Marketlooks: The U.S. Market for Gum, Mints & Breath Fresheners

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: Special Series: The U.S. Market for Chocolate, Candy, Gum & Mints
Published: January 2003

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The following is the abstract from the full report:
In a data-intensive yet compact new format, this Packaged Facts report analyses the $3 billion market for gum, mints, and breath fresheners. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments (sugarless/value added gum, breath strips, fruity mints, novelty products), brand competition, and new product trends in a market increasingly characterized by free-for-all competition between product segments.

This report first quantifies the market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing consolidation and acquisition/divestment activity, marketer and brand shares, the adult vs. the kid market, the new wave of product benefits, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers across the gum, mint, and breath freshener segments. The final chapter tabulates and analyzes demographics for the market overall as well as by consumption level, product type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, gum/mint/breath freshener synergies and encroachments, brand maintenance and line extensions, novelty and interactive products for kids, product benefit advances, and the uses of the Internet.