensing and Marketing Programs
    • Co-Branding Opportunities
    • Foodservice Marketers
    • Ice Cream Made to Order
    • Buying Ice Cream on the Internet
    • Table 4-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Selected Marketers by Brand and Product Type (20 Marketers)

    Consolidation of Industry

    • The Big Get Bigger
    • When Number-One and Number-Two Dairies Merge
    • A Partnership in Ice Cream Ends
    • A New Partnership Begins to Form in 2002
    • National Dairy Holdings Is Formed
    • Friendly’s Downsizes for Survival
    • Jeremy Makes His Last Batch
    • Another Environmentalist Succumbs to the Big Guys
    • Hiland Dairy Buys Farm Fresh
    • News Scoop on Ice Cream Shops
    • TCBY Gets New Management and New Look
    • Headlines on Companies Involved in Retail and Foodservice

    Competitive Overview

    • The Marketplace
    • Overview of Retail Marketers
    • Unilever Leads as Top Retail Marketer of Frozen Desserts
    • Rivals in the Number-One and Number-Two Spot
    • Table 4-2: Total U.S. Retail Sales of Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Top-Ten Marketers Sales and Shares, 2001 (dollars)
    • Dreyer’s/Edy’s Is the Number-One Brand in Packaged Ice Cream, Frozen Yogurt, and Sherbet/Sorbet/Water Ice
    • Table 4-3: Total U.S. Retail Sales of Packaged Ice Cream: Top-Ten Brands Sales and Shares, 2001 (dollars)
    • Fewer Players in Packaged Frozen Yogurt
    • Table 4-4: Total U.S. Retail Sales of Packaged Frozen Yogurt: Top-Ten Brands Sales and Shares, 2001 (dollars)
    • Many Sherbet/Sorbet/Water Ice Marketers with Very Small Shares
    • Table 4-5: Total U.S. Retail Sales of Packaged Sherbet/Sorbet/Water Ice: Top-Ten Brands Sales and Shares, 2001 (dollars)
    • The Same Is True for Frozen Novelties, but for Different Reasons
    • Table 4-6: Total U.S. Retail Sales of Frozen Novelties: Top-Ten Brands Sales and Shares, 2001 (dollars)
    • C-stores, Kiosks, and Non-Grocery Stores Are Very Important to Frozen Novelty Marketers
    • Foodservice Outlets Expand Reach for Novelties Too
    • Frozen Novelty Vending Sales Are Booming
    • Leading Foodservice Chains
    • Table 4-7: Select U.S. Frozen Dessert Foodservice Chains: Number of Units, 2001 (29 marketers)

    Competitive Profile: Baskin-Robbins USA, Co., Glendale, California

    • Company Overview
    • Synergies in Quick-Service
    • Almost 1,000 Flavors and Counting
    • Secret Recipes are Now In Dean Foods’ Care
    • Record Sales with Shrek Promotion
    • The DreamWorks Relationship Continues
    • Baskin-Robbins Partners with NBC

    Competitive Profile: Blue Bell Creameries L.P., Brenham, Texas

    • Company Overview
    • Growing Blue Bell’s Flavor Portfolio
    • Direct-Store-Delivery System
    • Plans for Growing Market Share

    Competitive Profile: Carvel Corp., Farmington, Connecticut

    • Company Overview
    • New Owners Have Big Plans
    • Many Firsts for Carvel

    Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York

    • Company Overview
    • Other Businesses
    • The Tropicana Relationship
    • Growing the Family of Brands
    • CoolBrands Launches National Foodservice Program
    • Expanding Into Mexico and Ireland
    • Summer 2002 Acquisition

    Competitive Profile: Dean Foods Co., Dallas, Texas

    • Company Overview
    • In the Beginning for Dean Foods
    • Suiza Foods’ Aggressive Start
    • Other Imminent Changes
    • The Frozen Desserts Business
    • Mayfield Dairy Is a Frozen Dessert Leader for Dean Foods
    • Mayfield Appeals To Hispanic Consumer
    • Mayfield Is First with Innovative Novelty Packaging
    • More Packaging Innovations: Resealable Cartons
    • Table 4-8: Dean Foods-Owned U.S. Manufacturing Facilities, 2002 (56 Marketers)

    Competitive Profile: Dreyer’s Grand Ice Cream, Inc., Oakland, California

    • Company Overview
    • Nestlé and Dreyer’s Will Merge
    • Impact of New Partnership
    • Dreyer’s Partnerships with Other Marketers Is Big Business
    • Direct-Store-Delivery Program
    • Responding to Change to Remain a Leader
    • Dreyer's Grants Consumers’ Rookie Wish

    Competitive Profile: Fieldbrook Foods, Corp., Dunkirk, New York

    • Company Overview
    • Fieldbrook’s Beginnings
    • A Company with Big Plans
    • Keys to Successful Partnerships

    Competitive Profile: Friendly Ice Cream Corp., Wilbraham, Massachusetts

    • Company Overview
    • Refinancing Improves Credit Rating
    • Community Involvement

    Competitive Profile: International Dairy Queen, Inc., Minneapolis, Minnesota

    • Company Overview
    • IDQ Settles Franchise Dispute
    • The Blizzard Turns Sixteen
    • Blizzard of the Month Program
    • Saying Good-bye to Frozen Yogurt
    • IDQ Test Markets Sit-Down Restaurant

    Competitive Profile: Mars, Inc., McLean, Virginia (Masterfoods USA, Hackettstown, New Jersey)

    • Company Overview
    • Candies Are a Natural Ice Cream Inclusion

    Competitive Profile: National Dairy Holdings, L.P., Dallas, Texas

    • Company Overview
    • 2002 Is the Year to Get Organized
    • Marigold Foods’ Strength in the Midwest Makes it a Leading Packaged Frozen Dessert Marketer
    • Crowley Foods Markets Green’s and Hagan Frozen Desserts

    Competitive Profile: Nestlé Ice Cream Co., LLC, San Ramon, California

    • Company Overview
    • Nestlé Now Is the Sole Owner
    • Häagen-Dazs Gelato Is the First Big Launch by the Partnership
    • The History of Häagen-Dazs
    • Nestlé Buys Florida Distributor
    • Nestlé and Dreyer’s Agree to Merge Frozen Dessert Businesses
    • Merger Brings Change
    • New Products Under Nestlé Brand

    Competitive Profile: Parmalat USA,Wallington, New Jersey

    • Company Overview
    • Parmalat’s U.S. Origins
    • Broadening the Product Mix
    • Breaking World Records

    Competitive Profile: Prairie Farms Dairy, Inc., Carlinville, Illinois

    • Company Overview
    • Growth Through Various Business Deals

    Competitive Profile: Turkey Hill Dairy, Inc., Conestoga, Pennsylvania

    • Company Overview
    • Unusual Name Pays Tribute to Heritage
    • Updating the Ice Cream Container
    • Updating the Manufacturing Plant
    • Turkey Hill’s Adventurous Cow

    Competitive Profile: Unilever, London, United Kingdom(Good Humor-Breyers, Green Bay, Wisconsin, and Ben & Jerry’s Homemade Holdings, Inc., South Burlington, Vermont)

    • Company Overview
    • Good Humor-Breyers’ Beginnings
    • Good Humor-Breyers’ Distribution Channels
    • Ben & Jerry Team Up
    • The Ben & Jerry’s Acquisition
    • New Management Maintains Mission
    • Keeping Promises
    • The Scoop Shop Business
    • Chilling Out Before You Fly
    • Ben & Jerry’s Plans to Restructure

    Competitive Profile: Wells’ Dairy, Inc., LeMars, Iowa

    • Company Overview
    • State-of-the-Art Facilities
    • Building a New Ice Cream Plant
    • Co-Packing is Big Business for Wells’ Dairy

    Marketing and New Products

    • Segmenting the Market
    • Targeting Kids or Adults
    • Novelties For Kids
    • Indulgence for Adults
    • Return to Indulgence
    • Inclusions Drive Innovation
    • Many Inclusions Present Co-Branding Opportunities
    • The Baked Good Inclusion Trend
    • Limited Edition Flavors
    • Holiday Flavors
    • Hispanic Flavors
    • Italian Gelato Is in Too
    • The No-Sugar-Added Trend
    • Examples of New Product Introductions
    • Table 4-9: U.S. Packaged Ice Cream: Select New Product Introductions, 2001-2002 (10 Marketers)
    • Table 4-10: U.S. Packaged Related Frozen Desserts: Select New Product Introductions, 2001-2002 (3 Marketers)
    • Table 4-11: U.S. Frozen Novelties: Select New Product Introductions, 2001-2002 (13 Marketers)
    • Table 4-12: U.S. Foodservice Ice Cream and Related Frozen Desserts: Select New Product Introductions, 2001-2002 (6 Marketers)

    Advertising and Promotion

    • Frozen Dessert Advertising and Promotion Trends
    • Spending on Frozen Dessert Advertising
    • “Cause” Marketing Efforts
    • Ice Cream for Life
    • Other Promotions Focused on Hits and Heights
    • Häagen-Dazs Shops Test On-Line Customer Feedback.
    • TCBY Offers Schools Fundraising Opportunities
    • Maine Ice Cream Reaches U.S. Military

V. Distribution And Sales

    Distribution Overview
    • Foodservice Is Largest Distribution Channel
    • Figure 5-1: U.S. Ice Cream, Related Frozen Desserts, and Frozen Novelties: Share of Total Sales by Distribution Channel, 2001 (percent): Retail, Foodservice
    • Distribution Methods
    • Direct Delivery Advantages
    • The Cost of Face-To-Face Business
    • Dreyer’s Has Exemplary DSD System
    • Blue Bell’s Regional DSD System
    • Cutting Costs With Carts
    • Warehouse Distribution
    • Smaller Marketers Work Through Brokers
    • Electronic Data Aids in Restocking
    • Technologies For Freezer Fleets
    • Computerizing Distribution
    • Distribution Ownership
    • Gaining Distribution
    • Consolidation of Distribution

    Retail Outlets

    • Traditional Supermarkets Account for 77.6% of Retail Sales
    • Table 5-1 Share of U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Retail Sales by Outlet and Product, 2001
    • Figure 5-2: Retail Share of Sales of Packaged Ice Cream by Outlet, 2001 (percent): C-store, Drug, Supermarket, Mass Merchandisers
    • Frozen Yogurt and Sherbet/Sorbet/Water Ice Are Sold Through C-stores More Than Ice Cream
    • Figure 5-3: Retail Share of Sales of Frozen Yogurt1 by Outlet, 2001 (percent): C-store, Drug, Supermarket, Mass Merchandisers
    • Figure 5-4: Retail Share of Sales of Sherbet/Sorbet/Water Ice1 by Outlet, 2001 (percent): C-store, Drug, Supermarket, Mass Merchandisers
    • Frozen Novelties Have Most Varied Sales
    • Figure 5-5: Retail Share of Sales of Frozen Novelties by Outlet, 2001 (percent): C-store, Drug, Supermarket, Mass Merchandisers
    • Overall, Supermarkets Are Losing Share to Other Retail Outlets
    • Table 5-2: Percent of U.S. Households Shopping Various Retail Outlets, 2001 (percent)
    • Table 5-3: Percent of Wal-Mart Supercenter Channel-Shift Revenue Growth, 2001
    • Wal-Mart’s Food Business Is Predicted to Continue to Grow
    • For All Stores, Out-of-Stock Product Limits Growth
    • Slotting Allowances at Supermarkets
    • Receiving Product
    • Freezer Types
    • Merchandising Units
    • Freezer Arrangements
    • Heavily Discounted Category
    • C-store Opportunity
    • Table 5-4: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Retail Price of Selected Products (8 Marketers)
    • Private Label Pricing
    • Table 5-5: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Premium Ice Cream) (Breyer’s, Dreyer’s/Edy’s, Private Label)
    • Table 5-6: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream) (Ben & Jerry’s, Breyer’s Ice Cream Parlor, Dean’s Rewards, Häagen-Dazs, Private Label)
    • Table 5-7: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Sundae Cone Novelties) (Klondike Big Bear Cone, Nestlé Drumstick, Private Label)
    • Table 5-8: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Vanilla Ice Cream Sandwich Novelties) (Blue Bunny, Dean’s, Kemps, Private Label)
    • Table 5-9: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Ice Cream Bar Novelties) (Dean’s, Eskimo Pie, Kemps, Private Label)
    • Table 5-10: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Superpremium Ice Cream Bar Novelties) (Dean’s Rewards, Dove, Häagen-Dazs, Private Label)
    • Table 5-11: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Private Label vs. Branded (Comparative Retail Price of Water Ice Stick Bar Novelties) (Popsicle, Private Label)

    Alternative Distribution Outlets

    • The Increasingly Popular Warehouse Club Store
    • Membership Benefits
    • Multi-Packs and Family-Size Products
    • Table 5-12: U.S. Packaged Ice Cream, Packaged Related Frozen Desserts, and Frozen Novelties: Suggested Club-Store Prices of Selected Products (6 Products)
    • Internet Sales
    • Home Delivery

    Foodservice Outlets

    • Overview
    • Scoop Shops and Quick-Service Restaurants Are the Most Common Foodservice Frozen Dessert Outlets
    • At Restaurants, Ice Cream Is the Dessert
    • Kiosks Make Frozen Desserts Available Anywhere
    • Mobile Vending Includes Pushcarts and Trucks
    • Fast-Food Outlets
    • Vending Improves Availability
    • Ice Cream Vending Background
    • Modern Frozen Novelty Vending Machines
    • Increasing Vending Profits

VI. The Consumer

    Consumer Attitudes
    • Consumers Economize on Food Spending
    • Report Segments Supermarket Shopper
      • Economizers
      • Carefree Spenders
      • Time Challenged

    • Looking for Comfort in the Freezer
    • The Return to Indulgence
    • Older Consumers Are More Concerned with Fat and Calories
    • Chocolate’s Many Forms Are Tops with Consumers
    • Consumers Want to Have Choices
    • Consumers Are Very Brand Loyal at the Supermarket, but Not with C-Store Impulse Purchases
    • Opportunities with the Hispanic Consumer

    Consumer Use and Demographics

    • Eating Occasions
    • Usually as a Snack or Dessert
    • Low-Fat Ice Cream Snack Improves Kid’s Diets
    • U.S. Per Capita Production
    • Table 6-1: Total and Per Capita Production of Frozen Desserts, 1920-2000 (gallons, quarts)
    • Simmons Consumer Survey
    • Simmons Data on Frozen Desserts
    • Table 6-2: Percent of Consumers Who Use Ice Cream, Related Frozen Desserts, and Frozen Novelties: by Product Type and Brand, October 2000-September 2001 (U.S. Adults) (17 Products)
    • Regional Brands Often Perform Like National Brands in Strong Markets
    • Table 6-3: Percent of Consumers Who Use Ice Cream and Sherbet: by Brand and Region, October 2000-September 2001 (U.S. Adults): National, Midwest, Northeast, South, West
    • Purchasers of Ice Cream
    • Table 6-4: Demographic Characteristics Favoring Purchase of Ice Cream: Full-Fat/Regular Ice Cream vs. Fat-Free/Low-Fat Ice Cream October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Frozen Yogurt Is a Female Product
    • The Varied Sherbet Purchasers
    • Table 6-5: Demographic Characteristics Favoring Purchase of Related Frozen Desserts: Frozen Yogurt vs. Sherbet October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Frozen Novelties Are for Homes with Kids
    • Table 6-6: Demographic Characteristics Favoring Purchase of Frozen Novelties October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • The Power of a National Brand
    • Table 6-7: Demographic Characteristics Favoring Purchase of Ice Cream: National Branded Ice Cream vs. Store Branded/Private Label Ice Cream October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Purchasers of Superpremium Ice Cream
    • Table 6-8: Demographic Characteristics Favoring Purchase of Superpremium Branded Ice Cream: Ben & Jerry's Ice Cream vs. Häagen-Dazs Ice Cream October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Foodservice Frozen Dessert Purchasers Are Varied
    • Table 6-9: Demographic Characteristics Favoring Purchase of Foodservice Frozen Desserts by Brand October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Ice Cream Bars Are Favored by the More Mature Consumer
    • Table 6-10: Demographic Characteristics Favoring Purchase of Frozen Novelties (Ice Cream Bars) by Brand October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)
    • Other Frozen Novelties Are Favored in Regions of Their Origin
    • Table 6-11: Demographic Characteristics Favoring Purchase of Frozen Novelties (Fruit Bars and Cones) by Brand October 2000-September 2001 (U.S. Adults) (Age, Gender, Race, Education, Employment, Occupation, Marital Status, Region, Household Income, Household Size, Children in Household)

Appendix I: Examples Of Consumer And Trade Advertising And Promotions

Appendix II: Addresses Of Selected Marketers