Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market

 
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Published Apr 1, 2011 | 174 Pages | Pub ID: LA6135736

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This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts’ Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an America where 50+ consumers will generate an increasingly large share of consumer spending power.

With an aggregate household income of $1 trillion, Healthy 50+ Consumers are prime targets for marketers of a wide range of consumer goods and services. Compared to others in their age group, they have higher household incomes and are more confident about the economy as a whole as well as their own financial futures. Healthy 50+ Consumers shop more often, dine out more regularly and travel more frequently. Healthy 50+ Consumers represent a demanding but lucrative consumer segment. For example, they look for quality when they buy clothes and seek out natural and organic products in the aisles of supermarkets and on the shelves of drug stores.

The report begins with a chapter on trends affecting the 50+ health and wellness consumer market and opportunities generated by Healthy 50+ Consumers and a chapter assessing the size and growth of the Healthy 50+ Consumer market. A chapter detailing the core values of 50+ consumers who aspire to health and wellness is followed by an analysis of the fitness activities and healthy eating habits of Healthy 50+ Consumers and an overview of their health management practices. The report continues with a chapter analyzing the financial status and financial management practices of Healthy 50+ Consumers and a chapter exploring their shopping and buying habits. The report concludes with an in-depth review of the leisure and entertainment choices of Healthy 50+ Consumers.


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        •   Percent Agreeing "60 Is the New 50 and 70 Is the New 60" by Age Group and Concern with Wellness

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        •   Projected Population Growth in Population by Age Group, 2010-2015 (in thousands)

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        •   Aggregate Consumer Spending by Age Group of Head of Consumer Unit, 2009 vs. 2000
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        •   Anxious vs. Confident Consumers, Healthy vs. Other 50+ Consumers by Age Group

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        •   Healthy 50+ Consumer Market Opportunity Profile: Personal Finance

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        •   Healthy 50+ Consumer Market Opportunity Profile: Food

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        •   Healthy 50+ Consumer Market Opportunity Profile: Fitness
        •   Healthy 50+ Consumer Market Opportunity Profile: Use of Vitamins and Supplements

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        •   Healthy 50+ Consumer Market Opportunity Profile: Travel

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        •   Healthy 50+ Consumer Market Opportunity Profile: Leisure and Entertainment

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        •   Healthy 50+ Consumer Market Opportunity Profile: Home

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        •   Healthy 50+ Consumer Market Opportunity Profile: Apparel

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        •   Number of Healthy 50+ Consumers by Age Group

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        •   Healthy vs. Other 50+ Consumers by Age Group and Gender

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        •   Race and Hispanic Origin, Healthy vs. Other 50+ Consumers by Age Group
        •   Place of Residence, Healthy vs. Other 50+ Consumers by Age Group

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        •   Marital Status, Healthy vs. Other 50+ Consumers by Age Group
        •   Household Structure, Healthy vs. Other 50+ Consumers by Age Group

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        •   Educational Attainment, Healthy vs. Other 50+ Consumers by Age Group

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        •   Employment Patterns, Healthy vs. Other 50+ Consumers by Age Group
        •   Occupational Patterns, Healthy vs. Other 50+ Consumers by Age Group

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        •   Household Income, Healthy vs. Other 50+ Consumers by Age Group
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        •   Projected Growth in Number of Healthy 50+ Consumers, 2010-2015 (in thousands)

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        •   Aggregate Household Income, Healthy 50+ Consumers
        •   Aggregate Household Income, Other 50+ Consumers

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        •   Projected Growth in Aggregate Household Income of Healthy 50+ Consumers, 2010-2015

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        •   Importance of Looking Good, Healthy vs. Other 50+ Consumers by Age Group
        •   Self-Concepts, Healthy vs. Other 50+ Consumers

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        •   Attitudes toward Convention and Conformity, Healthy vs. Other 50+ Consumers by Age Group
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        •   Social Interaction, Healthy vs. Other 50+ Consumers by Age Group

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        •   Type of Memberships, Healthy vs. Other 50+ Consumers

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        •   Degree of Altruism, Healthy vs. Other 50+ Consumers by Age Group
        •   Charitable Contributions in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

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        •   Cosmopolitan Attitudes, Healthy vs. Other 50+ Consumers by Age Group

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        •   Religion and Spirituality, Healthy vs. Other 50+ Consumers by Age Group

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        •   Political Affiliation, Healthy vs. Other 50+ Consumers
        •   Political Attitudes, Healthy vs. Other 50+ Consumers by Age Group

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        •   Participation in Physical Fitness Programs, Healthy vs. Other 50+ Consumers by Age Group

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        •   Sports Played In Last 12 Months by 50+ Men, Healthy vs. Other
        •   Sports Played In Last 12 Months by 50+ Women, Healthy vs. Other

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        •   Purchase of Gym and Jogging Clothes and Swimsuits in Last 12 Months by 50+ Men and Women, Healthy vs. Other

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        •   Counting Calories, Healthy vs. Other 50+ Consumers by Age Group

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        •   Healthy Eating, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Cooking, Healthy vs. Other 50+ Consumers by Age Group

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        •   Eating Prepared Foods, Healthy vs. Other 50+ Consumers by Age Group

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        •   Use of Fast Food and Family Restaurants, Healthy vs. Other 50+ Consumers by Age Group

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        •   Trying Out New Foods, Healthy vs. Other 50+ Consumers by Age Group

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        •   Percent Drinking Selected Beverages, Healthy vs. Other 50+ Consumers by Age Group

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        •   Type of Nutritional Snacks Eaten, Healthy vs. Other 50+ Consumers by Age Group

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        •   Using Information on Health, Healthy vs. Other 50+ Consumers by Age Group

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        •   Sources of Health Information, Healthy vs. Other 50+ Consumers by Age Group

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        •   Trust in Physicians, Healthy vs. Other 50+ Consumers by Age Group
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        •   Physicians Visited in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group
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        •   Use of Dental Floss by 50+ Men and Women, Healthy vs. Other
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        •   Ailments in Last 12 Months, Healthy vs. Other 50+ Consumers

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        •   Taking Medications, Healthy vs. Other 50+ Consumers by Age Group
        •   Reading the Fine Print, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Brand-Name Drugs, Healthy vs. Other 50+ Consumers by Age Group

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        •   Use of Prescription Drugs in Last 12 Months, Healthy vs. Other 50+ Consumers

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        •   Use of Non-Prescription Remedies, Healthy vs. Other 50+ Consumers

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        •   Attitudes toward Vitamins, Healthy vs. Other 50+ Consumers by Age Group

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        •   Types of Vitamins Used by Healthy and Other 50+ Consumers
        •   Number of Times Vitamins and Minerals Used in Last 30 Days by Healthy and Other 50+ Consumers

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        •   Store Brand vs. Other Brand Vitamins, Healthy vs. Other 50+ Consumers

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        •   Use of Prescription Eyeglasses and Contact Lenses, Healthy vs. Other 50+ Consumers by Age Group

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        •   Personal Financial Situation, Healthy vs. Other 50+ Consumers by Age Group
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        •   Views of Financial Management Skills, Healthy vs. Other 50+ Consumers by Age Group

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        •   Financial Success and Self-Image, Healthy vs. Other 50+ Consumers by Age Group
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        •   Percent Agreeing "Physical Wellness Is Less of a Concern than Financial Security" by Age Group and Concern with Wellness

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        •   Bank Accounts Currently Have, Healthy vs. Other 50+ Consumers by Age Group

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        •   Use of Credit Cards, Healthy vs. Other 50+ Consumers by Age Group
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        •   Attitudes toward Financial Services, Healthy vs. Other 50+ Consumers by Age Group
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        •   Attitudes toward Sales and Prices, Healthy vs. Other 50+ Consumers by Age Group

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        •   Brand Awareness, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Advertising, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Television Advertising, Healthy vs. Other 50+ Consumers by Age Group

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        •   Impact of Advertising on Purchasing Decisions, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Quality, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward the Home, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Going Green, Healthy vs. Other 50+ Consumers by Age Group
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        •   Attitudes toward Shopping, Healthy vs. Other 50+ Consumers by Age Group

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        •   Shopping Profile, Healthy vs. Other 50+ Consumers by Age Group
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        •   Shopping at Specialty Stores, Healthy vs. Other 50+ Consumers by Age Group

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        •   Impact of the Internet on Consumer Behavior, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Fashion, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Shopping for Clothes, Healthy vs. Other 50+ Consumers by Age Group

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        •   Clothing Items and Accessories Bought in Last 12 Months by 50+ Men, Healthy vs. Other
        •   Clothing Items and Accessories Bought in Last 12 Months by 50+ Women, Healthy vs. Other
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        •   Use of Personal-Care Products by 50+ Men, Healthy vs. Other
        •   Use of Personal-Care Products by 50+ Women, Healthy vs. Other

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        •   Attendance at Live Entertainment Events in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

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        •   Movie Attendance, Healthy vs. Other 50+ Consumers by Age Group
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        •   Purchase of Books (Not E-Books) in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group

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        •   Attitudes toward Magazines and Newspapers, Healthy vs. Other 50+ Consumers by Age Group

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        •   Impact of the Internet on Traditional Media Usage, Healthy vs. Other 50+ Consumers by Age Group

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        •   Most Popular Magazines Read by 50+ Men, Healthy vs. Other
        •   Most Popular Magazines Read by 50+ Women, Healthy vs. Other

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        •   Attitudes toward Technology, Healthy vs. Other 50+ Consumers by Age Group

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        •   Online Activities in Last Seven Days, Healthy vs. Other 50+ Consumers
        •   Websites Visited in Last Seven Days, Healthy vs. Other 50+ Consumers

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        •   Ownership of Home Electronics, Healthy vs. Other 50+ Consumers by Age Group

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        •   Ownership of Cell Phones, Healthy vs. Other 50+ Consumers
        •   Attitudes toward Cell Phones, Healthy vs. Other 50+ Consumers by Age Group
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        •   Access to Cable Television, Healthy vs. Other 50+ Consumers by Age Group
        •   Attitudes toward Television, Healthy vs. Other 50+ Consumers by Age Group
        •   Ownership of Television Sets, Healthy vs. Other 50+ Consumers by Age Group

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        •   Most Popular Cable Television Channels Viewed by 50+ Men, Healthy vs. Other
        •   Most Popular Cable Television Channels Viewed by 50+ Women, Healthy vs. Other

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        •   Attitudes toward Foreign Travel, Healthy vs. Other 50+ Consumers by Age Group
        •   Foreign Travel in Last Three Years, Healthy vs. Other 50+ Consumers by Age Group

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        •   Cruise Ship Vacations, Healthy vs. Other 50+ Consumers by Age Group

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        •   Domestic Travel in Last 12 Months, Healthy vs. Other 50+ Consumers by Age Group
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