The U.S. Market for Household Cleaning Products

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Published Jul 1, 2005 | 216 Pages | Pub ID: LA1079259

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The U.S. Market for Household Cleaning Products

The U.S. household cleaning products industry has struggled since 2000. Mass-market sales, which stood at $4155.1 million in 2000, tapered to $3971.4 million in 2004. Much of the blame for this can be placed squarely on changing consumers cleaning habits, erring on the side of messy and inconsistent. New cleaning products on the market fit faster-paced lifestyles and are changing household demographics.

Packaged Facts' report, The U.S. Market for Household Cleaning Products, explores why activities such as window cleaning have taken a backseat to easier or more necessary cleaning activities, causing mixed results in the market and how this will affect the marketplace in the future. This report looks at the cleaning product categories (treated wipes, floor cleaners, air fresheners and toilet bowl cleaners) that fared well in 2004, and those (dishwashing products, furniture cleaners, and glass cleaners) that have faltered, fueling an overall negative market result.

While the household cleaning products industry is in desperate need of an infusion, cleaning products marketers and manufacturers should not despair. New cleaning products on the market attest to the fact that while consumers in the cleaning products market are unlikely to revert back to old cleaning behaviors, they are willing to try new product innovations, especially those that are adapted to meet their new cleaning needs.

Report Methodology

The information in The U.S. Market for Household Cleaning Products is based on both primary and secondary research. Primary research involved an examination of the retail milieu, discussions with marketing, public relations and industry analysts within the household cleaning products market and consultants to the cleaning products industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures primarily from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at key segments of the household cleaning products category, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of household cleaning products. It provides up-to-date competitive profiles of marketers of household cleaning products and brands and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the household cleaning products industry.

Household Cleaning Products Industry Segmentation

The U.S. Market for Household Cleaning Products makes important predictions and recommendations regarding the future of the household cleaning products industry, and pinpoints ways current and prospective cleaning products marketers can capitalize on current consumer trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Household Cleaning Products offers.

The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report

If your company is already competing in the household cleaning products industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current household cleaning products industry, as well as projected sales and consumer trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the household cleaning products consumer based on Simmons data.

The U.S. Market for Household Cleaning Products will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for household cleaning products
  • Research and development professionals stay on top of competitor initiatives and explore demand for household cleaning products.
  • Advertising agencies working with clients in the household cleaning products industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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