The U.S. Gourmet and Specialty Foods Market

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Published Jul 1, 2001 | 699 Pages | Pub ID: LA255477

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This new 2-volume report from Packaged Facts takes a comprehensive look at the fast-growing gourmet/specialty foods industry, offering a detailed discussion of market size and growth, market composition, the competitive situation, distribution and retail trends, and the factors affecting market growth, providing market projections through 2005. More than 20 leading and emerging players are profiled. In-depth analysis is provided for hot categories including coffee and tea, specialty cheese, condiments, confectionery and desserts, and pasta and grains.

Volume 1 of the study includes the following report sections:
- Executive Summary
- The Overall Market
- The Coffee & Tea Category
- The Confectionary & Desserts Category

Volume 2 of the study includes:
- The Condiments Category
- The Cheese Category
- The Pasta & Grains Category
- Appendix I: Examples of Consumer and Trade Advertising and Promotions
- Appendix II: Addresses of Selected Marketers.

Volumes 1 and 2 of this study can be purchased separately in electronic format via our Buy by the Slice option or via PDF Email Delivery. The price of each individual volume is $2799. To purchase Hard Copies or Global Site License access to individual Volumes of this study, please contact MarketResearch.com Customer Service at 1-800-298-5699 or 212-807-2629.

  1. Executive Summary
    Scope and Methodology
    • Market Parameters
    • Report Methodology

    The Overall Market
    • Retail Sales Hit $20 Billion in 2000
    • Table 1-1: U.S. Retail Sales of Gourmet/Specialty Foods, 1996-2005 (dollars): Coffee/Tea, Confectionery/Desserts, Condiments, Cheese, Pasta/Grains, Other Foods
    • Market Composition
    • Factors to Market Growth
    • "Gourmet" Becoming Mainstream
    • Americans Perceive Gourmet Foods as Affordable Treats
    • The Ethnic/Gourmet Synergy
    • The Natural Foods/Gourmet Synergy
    • Thousands of Marketers, from Artisans to Conglomerates
    • Pace of New Product Introductions Slower
    • Product Trends
    • Celebrity Brands
    • Mediterranean Style
    • Caribbean and Nuevo Latino Cuisine
    • National Consumer Advertising Estimated at $200 Million in 2000
    • Different Advertising Themes for Different Audiences
    • Distribution
    • Market Shares by Retail Sector
    • Figure 1-1: Estimated Share of Dollar Sales of Gourmet/Specialty Foods by Retail Channel, 2000 (percent): Supermarkets, Gourmet/Specialty Stores, All Other
    • Supermarkets Move the Biggest Volume
    • Gourmet/Specialty Food Stores
    • Mail Order and Internet Sales
    • Mail/Phone Order Food Purchasers

    The Coffee and Tea Category
    • Scope of Market
    • Coffee and Tea Sales Top $4.2 Billion in 2000
    • Market to Surpass $6.7 Billion by 2005
    • Factors to Market Growth
    • A Café Culture
    • Tea Drinking Becoming Hip
    • Complex Channel of Intermediaries
    • Prominent Marketers
    • Coffee and Tea Retailing
    • Overview of Consumer Patterns

    The Confectionery and Desserts Category
    • Scope of Market
    • Confectionery and Desserts Sales at $4 Billion in 2000
    • Sales to Approach $5.4 Billion by 2005
    • Factors to Market Growth
    • Indulgence Lives
    • Expanded Distribution Channels
    • Gift-Giving Occasions Abound
    • Many Hundreds of Marketers
    • Confectionery Leaders
    • Leading Marketers of Superpremium Ice Cream
    • Leading Marketers of Gourmet/Specialty Sweet Baked Goods
    • Marketing and Product Trends
    • Marketers Strengthen Impulse Offerings
    • Artisanal Chocolates
    • High Octane Chocolates
    • Confectionery and Desserts Retailing
    • Overview of Consumer Patterns

    The Condiments Category
    • Scope of Market
    • Condiments Sales Top $2.5 Billion in 2000
    • Sales to Approach $3.6 Billion by 2005
    • Factors to Market Growth
    • Condiments Among the Most Popular Gourmet/Specialty Foods
    • Mediterranean Flair
    • An Outdoor Cooking Lifestyle, Even Indoors
    • Hundreds of Marketers
    • Major Players
    • Marketing and Product Trends
    • Celebrity Lines
    • Queuing Up
    • Flavors of the Mediterranean—and California
    • Condiments Retailing
    • Overview of Consumer Patterns

    The Cheese Category
    • Scope of Market
    • Cheese Sales Approached $2.4 Billion in 2000
    • Sales to Approach $2.9 Billion by 2005
    • Factors to Market Growth
    • Americans Eating More Cheese
    • Innovative Products
    • The Cheese Stands Alone
    • Hundreds of Marketers
    • A Two-Tiered Market
    • Marketing and Product Trends
    • Cheese Retailing
    • Overview of Consumer Patterns

    The Pasta and Grains Category
    • Scope of Market
    • Pasta and Grain Sales $810 Million in 2000
    • Sales to Top $1.0 Billion by 2005
    • Factors to Market Growth
    • Pasta an American Favorite
    • Convenient Staples
    • Food Pyramid, Mediterranean Diet Spurs Sales
    • Ethnic Diversity Broadens the Menu
    • Hundreds of Marketers
    • Refrigerated Pasta Cools
    • Pasta and Grains Retailing
    • Overview of Consumer Patterns
  2. The Overall Market
    Scope of Report
    • Market Definition
    • "Gourmet" vs. "Specialty"
    • NASFT Definition

    Product Categories
    • Product Categories Parallel Food Industry
    • Six Broad Product Categories

    Government Regulations
    • Federal Regulations
    • Nutritional Labeling Regulations
    • State Regulations

    Industry Associations and Marketing Boards
    • National Association for the Specialty Food Trade
    • Foreign Government Marketing Boards
    • State and Regional Development Organizations
    • Figure 2-1: Estimated U.S. Retail Sales of Gourmet/Specialty Foods, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • Market Difficult to Measure
    • Total Retail Sales $20 Billion in 2000
    • Table 2-1: Estimated U.S. Retail Sales of Gourmet/Specialty Foods, 1996-2000 (dollars)
    • Gourmet/Specialty Coffee and Tea Nears $4.3 Billion
    • Table 2-2: Estimated U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 1996-2000 (dollars)
    • Gourmet/Specialty Confectionery and Desserts $4.0 Billion
    • Table 2-3: Estimated U.S. Retail Sales of Gourmet/Specialty Confectionery and Desserts, 1996-2000 (dollars)
    • Gourmet/Specialty Condiments Near $2.6 Billion
    • Table 2-4: Estimated U.S. Retail Sales of Gourmet/Specialty Condiments, 1996-2000 (dollars)
    • Gourmet/Specialty Cheese Sales Near $2.4 Billion
    • Table 2-5: Estimated U.S. Retail Sales of Gourmet/Specialty Cheese, 1996-2000 (dollars)
    • Gourmet/Specialty Pasta and Grains Sales $810 Million
    • Table 2-6: Estimated U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 1996-2000 (dollars)
    • Other Gourmet/Specialty Foods $6 Billion
    • Table 2-7: Estimated U.S. Retail Sales of Other Gourmet/Specialty Foods, 1996-2000 (dollars)

    Market Composition
    • Retail Sales by Product Category
    • Figure 2-2: Share of Gourmet/Specialty Food Sales by Category, 1996 vs. 2000 (percent): Coffee/Tea, Confectionery/Desserts, Condiments, Cheese, Pasta/Grains, All Other
    • Broad Spectrum of Retail Channels
    • Retail Sales by Retail Outlet
    • Figure 2-3: Estimated Share of Dollar Sales of Gourmet/Specialty Foods by Retail Channel, 2000 (percent): Supermarkets, Gourmet/Specialty Stores, All Other
    • Regional Sales
    • Seasonal Sales

    Factors to Market Growth
    • Age Demographics Positive
    • Table 2-8: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
    • The Mainstreaming of Gourmet Foods
    • Same Consumers Buy Mainstream Products
    • Distribution Expanding
    • Market Leaders Moving into Premium and Gourmet Lines
    • American Palate Becoming More Sophisticated
    • Cooking Shows Proliferating
    • Affordable Treats
    • Convenience Sells
    • Competition from Foodservice
    • The Ethnic/Gourmet Synergy
    • Ethnic Population Shifts
    • Table 2-9: Population Projections for Selected U.S. Ethnic/Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Asian-American
    • The Natural Foods/Gourmet Synergy
    • Duties and Trade Sanctions
    • Figure 2-4: Projected U.S. Retail Sales of Gourmet/Specialty Foods, 2000-2005 (dollars)

    Market Projections
    • Sales to Exceed $27.6 Billion by 2005
    • Table 2-10: Projected U.S. Retail Sales of Gourmet/Specialty Foods, 2000-2005 (dollars)
    • Gourmet/Specialty Coffee/Tea Will Top $6.7 Billion
    • Table 2-11: Projected U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 2000-2005 (dollars)
    • Confectionery and Desserts Will Near $5.4 Billion
    • Table 2-12: Projected U.S. Retail Sales of Gourmet/Specialty Confectionery and Desserts, 2000-2005 (dollars)
    • Condiments Projected at Almost $3.6 Billion
    • Table 2-13: Projected U.S. Retail Sales of Gourmet/Specialty Condiments, 2000-2005 (dollars)
    • Gourmet/Specialty Cheese to Approach $2.9 Billion
    • Table 2-14: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2005 (dollars)
    • Pasta and Grains to Top $1.0 Billion
    • Table 2-15: Projected U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 2000-2005 (dollars)
    • Other Foods to Approach $8.1 Billion
    • Table 2-16: Projected U.S. Retail Sales of Other Gourmet/Specialty Foods, 2000-2005 (dollars)

    The Marketers
    • Thousands of Marketers
    • From Artisans to Conglomerates
    • Most Marketers Compete in Only a Few Product Subcategories
    • Major Conglomerates
    • Recent Mergers, Acquisitions, and Divestures
    • Share of Market Not Determinable
    • Selected Marketers
    • Table 2-17: The U.S. Gourmet/Specialty Foods Market: Selected Marketers and Brands (154 Marketers)

    The Competitive Situation
    • Many Cottage Businesses
    • A Philosophy As Well As a Product
    • Some Marketers Stay Small Intentionally
    • Growing Older May Become a Problem for Entrepreneurs
    • Major Marketers Increasingly Moving In
    • Natural Foods Marketers
    • An International Marketplace
    • Regional American Products Booming
    • California as a Trendsetter
    • Private Label from Retailers

    Marketing and New Product Trend Overview
    • Pace of New Product Introductions Slower
    • Product Trends
    • Celebrity Brands
    • Fusion Cuisine vs. Regional Purity
    • Mediterranean Style
    • Caribbean and Nuevo Latino Cuisine

    Consumer Advertising Trends
    • National Consumer Advertising Estimated at $200 Million in 2000
    • American Dairy Association Leads Ad Spenders
    • Campbell Soup, Kraft, P&G, Ferrero, and Barilla Spend Over $10 Million Apiece
    • Second Tier Advertisers
    • Most Major Advertisers in Supermarket Distribution
    • Most Smaller Marketers Lack Ad Budgets
    • Television, Print Media Popular
    • Different Themes for Different Audiences
    • Magazine Advertorials
    • Examples of Consumer Advertising

    Consumer Promotions
    • In-Store Sampling
    • Coupons
    • Recipes and Cookbook Tie-Ins
    • Merchandise Promotions
    • Contests and Sweepstakes
    • Publicity Stunts
    • Product Announcements as Promotions
    • Charitable Contributions
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Most Advertising in Trade Publications
    • Trade Promotional Materials Abound
    • Training Support
    • NASFT Shows are Major Trade Promotional Vehicle
    • Other Trade Shows
    • Public Relations Campaigns
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • Main Methods of Distribution
    • Most Distribution Through Specialty Food Distributors
    • Other Distribution Options
    • Some Supermarkets Buying Direct
    • Specialty Food Distributors
    • Distributor Functions
    • Distributor Margins
    • The Role of Brokers
    • Broker Services to Retailers

    At the Retail Level
    • A Wide Range of Retail Outlets
    • Supermarkets Move the Biggest Volume
    • Upscale Supermarkets
    • Supermarkets: Gourmet Section vs. Integration
    • Joint Ventures and Concessions
    • Gourmet/Specialty Food Stores
    • Specialty Store Epicenter to Shift Westward
    • Health and Natural Food Stores
    • Warehouse Clubs
    • Mail Order and Internet Sales
    • Discount Stores

    Internet Retailing
    • Shopping the Internet
    • E-tailing Possibilities
    • The Internet Food Shopper
    • Corporate Websites

    Retail Advertising and Promotions
    • Retail Advertising
    • Promotional Activities Common
    • Sampling
    • Cross-Merchandising
    • Themed Events
    • Newsletters
    • Cooking Classes

    The Consumer
    • The Simmons Survey System
    • Mail/Phone Order Food Purchasers
    • Food Magazine Audiences
    • TV Food Network Viewers
    • Table 2-18: Demographic Characteristics Favoring Buying Food by Mail/Phone Order: Fruit or Nuts, Meat, and Other Foods, 2000 (U.S. Adults)
    • Table 2-19: U.S. Audience Levels for Selected Food Magazines (% adults): 4 Food Magazines
    • Table 2-20: Demographic Characteristics Favoring Reading Food Magazines: Cooking Light vs. Bon Appetit, 2000 (U.S. Adults)
    • Table 2-21: Demographic Characteristics Favoring Reading Food Magazines: Gourmet vs. Food & Wine, 2000 (U.S. Adults)
    • Table 2-22: Demographic Characteristics Favoring Viewing TV Food Network, 2000 (U.S. Adults)
  3. The Coffee and Tea Category
    The Products
    • Focus on Retail Market
    • Products Distinguished by Quality, Price Points, Distribution
    • Types of Specialty Coffees
    • Decaffeinated Coffee
    • Organic, Sustainable, Shade, and Fair Trade Coffee
    • Estate Coffee
    • Whole Bean or Ground
    • Types of Tea: Green, Black, Oolong
    • Herbal Teas
    • Functional Teas
    • Bagged or Loose
    • Ready-to-Drink Coffee and Tea
    • Powdered Mixes
    • Liquid Concentrates
    • Chai: The Cappuccino of Tea
    • Rooibos or Red Tea
    • Figure 3-1: Estimated U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • U.S. Retail Sales of Gourmet/Specialty Coffee and Tea Exceed $4.2 Billion
    • Specialty Coffee Sales Top $3.4 Billion
    • Specialty Tea Sales $800 Million
    • Table 3-1: Estimated U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 1996-2000 (dollars)

    Market Composition
    • Coffee 81% of Category Sales
    • Specialty Coffees Moving Toward Varietal Types
    • Popular Flavors
    • Organic, Sustainable, Shade, and Fair Trade Coffee Sales
    • Specialty Tea Market Fragmented
    • Specialty Tea Flavors
    • Specialty Stores Account for Half of Retail Sales
    • Figure 3-2: Estimated Share of Dollar Sales of Gourmet/Specialty Coffee and Tea by Retail Channel, 2000 (percent): Specialty Stores, Supermarkets, Mail Order, All Other
    • Regional Sales

    Factors to Market Growth
    • Overall Factors Major Influences
    • More Americans Drinking Coffee
    • More Than Half of Americans Drink Gourmet Coffee
    • Gourmet Coffee Draws Young Consumers
    • Asian-Americans a Prime Market
    • Consumers More Savvy About Specialty Coffees
    • Cafés Go Mass Market
    • Cafés a Two-Edged Sword
    • Café Social Atmosphere
    • Café Coffee Tastes Better
    • Specialty Coffee Industry Tapping New Markets
    • Cafés Facing Challenges
    • Café Operators Expanding Abroad
    • Will the Tech Recession Cause Cafés to Cool?
    • Specialty Coffees and Teas Affordable Little Luxuries
    • Specialty Coffee Mostly for Special Occasions
    • Coffee Pricing Can Be Volatile
    • Environmental and Social Responsibility Woo Consumers
    • Specialty Tea Beginning to Emerge from Coffee's Shadow
    • Health Considerations Boost Tea Sales
    • Tea Becoming More Hip, Crossing Traditional Gender and Age Lines
    • Will Tea Shops Take Off?
    • Ready-to-Drink Beverages Compete with Soft Drinks
    • Figure 3-3: Projected U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 2000-2005 (dollars)

    Market Projections
    • Sales to Surpass $6.7 Billion by 2005
    • Table 3-2: Projected U.S. Retail Sales of Gourmet/Specialty Coffee and Tea, 2000-2005 (dollars)

    The Marketers
    • Complex Channel of Intermediaries
    • Specialty Coffee Roasters
    • Prominent Marketers of Specialty Coffee
    • Prominent Marketers of Specialty Tea
    • Table 3-3: The U.S. Market for Gourmet/Specialty Coffee and Tea: Selected Marketers and Brands (38 Marketers)

    Marketer and Brand Shares
    • Methodology
    • A&P Leads in Whole Coffee Beans
    • Table 3-4: Top Marketers and Brands in Mass-Market Channels: Whole Coffee Beans, 2000 (percent): 10 Marketers/13 Brands, All Others, Private Label
    • Celestial Seasonings #2 in Bagged/Loose Tea
    • Table 3-5: Top Marketers and Brands in Mass-Market Channels: Bagged/Loose Tea, 2000 (percent): 8 Marketers/10 Brands, All Others, Private Label

    The Competitive Situation
    • Many Marketers Also Retailers
    • Mergers and Acquisitions Shape Industry
    • Brothers Gourmet Coffee: How Not to Expand
    • Mass/Specialty Barriers Breaking Down
    • Frappuccino Dominates RTD Coffee; Coke, P&G Seek to Compete

    Competitive Profile: A&P (The Great Atlantic & Pacific Tea Co.)
    • Eight O'Clock Coffee Makes History
    • But Brand Challenged by Starbucks and Whole Bean Brands
    • Nationwide Distribution
    • Eight O'Clock Taking it Up a Notch

    Competitive Profile: The Hain Celestial Group, Inc.
    • Company Background
    • Celestial Seasonings Background
    • Reasons for Success
    • Celestial's Product Line
    • Not Everything Turns to Gold
    • A Failed Marriage with Kraft

    Competitive Profile: Nestlé USA, Inc. (Nestlé S.A.)
    • Corporate Overview
    • Nestlé USA-Beverage Division
    • Nestlé Leads Instant Coffee Market
    • Nestlé Exits Ground Coffee Businesses, Selling to Sara Lee
    • Nestlé Trying to Reinvent Itself
    • Nescafé a New Megabrand?
    • Massive Rebranding Effort
    • Nestlé Re-Brands its Whole Bean Coffee Line
    • Gourmet Instant and Frothé
    • Nestlé's RTD Coffee Fiasco
    • Nestlé in Tea

    Competitive Profile: Procter & Gamble Co.
    • Procter & Gamble Beverage Division
    • Folgers Coffee
    • Folgers Extends Line to Premium Whole Bean Coffee
    • Folgers Instant Café Latte
    • Millstone Specialty Coffee
    • P&G Buys, Then Dumps Brothers Coffee
    • P&G to License Folgers Name for RTD Coffee

    Competitive Profile: The Republic of Tea
    • Company Founded by Husband-and-Wife Team
    • A Wide Tea Selection with Award-Winning Style
    • New Products for the New Millennium
    • Barnes & Noble an Important Outlet

    Competitive Profile: Starbucks Corp.
    • Company Background
    • Enter Howard Schultz
    • Schultz's Personal Tastes Shape Starbucks' Menu
    • Starbucks Cafés
    • Starbucks in Grocery Channels
    • Other Profitable Partnerships
    • Unprofitable Ventures
    • Starbucks Acquires Tazo Tea
    • A Global Leader
    • Relatively Little Media Spending

    Competitive Briefs
    • Oregon Chai, Inc.
    • R.C. Bigelow, Inc.
    • The Stash Tea Co.

    Marketing and New Product Trends
    • Exoticism Sells
    • Snappy, Upscale Packaging
    • Environmental and Social Consciousness a Strong Thrust
    • Nestlé and Folgers Offer New Gourmet Coffee Lines
    • Fair-Trade and Organic Coffee
    • Instant Coffeehouse Beverages
    • Loose Teas
    • Teas Plus
    • Green Teas and Chais
    • New Rooibos
    • Liquid Concentrates
    • Coffee and Herb Blends
    • "Considerate Coffee"
    • Soy Coffee?
    • Selected New Product Introductions
    • Table 3-6: The U.S. Specialty Coffee and Tea Market: Selected New Product Introductions, 1999-Spring 2001

    Consumer Advertising Trends
    • P&G, Starbucks, and Gevalia Lead Ad Spenders
    • P&G's Competitive Positioning
    • Young and Hip
    • For Adventurous Taste Buds
    • Like Fine Wines
    • Handle with Care
    • Promoting Websites
    • Examples of Consumer Advertising

    Consumer Promotions
    • In-Store Sampling Demonstrates Quality, Educates Consumers
    • Free Samples for Email Responses
    • Coupons
    • Nestlé Offers a Big Break to Entrepreneurs
    • Gift with Purchase
    • Free Merchandise to Lure Subscribers
    • Event Sponsorship
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Specialty Coffee and Tea Marketers Are Heavy Advertisers
    • Trade Promotions
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • Several Methods of Distribution
    • Specialty Retailers Crucial to Specialty Coffee and Tea Marketers
    • Assortments Vary by Individual Store
    • The Supermarket Scene
    • Coffee and Tea Specialty Stores Offer Top-Quality Products
    • Health and Natural Food Stores
    • Warehouse Clubs and Mass Merchandisers
    • Mail and Phone Order
    • Most Major Marketers Have Consumer Websites

    The Consumer
    • The Simmons Survey System
    • Overview of Consumer Patterns
    • Upscale Skew to All Products
    • Espresso/Cappuccino Drinkers
    • Whole Bean Coffee Drinkers
    • Starbucks, Gevalia Ground Coffee Purchasers
    • Celestial Seasonings, Bigelow, and Twinings Tea Drinkers
    • NCA Data on Coffee Drinkers
    • Nestlé's Consumer Segmentation Study
    • NASFT Research on Tea Drinkers
    • Table 3-7: U.S. Usage Levels for Specialty Coffee and Tea, 2000 (% adults): 10 Classifications
    • Table 3-8: Demographic Characteristics Favoring Use of Specialty Coffee by Type: Espresso/Cappuccino vs. Ground Whole Bean, 2000 (U.S. Adults)
    • Table 3-9: Demographic Characteristics Favoring Use of Specialty Coffee by Brand: Starbucks vs. Gevalia, 2000 (U.S. Adults)
    • Table 3-10: Demographic Characteristics Favoring Use of Specialty Tea by Brand: Celestial Seasonings Fruit & Tea, Celestial Seasonings After-Dinner, Twinings, 2000 (U.S. Adults)
    • Table 3-11: Demographic Characteristics Favoring Use of Specialty Tea by Brand: Bigelow Regular Teas, Bigelow Flavored Teas, Bigelow Constant Comment, 2000 (U.S. Adults)
  4. The Confectionery And Desserts Category
    The Products
    • Focus on Retail Market
    • Note on the Word "Specialty"
    • Definition of Gourmet Confectionery and Desserts
    • Scope of Category
    • Confectionery
    • Chocolates
    • Other Candies
    • Bars, Packages, or Bulk
    • Ice Creams and Frozen Desserts
    • Ice Cream
    • Sherbet, Sorbet, and Gelato
    • Frozen Yogurt
    • Frozen Novelties
    • Superpremium a Subjective Definition
    • Sweet Baked Goods
    • Figure 4-1: Estimated U.S. Retail Sales of Gourmet Confectionery and Desserts, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • U.S. Retail Sales of Gourmet Confectionery and Desserts Hit $4.0 Billion
    • Gourmet/Premium Confectionery Sales Top $2.2 Billion
    • Superpremium Ice Cream Sales Top $1.0 Billion
    • Gourmet/Premium Sweet Baked Goods $700 Million
    • Table 4-1: Estimated U.S. Retail Sales of Gourmet Confectionery and Desserts, 1996-2000 (dollars): Confectionery, Ice Cream, Sweet Baked Goods

    Market Composition
    • Confectionery Accounts for 56% of Sales
    • Figure 4-2: Share of U.S. Retail Sales of Gourmet Confectionery and Desserts by Type, 2000 (percent): Confectionery, Ice Cream, Sweet Baked Goods
    • A Broad Range of Retail Outlets
    • Gourmet/Specialty Stores Lead Retail Sales
    • Figure 4-3: Estimated Share of Dollar Sales of Gourmet Confectionery and Desserts by Retail Channel, 2000 (percent): Gourmet/Specialty Stores, Supermarkets, All Other
    • Regional Sales
    • Seasonal Sales
    • Confectionery Sales Peak at Holidays
    • Ice Cream Peaks in Hot Weather
    • Sweet Baked Goods Strongest in Fourth Quarter

    Factors to Market Growth
    • Premium Market Booming
    • An Expanding Niche
    • Affordable Treats
    • Indulgence Lives
    • Expanded Distribution Channels
    • Gourmet/Premium Chocolate Prices Coming Down
    • Gift-Giving Occasions Abound
    • Different Strokes for Different Folks
    • Figure 4-4: Projected U.S. Retail Sales of Gourmet Confectionery and Desserts, 2000-2005 (dollars)

    Market Projections
    • Sales to Approach $5.4 Billion by 2005
    • Table 4-2: Projected U.S. Retail Sales of Gourmet Confectionery and Desserts, 2000-2005 (dollars): Confectionery, Ice Cream, Sweet Baked Goods

    The Marketers
    • Many Hundreds of Marketers
    • Confectionery Leaders
    • Leading Marketers of Superpremium Ice Cream
    • Leading Marketers of Gourmet/Specialty Sweet Baked Goods
    • Hundreds of Niche Marketers
    • Table 4-3: The U.S. Gourmet Confectionery and Desserts Market: Selected Marketers and Brands (107 Marketers)

    Marketer and Brand Shares
    • Methodology
    • Häagen-Dazs Beats Out Ben & Jerry's… Barely
    • Ferrero the Leader in Supermarket Gourmet Chocolate
    • Brand Data on Premium Cookies Sketchy
    • Table 4-4: Top Marketers and Brands by Supermarket and Drugstore Share: Superpremium Ice Cream, 2000 (percent): 3 Marketers/5 Brands
    • Table 4-5: Top Marketers and Brands by Supermarket: Gourmet/Premium Chocolate Candy, 2000 (percent): 3 Marketers/Brands

    The Competitive Situation
    • Mainstream Marketers Participate Quietly in Gourmet/Premium Tier
    • Boxed Chocolatiers Pushing the Envelope
    • Reshuffling the Deck in Ice Cream
    • Co-Packing Ice Cream
    • Few Gourmet Marketers Have Nationwide Distribution
    • Gourmet Marketers Expanding Retail Distribution Channels
    • Attractive Packaging Gives Marketers a Competitive Edge

    Competitive Profile: Ben & Jerry's Homemade, Inc. (Unilever)
    • Company Background
    • Quirky Flavors and Catchy Names
    • From Hippies to an Alternative Corporate Culture
    • Distribution and Competition
    • Unilever: Buy-Out or Sell-Out?

    Competitive Profile: Campbell Soup Co. (Godiva Chocolatier, Inc. and Pepperidge Farm, Inc.)
    • Corporate Overview
    • Godiva Chocolatier
    • Godiva Chocolates for U.S. Consumers
    • Product Line
    • Extending Brand Equity
    • Godiva Boutiques
    • Packaging Focus
    • Investment in Direct Marketing
    • Investment in Advertising
    • Background of Pepperidge Farm
    • The Leader in Premium Cookies
    • Third-Largest in Cakes
    • Ad Campaign Repositions Milano

    Competitive Profile: Kraft Foods, Inc. (Philip Morris Companies, Inc.)
    • Corporate Overview
    • Kraft in the Confectionery Market
    • Callard & Bowser-Suchard Expanding U.S. Marketing

    Competitive Profile: Lindt & Sprüngli (USA), Inc. (Chocoladefabriken Lindt & Sprüngli A.G.)
    • Corporate Overview
    • Lindt Chocolates
    • Lindt at Retail
    • Lindt Acquires Ghirardelli
    • Ghirardelli Chocolates
    • Eastward Expansion

    Competitive Profile: Nestlé USA, Inc. (Nestlé S.A.)
    • Corporate Overview
    • Nestlé Chocolate Candy Brands
    • Perugina Upscale Chocolates Reorganizing, Expanding?

    Competitive Briefs
    • Dancing Deer Baking Co.
    • Ferrero S.p.A.
    • La Tempesta Bakery Confections, Inc.
    • Scharffen Berger Chocolate Maker, Inc.

    Marketing and New Product Trends
    • Class Goes Mass, Marketers Strengthen Impulse Offerings
    • Downsized Packages
    • Artisanal Chocolates
    • Sophisticated Flavors
    • Upscale Molded Chocolates
    • High Octane Chocolate
    • Varietal Chocolates
    • Unique Products
    • New Ice Cream Flavors
    • Alcoholic Ice Cream
    • Ethnic Flavors Go Mainstream
    • Limited Editions
    • Cookie Trends
    • Pastries and Cakes
    • Selected New Product Introductions
    • Table 4-6: The U.S. Gourmet Confectionery and Desserts Market: Selected New Product Introductions, 1999-Spring 2001

    Consumer Advertising Trends
    • Pepperidge Farm, Ferrero Rocher, Altoids Lead Ad Spending
    • Perfect for Entertaining
    • Gift Wraps
    • Self-Rewards
    • Some Roads Lead to Romance and Sex
    • Extraordinary … Or Non-Exclusive
    • Altoids Beats to Its Own Drummer
    • Examples of Consumer Advertising

    Consumer Promotions
    • Coupons
    • Joint Promotions
    • Sampling
    • Recipes
    • Godiva's Sweepstakes and Comps
    • Gift Certificates
    • Product Placement
    • Industry PR Campaign Spurs Sales
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Most Promotions Are Standard
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • Several Methods of Distribution
    • Some Marketers Use Multiple Distribution Methods
    • Warehousing
    • Direct Store Delivery
    • Perishable Products Air-Shipped

    At the Retail Level
    • Gourmet/Specialty Stores Strong
    • Supermarkets Shine in Ice Cream But Minor in Confectionery, Baked Goods
    • Gourmet/Specialty Stores
    • Gourmet Chocolate Marketers Establish Presence with Boutiques
    • Geographic Strategies Vary
    • The Upscale Ambiance
    • Elite Brands for Gourmet Food and Kitchenware Stores
    • Department Stores
    • Warehouse Clubs
    • Convenience Stores
    • Upscale Cafés

    Internet Retailing
    • Corporate Websites
    • Online Retailers Multiplying
    • Ice Cream Online

    The Consumer
    • The Simmons Survey System
    • Overview of Consumer Patterns
    • Upscale Skew
    • Superpremium Ice Cream Users
    • Frozen Novelty Treat Users
    • Pepperidge Farm Cookies Users
    • Affluent Suburbanites, Urbanites Big Gourmet Cookie Buyers
    • Table 4-7: U.S. Usage Levels for Selected Superpremium Ice Cream and Premium Cookies (% adults): 7 Classifications
    • Table 4-8: Demographic Characteristics Favoring Use of Superpremium Ice Cream: Ben & Jerry's vs. Häagen-Dazs, 2000 (U.S. Adults)
    • Table 4-9: Demographic Characteristics Favoring Use of Frozen Novelty Treats: Ben & Jerry's vs. Häagen-Dazs Bars, 2000 (U.S. Adults)
    • Table 4-10: Demographic Characteristics Favoring Use of Pepperidge Farm Cookies: Distinctive Collection, American Collection, and Other, 2000 (U.S. Adults)
  5. The Condiments Category
    The Products
    • Focus on Retail Market
    • Gourmet or Premium?
    • Product Types
    • Sauces
    • Salsa
    • Pasta Sauces
    • Mustard, Ketchup, Mayonnaise
    • Salad and Cooking Oils
    • Vinegars
    • Salad Dressings
    • Chutneys, Relishes, and Savory Jellies
    • Herbs, Spices and Seasonings
    • Specialty Appetizers and Seasonings
    • Jams, Jellies, Honey, Syrups, and Other Sweet Condiments
    • Figure 5-1: Estimated U.S. Retail Sales of Gourmet/Specialty Condiments, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • U.S. Retail Sales of Gourmet/Specialty Condiments $2.5 Billion
    • Table 5-1: Estimated U.S. Retail Sales of Gourmet/Specialty Condiments, 1996-2000 (dollars)

    Market Composition
    • A Broad Range of Retail Channels
    • Supermarkets, Gourmet/Specialty Stores the Major Retail Outlets
    • Figure 5-2: Estimated Share of Dollar Sales of Gourmet/Specialty Condiments by Retail Channel, 2000 (percent): Supermarkets, Gourmet/Specialty Stores, Warehouse Clubs, All Other
    • Regional Sales
    • Seasonal Sales

    Factors to Market Growth
    • Condiments Among the Most Popular Gourmet/Specialty Foods
    • Ethnic and Regional Explosion
    • Mediterranean Flair
    • An Outdoor Cooking Lifestyle, Even Indoors
    • Restaurants, Cooking Shows, Food Editors Boost Exposure
    • Marketers Promote Greater Use of Products
    • Jams, Jellies, and Preserves
    • Figure 5-3: Projected U.S. Retail Sales of Gourmet/Specialty Condiments, 2000-2005 (dollars)

    Market Projections
    • Sales to Approach $3.6 Billion by 2005
    • Table 5-2: Projected U.S. Retail Sales of Gourmet/Specialty Condiments, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Major Players
    • Independent Larger Marketers
    • Smaller Marketers
    • Table 5-3: The U.S. Gourmet/Specialty Condiments Market: Selected Marketers and Brands (195 Marketers)

    Marketer and Brand Shares
    • Methodology
    • Premium Brands More than One Out of Four Pasta Sauce Dollars
    • Bertolli Leads Olive Oil Marketers
    • Grey Poupon Number Two in Mustards
    • Marinades Steaming
    • Table 5-4: Top Marketers and Brands by Supermarket Share: Pasta Sauce, 2000 (percent): 7 Marketers/8 Brands, All Other Brands, Private Label
    • Table 5-5: Top Marketers and Brands by Supermarket Share: Olive Oil, 2000 (percent): 8 Marketers/10 Brands, All Other Brands, Private Label
    • Table 5-6: Top Marketers and Brands by Supermarket Share: Mustard, 2000 (percent): 11 Marketers/12 Brands, All Other Brands, Private Label

    The Competitive Situation
    • Many Mainstream Marketers Are Quiet Participants
    • Many Cottage Businesses
    • Market Highly Fragmented
    • Gourmet/Specialty Condiments Widely Copycatted
    • Chefs Go Co-Branding Route

    Competitive Profile: Kraft Foods, Inc. (Grey Poupon)
    • Company Background
    • "Pardon Me…"
    • Expanding the Product Line

    Competitive Profile: McIlhenny Company
    • Company Overview
    • A Colorful History
    • McIlhenny Buys its Arch-Rival
    • Jazzing Up Tabasco
    • McIlhenny Turns to Co-Branding

    Competitive Briefs
    • Bertolli USA, Inc.
    • HomeGrown Natural Foods, Inc.: Napa Valley Kitchens/Consorzio
    • Lea & Perrins Co.
    • Proctor & Gamble Co.: Culinary Sol

    Marketing and New Product Trends
    • Celebrity Backing
    • Trendy vs. Homestyle
    • Packaging a Key Ingredient
    • New Gourmet/Specialty Condiments Continue to Proliferate
    • Queuing Up
    • That's the Rub
    • Finishing Sauces
    • Flavors of the Mediterranean—and California
    • Pasta Sauces
    • Olive Oils and Beyond
    • Vinegars
    • International and Exotic Flavors
    • Salad Dressings
    • Gourmet Mustard and Mayonnaise
    • Chutneys, Relishes, and Savory Jellies
    • Unique Products
    • Salt of the Sea
    • In a Jam
    • Selected New Product Introductions
    • Table 5-7: The U.S. Gourmet/Specialty Condiments Market: Selected New Product Introductions, 1999-Spring 2000

    Consumer Advertising Trends
    • Barilla, Grey Poupon, Lea & Perrins Lead Ad Spenders
    • Second-Tier Advertisers
    • A Passion for Food
    • Fresh Flavor
    • Grey Poupon Turns Yellow
    • Tabasco Goes Edgy
    • Selling the Sizzle
    • Racy Approach for Adult-Targeted Peanut Butter
    • Examples of Consumer Advertising

    Consumer Promotions
    • Coupons
    • Recipes
    • Joint Promotions
    • Contests and Sweepstakes
    • Feel Good About Your Purchase
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Most Promotions are Standard
    • Recipe Brochures
    • In-Store Sampling
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • A Mix of Mass-Market and Specialty Distribution Systems

    At the Retail Level
    • Wide Range of Channels
    • Retail Displays
    • Dedicated Condiments Stores
    • Direct Marketing Rewarding

    Internet Retailing
    • Online Retailers
    • Corporate Websites

    The Consumer
    • The Simmons Survey System
    • Overview of Consumer Patterns
    • One Out of Four Americans Prefer Olive Oil
    • Bertolli Olive Oil Users
    • Berio Olive Oil Users
    • Grey Poupon Mustard
    • Marzetti's and Caesar Cardini Salad Dressings
    • Table 5-8: U.S. Usage Levels for Selected Gourmet/Specialty Condiments (% adults): 6 Classifications
    • Table 5-9: Demographic Characteristics Favoring Use of Olive Oil: Any, Bertolli, and Berio, 2000 (U.S. Adults)
    • Table 5-10: Demographic Characteristics Favoring Use of Gourmet Condiments: Grey Poupon Mustard, 2000 (U.S. Adults)
    • Table 5-11: Demographic Characteristics Favoring Use of Gourmet Salad Dressings: Marzetti's vs. Caesar Cardini, 2000 (U.S. Adults)
  6. The Cheese Category
    The Products
    • Note on the Word "Specialty"
    • Focus on Retail Market
    • Definition of Specialty Cheeses
    • Artisan and Farmstead Cheese
    • Types of Specialty Cheese
    • Cow, Goat, Sheep, or Buffalo Milk
    • Country of Origin
    • From Soft to Hard
    • Fat Content Varies
    • Special Features and Special Products
    • European and Domestic Cheeses Have Different Characteristics
    • Cheeses Seasonal
    • Most Cheese Requires Refrigeration
    • Figure 6-1: Estimated U.S. Retail Sales of Gourmet/Specialty Cheese, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • U.S. Retail Sales of Gourmet/Specialty Cheese Approach $2.4 Billion
    • Table 6-1: Estimated U.S. Retail Sales of Gourmet/Specialty Cheese, 1996-2000 (dollars)

    Market Composition
    • Cheddar and Mozzarella the Most Popular Mass Cheeses in America
    • Brie and Cheddar the Most Popular Specialty Cheeses
    • Table 6-2: Estimated Share of Retail Dollar Sales of Specialty Cheese by Type, 2000 (percent): 10 Types, Other
    • Domestic Cheeses Lead Over French, Italian Imports
    • Table 6-3: Estimated Share of Retail Dollar Sales of Specialty Cheese by National Origin, 2000 (percent): 10 Nations, Other
    • Low-Fat Sales Eroding
    • Retail Channels
    • Figure 6-2: Estimated Share of U.S. Dollar Sales of Specialty Cheese by Retail Channel, 2000 (percent): Supermarkets, Specialty Stores, Health and Natural Food Stores, Warehouse Clubs, All Other
    • Retail Prices for Cheese
    • Regional Sales
    • Seasonal Sales

    Factors to Market Growth
    • Americans Eating More Cheese
    • Table 6-4: U.S. Per Capita Consumption of Cheese by Variety, 1994 vs. 1998 (pounds): 13 Varieties
    • Consumer Tastes Becoming More Sophisticated
    • Increased Availability, Innovation Driving Growth
    • The Cheese Stands Alone
    • Cheese Becoming Even More Convenient
    • Ethnic Markets Boosting Sales
    • Quotas and Duties Restrict Imports
    • A Future Ban on Raw Milk Cheese?
    • Mad Cow/Foot-and-Mouth Diseases Could Affect Market
    • Figure 6-3: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2005 (dollars)

    Market Projections
    • Sales to Approach $2.9 Billion by 2005
    • Table 6-5: Projected U.S. Retail Sales of Gourmet/Specialty Cheese, 2000-2005 (dollars)

    The Marketers
    • About 450 Marketers
    • Dairy Giants
    • Prominent Importers and Distributors
    • Niche Marketers
    • Table 6-6: The U.S. Gourmet/Specialty Cheese Market: Selected Marketers and Brands (57 Marketers)

    Marketer and Brand Shares
    • Methodology
    • Natural Cheese Marketers
    • Bel/Kaukauna, Bongrain Lead in Cheese Balls and Spreads
    • Table 6-7a: Top Marketers and Brands by Supermarket Share: Natural Cheese, 2000 (percent): 12 Marketers/17 Brands, All Other Brands, Private Label
    • Table 6-7b: Top Marketers and Brands by Supermarket Share: Cheese Balls/Spreads, 2000 (percent): 6 Marketers/11 Brands, All Other Brands, Private Label

    The Competitive Situation
    • A Two-Tiered Market
    • First Impressions Count
    • California Set on Becoming a Big Cheese
    • Artisanal and Farmstead Cheeses
    • Some Large European Companies Have U.S. Production

    Competitive Profile: Bongrain S.A.
    • Bongrain S.A., a French Company with U.S. Presence
    • Three U.S. Cheese Divisions
    • Importer and Distributor Subsidiary

    Competitive Briefs
    • Cabot Creamery
    • Groupe Lactalis S.A.
    • Karoun Dairies, Inc.
    • Laura Chenel's Chèvre, Inc.
    • Vella Cheese Co.

    Marketing and New Product Trends
    • Marketers Play Up Origins
    • Classic Artisan and Farmstead Cheeses
    • New Blue Cheeses
    • New Goat Cheeses
    • New Italian-Style Cheeses
    • New Imported and Ethnic-Style Cheeses
    • New Flavors
    • Flavored Hard Cheeses
    • Flavored Italian- and French-Style Cheeses
    • Flavored Goat Cheeses
    • Spreadables
    • Snack Attack
    • Baked Bries
    • Selected New Product Introductions
    • Table 6-8: The U.S. Gourmet/Specialty Cheese Market: Selected New Product Introductions, 1999-Spring 2001

    Consumer Advertising Trends
    • American Dairy Association Leads Ad Spending
    • The Power of Cheese
    • California: It's the Cheese
    • Grana Padano Advertorial
    • Examples of Consumer Advertising

    Consumer Promotions
    • Sampling the Most Common Promotion
    • Coupons
    • Recipes, Brochures, and Newsletters
    • Merchandise Promotions
    • Cheese P.R.
    • Contests and Sweepstakes
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Most Promotions Are Standard
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • A Complex Distribution System
    • Distributors Often Package Cheese

    At the Retail Level
    • Specialty Cheese Less Widely Distributed than Non-Perishable Gourmet Foods
    • Specialty Cheese in Supermarkets
    • Merchandising and Display
    • Service Boosts Sales
    • Gourmet/Specialty Stores
    • On-Site Aging Facilities
    • Cross-Merchandising
    • Assortments
    • Retail Margins
    • Promotions
    • Retail Private Label

    Internet Retailing
    • Cheese Less Represented Online
    • Online Retailers

    The Consumer
    • The Simmons Survey System
    • Overview of Consumer Patterns
    • Domestic Cheese vs. Imported Cheese
    • Brie vs. Camembert Users
    • Edam/Gouda vs. Havarti Users
    • Alouette Cheese Users
    • Table 6-9: U.S. Usage Levels for Selected Gourmet/Specialty Cheese Products (% adults): 7 Classifications
    • Table 6-10: Demographic Characteristics Favoring Use of Natural Cheese: Domestic Cheese vs. Imported, 2000 (U.S. Adults)
    • Table 6-11: Demographic Characteristics Favoring Use of Specialty Cheese: Brie vs. Camembert, 2000 (U.S. Adults)
    • Table 6-12: Demographic Characteristics Favoring Use of Specialty Cheese: Edam/Gouda vs. Havarti, 2000 (U.S. Adults)
    • Table 6-13: Demographic Characteristics Favoring Use of Specialty Cheese: Alouette Cheese Spread (U.S. Adults)
  7. The Pasta and Grains Category
    The Products
    • Focus on Retail Market
    • Definition of Gourmet/Specialty Pasta and Grains
    • Gourmet/Specialty Pasta
    • Different Pasta Shapes
    • Shapes Have Eye-Appeal
    • Filled Pastas
    • Flavor and Color Variations
    • A World of Noodles
    • Exotic Rice
    • Other Gourmet Grains
    • Pasta and Grain Mixes
    • Figure 7-1: Estimated U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 1996-2000 (dollars)

    Market Size and Growth
    • Methodology
    • Gourmet/Specialty Pasta and Grains $810 Million in 2000
    • Gourmet/Specialty Pasta Sales $515 Million
    • Rice and Grains Sales $295 Million
    • Table 7-1: Estimated U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 1996-2000 (dollars)

    Market Composition
    • Pasta Nearly Two-Thirds of Sales
    • Pasta Sales Split Between Dry Pasta and Refrigerated Pasta
    • Most Pasta Sales Take Place in Supermarkets
    • Retail Share of Gourmet Grains Poorly Tracked
    • Sales of Pasta and Grains by Region
    • Pasta Sales by Season

    Factors to Market Growth
    • Pasta an American Favorite
    • Pasta and Grains Quick and Convenient
    • Food Pyramid, Mediterranean Diet Spurs Sales
    • Restaurants, Retailers, Authors Spotlight Pasta and Grains
    • Ethnic Diversity Broadens the Menu
    • Gourmet Market Growth Driven by Product Innovations
    • Aggressive Marketing
    • Refrigerated Pastas Cooling Off
    • Rice Consumption Growing
    • Figure 7-2: Projected U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 2000-2005 (dollars)

    Market Projections
    • Sales to Top $1.0 Billion by 2005
    • Table 7-2: Projected U.S. Retail Sales of Gourmet/Specialty Pasta and Grains, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Most Large Marketers Italian or Multinational
    • Many Small Marketers Privately Held
    • Rare Gourmet/Specialty Imports Have a Following
    • Table 7-3: The U.S. Gourmet/Specialty Pasta and Grains Market: Selected Marketers and Brands (59 Marketers)

    Marketer and Brand Shares
    • Methodology
    • Barilla, a Gourmet Brand, the Leading Dry Pasta in Mass Market
    • Nestlé Shines in Refrigerated Pasta
    • Table 7-4: Top Marketers and Brands by Supermarket Share: Refrigerated Pasta, 2000 (percent): 5 Marketers/8 Brands, All Other Brands, Private Label
    • Mahatma, Zatarain's Lead Mass-Market Sales of Specialty Rice and Grains

    The Competitive Situation
    • Major Food Companies Have the Edge
    • The Role of Small Marketers
    • Refrigerated Pasta Cools
    • Rice and Grains Market Splintered

    Competitive Profile: Barilla America, Inc. (Barilla Alimentare S.p.A.)
    • Italy's Largest Pasta Maker Invades America
    • Barilla Moves Production to Iowa
    • Barilla's Line

    Competitive Profile: The Monterey Pasta Co.
    • Company Overview
    • Product Lines
    • Acquisitions Increase Distribution
    • Internet Presence

    Competitive Profile: Nestlé USA, Inc. (Nestlé S.A.)
    • Corporate Overview
    • Nestlé Shapes Refrigerated Pasta Market
    • 52% Share of Market
    • The Venerable Buitoni Brand
    • Refrigerated Contadina Line Renamed Buitoni

    Competitive Briefs
    • Lotus Foods
    • Lundberg Family Farms
    • Mrs. Leeper's Pasta, Inc.
    • Quaker Oats Co./Near East Food Products

    Marketing and New Product Trends
    • The Push to Supermarkets and Warehouse Clubs
    • Flavored Pastas
    • Pasta Mixes
    • New Refrigerated Filled Pastas
    • Rice and Grain Mixes
    • Premium Plain Rice
    • Selected New Product Introductions
    • Table 7-5: The U.S. Gourmet/Specialty Pasta and Grains Market: Selected New Product Introductions, 1999-Spring 2000

    Consumer Advertising Trends
    • Major Ad Spenders
    • DiGiorno Leverages Its Pizza Sister
    • Making Ethnic Mainstream
    • Easy to Prepare
    • Examples of Consumer Advertising

    Consumer Promotions
    • Coupons
    • Recipes
    • Joint Promotions
    • Barilla Participates in Sweepstakes
    • Merchandise Offers
    • Examples of Consumer Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Most Promotions Are Standard
    • Recipe Brochures
    • In-Store Sampling
    • Examples of Trade Advertising and Promotions

    Distribution and Retail
    • Pasta and Grains Distributed via Standard Grocery Paths
    • Refrigerated Pasta Distributed by DSD
    • Supermarkets Crucial to Pasta Marketers
    • Pasta and Grains Shine in Health and Natural Food Stores
    • Gourmet/Specialty Stores
    • Supermarket Merchandising and Display

    Internet Retailing
    • Corporate Websites
    • Online Retailers

    The Consumer
    • The Simmons Survey System
    • Overview of Consumer Patterns
    • Barilla Pasta Users
    • Contadina Pasta Users
    • DiGiorno Pasta Users
    • Table 7-6: U.S. Usage Levels for Selected Gourmet/Specialty Pasta and Grains (% adults): 3 Classifications
    • Table 7-7: Demographic Characteristics Favoring Use of Pasta: Barilla, Contadina, and DiGiorno, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers