Healthy-Ingredient Snacks in the U.S., 2nd Edition

Chapter 1: Executive Summary

Scope and Methodology

The Market

Figure 1-1 U.S. Retail Sales of Healthy-Ingredient Snacks, 2011-2020(in billions of dollars)

Sales by Category

Table 1-1 U.S. Retail Category Sales of Healthy-Ingredient Snacks,2014-2020 (in millions of dollars)

Sales by Channel

Sales and Market Trends

Market Opportunities and Drivers

Marketers and Brand Shares

Acquisitions and Mergers

Major Food Producers Get Into Meat Snacks

Hershey Diversifying Away from Candy

Marketing and Retail Trends

Clean Labeling and GMO Labeling

Retailers Marketing Private Label Healthy Snacks

Grocery Channel Trends

Convenience Store Trends

Mass Merchandisers Slow to Respond to Healthy Eating Trends

New Product Trends

Consumer Trends

Popularity of Healthful Snacking

Figure 1-2 Snack Preference Sentiments, 2015 (percent)

Healthy Snackers Prefer Healthy Lifestyles

Food and Health Trends

Demographics of Healthy-Ingredient Snacking

Chapter 2: Market Projections and Opportunities

Key Points

Scope

Methodology

Market Opportunities and Drivers

“Free From” Remains a Top Marketing Trend

Illustration 2-1: Urban Raccoon’s Grainless Bars with its many “free from” callouts

Gluten-Free Still Hot

Illustration 2-2: Nature Valley Simple Nut Bar gluten-free snack bar

Free-From Gets Extended for Meat Snacks

Increased Health Awareness in Snackers

Figure 2-1 Level of Agreement with Statement, “I Usually Only Snack on Healthy Foods,” 2005–2015 (percent of adults)

Younger Americans Believe they Eat Healthier

Figure 2-2 Perceived Healthfulness of Diet by Age Bracket, 2016(percent of adults)

Figure 2-3 Snack Use at Home: Percent Consumed by Children in the Household for Selected Types of Snacks, 2016 (in households with children)

Improving Health Perceptions of Snack Ingredients key for Segment Growth

A Protein High

Bite-Size Snacks and Single-Serve Sizing

Reducing Sugar to Improve Healthfulness

The Use of “Natural” Set to Shift

Figure 2-4 Important Food Labeling Terms for Adults, 2016 (percent)

Consumers Demand Innovative Flavors

When a Snack Is Just a Snack

Figure 2-5 Reasons for Eating Snack Bars, 2016 (percent)

Market Forecast

Table 2-1 U.S. Retail Sales Forecast of Healthy-Ingredient Snacks,2015-2020 (in millions of dollars)

Table 2-2 U.S. Retail Category Sales Forecast of Healthy-Ingredient Snacks, 2015-2020 (in millions of dollars)

Chapter 3: Market Size and Segmentation

Key Points

Healthy-Ingredient Market Continues Steady Growth

Table 3-1 U.S. Retail Sales of Healthy-Ingredient Snacks, 2010-2015(in millions of dollars)

Sales by Category

Table 3-2 U.S. Retail Sales of Healthy-Ingredient Snacks by Category,2015 (in millions of dollars)

Figure 3-1 Dollar Sales and Percentage Growth for Healthy-Ingredient

Snacks by Category, 2015 (in millions of dollars and percentage change)

Sales by Channel

Figure 3-2 Share of U.S. Healthy-Ingredient Snack Sales by Retail Channel, 2015 (percent)

Sales in the Convenience Channel

Sales and Market Trends

IRI MULO-Tracked Sales Trends

Table 3-3 IRI MULO-Tracked Mass-Market Sales of Healthy-Ingredient Snacks: By Category, 2015 (in millions of dollars, units, and volume measures and percentage change)

Sales, Unit, and Volume Market Growth Trends

Figure 3-3 Growth in IRI MULO-Tracked Healthy-Ingredient Snack Sales: By Category, 2015 (percent)

Trends in Dried Fruit

Table 3-4 IRI MULO-Tracked Mass-Market Sales of Dried Fruit Snacks, 2015 (in millions of dollars, units, and volume measures and percentage change)

High Volume Snacking Trends

Table 3-5 Healthy-Ingredient Snacks Consumption in Last 30 Days:By Category, 2005 vs. 2015 (in thousands of adults and number of snacks)

Chapter 4: The Marketers

Key Points

Marketers and Brand Shares

Competitive Highlights of Healthy-Ingredient Snack Categories

Figure 4-1 Usage Rates for Selected Brands of Healthy-Ingredient Snacks, 2015 (percent of households)

Meat Snacks

Table 4-1 IRI MULO-Tracked Mass-Market Sales of Meat Snacks(in thousands of dollars and market share and percent change)

Table 4-2 Usage Rates for Selected Brands of Meat Snacks, 2015(number and percent of households)

Figure 4-2 Usage Rate Trends for Selected Brands of Meat Snacks,2005–2015 (percent of households)

Nut Snacks

Table 4-3 Usage Rates for Selected Brands of Nut Snacks, 2015(number and percent of households)

Figure 4-4 Usage Rate Trends for Selected Brands of Nut Snacks,2005–2015 (percent of households)

Granola, Cereal, and Breakfast Bars

Table 4-4 Usage Rates for Selected Brands of Breakfast, Cereal, and Granola Bars, 2015 (number and percent of households)

Figure 4-5 Usage Rate Trends for Selected Brands of Breakfast, Cereal, and Granola Bars, 2005–2015 (percent of households)

Energy and Diet Bars

Table 4-5 Usage Rates for Selected Brands of Energy and Diet Bars,2015 (number and percent of adults)

Figure 4-6 Usage Rate Trends for Selected Brands of for Energy and Diet Bars, 2005–2015 (percent of adults)

Fruit Snacks

Table 4-6 Usage Rates for Selected Brands of Fruit Snacks, 2015(number and percent of adults)

Figure 4-7 Usage Rate Trends for Selected Brands of Fruit Snacks,2005–2015 (percent)

Trail Mixes

Competitive Trends

Mergers and Acquisitions

Table 4-7 Key Acquisitions Among Healthy-Ingredient Snack Marketers, 2015–June 2016

Jack Link’s Expands, Diversifies Its Meat Snacks

Illustration 4-1: The new Lorissa’s Kitchen brand from Jack Link’s

Major Food Producers Get Into Meat Snacks

Snyder’s-Lance Grows “Better-for-you” Portfolio with Diamond Acquisition

Hershey Diversifying Away from Candy

Illustration 4-2: Hershey’s new SoFit brand of healthy-ingredient snacks

Meat Marketers Get Artisanal

Illustration 4-3: Three Jerks Jerky

Illustration 4-4: New Zealand Jerky

Chapter 5: Marketing and Retail Trends

Key Points

Healthy-Ingredient Snack Marketers Supporting Causes

Illustration 5-1: How sales of this bar saves lives helps donate food

Packaging Trends for Healthy-Ingredient Snacks

Illustration 5-2: The new package design for SuperSeedz pumpkin seed snacks

Clean Labeling

Figure 5-1 Important Clean Label Attributes, 2016 (percent)

GMO Labeling Coming to Healthy-Ingredient Snacks (and Everything Else)

Marketing Highlights

Jack Link’s Unveils Meatzilla for National Jerky Day

Illustration 5-3: Jack Link’s massive meat snack package “Meatzilla”

LÄRABAR on Television

Illustration 5-4: LÄRABAR’s first television commercial “Little Boxes”

That’s it. Fruit Bars now Available in Space

Bigs Combines Seeds with Stubb’s Smokey Sweet BBQ Sauce

Illustration 5-5: Bigs Smokey Sweet Bar-B-Q sunflower seeds

Retailers Marketing Private Label Healthy Snacks

Grocery Channel Trends

Aldi Puts Healthy-Ingredient Snacks at Checkouts

Convenience Store Trends

Store Placement Key to Healthy-Ingredient Snack Sales

7-Eleven Introduces Two Premium Snack Brands

Illustration 5-6: 7-Eleven’s new 7-Select Go!Smart snack bars

Mass Retailers Slow to Respond to Healthy Eating Trends

Chapter 6: New Product Trends

Key Points

Nut Snacks Reinforcing Major Snack Trends

Illustration 6-1: Emerald’s 100-calorie cashew snack packs

Illustration 6-2:: Carrington Farms’ seed and oil paks

Sweet and Salty for Nuts

Illustration 6-3: David’s Sweet and Salty Jumbo sunflower seeds

Illustration 6-4: Planters’ new desert-inspired nut mixes

Puffed Nuts in the Future?

Illustration 6-5: An example of Frito-Lay’s patented puffed nuts

Nutritional Bar Trends

Nature’s Bakery, Fit Crunch Best New Products in Convenience Stores

Illustration 6-6: Stone Ground Whole Wheat Pumpkin Spice Fig Bar from Nature’s Bakery

Hershey and Mars Moving into Nutrition Bars

Illustration 6-7: Brookside’s Fruit and Nut Bar Blueberry with Açai Flavor

Illustration 6-8: goodnessknows bars from Mars

Protein Bar Trends

Illustration 6-9: Skinnygirl’s Protein Tasty Nutrition Bars

Illustration 6-10: Kashi’s new GOLEAN Plant Power Peanut Hemp Crunch bar

Other Healthy-Ingredient Bar Trends

Illustration 6-11: Paul’s Finest quinoa bars

Illustration 6-12: InHarvest’s Bengali Bite Ancient Grain snack bar

Illustration 6-13: Curate artisanal snack bars from Abbott

New Breakfast Bars

Illustration 6-14: Nutri-Grain’s Blueberry Almond Fruit and Nut breakfast bar

Illustration 6-15: Quaker’s Breakfast Flats breakfast bars

Caffeine Moving Beyond Energy Bars

Illustration 6-16: PROBAR’s Coffee Crunch flavored BASE protein bar

Illustration 6-17:

Awake’s Energy Granola caffeinated snack bars

Fruit Snack Trends

Illustration 6-18: Package refresh and new Cherry flavor for Welch’s

Fruit ‘n Yogurt snacks

Illustration 6-19: That’s it. Apple + Mango + Chili zesty fruit bar

Fruit Snack Innovations

Illustration 6-20: Nature Addicts Fruit Sticks fruit snacks from Brands Within Reach

Illustration 6-21: Ruby Rocket’s non-dairy fruit snacks

Organic a Key Selling Feature for Fruit Snacks

Illustration 6-22: GoOrganic’s Fruit Medley Organic Fruit Snacks

Illustration 6-23: Go Organically Tropical flavored Fruit Snacks from Farmer’s Choice Food Brands

Squeeze Pouches for Adults

Illustration 6-24: Shine Organics fruit pouches from Happy Family Brands

New Meat Snack Products and Trends

Illustration 6-25: Jack Link’s Korean BBQ Recipe Flame Grilled Pork Jerky

Illustration 6-26: Ball Park’s The Flame Grilled Teriyaki Pork Jerky

Illustration 6-27: Hillshire Snacking’s Grilled Chicken Bites with Mango

Habanero Sauce

Innovative Ingredients

Illustration 6-28: Wild Zora’s Lamb Rosemary Spinach meat and veggie bar

Illustration 6-29: Classic flavored Spam Snacks from Hormel Foods

Cricket (Flour) for the Win

Illustration 6-30: Exo’s savory cricket flour protein bars

New Trail Mix Products and Trends

Illustration 6-31: Viki’s Granola Banana Walnut flavor

Illustration 6-32: Bungalow Picnic Company’s Dark Chocolate

Sunflower Granola

Bar Marketers Expanding into Trail Mixes and Granola

Illustration 6-33: Cinnamon Roasted Candied Pecan To Go Breakfast Mix from Kellogg’s

Illustration 6-34: LÄRABAR [Re]Nola granola packs

Private Label Offerings

Illustration 6-35: CVS Gold Emblem Abound Probiotic Trail Mix

Illustration 6-36: Wegmans Food You Feel Good About variety pack of Wholesum bars

Illustration 6-37: Hickory Havest’s new line of organic snacks

Chapter 7: Consumer Trends

Key Points

Healthy-Ingredient Snacks Found in 87% of U.S. Households

Table 7-1 Usage Rates by Type of Healthy-Ingredient Snack, 2015(number and percent of households)

One-Quarter of Healthy-Ingredient Snacking Adults Are High Volume Snackers

Table 7-2 Overall vs. High-Volume Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (number and percent)

Popularity of Healthful Snacking

Figure 7-1 Level of Agreement with Selected Statements About Snacking, 2015 (percent of adults)

Table 7-3 Key Demographics of Snackers Who Usually Eat Healthy Snacks, 2015 (number, percent, and index among adults)

Healthy Snackers Are High Volume Consumers

Table 7-4 Overall vs. Healthy Snacker Usage Rates for Healthy-Ingredient Snacks: By Category, 2015 (percent and index among adults)

Specific Healthy-Ingredient Snack Preferences amongst Healthy Snackers

Table 7-5 Selected Demographic Patterns for Healthy Snackers: By Healthy-Ingredient Snack Category, 2015 (index among adults)

Healthy Snackers Prefer Healthy Lifestyles

Table 7-6 Level of Agreement with Selected Lifestyle Statements:

Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)

Healthy Snackers Have Stronger Views of Healthy Foods

Table 7-7 Level of Agreement with Selected Food Statements:Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)

Healthy Snackers Exercise More

Table 7-8 Exercise Frequency of Healthy Snackers vs. Healthy-Ingredient Snackers, 2015 (percent of adults)

Food and Health Trends

Table 7-9 Level of Agreement Trends in Selected Food and Health Lifestyle Statements, 2005-2015 (percent of adults)

People Snacking more and Shifting to Healthy and Salty Snacks

Table 7-10 Level of Agreement Trends in Selected Statements About Snacking, 2005-2015 (percent of adults)

Healthy-Ingredient Snacking Trends

Table 7-11 Usage Rates for Healthy-Ingredient Snacks: By Category or Classification, 2005 vs. 2015 (number and percent of adults)

Demographics of Healthy-Ingredient Snacking Households

Table 7-12 Household Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)

Demographics of Individual Healthy-Ingredient Snackers

Table 7-13 Individual Demographics for Use of Healthy-Ingredient Snacks: By Category, 2015 (indexes)

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