Healthy-Ingredient Snacks in the U.S., 2nd Edition

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Published Jun 20, 2016 | 152 Pages | Pub ID: LA5756507

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Healthy-Ingredient Snacks in the U.S., 2nd Edition


Steady growth defined the healthy-ingredient snack market over the last five years, with the segment achieving a compound annual growth rate (CAGR) of 4.7% between 2011 and 2015. Double-digit growth in the meat snack and trail mix categories in 2014 was followed by continued strong growth in meat snack sales as well as strong growth in granola and snack bar sales in 2015, bringing segment sales to $19.3 billion for 2015. A key market driver is the continued interest of snackers in fewer ingredients and “free-from” credentials for products, particularly the removal of allergens, genetically modified organisms (GMO) and gluten. Other key drivers include premiumization, unique and innovative flavors, a shift towards bite-sized and single-serve sized snacks, and a continued trend towards healthier eating.

Snack bars remain the largest category of healthy-ingredient snacks, comprising one-third of segment sales in 2015, followed by sales of nut snacks and seeds. Meat snack sales continue to be the fastest growing category within the segment, particularly in supermarkets and the convenience channel. Overall, the market will continue to see steady growth through to 2020, achieving a CAGR of 5.7% between 2016 and 2020 and reaching sales of $25.4 billion by 2020.

What You’ll Get in This Report

This second edition of Healthy-Ingredient Snacks in the U.S. provides an in depth analysis of healthy-ingredient snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends driving sales. The report covers sales of snack bars, snack nuts, fruit snacks, and trail mixes, as well as adding the meat snack category for this latest report edition. No other market research report provides both the comprehensive analysis and extensive data Healthy-Ingredient Snacks, 2nd Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Healthy-Ingredient Snacks, 2nd Edition was obtained from primary datasets including IRI’s Infoscan from its multi-outlet (MULO)-tracked point of sale data, consumer survey data compiled by Experian Simmons, and Packaged Facts’ own National Consumer Survey. Other primary research includes interviews with healthy-ingredient snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive food & beverage research database and report collection.
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