Healthy-Ingredient Snacks in the U.S., 2nd Edition
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Published Jun 20, 2016 |
152 Pages |
Pub ID: LA5756507
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Healthy-Ingredient Snacks in the U.S., 2nd Edition
Steady growth defined the healthy-ingredient snack market over the last five years, with the segment achieving a compound annual growth rate (CAGR) of 4.7% between 2011 and 2015. Double-digit growth in the meat snack and trail mix categories in 2014 was followed by continued strong growth in meat snack sales as well as strong growth in granola and snack bar sales in 2015, bringing segment sales to $19.3 billion for 2015. A key market driver is the continued interest of snackers in fewer ingredients and “free-from” credentials for products, particularly the removal of allergens, genetically modified organisms (GMO) and gluten. Other key drivers include premiumization, unique and innovative flavors, a shift towards bite-sized and single-serve sized snacks, and a continued trend towards healthier eating.
Snack bars remain the largest category of healthy-ingredient snacks, comprising one-third of segment sales in 2015, followed by sales of nut snacks and seeds. Meat snack sales continue to be the fastest growing category within the segment, particularly in supermarkets and the convenience channel. Overall, the market will continue to see steady growth through to 2020, achieving a CAGR of 5.7% between 2016 and 2020 and reaching sales of $25.4 billion by 2020.