The U.S. Market for Gourmet and Specialty Foods, Vols. 1-3, 4th Edition

 
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Published Oct 1, 2003 | 468 Pages | Pub ID: LA895764

Special Offer. Now 25% off the original price of $6000.
The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1-3
Packaged Facts’ new 3-volume market research series, The U.S. Market for Gourmet and Specialty Foods and Beverages, is the executive’s guide to the burgeoning market for gourmet and specialty oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Beverages and Confectionery; Gourmet Condiments/Cheese; and Foods and Ready-to-Eat Refrigerated and Frozen Meals.

The U.S. Market for Gourmet Beverages and Confectionery
Even with the economy in a slump, sales of gourmet beverages and confectionery are surging ahead. Gourmet coffee, upscale ready-to-drink beverages and bottled waters, gourmet chocolates, and superpremium ice creams are all growing at a faster pace than their mainstream counterparts. As a sign of the times, Starbucks Corp. has made the latest Fortune 500 list. This new Packaged Facts report, The U.S. Market for Gourmet Beverages and Confectionery, offers a unique perspective on this booming market. The U.S. Market for Gourmet Beverages and Confectionery covers two broad categories - beverages and confectionery. The beverages category includes whole-bean and ground coffee; loose and bagged tea; gourmet instant coffee, tea, chai, and cocoa mixes; upscale ready-to-drink bottled and canned non-alcoholic beverages (coffee, tea, chai, juices, soft drinks, bottled waters, etc.), while the confectionery category encompasses gourmet and premium chocolate and non-chocolate candies; superpremium ice cream; gourmet and premium cookies; and cakes, pies, and other desserts.

The U.S. Market for Gourmet Condiments/Cheese
As American tastes become more sophisticated and consumers seek ever-more variety, gourmet/specialty condiments and cheese are continuing to proliferate, growing faster than their mainstream counterparts. This new Packaged Facts report offers a unique perspective on this booming market. The U.S. Market for Gourmet Condiments/Cheese covers two broad categories - condiments and cheese. The condiments category encompasses gourmet sauces and marinades, pasta sauce, salsas, olive oil and other specialty oils, mustard, ketchup, mayonnaise, hot sauce, vinegars, salad dressings, chutneys and relishes, specialty appetizers and seasonings, herbs and spices, jams, jellies, conserves, syrups, and other food accompaniments, while the cheese category focuses on specialty cheeses from both major marketers and artisans.

The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals
While certain gourmet/specialty foods categories—such as gourmet coffee, gourmet chocolates, condiments, and specialty cheese—are easy to get a handle on, marketers and retailers have had a harder time developing and marketing many other gourmet foods, including gourmet meal solutions. This new Packaged Facts report offers a unique perspective on this challenging market. The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals covers two broad categories—foods, and ready-to-eat refrigerated and frozen meals. The foods category encompasses groceries such as gourmet and premium pasta, grains, canned soups, crackers, bread, snack foods, fresh produce, meat, poultry, and seafood. The ready-to-eat refrigerated and frozen meals category focuses on upscale refrigerated and frozen foods, including pizza, appetizers, entrees, dinners, and side dishes.

Executive Overview Purchasers of the full three-volume report will also receive an Executive Overview that draws together the trends, numbers and products covered in each of the volumes. The Overview offers commentary on the state of the gourmet and specialty foods market as a whole, and presents opportunities, strategies and trends forecasts for the overall state of the gourmet and specialty foods market.

Report Methodology
The information in The U.S. Market for Gourmet and Specialty Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the gourmet and specialty foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the gourmet and specialty foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of gourmet and specialty foods and beverages. It provides up-to-date competitive profiles of marketers of these foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the gourmet and specialty industry.

About the Author
Susan Porjes is a veteran market research analyst, having developed a specialty in writing about the food industry for market research publishers, magazines and corporations. Porjes has written several editions of The U.S. Market for Gourmet and Specialty Foods and Beverages for Packaged Facts, as well as reports on health and natural foods, frozen products and sweet baked goods. She is also the editor/publisher of Gourmasia, a bimonthly newsletter about Asian food.

What You’ll Get in this Report
Using a new data-intensive, compact format, The U.S. Market for Gourmet and Specialty Foods and Beverages presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the reports is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.

Each volume addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including share of market, where available)
  • Competitive Profiles (of mainstream marketers, as well as specialists and up-and-coming niche players, along with analyses of the products they market)
  • Retail Strategies
  • The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
  • Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

You Will Benefit from this Report
If your company is already competing in the gourmet or specialty markets, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gourmet and specialty foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the gourmet and specialty foods and beverages based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet and specialty foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for products in the gourmet and specialty food and beverage arenas.
  • Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Volumes in the series include the following:

  • The U.S. Market for Gourmet Beverages and Confectionery
  • The U.S. Market for Gourmet Condiments/Cheese
  • The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals .

Volume One: The U.S. Market for Gourmet Beverages and Confectionery
Chapter 1: Executive Summary
  • Scope and Methodology
  • Scope of Report
  • Beverages
  • Confectionery
  • Report Methodology
  • Retail Sales $14.7 Billion
  • Table 1-1: U.S. Retail Sales of Gourmet/Premium Beverages and Confectionery, 1998-2007 (in billions of dollars)
  • Beverages Account for Three-Fourths of Dollar Sales
  • Retail Channels
  • Many Factors Will Favor Market Growth
  • Major Marketers and Brands
  • The Competitive Situation
  • Major Companies Lead Advertising Spending
  • Overview of Consumer Purchasing

Chapter 2: The Market

  • Market Size and Growth
  • Market Definition
  • Beverages
  • Confectionery
  • Methodology for Sales Estimates
  • Figure 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
  • Overall Retail Sales $14.7 Billion in 2002
  • Table 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
  • Beverages Rise to $10.8 Billion in 2002
  • Table 2-2: U.S. Retail Sales of Gourmet Beverages, 1998-2002 (in millions of dollars)
  • Confectionery Grows to $3.9 Billion in 2002
  • Table 2-3: U.S. Retail Sales of Gourmet Confectionery, 1998-2002 (in millions of dollars)
  • Market Composition
  • Beverages Account for Three-Fourths of Market
  • Figure 2-2: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Category, 2002 (percent)
  • Bottled Water 44% of Beverage Sales
  • Figure 2-3: Estimated Share of Gourmet/Premium Beverage Dollar Sales by Subcategory, 2002 (percent)
  • Candy Accounts for 41% of Confectionery Category
  • Figure 2-4: Estimated Share of Gourmet/Premium Confectionery Dollar Sales by Subcategory, 2002 (percent)
  • Market Composition by Retail Channel
  • Mass-Market Channels Lead Retail Market with 45% of Sales
  • Figure 2-5: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Retail Channel, 2002 (percent)
  • Seasonal Sales Vary by Segment
  • Market Forecasts
  • Demographic Trends
  • Ethnic Consumers a Prime Market
  • Market Dynamics
  • Luxury for the Masses
  • Gourmet Beverages and Confectionery Are Affordable Luxuries…
  • … And Small Indulgences
  • Sales Growth in Grazing
  • Healthy, Trendy Image for Bottled Water, RTD Beverages, Tea
  • The Crossover Consumer
  • Expanded Distribution Channels
  • Figure 2-6: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
  • Projected Market Growth
  • Market to Reach $22.7 Billion by 2007
  • Table 2-4: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
  • Table 2-5: Projected U.S. Retail Sales of Gourmet Beverages, 2002-2007 (in millions of dollars)
  • Table 2-6: Projected U.S. Retail Sales of Gourmet Confectionery, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

  • Marketers and Brands
  • Several Thousand Competitors
  • Beverage Leaders
  • Confectionery Leaders
  • Hundreds of Niche Marketers
  • Table 3-1: Selected U.S. Marketers of Gourmet Beverages and Confectionery
  • Marketer and Brand Shares
  • Methodology
  • Gourmet/Premium Beverages
  • Nestlé Leads Bottled Water; Pepsi’s Aquafina the Bestselling Brand
  • Starbucks Controls One-Third of Gourmet/Premium Coffee
  • Celestial Seasonings #1 in Gourmet/Premium Bagged/Loose Tea
  • Snapple, AriZona Lead RTD Iced Tea
  • Starbucks Sweeps RTD Iced Coffee
  • Gourmet/Premium Confectionery
  • Häagen-Dazs Vies with Ben & Jerry’s in Superpremium Ice Cream
  • Pepperidge Farm Claims 61% of Premium Cookies
  • Ferrero Leads Mass-Market Gourmet/Premium Candy
  • Table 3-2: Top Marketers of Bottled Water by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-3: Top Marketers of Gourmet/Premium Whole Bean and Ground Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-4: Top Marketers of Gourmet/Premium Bagged/Loose Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-5: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-6: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-7: Marketers of Superpremium Ice Cream, Sorbet, Frozen Yogurt, Gelato, and Frozen Novelties by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-8: Top Marketers of Gourmet/Premium Cookies by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-9: Top Marketers of Gourmet/Premium Candy by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Marketing Trends
  • Mergers and Acquisitions Reshape Competitive Landscape
  • Joint Ventures Can Provide Synergies
  • The Importance of Being Smaller
  • Mass/Class Barriers Breaking Down
  • Upscale Single-Serve
  • Leveraging Brand Equity
  • Marketing Social Responsibility
  • Advertising and Promotion Trends
  • Leading Advertisers
  • Advertising Positioning
  • Indulgent Positioning
  • RTD Beverages Trade on Their Image
  • Consumer Promotions
  • New Product Trends
  • Dark and Varietal Chocolate
  • Caramel
  • It’s the Berries/Cherries
  • Beverage Trends
  • Bottled Water
  • Coffee
  • Tea
  • Iced Coffee Perking
  • Iced Tea and New Age Beverages
  • Premium Sodas
  • Could Smoothies Be the Next Hot Beverage Trend?
  • Confectionery Trends
  • Chocolate and Non-Chocolate Candy
  • Ice Cream
  • Cookies
  • Cakes and Pastries
  • Retail and Internet Trends
  • Focus on Supermarkets
  • Supermarket Merchandising Strategies
  • Focus on Specialty Stores
  • Gourmet Chocolate Marketers Establish Presence with Boutiques
  • Style and Service
  • Coffee and Tea Specialty Stores
  • Focus on Convenience Stores
  • Focus on Warehouse Clubs
  • A Surprisingly Gourmet Channel
  • Focus on the Web: E-Commerce
  • The Power of the Internet
  • Online Retailers Multiplying

Chapter 4: Competitive Profiles

  • Competitive Profile: Cadbury Schweppes Plc
  • Corporate Background
  • The Rebirth of Snapple
  • Nantucket Nectars
  • IBC and Stewart’s Premium Sodas
  • Competitive Profile: Campbell Soup Co.
  • Corporate Background
  • Pepperidge Farm History
  • The Leader in Premium Cookies
  • Ad Campaign Repositions Milano
  • Pepperidge Farm Launches First Promotional Tour
  • Packaged Cakes
  • Godiva Chocolatier
  • Product Line
  • Extending Brand Equity
  • Godiva Boutiques
  • A Prolific Advertiser
  • Competitive Profile:
  • Chocoladefabriken Lindt & Sprüngli A.G. (Lindt and Ghirardelli)
  • Corporate Background
  • Lindt & Sprüngli USA
  • Lindt Product Line
  • Ghirardelli Chocolate Co.
  • Ghirardelli Product Line
  • Growth Strategy: Eastward Expansion
  • Ghirardelli Old Fashioned Chocolate Shop & Soda Fountains
  • Lindt and Ghirardelli Mount Advertising Initiative
  • Competitive Profile: Coca-Cola Co.
  • Corporate Background
  • Moving Beyond Carbonated Soft Drinks
  • Odwalla and Samantha Superpremium Juices
  • Mad River Traders
  • Dasani Gives Aquafina a Run for its Money
  • Planet Java
  • New Products from Coke
  • Competitive Profile: The Hain Celestial Group, Inc.
  • Corporate Background
  • Celestial Seasonings
  • Reasons for Success
  • Celestial’s Product Line
  • High Profile Promotion
  • Competitive Profile: Kraft Foods, Inc.
  • Corporate Background
  • Gevalia Kaffe
  • Kraft Testing Gevalia at Retail
  • Starbucks Agreement
  • Trade Up to Maxwell House Premium Cup
  • Gourmet Confectionery
  • Competitive Profile: Nestlé
  • Corporate Background
  • Nestlé-Dreyer’s Deal Finalized
  • Häagen-Dazs Ice Cream
  • New Häagen-Dazs Products
  • Nestlé in Premium Candy
  • Nestlé Drops Premium Whole Bean and Ground Coffee Efforts
  • Nestlé Waters North America
  • Perrier Being Repositioned
  • Competitive Profile: PepsiCo, Inc.
  • Corporate Background
  • SoBe
  • North American Coffee Partnership
  • Aquafina Water
  • Competitive Profile: Procter & Gamble Co.
  • Corporate Background
  • Folgers Extends Mainstream Line to Premium Coffee
  • Millstone Specialty Coffee
  • Competitive Profile: See’s Candies, Inc.
  • Corporate Background
  • Competitive Profile: Starbucks Corp.
  • Corporate Background
  • Starbucks Cafés
  • Starbucks in Grocery Channels
  • Profitable Partnerships
  • Starbucks Buys Seattle Coffee Co.
  • Overseas Expansion Running Into Trouble
  • Competitive Profile: Unilever (Ben & Jerry’s)
  • Corporate Background
  • Ben & Jerry’s Homemade
  • Unilever: Buy-Out or Sell-Out?
  • Quirky Flavors and Catchy Names
  • From Hippies to an Alternative Corporate Culture
  • Impact of the Nestlé-Dreyer’s Deal
  • Company Briefs
  • De Beukelaer Corp.
  • Ferrero S.p.A.
  • Mrs. Fields’ Original Cookies, Inc./Nonni’s Food Company
  • Oregon Chai, Inc.
  • R.C. Bigelow, Inc.
  • The Stash Tea Co.
  • Walkers Shortbread, Inc.

Chapter 5: The Consumer

  • Demographics
  • Note on Simmons Survey Data and Figures
  • Overview of Purchasing Patterns
  • 93% of Households Eat Ice Cream
  • Celestial Seasonings the Top Gourmet Brand at 10%
  • Purchasing Patterns
  • High Socioeconomic Skew
  • Age Patterns
  • Ethnic Consumers
  • Regional Skew to the West and Northeast
  • Table 5-1: Adult Purchasers of Gourmet Beverages/Confectionery, 2002 (% of U.S. households)
  • Table 5-2: Demographic Characteristics Favoring Purchase of Ben & Jerry’s Ice Cream vs. Häagen-Dazs Ice Cream/Sorbet, 2002 (U.S. adults)
  • Table 5-3: Demographic Characteristics Favoring Purchase of Pepperidge Farm Distinctive Collection Cookies vs. Pepperidge Farm American Collection Cookies, 2002 (U.S. adults)
  • Table 5-4: Demographic Characteristics Favoring Purchase of Ferrero Rocher Candy, 2002 (U.S. adults)
  • Table 5-5: Demographic Characteristics Favoring Purchase of Celestial Seasonings Tea vs. Bigelow Tea, 2002 (U.S. adults)
  • Table 5-6: Demographic Characteristics Favoring Purchase of Twinings Tea, 2002 (U.S. adults)
  • Table 5-7: Demographic Characteristics Favoring Purchase of Espresso/Cappuccino vs. Whole Bean Coffee, 2002 (U.S. adults)
  • Table 5-8: Demographic Characteristics Favoring Purchase of Starbucks Coffee vs. Millstone Coffee, 2002 (U.S. adults)
  • Table 5-9: Demographic Characteristics Favoring Purchase of Gevalia Coffee, 2002 (U.S. adults)
  • Table 5-10: Demographic Characteristics Favoring Purchase of Snapple RTD Iced Tea vs. AriZona RTD Iced Tea, 2002 (U.S. adults)
  • Table 5-11: Demographic Characteristics Favoring Purchase of Perrier Sparkling Water vs. SoBe Adrenaline Rush, 2002 (U.S. adults)
  • Table 5-12a: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-12b: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-13: Purchasing Indices for Gourmet Beverages/Confectionery: By Educational Attainment, 2002 (U.S. adults)
  • Table 5-14a: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
  • Table 5-14b: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
  • Table 5-15: Purchasing Indices for Gourmet Beverages/Confectionery: By Ethnic Group, 2002 (U.S. adults)
  • Table 5-16: Purchasing Indices for Gourmet Beverages/Confectionery: By Region, 2002 (U.S. adults)
  • Table 5-17: Purchasing Indices for Gourmet Beverages/Confectionery: By Employment Status, 2002 (U.S. adults)
  • Table 5-18: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Size, 2002 (U.S. adults)
  • Table 5-19: Purchasing Indices for Gourmet Beverages/Confectionery: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

  • Trends and Opportunities
  • Crossing Class Boundaries
  • Single-Serve and Bite-Size Convenience Products
  • The Premium/Healthier Dynamic Duo
  • Indulgence Lives
  • Tempting the Ethnic Market
  • Nostalgic vs. Exotic Flavors
  • Appendix: Addresses of Selected Marketers

Volume Two: The U.S. Market for Gourmet Condiments/Cheese
Chapter 1: Executive Summary

  • Scope and Methodology
  • Scope of Report
  • Condiments
  • Cheese
  • Report Methodology
  • Retail Sales Surpass $5.4 Billion
  • Table 1-1: U.S. Retail Sales of Gourmet/Premium Condiments and Cheese, 1998-2007 (in millions of dollars)
  • Condiments, Cheese Sales Nearly Evenly Split
  • Retail Channels
  • Many Factors Will Favor Market Growth
  • Major Marketers and Brands
  • The Competitive Situation
  • Marketers Spend Over $36 Million to Advertise Gourmet Condiments and Cheese in 2002
  • Overview of Consumer Purchasing

Chapter 2: The Market

  • Market Size and Growth
  • Market Definition: Condiments and Cheese
  • Gourmet, Specialty, or Premium?
  • Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
  • Two Categories: Condiments and Cheese
  • Condiments
  • Cheese
  • Methodology for Packaged Facts’ Estimates
  • Retail Sales Surpass $5.4 Billion in 2002
  • Table 2-1: U.S. Retail Sales of Gourmet/Specialty Condiments and Cheese, 1998-2002 (in millions of dollars)
  • Gourmet/Premium Condiments Top $2.7 Billion
  • Table 2-2: U.S. Retail Sales of Gourmet/Specialty Condiments, 1998-2002 (in millions of dollars)
  • Gourmet/Specialty Cheese a $2.7 Billion Market
  • Table 2-3: U.S. Retail Sales of Gourmet/Specialty Cheese, 1998-2002 (in millions of dollars)
  • Market Composition
  • Retail Sales by Product Category
  • Figure 2-2: Share of Gourmet Condiments and Cheese Dollar Sales by Category, 1998 vs. 2002 (percent)
  • Market Composition by Retail Channel
  • Supermarkets Lead Retail Market with 48.5% of Sales
  • Figure 2-3: Share of Gourmet Condiments and Cheese Dollar Sales by Retail Channel, 2002 (percent)
  • Condiments Sales Peak in Summer
  • Market Forecasts
  • Market Dynamics
  • New Products Feed Growth
  • Convenience a Big Selling Point
  • Ethnic Surge Causes a Gourmet Synergy
  • Are Gourmet Condiments Reaching a Saturation Point?
  • Mainstream Marketers Go Gourmet
  • An Outdoor Cooking Style, Even Indoors
  • Healthy “Mediterranean Diet” Helps Propel Sales
  • American-Made Cheeses Proliferating
  • Anti-French Sentiment Has Little Apparent Effect on Cheese Sales
  • Figure 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
  • Projected Market Growth >
  • Retail Sales to Top $7.2 Billion by 2007
  • Table 2-4: Projected U.S. Retail Sales of Gourmet Condiments and Cheese, 2002-2007 (in millions of dollars)
  • Table 2-5: Projected U.S. Retail Sales of Gourmet/Premium Condiments, 2002-2007 (in millions of dollars)
  • Table 2-6: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

  • Marketers and Brands
  • Thousands of Competitors
  • Condiments Leaders
  • Smaller Condiments Marketers
  • Cheese Leaders
  • Prominent Cheese Importers and Distributors
  • Niche Cheese Marketers
  • Recent Mergers and Acquisitions
  • Table 3-1: Selected U.S. Marketers of Gourmet Condiments and Cheese
  • Marketer and Brand Shares
  • Methodology
  • Gourmet/Premium Condiments
  • Premium Brands Account for One Out of Four Pasta Sauce Dollars
  • Bertolli Leads Olive Oil Marketers
  • Grey Poupon Number Two in Mustard
  • Marinades Steaming
  • Gourmet/Specialty Cheese
  • Natural Cheese Marketers
  • Table 3-2: Top Marketers of Pasta Sauce by IRI-Tracked Sales and Shares, 2002
  • Table 3-3: Top Marketers of Olive Oil by IRI-Tracked Sales and Shares, 2002
  • Table 3-4: Top Marketers of Mustard by IRI-Tracked Sales and Shares, 2002
  • Table 3-5: Top Marketers of Meat Marinades and Glazes by IRI-Tracked Sales and Shares, 2002
  • Table 3-6: Top Marketers of Natural Cheese by IRI-Tracked Sales and Shares, 2002
  • Marketing Trends
  • Many Mainstream Marketers Are Quiet Participants
  • Many Cottage Businesses
  • Market Highly Fragmented
  • Gourmet/Specialty Condiments Widely Copycatted
  • Chefs Go Co-Branding Route
  • Cheese a Two-Tiered Market
  • Enter Another Major Player
  • Artisanal and Farmstead Cheeses
  • Some Large European Companies Have U.S. Production
  • Specialty Cheese Distribution a Complex Maze
  • Advertising and Promotion Trends
  • Leading Advertisers
  • Industry-Wide Advertising Campaigns
  • Consumer Promotions
  • New Product Trends
  • Condiment Trends
  • Pasta Sauces
  • Thrill of the Grill
  • Bring on the Heat
  • Oils and Vinegars
  • Salad Dressings
  • Gourmet Mayonnaise
  • Gourmet Mustards
  • Asian Flavors
  • Etcetera
  • Low-Carb Condiments
  • Cheese Trends
  • Savor the Flavor
  • A Better Mouse Trap
  • Traditional European-Style Cheeses Made in the USA
  • Ethnic Cheeses
  • Retail and Internet Trends
  • Focus on Specialty Stores
  • Focus on Supermarkets
  • Focus on Warehouse Clubs
  • Focus on the Web: E-Commerce
  • Online Retailers

Chapter 4: Competitive Profiles

  • Competitive Profile: Bongrain S.A.
  • Corporate Background
  • Three U.S. Cheese Divisions
  • Schratter Foods and Anco Fine Cheese
  • Competitive Profile: Groupe Lactalis
  • Corporate Background
  • Lactalis USA
  • Sorrento Lactalis
  • Competitive Profile: HomeGrown Natural Foods, Inc.
  • The Consorzio Olive Oil Story
  • Competitive Profile: Kraft Foods, Inc.
  • Corporate Background
  • Grey Poupon Mustard
  • “Pardon Me…”
  • Expanding the Product Line
  • Churny Company Cheese Brands
  • Competitive Profile: Lancaster Colony Corp.
  • Corporate Background
  • T. Marzetti Divides and Conquers Specialty Salad Dressings
  • Other Gourmet/Specialty Foods Brands
  • Competitive Profile: Norseland, Inc.
  • Corporate Background
  • Jarlsberg the Leading Imported Cheese Brand
  • Strategic Alliances with Other Cheese Producers
  • Competitive Profile: Saputo, Inc.
  • Corporate Background
  • Saputo Cheese USA: Growth Through Acquisitions
  • Recent Product Introductions
  • Competitive Profile: Terrapin Ridge
  • An “Overnight Success” in Gourmet Mustard
  • Competitive Profile: Unilever
  • A Packaged Goods Monolith
  • Bertolli Extending “Mediterranean Lifestyle” Positioning
  • Knorr
  • Maille and Colman’s

Chapter 5: The Consumer

  • Demographics
  • Note on Simmons Survey Data and Figures
  • 31% of Households Favor Olive Oil; Bertolli the Top Gourmet Condiments Brand at 17%
  • Cheddar the Favorite Natural Cheese in More than Half of American Homes
  • Purchasing Patterns
  • High Socioeconomic Skew
  • Age Patterns
  • Ethnic Consumers Not a Prime Market for Most Products
  • Regional Skew to the Northeast and West
  • One- and Two-Person Households More Likely to Prefer Gourmet Condiments and Cheese
  • Table 5-1: Adult Purchasers of Gourmet Condiments and Cheese, 2002 (% of U.S. households)
  • Table 5-2a: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-2b: Purchasing Indices for Gourmet Condiments/Cheese: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-3: Purchasing Indices for Gourmet Condiments/Cheese: By Educational Attainment, 2002 (U.S. adults)
  • Table 5-4a: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
  • Table 5-4b: Purchasing Indices for Gourmet Condiments/Cheese: By Age Bracket of Purchaser, 2002 (U.S. adults)
  • Table 5-5: Purchasing Indices for Gourmet Condiments/Cheese: By Ethnic Group, 2002 (U.S. adults)
  • Table 5-6: Purchasing Indices for Gourmet Condiments/Cheese: By Region, 2002 (U.S. adults)
  • Table 5-7: Purchasing Indices for Gourmet Condiments/Cheese: By Household Size, 2002 (U.S. adults)
  • Table 5-8: Purchasing Indices for Gourmet Condiments/Cheese: By Presence of Children by Age, 2002 (U.S. adults)
  • Table 5-9: Purchasing Indices for Gourmet Condiments/Cheese: By Employment Status, 2002 (U.S. adults)
  • Table 5-10: Purchasing Indices for Gourmet Condiments/Cheese: By Marital Status, 2002 (U.S. adults)

Chapter 6: Looking Ahead

  • Trends and Opportunities
  • Easy Fixes
  • Targeting the Hispanic Market
  • A Snowball Effect in Cheese Types and Consumer Trial
  • Bigger, Bolder, and More Exotic Flavors
  • The Healthy Gourmet

  • Appendix: Addresses of Selected Marketers

Volume Three: The U.S. Market for Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals
Chapter 1: Executive Summary

  • Scope and Methodology
  • Scope of Report
  • Gourmet Foods
  • Gourmet RTE Meals
  • Report Methodology
  • Retail Sales Reach $10.1 Billion in 2002
  • Table 1-1: U.S. Retail Sales of Gourmet Foods and Ready-to-Eat Refrigerated and Frozen Meals 1998-2007 (in millions of dollars)
  • Gourmet Foods Category Is 58% of Total
  • Retail Channels
  • Market Growth Trends
  • Major Marketers and Brands
  • The Competitive Situation
  • Leading Marketers Spend Over $113 Million to Advertise Gourmet Foods and RTE Meals in 2002
  • Overview of Consumer Purchasing

Chapter 2: The Market

  • Market Size and Growth
  • Market Definition: Gourmet Foods and Ready-to-Eat Meals
  • Gourmet, Specialty, or Premium?
  • Two Categories: Gourmet Foods and RTE Meals
  • Methodology for Packaged Facts’ Estimates
  • Retail Sales Reach $10.1 Billion in 2002
  • Figure 2-1: U.S. Retail Sales of Gourmet/Specialty Foods, 1998- 2002 (in millions of dollars)
  • Gourmet Foods Grow to $5.9 Billion
  • Gourmet RTE Meals a $4.2 Billion Market
  • Table 2-1: U.S. Retail Sales of Gourmet Foods and RTE Meals, 1998-2002 (in millions of dollars)
  • Table 2-2: U.S. Retail Sales of Gourmet Foods Category, 1998-2002 (in millions of dollars)
  • Table 2-3: U.S. Retail Sales of Gourmet RTE Meals Category, 1998-2002 (in millions of dollars)
  • Market Composition
  • Retail Sales by Product Category
  • Figure 2-2: Share of Gourmet Food and RTE Meal Sales by Category, 2002 (percent)
  • Market Composition by Retail Channel
  • Supermarkets Lead Retail Market with 52% of Sales
  • Figure 2-3: Share of Gourmet Food and RTE Meal Sales by Retail Channel, 2002 (percent)
  • Market Forecasts
  • Market Dynamics
  • Ethnic Influence a Driving Force
  • Convenience a Big Selling Point
  • New Products and Technical Advances Feed Growth
  • Mainstream Marketers Go Gourmet
  • Tight Shelf Space Hinders Smaller Marketers
  • Figure 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
  • Projected Market Growth
  • Retail Sales to Top $13.5 Billion by 2007
  • Table 2-4: Projected U.S. Retail Sales of Gourmet Foods and RTE Meals, 2002-2007 (in millions of dollars)
  • Table 2-5: Projected U.S. Retail Sales of Gourmet Foods Category, 2002-2007 (in millions of dollars)
  • Table 2-6: Projected U.S. Retail Sales of Gourmet RTE Meals
  • Category, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

  • Marketers and Brands
  • Thousands of Competitors
  • Gourmet Foods and RTE Meals Leaders
  • Smaller Marketers
  • Table 3-1: Selected U.S. Marketers of Gourmet Foods and RTE Meals
  • Marketer and Brand Shares
  • Methodology
  • Gourmet Foods
  • Pepperidge Farm Dominates Premium Crackers
  • Barilla Gourmet Brand the Leading Dry Pasta
  • Nestlé Leads Refrigerated Pastas
  • Mahatma, Zatarain’s Lead Mass-Market Sales of Gourmet Rice and Grains
  • Gourmet RTE Meals
  • Kraft’s DiGiorno Frozen Pizza Is Nation’s Top Pizza Brand
  • ConAgra, Heinz Lead Premium Frozen Dinners and Entrées
  • Table 3-2: Top Marketers of Gourmet Crackers by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-3: Top Marketers of Gourmet Refrigerated Pasta by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-4: Top Marketers of Gourmet Rice and Rice/Grain Mixes by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-5: Top Marketers of Gourmet Frozen Pizza by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Table 3-6: Top Marketers of Gourmet Frozen Dinners/Entrees by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  • Marketing Trends
  • Many Mainstream Marketers Are Quiet Participants
  • Many Entrepreneurs
  • Market Highly Fragmented
  • Licensing Restaurant and Chefs’ Names
  • Advertising and Promotion Trends
  • Leading National Advertisers
  • Advertising Positioning
  • Consumer Promotions
  • New Product Trends
  • A Proliferation of Products
  • Gourmet Food Trends
  • You Say Potatoes
  • Artisan and Other Breads
  • Crackers
  • Fun with Pasta
  • Premium Deli Lines
  • Duck Is Up
  • RTE Salads
  • Gourmet RTE Meal Trends
  • Upscale Home Cooking
  • Pizzeria and Restaurant-Style Pizzas
  • Value-Added Meats as a Meal Solution
  • Ethnic Flavors
  • Competition Heating Up in Premium Soups
  • Low-Carb Frozen Dinners
  • Retail and Internet Trends
  • Focus on Supermarkets
  • Focus on Warehouse Clubs
  • Focus on Natural Food Stores
  • Focus on the Web: E-Commerce

Chapter 4: Competitive Profiles

  • Competitive Profile: Barilla America, Inc
  • Corporate Background
  • Iowa Plant Helps Barilla Build U.S. Sales
  • Barilla’s Line
  • Competitive Profile: H.J. Heinz Co
  • Corporate Background
  • Boston Market Thrives, Then Flounders
  • Ethnic Gourmet Foods
  • Competitive Profile: Kraft Foods, Inc.
  • Corporate Background
  • The Leading Marketer of Frozen Pizza
  • Premium DiGiorno Is America’s Leading Frozen Pizza
  • California Pizza Kitchen
  • Competitive Profile: La Brea Bakery
  • Corporate Background
  • Par-Baking Extends Reach Nationally
  • Product Line
  • Competitive Profile: Michael Angelo’s Gourmet Foods, Inc
  • An Italian Original
  • Costco Leaves Michael Angelo’s Out in the Cold
  • …and Spurs Change in Strategies
  • Expanded Advertising
  • Competitive Profile: Monterey Pasta Company
  • Corporate Background
  • Product Lines
  • Acquisitions a Key Growth Strategy
  • Internet Presence
  • Competitive Profile: The Schwan Food Company
  • Going for Growth
  • Repositioning Freschetta Pizza
  • Pagoda Asian Foods
  • Competitive Profile: Wolfgang Puck Food Co
  • A Culinary Empire
  • Pizza Deal with ConAgra
  • Wolfgang Puck Soups
  • Other Packaged Foods
  • Company Briefs
  • Aidells Sausage Co
  • Dare Foods, Inc
  • Melissa’s/World Variety Produce, Inc.
  • Nancy’s Specialty Foods, Inc.

Chapter 5: The Consumer

  • Demographics
  • Note on Simmons Survey Data and Tables
  • Barilla the Favorite Pasta in 15% of American Homes
  • DiGiorno Frozen Pizza the Favorite Gourmet RTE Meal
  • Variance by Socioeconomic Level
  • Age Patterns
  • Ethnicity Usually Not a Strong Determinant
  • Regional Skew to Northeast and West
  • Larger Households More Likely to Prefer Gourmet Foods and RTE Meals
  • Table 5-1: Adult Purchasers of Gourmet Foods and RTE Meals, 2002 (% of U.S. households)
  • Table 5-2a: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-2b: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Income Bracket, 2002 (U.S. adults)
  • Table 5-3: Purchasing Indices for Gourmet Foods and RTE Meals: By Educational Attainment, 2002 (U.S. adults)
  • Table 5-4a: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
  • Table 5-4b: Purchasing Indices for Gourmet Foods and RTE Meals: By Age Bracket, 2002 (U.S. adults)
  • Table 5-5: Purchasing Indices for Gourmet Foods and RTE Meals: By Ethnic Group, 2002 (U.S. adults)
  • Table 5-6: Purchasing Indices for Gourmet Foods and RTE Meals: By Region, 2002 (U.S. adults)
  • Table 5-7: Purchasing Indices for Gourmet Foods and RTE Meals: By Employment Status, 2002 (U.S. adults)
  • Table 5-8: Purchasing Indices for Gourmet Foods and RTE Meals: By Marital Status, 2002 (U.S. adults)
  • Table 5-9: Purchasing Indices for Gourmet Foods and RTE Meals: By Household Size, 2002 (U.S. adults)
  • Table 5-10: Purchasing Indices for Gourmet Foods and RTE Meals: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

  • Trends and Opportunities
  • Putting Convenience in Gourmet
  • In-Store Opportunities
  • Co-Branded Signature Items
  • A Bigger Slice of Pie for Premium Pizza
  • The Healthy Gourmet
  • A World of Flavors
  • Upscale But Down-Home
  • Appendix: Addresses of Selected Marketers