MarketLooks: The Hispanic Market

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Published Jul 1, 2000 | 15 Pages | Pub ID: ML0835

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Compiled From: "The Hispanic Market"
Abstract from full report:

This updated report focuses on the fast-growing Hispanic market, one of the most influential market segments in the United States. The report includes an in-depth demographic analysis of the Hispanic population that includes the latest available data on income, educational attainment, occupational status and other key characteristics. It assesses the current size and projected growth of the market through 2003 and analyzes buying behavior and consumption patterns. Included are case studies of successful marketing approaches and effective advertising campaigns targeted at the Hispanic consumer.

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  1. Overview of Findings
  2. Market Size
  3. Market Definition
  4. Demographics
  5. Consumer Behavior
  6. Hispanic Media
  7. Hispanic Advertising
  8. Marketing to Hispanics
  9. Company Profiles: American Honda Motor Corp., Bank of America, Miller Brewing Company, Sears Robuck

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