Ice Cream and Frozen Desserts in the U.S., 9th Edition

Jan 24, 2017
216 Pages - Pub ID: LA15042983
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ICE CREAM AND FROZEN DESSERTS IN THE U.S., 9TH EDITION



Ice cream and frozen novelties are among the top ten food categories in supermarkets. The shops that specialize in ice cream and frozen dairy products are a thriving part of the U.S. and global foodservice industry. Although growth is relatively slow for the very mature U.S. ice cream industry which has over an 85% household penetration, a lot is happening in terms of new product trends and corporate development. Packaged Facts' report, Ice Cream and Frozen Desserts in the U.S., 9th Edition explores the emerging ice cream industry trends that are freezing traditional market conceptions of frozen dairy products. 

The forces currently shaping the ice cream industry will, for the most part, continue to be the same ones that will determine its direction through the next several years. These include the introduction of products that fit in with the trend to ‘free-from’ products in the food and beverage industry in general; increases in gelato, frozen custard, and superpremium ice cream introductions and sales; reduces sales of packaged frozen yogurts; and more variations on already popular flavors. In addition, the U.S. ice cream industry will continue to see new packaged ice cream and frozen dessert products emerging that feature successful local or regional foodservice brands.

While ice cream industry trends have clearly demonstrated that ice cream and frozen desserts usage rates have seen some decline over the last several years in terms of the percentage of total households using them, one ice cream market segment showing a definitive increase has been that of non-dairy frozen desserts. These non-dairy frozen desserts include plant-based ice cream products that use milk from coconuts, almonds, cashews, bananas, avocados, etc., as alternatives to dairy milk. Of course, there have been soy and rice-based frozen desserts on the market for years. But just as in the fluid milk market, these have lost ground to the newer arrivals.

Packaged Facts’ new report Ice Cream and Frozen Desserts in the U.S., 9th Edition covers the efforts of marketers that range from global food giants like Unilever and Nestlé to the newest start-ups. The report projects that total sales of ice cream,, other frozen desserts, and frozen novelties, including both retail and foodservice, will increase from close to $28 billion in 2016 to over $29 billion in 2020, a compound annual growth rate (CAGR) of 1.3%.

Scope and Methodology



Ice Cream and Frozen Desserts in the U.S., 9th Edition covers such topics as how marketers are responding to evolving consumer likes and dislikes, health concerns, foodservice consumption patterns, marketing and promotional activities, and other areas relevant to this always popular food category.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month, as well as earlier studies.
  • Packaged Facts National Consumer Survey, conducted in November 2016 with a sample size of 2,000 U.S. adults age 18+, with comparisons to previous surveys.
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.
Chapter 1 Executive Summary
Scope of This Report
Excluded Products
Methodology
The Products
The Market
Table 1-1 U.S. Sales of Ice Cream and Other Frozen Desserts, 2012-2016(in millions of dollars)
Table 1-2 Projected U.S. Sales of Ice Cream and Frozen Desserts Through All Channels, 2015-2020 (in millions of dollars)
Table 1-3 Usage Rates of Frozen Desserts: By Type, 2012-2016 (percent of U.S. households)
Table 1-4 Usage Rates of Ice Cream, Sherbet, and Sorbet: By Type, 2012-2016(percent of ice cream/sherbet households)
The Competitive Environment
Figure 1-1 Overall Retail Ice Cream and Frozen Dessert Market Shares, 2016
Figure 1-2 Packaged Ice Cream and Frozen Desserts Market Shares, 2016
Figure 1-3 Frozen Novelties Market Shares, 2016
The Marketplace
Table 1-5 Ice Cream’s Place Among Billion-Dollar Supermarket Categories
New Product Trends
The Consumer
Figure 1-4 Household Eating Patterns for Ice Cream: Home vs. Away From Home,2016 (percent of U.S. adult ice cream consumers)
Table 1-6 Household Usage of Frozen Desserts: By Type, 2016 (percent of U.S. households)
Chapter 2 The Products
Key Points
Product Breakouts
Product Types
Product Categories
Product Classifications
All Natural Definition in the Works
Illustration 2-1 Breyers “All Natural” Chocolate “Real” Ice Cream
Code of Federal Regulation Provides Legal Descriptions
Table 2-1 Frozen Dessert Product Definitions
Quality Grades
Components Affecting Quality Classifications
Fat Content
Overrun
Flavors
Sweeteners
Fillers
Mouthfeel
Mix-Ins
Quality Classifications
Economy
Illustration 2-2 Economy Brand Ice Cream in Pail
Regular
Illustration 2-3 Regular Brand Ice Cream
Premium
Illustration 2-4 Premium Brand Ice Cream
Superpremium
Illustration 2-5 Superpremium Brand Ice Cream
Table 2-2 Ice Cream Quality Classification Characteristics
Packaged vs. Bulk
Hard-Frozen vs. Soft-Serve
Multi-Serve versus Single-Serve
Types of Milk
Packages Point Up Quality Distinctions
Illustration 2-6 Changing Image of Premium Containers: Brio Ice Cream: Before
Illustration 2-7 Changing Image of Premium Containers: Brio Ice Cream: After
Free-From Labeling
Illustration 2-8 So Delicious Gluten-Free Soy-Free Coconut Milk Non-Dairy Frozen
Dessert
Chapter 3 The Market
Key Points
Market Size and Growth
Overall Sales Estimated at $28 billion for 2016
Table 3-1 U.S. Sales of Ice Cream and Other Frozen Desserts, 2012-2016(in millions of dollars)
Table 3-2 Retail Ice Cream and Other Frozen Dessert Sales 2015-2016
Table 3-3 IRI Tracked Ice Cream and Frozen Dessert Sales, 2015-2016
Total Ice Cream and Frozen Dessert Sales Will Near $30 Billion by 2020
Table 3-4 Projected U.S. Sales of Ice Cream and Frozen Desserts Through All Channels, 2015-2020 (in millions of dollars)
Market Dynamics
Identifying the Market Category
Illustration 3-1 Perry’s Ice Cream Flavor Match Guide
Ice Cream in the ‘Free-From’ Zone
Free-From Defined
“Free-From” Is Global
Related Issues
Fair Trade
Illustration 3-2 365 Everyday Value Fair Trade Coffee Ice Cream
Cage-Free Eggs
Illustration 3-3 Ben & Jerry’s Cage-Free Eggs Label Note
Glycemic Index
Illustration 3-4 Graeter’s Low Glycemic Ice Cream
Free-From Frozen Desserts
Arctic Zero
Illustration 3-5 Arctic Zero Chocolate Peanut Butter Pint Lid
Wink
Illustration 3-6 Wink Package Free-From List
Protein Plus
Illustration 3-7 IceNLean Protein Ice Cream
Fiber’s Day Is Coming
Illustration 3-8 Fiber One Ice Cream
Variations on a Theme
Illustration 3-9 Ben & Jerry’s Chocolate Cherry Garcia
Gelato Spreads Out
Illustration 3-10 Popular Gelati
Superpremium on a Roll
Table 3-5 Superpremium Versus All Ice Cream
Table 3-6 Level of Agreement with the Statement: “I usually buy superpremium(rather than regular) ice cream,” 2016 (percent of U.S. adults)
Figure 3-1 Superpremium Share of All Ice Cream and Frozen Desserts, 2015
Figure 3-2 Superpremium Share of All Packaged Ice Cream, 2015
Figure 3-3 Superpremium Share of All Ice Cream and Frozen Desserts, 2016
Figure 3-4 Superpremium Share of All Packaged Ice Cream, 2016
Sea Salt, Sea Salt Everywhere
Illustration 3-11 Various Brands of Sea Salt Flavor Ice Cream
Shops Continue to Source Retail Products
Beachy Cream
Illustration 3-14 Beachy Cream Vintage Logo
Salt & Straw
Illustration 3-15 Salt & Straw Seasonal Pint Club
Marianne’s
Illustration 3-16 Marianne’s Santa Cruz Macapuno Coconut Ice Cream
Frozen Yogurt’s Decline
Illustration 3-17 Kemp’s Vanilla Fat-Free No Sugar Added Frozen Yogurt
Illustration 3-18 Halo Top Lemon Cake Light Ice Cream
Rise of the Frozen Plant-Based Milk Desserts
Dairy Industry Objections to Use of Milk for Non-Dairy
Illustration 3-19 Various Brands of Plant-Based Milk Frozen Desserts
Ice Cream as Nostalgia and Comfort Food
Brothers Bon Bons
Illustration 3-20 Brothers International Desserts Classic Bon Bons
Nestlé Ties With Hostess
Illustration 3-21 Nestlé/Hostess Snack Cakes Ice Cream
Tillamook Waffle Cone Cookie Ice Cream Sandwiches
Illustration 3-22 Waffle Cone Cookie Ice Cream Sandwiches
Comfort Food/Nostalgia Flavors
Illustration 3-23 Various Brands of Birthday Cake Flavor Ice Cream
Illustration 3-24 Various Brands of Peanut Butter and Jelly Flavor Ice Cream
Illustration 3-25 Various Brands of Cheesecake Flavor Ice Cream
Custard Coming On
Illustration 3-26 Dreyer’s/Edy’s Peanut Butter Pie Frozen Custard
Illustration 3-27 Kemp’s Frozen Custard
Illustration 3-28 Honeychild’s Sweet Creams Frozen Custard
Illustration 3-30 Yeti Frozen Custard
Illustration 3-29 Michael’s Frozen Custard
Illustration 3-31 Old School Frozen Custard
Gilles Shop Versus Retail Sales
Illustration 3-32 Gilles Frozen Custard
Illustration 3-33 Walgreen’s Frozen Custard
International and Ethnic Influences
Illustration 3-34 Mikawaya MyMo Mochi Ice Cream
Illustration 3-35 Thai Rolled Ice Cream
Illustration 3-36 Taiwanese Shaved Snow
Illustration 3-37 Filipino Ube Ice Cream
Hispanic Population Momentum
Table 3-6 Distribution of the Projected Population by Hispanic Origin and Race for
the United States, Number in Thousands and Percent: 2015 to 2060
Table 3-7 Percentage Increase in Sales of Selected Hispanic Frozen Novelties
Brands, 2015-2016
Ice Cream and Frozen Desserts Usage
Table 3-8 Usage Rates of Frozen Desserts: By Type, 2012-2016 (percent of U.S.households)
Table 3-9 Usage Rates of Ice Cream, Sherbet, and Sorbet: By Type, 2012-2016(percent of ice cream/sherbet households)
Table 3-10 Ice Cream/Sherbet Eaten in Last 30 Days: By Number of Quarts,2012-2016 (percent of ice cream/sherbet households)
Table 3-11 Usage Rates of Frozen Yogurt: By Type, 2012-2016 (percent of frozen yogurt households)
Increase in Away From Home Consumption
Table 3-12 Household Eating Patterns for Ice Cream: Home vs. Away From Home,2014 vs. 2016 (percent of U.S. adult ice cream consumers) Media, Advertising, and Promotion
All Channels Used for Promoting Frozen Desserts
Breyers Broadcasts New Gelato
Illustration 3-38 Breyers Gelato Indulgence TV Spot
Sports Promotion: Pierre’s World Series Effort
Illustration 3-39 Pierre’s World Series Promotion
Cross Category Promotion: Ben & Jerry’s
Illustration 3-40 Ben & Jerry’s Partnering With New Belgium Brewing
Chapter 4 Competitive Environment
Key Points
Competitive Overview
From Start-Ups To Regional Favorites To Global Industry Leaders
Figure 4-1 Overall Retail Ice Cream and Frozen Dessert Market Shares
Key Developments
Unilever’s Talenti Acquisition
Nestlé’s Partnership with R&R
Wells New Look
Illustration 4-1 Blue Bunny Old Packaging
Illustration 4-2 Blue Bunny New Logo and Packaging
Dean Adds Friendly’s
Dreyer’s and Kemp’s Embrace Frozen Custard
Blue Bell’s Listeria Woes
Frozen Yogurt Vs. Plant-Based Frozen Desserts for The Healthy Crown
Category Participation
Table 4-1 Category Participation of Selected Brands
Packaged Ice Cream and Frozen Desserts Shares
Figure 4-2 Packaged Ice Cream and Frozen Desserts Market Shares
Ice Cream Shares
Figure 4-3 Packaged Ice Cream Market Shares
Ice Milk Shares
Figure 4-4 Packaged Ice Milk Market Shares
Sherbet/Sorbet/Water Ice Shares
Figure 4-5 Packaged Sherbet/Sorbet/Water Ice Market Shares
Frozen Yogurt/Non-Dairy Frozen Desserts Shares
Figure 4-6 Packaged Frozen Yogurt/Non-Dairy Frozen Desserts Market Shares
All Frozen Novelties Shares
Figure 4-7 All Frozen Novelties Market Shares
Frozen Novelties Shares
Figure 4-8 Frozen Novelties Market Shares
Ice Cream/Ice Milk Desserts Shares
Figure 4-9 Ice Cream/Ice Milk Desserts Market Shares
Ice Pops Shares
Figure 4-10 Ice Pops Market Shares
Marketer Profiles
Arctic Zero
Baskin-Robbins
Blue Bell Creameries
Dannon
Dean Foods
Friendly’s
Land-O-Sun
Mayfield
Oak Farms
Purity Dairies
Eden Creamery
Graeter’s
H.P. Hood
Hiland Dairy Foods
Hudsonville Creamery
Kemps
Nestlé/Dreyers
Dreyers/Edy’s
Häagen-Dazs
Nestlé
Perry’s
Prairie Farms
Smith Foods
Tillamook County Creamery
Turkey Hill Dairy
Umpqua Dairy Products
Unilever
Breyers
Good Humor
Ben & Jerry’s
Talenti
United Dairy Farmers
Velvet Ice Cream
Wells Enterprises
WhiteWave Foods
Yasso
Demographics of Selected Leading Brands
Ice Cream/Sherbet Brand Demographics
Table 4-2a Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Sex, Age, and Race, 2016 (index of U.S. households)
Table 4-2b Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Education, Children in Household, and Income, 2016(index of U.S. households)
Table 4-2c Demographic Indicators for Use of Selected Leading Brands of Ice Cream/Sherbet: By Region, 2016 (index of U.S. households)
Frozen Yogurt Brand Demographics
Table 4-3a Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Sex, Race, Age, and Education, 2016 (index of U.S. households)
Table 4-3b Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Children in the Household and Income, 2016 (index of U.S.households)
Table 4-3c Demographic Indicators for Use of Selected Leading Brands of Frozen Yogurt: By Region, 2016 (index of U.S. households)
Frozen Novelties Brand Demographics
Table 4-4a Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Sex, Race, Age, and Education, 2016 (index of U.S.households)
Table 4-4b Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Children in Household and Income, 2016(index of U.S. households)
Table 4-4c Demographic Indicators for Use of Selected Leading Brands of Frozen Novelties: By Region, 2016 (index of U.S. households)
Chapter 5 The Marketplace
Key Points
Retail
Ice Cream in the Supermarket
Table 5-1 Ice Cream’s Place Among Billion Dollar Supermarket Categories
Brand Loyalty Notching Up
Table 5-2 Number of Different Brands of Ice Cream Purchased, 2014 vs. 2016(percent of U.S. adults who personally buy ice cream in stores to take home)
Role of Private Label
Figure 5-1 Level of Agreement with the Statement: “Store Brand Ice Cream Is as Good Quality as Name Brand Ice Cream,” 2016 (percent of U.S. adults)
Table 5-3 Level of Agreement with the Statement:“Store Brand Ice Cream Is as Good Quality as Name Brand Ice Cream,” 2014 vs. 2016 (percent of U.S.adults)
Table 5-4 Private Label vs. Branded Ice Creams and Frozen Desserts
Table 5-5 Brands of Ice Cream/Sherbet Used Most Often, 2016 (percent of ice cream/sherbet households)
Table 5-6 Demographic Indicators for Use of Store Brand Ice Cream/Sherbet,2016 (percent and index of U.S. households)
Table 5-7 Brands of Frozen Yogurt Eaten Most Often, 2016 (percent of frozen yogurt households)
Table 5-8 Demographic Indicators for Use of Store Brand Frozen Yogurt, 2016(percent and index of U.S. households)
Table 5-9 Brands of Frozen Novelties Used Most Often, 2016 (percent of frozen novelties households)
Table 5-10 Frozen Novelties Brand Summary, 2016 (percent of frozen novelties households)
Table 5-11 Demographic Indicators for Use of Store Brand Frozen Novelties,2016 (percent and index of U.S. households)
Expanding Distribution Among Retail Outlets
Illustration 5-1 Blue Bunny Original Bomb Pop Package for Supermarkets
Ice Cream-Focused Grocery Store Chains
Braum’s
Illustration 5-2 Braum’s Ice Cream and Dairy Store Sign
Dari Mart
Illustration 5-3 Dari Mart Lochmead Farms Cookies ‘N Cream Ice Cream Label
Stewart’s Shops
Illustration 5-4 Stewart’s Shops Gelato Ad
Turkey Hill Minute Marts
United Dairy Farmers
Illustration 5-5 United Dairy Farmers UDF and Homemade Ice Creams
Foodservice
Health and Wellness on the Menu
Table 5-12 U.S. Menu Incidence for Selected Health and Wellness Terms,2006-2016
Shops New and Old Look to Differentiate Themselves
Tipping Cow Offers Purity
Illustration 5-6 Tipping Cow Ice Cream
Orange Leaf Delivers by Drone
Illustration 5-7 Orange Leaf Drone First Delivery
Menu Penetration
Ice Cream on Nearly Half of Foodservice Menus
Figure 5-2 Ice Cream Menu Penetration by Restaurant Type, 2016
Western U.S. Best for Ice Cream Menu Penetration
Figure 5-3 Ice Cream Menu Penetration by Region, 2016
Ice Cream Menu Penetration Highest Among Independent Restaurants
Figure 5-4 Ice Cream Menu Penetration by Unit Counts, 2016
Figure 5-5 Frozen Yogurt Menu Penetration by Unit Counts, 2016
Ice Cream Has Strong Presence on Many Different Cuisine Menus
Figure 5-6 Ice Cream Menu Penetration by Cuisine Type, 2016
Price Per Serving
Fine Dining Has Highest Price Per Serving
Figure 5-7 Ice Cream Price Per Serving by Restaurant Type, 2016
Figure 5-8 Frozen Yogurt Price Per Serving by Restaurant Type, 2016
Figure 5-9 Ice Cream Price Per Serving by Region, 2016
Independents Charge Most for Ice Cream
Figure 5-10 Ice Cream Price Per Serving by Unit Counts, 2016
Figure 5-11 Frozen Yogurt Price Per Serving by Unit Counts, 2016
Price for Ice Cream Cones Triples Over Last Decade
Figure 5-12 Average Foodservice Ice Cream Cone Price, 2005-2016
Multitude of Chains Share Market
Table 5-13 Unit Shares of Leading Ice Cream and Other Frozen Dessert Shops
Average Unit Volumes
Table 5-14 Estimated U.S. Foodservice Sales of Leading Ice Cream and Other
Frozen Dessert Chains
Foodservice Snapshots
Abbott’s Frozen Custard
Andy’s Frozen Custard
Baskin-Robbins
Ben & Jerry’s
Bruster’s
Byrne Dairy
Carvel
Cold Stone Creamery
Culver’s
Dairy Queen
Emack & Bolio’s
Fosters Freeze
Freddy’s Frozen Custard
Freshens
Friendly’s
Froyo World
Golden Spoon
Good Times Burgers and Frozen Custard
Graeter’s
Häagen-Dazs
Handel’s Homemade Ice Cream
Happy Joe’s Pizza & Ice Cream
Jeni’s Splendid Ice Creams
MaggieMoo’s
Marble Slab Creamery
Menchie’s
Peachwave Frozen Yogurt
Pinkberry
Ralph’s Italian Ices and Ice Cream
Red Mango
Rita’s Italian Ice
Ritter’s Frozen Custard
Shake Shack
Shake’s Frozen Custard
Sub Zero
Sweet Frog
Tastee-Freez
Tasti D-Lite
TCBY
The Meadows Original Frozen Custard
Tutti Frutti Frozen Yogurt
U-Swirl Frozen Yogurt
Uncle Louie G
Yobe Frozen Yogurt
YoFresh Yogurt Café
Yogen Fruz
Yogli Mogli
Yogurt City
Yogurt Mountain
Yogurtland
Many Reasons for Foodservice Promotions
Community Support Promotion: Red Mango
Illustration 5-8 Red Mango Store for Veterans’ Training Program
Social Media Promotion: Marble Slab Creamery
Illustration 5-9 Marble Slab Offers Candy Crush
Telecommunications Promotion: Baskin-Robbins
Illustration 5-10 Baskin-Robbins Mobile App Promotion
Seasonal Promotions: Cold Stone Creamery
Illustration 5-11 Cold Stone Creamery Fall 2016 Flavors
Chapter 6 Product Development and Marketing Trends
Key Points
New Product Trends
Theme: Nostalgia and Comfort Foods
Illustration 6-1 Yasso Cinnamon Bun Frozen Greek Yogurt Bars
Illustration 6-2 Arctic Zero Banana Pudding Fit Frozen Desserts
Illustration 6-3 Cold Stone Creamery Handmade Batter Creations
Illustration 6-4 Ben & Jerry’s Brownie Batter Core Ice Cream
Flavor Inspiration: Alcoholic Beverages
Illustration 6-5 Tipsy Scoop Flavor Sample
Illustration 6-6 BuzzBar Bourbon St. Chocolate Liter, Pint, and Bar
Alcohol Infused Ice Cream Under Scrutiny
Ingredients: Simpler, Cleaner, Nutrient-Dense
Beyond Better for You
Free-From
Fewer Ingredients
Table 6-1 Selected New Frozen Dessert Products with Functional Benefits
Illustration 6-7 Halo Top: “A Serving Size Is A Pint”
Illustration 6-8 Dreyer’s Slow Churned Simple Recipes
Mix-Ins and Mash-Ups
Ice Cream and Cake
Ice Cream and Cookies
Sugar and Spice
Up Next: Bacon Chocolate Ice Cream
Snacking and Portion Control
Illustration 6-9 Breyers Snack Cups
Representative New Frozen Dessert Products
Table 6-2 Selected New Packaged Frozen Dessert Products
Illustration 6-10 Yuengling’s Cinnamon Churro Ice Cream
Illustration 6-12 Arctic Zero Snickerdoodle Dandy Frozen Dessert
Illustration 6-11 Häagen-Dazs Toasted Sesame Brittle Ice Cream
Illustration 6-13 Tillamook Oregon Marionberry Cheesecake Frozen Custard
Illustration 6-14 Tillamook Chocolate Covered Strawberry Farmstyle Gelato
Illustration 6-15 Turkey Hill Caramel Cookie Gelato Swirls
Table 6-3 Selected New Frozen Novelty Products
Illustration 6-16 Natural Choice Organic Fruit Bars
Illustration 6-17 Yasso Frozen Greek Yogurt Candy Bars
Illustration 6-18 Magnum Double Raspberry
Illustration 6-19 Almond Dream Peppermint Non-Dairy Frozen Dessert Bites
Illustration 6-20 North Star Lactose-Free Ice Cream Bars
Illustration 6-21 Coconut Lime GoodPop
Illustration 6-22 Whole Fruit Organic Juice Tubes
Illustration 6-23 M&M’S Ice Cream Bars
Illustration 6-24 Banana Cinnamon & Cream JonnyPops
Table 6-4 Selected New Limited-Edition Frozen Dessert Products: Seasonal and
Cause-Related
Illustration 6-25 Blue Bunny Coco Mango Ice Cream
Illustration 6-26 Tillamook Pumpkin Cookie Butter; White Chocolate Peppermint
Bark Ice Cream
Illustration 6-27 Perry’s Pumpkin Spice Latte Ice Cream
Illustration 6-28 Friendly’s Crayola Color Me Ice Cream Sundae Cup
Illustration 6-29 Blue Bell Camo ‘n Cream Ice Cream
Illustration 6-30 Umpqua Huckleberry Cheesecake Ice Cream
Chapter 7 The Consumer
Key Points
Methodology
Packaged Facts Consumer Survey Findings
Almost Everyone Eats Ice Cream . . . Sometimes
Table 7-1 Agreement With the Statement: “I Personally Buy Ice Cream in Stores to Take Home,” 2014 vs. 2016 (percent of U.S. adult ice cream consumers)
Figure 7-1 Household Eating Patterns for Ice Cream Across the Calendar Year,2016 “Which of the following best describes you and your household’s eating patterns for ice cream across the calendar year?” (percent of U.S. adult ice cream consumers)
Night Time Is the Right Time for Ice Cream
Figure 7-2 Household Eating Patterns for Ice Cream by Daypart, 2016
“Which of the following best describe you and your household’s eating patterns for ice cream throughout the day?” (percent of U.S. adult ice cream consumers)
Table 7-2 Eating Patterns for Ice Cream: Meal Occasions or Throughout the Day,2014 vs. 2016 (percent of U.S. adult ice cream consumers)
At Home Purchasing Patterns Shift, Too
Figure 7-3 Frequency of Ice Cream Purchases Across the Calendar Year, 2016(percent of U.S. adults who personally buy ice cream in stores to take home)
Table 7-3 Frequency of Ice Cream Purchases Across the Calendar Year, 2014 vs.2016 (percent of U.S. adults who personally buy ice cream in stores to take home)
Figure 7-4 Household Eating Patterns for Ice Cream: Home vs. Away From Home,2016 (percent of U.S. adult ice cream consumers)
More Variety in Away From Home Frozen Dessert Consumption
Figure 7-5 Type of Frozen Dessert Product Purchased and Consumed At Home in Previous Three Month Period, 2016 (percent of U.S. adults)
Figure 7-6 Type of Frozen Dessert Product Purchased and Consumed Away
From Home in Previous Three Month Period, 2016 (percent of U.S. adults)
Brand Loyalty, Bargains, and Experiments
Figure 7-7 Number of Different Brands of Ice Cream Purchased, 2016 (percent of U.S. adults who personally buy ice cream in stores to take home)
Figure 7-8 Level of Agreement with the Statement: “I usually look for ice cream brands on sale,” 2016 (percent of U.S. adults)
Figure 7-9 Level of Agreement with the Statement: “I often try new and novelty ice cream flavors,” 2016 (percent of U.S. adults)
Figure 7-10 Level of Agreement with the Statement: “I usually buy natural or organic ice cream,” 2016 (percent of U.S. adults)
Nine in 10 Households Consume Ice Cream; Half Buy Frozen Novelties
Table 7-4 Household Usage of Frozen Desserts: By Type, 2016 (percent of U.S.households)
The Ice Cream/Sherbet Consumer
One-Fourth Eat More Than One Quart Per Week
Table 7-5 Ice Cream/Sherbet Eaten in Last 30 Days: By Number of Quarts,2012-2016 (percent of ice cream/sherbet households)
Figure 7-11 Ice Cream/Sherbet Eaten in Last 30 Days: By Number of Quarts,2016 (percent of ice cream/sherbet households)
Millennials, Nonwhites, Households with Kids Use Greater Quantities
Table 7-6 Demographic Indicators for Use of Ice Cream and Sherbet: By Number of Quarts Eaten Last 30 Days, 2016 (index of U.S. households)
Regular Ice Cream Used at Over Three Times the Rate of Sherbet
Table 7-7 Types of Ice Cream/Sherbet Used Most Often, 2016 (percent of ice cream/sherbet households) Age, Race, Presence of Children Are Powerful Indicators for Types of
Ice Cream Consumed
Table 7-8 Demographic Indicators for Use of Ice Cream/Sherbet: By Type Used Most Often, 2016 (index of U.S. households)
The Frozen Novelties Consumer
Presence of Children a Reliable Predictor of Frozen Novelties Use
Table 7-9 Demographic Indicators for Use of Frozen Novelties, 2016 (percent and index of U.S. households)
Psychographics Reveal a Busy Yet Engaged Consumer
Table 7-10 Food Attitudes/Opinions: Users of Frozen Novelties, 2016(percent and index of U.S. households)
Table 7-11 Shopping Attitudes/Behaviors: Users of Frozen Novelties, 2016(percent and index of U.S. households)
The Frozen Yogurt Consumer
Non-whites Considerably More Likely to Consume Frozen Yogurt
Table 7-12 Demographic Indicators for Consumption of Store-Bought Frozen Yogurt, 2016 (percent and index of U.S. adults) Half of Frozen Yogurt Consumers Use Full-Fat Types Most Often
Table 7-13 Types of Frozen Yogurt Used Most Often, 2016 (percent of frozen yogurt consumers)
Age, Presence of Children Among the Predictors of Frozen Yogurt Usage by Type
Table 7-14 Demographic Indicators for Consumption of Frozen Yogurt: By Type Used Most Often, 2016 (index of U.S. adults)
Frozen Yogurt Users Are Both Mindful and Adventurous Consumers
Table 7-15 Health Attitudes: Frozen Yogurt Consumers, 2016 (percent and index of U.S. adults)
Table 7-16 Food Attitudes/Opinions: Frozen Yogurt Consumers, 2016(percent and index of U.S. adults)
Table 7-17 Shopping Attitudes/Behaviors: Frozen Yogurt Consumers, 2016(percent and index of U.S. adults)

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