The U.S. market for household cleaning products cleaned up post-2001. The market bounced back from a slowdown and grew an estimated 10% in 2004, to $7.1 billion. Packaged Facts estimates the U.S. market for household cleaning products continued to grow, but at a slower pace to $7.3 billion in 2007.
Packaged Facts forecasts the U.S. market for household cleaning products to grow at a CAGR of two percent through 2012 to reach $8.1 billion. A possible pullback in consumer spending will likely keep growth low overall in 2008 and may last into 2009.
Packaged Facts sees several factors affecting growth and offering opportunities for those nimble enough to take advantage. The sweet spot for accelerated growth and highly profitable sales may be higher-end, eco-friendly products targeted at consumers desire for ease-of-use and convenience. Packaged Facts expects more consumers to make cleaning a lifestyle choice rather than simply a sanitary chore; accelerated growth of two-person households causing increased spend on household cleaning; and consumer interest in the new wave of private label products will also be significant drivers going forward:
This report presents a detailed performance analysis of the U.S. household cleaning products market. The report outlines key issues and trends affecting the overall market and analyzes the different product categories. The report also identifies major players and brands and analyzes their performance in terms of sales and market share. Market size data are provided for 2003-2007 and projections for the period 2008-2012 are also provided.
For the purpose of this report, the household cleaning products market has been defined as comprising six broad categories:
For the mass market, Packaged Facts estimated sales and market share primarily based on data from IRI. The consumer demographics analysis was developed using data from the Simmons Market Research Bureau (New York, NY) fall 2007 consumer survey. Information on new product introductions was derived from reports in the trade press and through Productscan Online, a Datamonitor service.
Related Reports:Green Household Cleaning and Laundry Products in the U.S., 3rd Edition
Mar 13, 2015 - LA5393650 - $2,995.00
Green Cleaning Products in the U.S.
Aug 31, 2012 - LA4869908 - $2,400.00
The Latino Household Products Shopper
Sep 1, 2011 - LA6497882 - $2,800.00
Green Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents and Household Cleaners
Jun 1, 2010 - LA2554249 - $2,395.00
Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition
Oct 1, 2009 - LA1939948 - $3,080.00
Consumers and Sustainability: Personal Care
Sep 1, 2009 - LA2108842 - $956.00
Consumers and Sustainability: Household Cleaners
Sep 1, 2009 - LA2108846 - $956.00
Consumers and Sustainability: Food and Beverage, Personal Care, Household Cleaners, and OTC Medications and Supplements
Sep 1, 2009 - LA2108853 - $2,800.00
Home Fragrance Products in the U.S.: Air Fresheners, Candles and Specialty Products, 6th Edition
Apr 1, 2008 - LA1600725 - $3,300.00
Caring for Baby: The U.S. Market for Diapers, Bottles, Wipes and More, 3rd Edition
Mar 1, 2008 - LA1601059 - $3,300.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchU.S. Pet Market Outlook, 2015-2016 Private Label Credit Cards in the U.S., 9th Edition Lawn and Garden Equipment in the U.S., 11th Edition Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 3rd Edition Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing Pet Food in the U.S., 11th Edition